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Outsourced Web Dev for Digital Marketing Agency

Overall rating: 



Average: 4.5 (1 vote)


Average: 5 (1 vote)


Average: 4.5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

Project summary: 

RocketBuild provides outsourced development services. Their largest project was redeveloping a nonprofit’s website and completing migration to WordPress. Post-launch, they often maintain a support role.

Feedback summary: 

RocketBuild excels at managing the expectations of both internal and third-party stakeholders. An engaging and client-center partner, RocketBuild supports several CMSs and provides varying degrees of development support, from one-time fixes to full custom builds. They are transparent and adaptable.

“RocketBuild provides development services that we cannot handle on our own.”


Introduce your business and what you do there.

I’m the digital marketing director of a full-service advertising, PR, and digital marketing agency.


What challenge were you trying to address with RocketBuild?

My company didn’t have an in-house development team, so we wanted to outsource it.


What was the scope of their involvement?

RocketBuild is our outside development vendor, and we’ve worked with them on a variety of projects, from one-off changes to more substantial engagements. They primarily work within the WordPress framework.

The largest project that we’ve done with RocketBuild was redeveloping a website for an international nonprofit using Sitefinity CMS. Our teams worked together on the strategy, content, site map, and wireframes. We gave RocketBuild the design assets, which they used to develop widgets and build a staged rollout of top-level and secondary pages. They also set up templates so that the same widgets would work across multiple pages. They created the framework and widgets necessary for the nonprofit to manage the site in-house within Sitefinity.

RocketBuild trained our client on how to use the framework they develop, and they also provide post-launch support. When my team concludes a development project, we generally fix bugs and address issues for around sixty days. If our client needs further assistance after that point, we become the middleman and have them work directly with RocketBuild.

What is the team composition?

Our main contact is Tyler (Director of Technical Solutions, RocketBuild). He handles strategy and day-to-day account management. We also work with Jason (President, RocketBuild).

How did you come to work with RocketBuild?

When I began working with my company four years ago, they already had a relationship with RocketBuild. At the time, our companies were across the street from each other.

How much have you invested with them?

The nonprofit site redevelopment project cost $147,000. Since we began working together, my company has spent $200,000–$1 million.

What is the status of this engagement?

Our work together began in 2015, and it is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

The results vary, since often website development has to do with something else, like a brand relaunch or an advertising initiative. However, my team’s satisfaction with RocketBuild and that of our clients who work with them is very high. RocketBuild provides development services that we cannot handle on our own.

How did RocketBuild perform from a project management standpoint?

We give all of our requirements to Tyler, who then disseminates them to his team. We often have in-person project kick-offs with the developers to set expectations and ensure we’re meeting their requirements while they’re meeting our client’s needs. We inform clients upfront that RocketBuild is our partner. Rather than merely taking information from RocketBuild and passing it on to our clients, Tyler and Jason often attend client meetings as the subject-matter experts. They’re invested in the client’s success and communicate directly with them.

RocketBuild is also very adaptable. They don’t insist on adhering to a rigid sprint cycle; if we need something done immediately, Tyler tries to address it quickly. When they were across the street from us, we had a lot of in-person meetings. Since they've moved, we primarily communicate with Tyler via e-mail, text, or phone call.

What did you find most impressive about them?

RocketBuild is a transparent and flexible partner. They’re able to work with and support multiple CMSs. They took the time and underwent the training necessary to develop the nonprofit’s website and migrate it from Sitefinity to WordPress.

They also understand that not every customer is going to pay for a full custom build. They’re able to modify tools and CSS to function the way we want them to operate within themes.

Are there any areas they could improve?

It’s on us and RocketBuild – the smaller/one-off changes get lost because we do not have a weekly or bi-weekly status update from them. Sometimes these fall off of my radar and then realize we have something with them. They are never late on a deliverable, but better visibility in some instances would be great.

Any advice for potential customers?

If you provide expectations upfront, RocketBuild will meet these expectations and be transparent about deliverables. They’re willing to adapt and adjust at any time, and they’re not overly rigid about the budget.


Overall Score
  • 5.0 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer