Therefore Interactive first built a campaign-based web engine for the client on the Drupal platform. In the second phase, Therefore migrated their old website's content to Drupal and built a new main website.
The client is very pleased with the outcome of the projects and the relationship with Therefore Interactive. The process established for feedback, usability testing and quality assurance was a good one according to the client.
"We had a level of comfort and mutual respect with Therefore Interactive that led to a very good outcome."
Introduce your business and what you do there.
We are a public-sector union with a large membership. My role is in communication, with a focus on web work, but also layout, design, project management, research and analysis, and a number of other files.
What challenge were you trying to address with Therefore Interactive?
We first wanted a campaign-based website for advocacy work. However, it became clear that we needed a more robust engagement management system. We wanted people to be able to use the system to send electronic letters to elected representatives in Canada. As we were researching the initial project, our requirements were expanded to include the redevelopment of our main web site. Our challenge was that whatever was built had to be forward compatible with our main website that was thousands of pages deep.
What was the scope of their involvement?
We ended up using Drupal for the projects. Our engagement management system build was done over a period of six weeks. It was a rapid, agile format that allowed us to do a lot in a short amount of time.
Therefore Interactive created a framework allowing us to deploy campaign web sites as fast as we could get copy written and translated. It also included a CRM component and an advocacy platform all built into Drupal. The system shared a single content engine and database, as opposed to the multi-site component of Drupal, allowing us to repurpose content across multiple sites, with a different look-and-feel for each one.
This work served as the foundation on which we built the main site, which was a much larger undertaking. Therefore Interactive was responsible for the development, but they also worked on migrating content from our old site, which took a considerably large amount of time given the complexity of the move – more than either side had anticipated. In the end, because of our existing working relationship, we ended up with a much more accurate migration and also a separate Drupal-based content migration system. It allowed us to curate content and schedule it for import to the main site. The migration system serves as a bridge for people wanting to access important archival content.
How did you come to work with Therefore Interactive?
Therefore was brought to our attention initially by word of mouth as they had developed another union’s web site. We put out a request for proposal to a number of organizations, and ended up using Therefore Interactive for the first build. When it came to building our main website, we contacted approximately ten companies, and Therefore Interactive won again.
How much have you invested with Therefore Interactive?
Approximately $300,000 when including our SLA hours.
What is the status of this engagement?
We have a monthly maintenance package with Therefore Interactive for our site, and we use a number of hours for fixes and further improvements.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We developed a good working relationship with Therefore Interactive during the initial build within a matter of days. They shared their knowledge through strong project management and we shared our expertise as well. For our main web redevelopment, this paid off immeasurably as we already had a good working relationship with the initial development group from Therefore Interactive who participated in our campaign site build.
We worked directly with the developers on numerous aspects of the build to achieve things more quickly and would frequently reach out to one another with questions and ideas. Whether it came down to details, quality assurance, usability acceptance testing, detailed feedback from Therefore Interactive's side on how things could work, or trying to explain the organizational requirements in a way that could be translated into technical pieces, we had a level of comfort and mutual respect with Therefore Interactive that led to a very good outcome. We accomplished a lot more during our allocated time than we would have if we didn't have this kind of relationship.
How did Therefore Interactive perform from a project management standpoint?
The project manager certainly kept the project on track and allowed us to participate in their morning stand up meetings on a daily basis. Generally, when working with a project manager or client service specialist, all the interaction is done through that person. However, we had a level of comfort that allowed us to work directly with the developers as well – which really helped. We used a number of online tools to show examples of how things worked, talked in detail, and worked with them though the usability and quality assurance process. Having that level of comfort led us to have a deeper, more interactive feedback and development loop.
What did you find most impressive about Therefore Interactive?
Therefore Interactive was quick to ramp up our projects, they worked with us closely and now continue the kind of support that we had during the project build.
Are there any areas Therefore Interactive could improve?
What tips or recommendations could you share that might increase the likelihood of success with Therefore Interactive?
For us, the agile build format worked well as it proved to be a great way to get a lot done in a short amount of time. It was vital for us to dedicate time and people to this process.