Many marketers agree that social media is one of the most useful tools for connecting a brand to its customers. Consumers today also rely heavily on social networks when they are searching for brands and product recommendations.
But, of course, social networks are much more than a sales channel – they are an avenue in which people can reach out directly to businesses to address issues or ask questions.
It is also a platform through which companies can establish a brand personality and connect with target customers on a deeper, more personal level.
So, what are the best strategies to connect your WordPress site to social networks, engage potential customers, and boost sales?
How to Connect Your Social Channels and WordPress Site
1. Install a plugin for instant content sharing
2. Integrate social reviews into your website
3. Add social share buttons to your blog
4. Display social icons on your website
5. Use tools for instant comment publication
1. Install a Plugin for Instant Content Sharing
Sharing blog posts on your social feeds is a great way to boost organic traffic and reach wider audiences. Plus, it allows followers to advocate for your brand themselves by sharing the content within their own social circles.
Blog2Social is a great automation tool for content promotion.
You can schedule out social posts ahead of time and easily adjust the layout as you are creating the blog itself.
AccessPress Social AutoPost is a similar program that allows you to create, publish, and edit Twitter, LinkedIn, and Tumblr posts all at once.
People should repost content that is exciting and interesting. However, it is going to take more than just creating shareable posts to get your content shared.
The harsh reality these days is that most people share content based on the headline alone. A 2018 study found that nearly 60% of all links shared aren’t actually clicked on, which implies that the bulk of articles are shared without being read.
With this in mind, be sure that you are writing headlines that grab attention with power words that attract clicks. Here is a breakdown of “power words” to keep in mind:
While the idea of “power words” may seem trite, they’re proven to be effective. According to Buzzsumo’s 2017 review of 100m articles, “will make you,” “this is why,” and “can we guess” lead Facebook engagement rankings.
The more actionable the power word, the more likely people will be attracted to the headline.
2. Integrate Social Reviews into Your Website
One reason why social media is so influential on consumer behavior is that it gives customers a more “realistic” and “trustworthy” expectation for products and brands.
Thanks to social media, user-generated content like reviews are quite common these days. 76% of consumers state that they trust online reviews from total strangers just as much as a personal recommendation from a friend.
Leveraging customer reviews to build social proof - both on your website and through social channels - is a cornerstone of running a business these days. Facebook is one of the best social media networks for leaving reviews.
However, it’s recommended that you use a tool that automatically integrates reviews from all sources onto your website, like The Pearl Source, an online jewelry retailer, does.
The Pearl Source integrates star ratings and comments from Trustpilot, while also giving their site visitors the option to see more reviews.
Not only does this help to build trust, it works to improve the SEO of a website.
Businesses should also be monitoring social media channels to see when customers mention their brand for snippets that can be incorporated as a review.
Repuso is a plugin that makes this process easy while providing various widget designs for embedding reviews on product pages.
Users can pick the design that fits best with their company’s aesthetic and brand. If the widget doesn’t look presentable or professional, it won’t generate the response you’re hoping for.
3. Add Social Share Buttons to Your Blog
Do you know why people share things online? Oftentimes, we like to share posts that resonate with us – such as a funny image or meme, interesting article, or meaningful video.
This type of follower advocacy is super important - as customers deem their friends and family as extremely reliable sources when it comes to brand recommendations.
But, most people are not going to go out of their way to share this content; you need to make it as easy as possible.
Use a plugin like Social Warfare so your site’s blog posts can instantly be turned into social posts that a reader can share on their personal channels.
And don’t just focus on the Big Three (Facebook, Twitter, and Instagram); let readers to share on channels like Reddit, Pinterest, LinkedIn, Tumblr, and less common niche networks like Pocket and Yummly.
4. Display Social Icons on Your Website
While it seems rather obvious, it is important that you are utilizing social icon share buttons on your posts, rather than just text. When you only use text, it is easy for customers to skip right over, like on this blog post:
Along with only using text, the font isn’t engaging enough to stand out to site visitors.
Instead, use icons and position them at the top of the post, rather than at the end. This is so readers see sharing options instantly. Below is a great example from Shopify’s blog site.
Shopify embeds its share icons at the top of the page to make the process extremely easy for their users.
5. Use Tools for Instant Comment Publication
All marketers know that engagement is great, especially when it comes to receiving comments on blog posts. This can help your company to build great customer relationships and even learn more about your audience.
Integrating your comment section with social channels makes it much easier for readers to publish their opinions and questions – and it can help your brand communicate by alerting the reader when you post a response.
Jetpack Comments is a WordPress plugin that allows people to join in on discussions by signing in through a WordPress, Twitter, Facebook, or Google account.
They can also opt-in to receive email alerts for new comments and posts on your website.
Social Comments is another tool to use if you receive a lot of interesting and insightful comments on social channels, such as a Facebook group page or forum site.
This plugin allows readers to publish comments on those sites, which are then automatically integrated onto WordPress.
Craft a Powerful Audience Connection Through Social Channels
Social media has come a long way since its humble beginnings - where you could update your status, rank your friends, or send a “poke.” It is one of the greatest marketing tools that online businesses can use to reach and connect with customers.
By connecting social networks to your WordPress site with these tools and tips, you can multiply the reach of your content tremendously and connect with people on a whole new level.