Recommendations:
It's a great program for small to medium companies that are new to the social media landscape. You see what areas get you the highest responses and can move in the direction needed for your company.
Experience:
We chose it because it was available at a good price, easy to use and incorporated into our strategy easily. It offers the best features for our company with a user-friendly interface. We are able to schedule posts, get real-time data and learn needed information about who visits our social media pages. There were not any problems since we have used the program, but as our company grows, we would like to use a better program with more features for our company's changing marketing needs.
It tells us the best times to schedule posts, let's us know what time and days our pages are getting the most hits, real-time reporting about the people who interact with our pages, and has an easy interface that our marketing department can use. We now know what our audience likes to see on our pages, such as more business articles and new information about our company. We can separate our audience into groups of individual consumers and businesses. We can follow up with people and companies that post on our page and interact with them and get them to use our company's consulting services.
Pros:
It doesn't have unnecessary tools that do not fit with what our company is trying to do. It doesn't take a long time to review the information collected with the program.
Cons:
Our company has had no complaints with the program, but we are looking to upgrade to a new service that allows us to customize features and reports and see more information that gives a more precise target market.
