Big Sea rebuilt a WordPress website to include features that engage customers in business offerings. They also manage all other digital elements, from social media to AdWords to content creation.
Because they became well-acquainted with brand and customer identity, Big Sea was able to offer a digital strategy that precipitated an annual growth in business of 8 percent and up. They continue to excel in tracking their success and providing comprehensive reports for future strategies.
"Big Sea is a big piece of our success."
Introduce your business and what you do there.
I’m the owner and CEO of Pin Chasers, a bowling entertainment company serving the west coast of Florida.
What challenge were you trying to address with Big Sea?
The initially rebuilt our website, but now they handle our entire digital footprint and marketing.
What was the scope of their involvement?
They built us a WordPress website that includes information about our business and where to contact us. The site also includes features like a form generator add-on from wufoo.com that allows customers to reserve lanes and facilities for events. There’s a page where our competitive community can see weekly standings and updates. The site also enables customers to view and download our food and drink menus.
Along with building our website, Big Sea handles the entirety of our digital and footprint and SEO marketing. They manage our HubSpot CRM platform, schedule social media posts, handle our advertising on Facebook, Instagram, and Twitter, and maintain our Google AdWords account. They also create content for our blogs.
Currently, we’re working with them on a third upgrade for our website.
What is the team composition?
We work with a client manager, as well as a developer, designer, and a content creator.
How did you come to work with Big Sea?
Big Sea acquired the company who built our first website, and we decided to continue partnering with them.
How much have you invested with them?
We have a budget of $2,500 per month with them.
What is the status of this engagement?
We’ve partnered with them since 2012.
What evidence can you share that demonstrates the impact of the engagement?
They’ve helped us grow our business annually for the last three years — upwards of 8 percent and above.
How did Big Sea perform from a project management standpoint?
They’re very good at keeping us apprised of our digital progress. They use an agile marketing system to manage everyone assigned to us. We meet monthly to go over the prior month’s performance. We meet four times a year to go over quarterly performances. Once a year, we’ll have an annual review of our progress.
What did you find most impressive about them?
Bowling is a very old industry, but not very well-known. They understand that in order to market for us, they have to get to know our business needs and our customers’ needs. Very few digital companies take the time to really study and listen to their client, but they’ve taken it upon themselves to do just that. That has allowed us to be on the forefront of digital marketing and set an example for the rest of the industry. Big Sea is a big piece of our success.
Are there any areas they could improve?
Nothing comes to mind.
Do you have any advice for potential customers?
Set your own standards and expectations, regardless of who you work with, so they can best help you achieve that.