Cuberto was engaged by a financial services investor platform to create the core website and backend system to be the public face for the customer.
Cuberto is praised for their superior visual ability and strong project management skills. Cuberto is recommended for any web design project.
"Cuberto didn't ask stupid questions, they didn't have trouble in accepting our feedback and coming up with creative ideas, and they are proactive in suggesting useful approaches."
Introduce your business and what you do there.
TradingView is a social network for traders and investors. Our company has been around for 5 years, and is focusing on growing business. tradingview.com is a large site, with over one million monthly users, and over 50 million page views. We are ranked as site number 3,000 in the world by Alexa. We work with major banks, brokers, and exchanges around the world. There are many publications about our company, including on TechCrunch.
I am a co-founder and the Chief Operations Officer of the company.
What challenge were you trying to address with Cuberto?
We had a concept for our platform, and needed resources in order to build it.
What was the scope of their involvement?
Cuberto has designed every version of TradingView, as well as our standalone tools. Cuberto was in charge of the whole look of our site, including layouts, colors, and fonts.
I don't work with Cuberto directly, but I've heard great reviews from our Chief Technology Officer [CTO]. We are tough with people working outside of our company. Cuberto is a rare breed of designer; they don't ask stupid questions, and they don't argue about protecting their work, in cases when we don't like something. Cuberto has provided many constructive suggestions on their own initiative, based on an understanding of our own business. Rather than simply being designers, Cuberto's team is made up of user experience experts, handling the whole flow of where things sit, how users will interact with them, what the look will be, and so on.
Our team from Cuberto includes 7 people at the current time.
How did you come to work with Cuberto?
I don't know how we came to find Cuberto. Our CTO got in touch with them for a project, probably through a personal recommendation or a search. Eight years ago, things were very different in the online world. The selection process was similar to how we'd choose any other third-party provider. We gave Cuberto a small project and it worked well, so we kept going. We're generally tough on third-party providers, and want them to think like us: in an effective, productive, and proactive manner.
How much have you invested with Cuberto?
I'm not purview to that information, but subjectively speaking, I can say that Cuberto is above market average. As a company, we like to pay more, and get good results in return.
What is the status of this engagement?
Our CTO has known Cuberto for eight years, during which time we've worked on-and-off. Cuberto is working on mockups for our iOS app at the moment.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Many people have worked on tradingview.com for many years. Cuberto is one of the key players, because of their visual work. As I mentioned, one million users visit our site every month, interacting with our tools. Any visual elements were designed by Cuberto.
We've received a lot of feedback from members on our public pages, including Facebook and Twitter, telling us that our website is beautiful, easy to use, and our charts are very well done. This can be attributed to Cuberto's work. We also use Get Satisfaction; people can post complaints and compliments on getsatisfaction.com/tradingview. Looking up compliments will reveal many comments about visual elements.
How did Cuberto perform from a project management standpoint?
Cuberto has performed well in terms of schedules and sticking to our budget. We use many tools internally, including Trello and Jira. Our CTO worked directly with Cuberto's team.
What did you find most impressive about Cuberto?
Cuberto didn't ask stupid questions, they didn't have trouble in accepting our feedback and coming up with creative ideas, and they are proactive in suggesting useful approaches. Lastly, instead of design, Cuberto focuses on user experience. Elements don't simply have to be pretty, but they also need to allow users to get from one point to another in an intuitive way.
Are there any areas Cuberto could improve?
"Do more, faster" is the feedback which we all try to live up to. Quality, time, and efficiency can always be improved. There's nothing glaring about Cuberto that I could cite. We have a good collaboration, and we keep engaging them in new projects, including our iOS app.
What tips or recommendations could you share that might increase the likelihood of success with Cuberto?
Our company doesn't engage in micromanagement, and Cuberto isn't a good team for this approach. Cuberto can be engaged when results are needed on a broader scale, rather than working on narrow tweaks. Customers who come to Cuberto with this type of work won't be very satisfied. The same kind of work can be done elsewhere, cheaper. Coming with a broader, conceptual request, like making a site's users understand what a page is about, and letting Cuberto come up with solutions, will achieve success.