Dreamten is designing a new module’s UI/UX to offer a more modern and simplified user experience. They reduced screen overcrowding by making it possible to move functions and pop-up windows to the side.
Dreamten reduced a crowded interface’s drill down problem. Internal stakeholders are pleased with Dreamten’s progress and are confident that the module will generate leads. The team excels at communication and time management, and their design expertise supplements continued engagement.
“Dreamten proposes great ideas that we wouldn’t have thought of.”
Introduce your business and what you do there.
I’m the managing partner at Rondaxe Pharma, a consultancy for pharmaceutical manufacturing. We assist small biotech companies and multi-national pharmaceutical clients, from early development through commercial manufacturing. We provide software tools to assist clients with data management, cost of goods, productivity analysis, and other features.
What challenge were you trying to address with Dreamten?
My company needed help designing our new software module, which we call the tech transfer tool. Our existing interface was crowded with various search and site functions, which caused a drill down problem. We had a good development team, but we didn’t have in-house designers. We hired Dreamten to design a more modern and streamlined user experience.
What was the scope of their involvement?
Dreamten is designing the UI and UX of our new module. They proposed a way to move excess pop-ups and functions to the side of the screen, so that our interface isn’t so crowded.
My team does user testing. Once we’re satisfied with the design concepts, we’ll likely have Dreamten modernize our other modules.
What is the team composition?
We work with Philip (Founder and Creative Director, Dreamten). I believe two other people from his team have contributed to the project.
How did you come to work with Dreamten?
While searching for design agencies online and speaking to contacts in the software industry, my company’s head of development came across Dreamten. He liked their business model, which didn’t require that we commit to a long-term project; instead, we could work in increments to see if we liked working with them or not. We hired them based on their design expertise and quality of work.
How much have you invested with them?
We’ve spent $25,000–$30,000.
What is the status of this engagement?
Our work together began in April 2019, and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
My team is very happy with Dreamten’s work and the progress they’ve made. We are definitely going in the right direction. I think this module will gain traction outside of our user base.
How did Dreamten perform from a project management standpoint?
They communicate and manage their time well. We use InVision.
What did you find most impressive about them?
Dreamten proposes great ideas that we wouldn’t have thought of. They understood our crowded interface problem and resolved it. Our module wouldn’t function without Dreamten’s work.
Are there any areas they could improve?
They initially pushed us to use their marketing and advertising services, but when we told them we weren’t interested, they understood.
Any advice for potential customers?
You need to identify what problems you want Dreamten to fix.