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E-commerce Redesign Boosts Conversions for Automotive Shop

Overall rating: 



Average: 4 (1 vote)


Average: 5 (1 vote)


Average: 4 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

Project summary: 

Arty Geek helped design an e-commerce website with a large catalog, a custom framework, and various plug-ins. They assisted with mockups, UI and then continued to help with some redesigns of individual pages.

Feedback summary: 

Arty Geek has the knowledge to face complex technical projects. They’re responsive to requests, and flexible and scalable when it comes to a shift in project scope or changing needs. Their communication mid-project could be improved, in order to avoid misunderstandings, but they take feedback well.

"They’ve been very responsive in addressing issues. They delivered on time with the expected quality."


Introduce your business and what you do there.

Oscaro is a leading multinational automotive online retailer with more than $300 million in revenue worldwide. Our mission is to empower the DIY community both online and offline, and our culture is to do it with a friendly attitude. We combine over a million OE Quality parts from premium parts manufacturers with exceptional customer service.

I’m the lead engineer.


What challenge were you trying to address with Arty Geek?

We needed someone to help us with our web design. Our website wasn’t what we wanted for the US market. It wasn’t as sleek and responsive as our competitors’ websites. We wanted to increase our conversion rate.


What was the scope of their involvement?

We did some mockups and started working with Arty Geek on the first one. We realized it wasn’t what we were looking for, so we did a second mockup which was much closer to our objectives. The interface was very easy to use and it was a clean website. We use third-party plug-ins for specific features of the website. The framework is custom and has specific features for the auto industry. That makes the site more complex. The site can easily break just by changing the layout if you don’t pay attention. We have hundreds of thousands of products on the site.

Since we were happy with their work, we did a second project in 2016. That was a redesign of two pages on the website, including the product page which is one of the most important pages of our website. They also enhanced the brand page.

How did you come to work with Arty Geek?

We found them through Upwork. They sent a quote and we hired them. Arty Geek was a good option because they had multiple resources to help on the project. It’s easier to get professional quality when you’re dealing with a company instead of an individual.

How much have you invested with Arty Geek?

We have spent between $5,000 and $7,000.

What is the status of this engagement?

We started working with them in 2015. The first project was done in five weeks. The second project was completed in December 2016.


Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We are happy with their work. When we did the redesign, the first objective was not so much to increase the traffic. It was more to increase the conversion rate. The conversion rate has improved by 20%. Some pages are converting more than others. Visitors are coming back to the website even on mobile. Before the redesign, the site wouldn’t work on tablets and smartphones. Consequently, we’ve been able to extend our audience, which is also driving the conversion rate.

How did Arty Geek perform from a project management standpoint?

They’ve been very responsive in addressing issues. They delivered on time with the expected quality.

What did you find most impressive about Arty Geek?

Their main strength is that they’re able to face any technical challenge. They gave us a quote for the website design and then realized it was more complex than they first thought. People working on the project were flexible and their communication was good. They are able to think about the project and add more resources if needed.

Are there any areas Arty Geek could improve?

They could communicate more. When they delivered the product, it was almost perfect. But on the technical side, they made some choices that was not the optimal way to do it. Since they didn’t share their technical interpretation with me, it wasn’t exactly what I was hoping for. They were good at taking my feedback and made some iterations.


Overall Score
  • 5.0 Scheduling
    They were on time. Any delays were our fault.
  • 4.0 Cost
    Value / within estimates
    They’re a Ukrainian company so it’s not the same cost as other countries. It’s much more expensive than any other agency we’ve worked with, but the quality is very good.
  • 4.0 Quality
    Service & deliverables
    I want them to continue to improve on the design and also, on the technical side, make sure it’s what the customer wants. Shortcuts make it easier and it works, but in the long run, it’s more difficult to maintain, change and understand.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone who is interested in doing a redesign. They are flexible with the code and they addressed all the projects. They’re a great partner.