Using Joomla, New Local Media built and launched a new site for a medical retailer. The site needed to be accessible to both front-end users and the internal tech team.
Since launch, bounce rates have dropped and session amount and length have significantly increased. The new site makes publishing content easier and more efficient. New Local Media's deep knowledge base, responsive communication style, and adaptive management made the project a success.
"We began to see our bounce rates plummet, and our traffic skyrocketed."
Could you briefly describe your organization?
I work for Solaris. We primarily manufacture medical devices and compression garments to practitioners in medicine and healthcare provision.
What is your position?
I’m the director of marketing.
Could you describe the business challenges you were attempting to address when you initiated the relationship with New Local Media?
We had a fairly outdated and obsolete website that desperately needed replacement. It was running in PHP, and we simply couldn’t effectively manage it. All of our content had to be funneled through our technicians, who were the only ones able to edit, format, and publish our content effectively. We wanted to eliminate that bottleneck in our internal process. In addition to that, we also wanted a more user-friendly website that offered intuitive navigation and dynamic content.
Could you describe the scope of this project in greater detail?
We really only have some rough concepts going into the project. We left the deployment and the functional details to New Local Media. They helped us with research and discovery, requirements gathering and project scoping, and then they took the agreed concept and built it from scratch. It was a full-service project.
Had you already selected Joomla as your preferred content management system before approaching New Local Media?
By the time we began discussions with New Local Media, we’d already boiled it down to Joomla and WordPress. When we were thinking about what platform to go with, Joomla seemed to be on the upswing, and we figured going with it would bring us the most value. The other important factor was that at the time, Joomla was easily compatible with our e-commerce system, Magento. We wanted to avoid excess costs associated with custom development, so we figured that picking Joomla rather than WordPress would be the best way to go. New Local Media has great experience with both platforms, so we weren’t losing anything in terms of service or expertise, either.
How did you select New Local Media as your solution partner?
Dan [Knauss, founder of New Local Media] knows several executives on my team through previous business. They referred me to Dan when we decided to pursue a new website.
Could you provide a sense of the size of this project in monetary terms?
It was around $10,000.
When was the site launched?
It was in the summer of 2012, but we’ve had a retainer with them since its launch.
In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the their work?
Only a few weeks after our launch, we began to see our bounce rates plummet. The number of users, through organic and paid search, skyrocketed. The average time spent onsite went up, too. Prior to working with New Local Media, any update that we wanted to do through the site we had to administer through our Web developer, which was a very inefficient use of time. The new site eliminated that circumstance altogether, and we’re now able to push our content more rapidly than ever before.
When working with New Local Media, is there anything you’d consider unique about approach or development methodology that distinguishes them from other vendors?
I don’t have extensive experience working with other vendors, but New Local Media has been excellent to work with. They’ve always been extremely flexible and responsive with us, whether it be in terms of obtaining approval for certain scope changes or revisions and updates to certain aspects of the site. We’ve been very impressed with the site and their continued support has been invaluable.