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Brandwatch

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Optimize your business with social insights

4.2
13 reviews
Made for

Social media trend, keyword and sentiment monitoring

Not for

Quick set up and queries, or social media engagement

 
Pricing Unavailable
Pricing details

Product Demo & Screenshots

Brandwatch: Social Media Monitoring

Features

Support

  • Phone Support
  • Email Support
  • Training
  • Guides

Integration

  • Twitter
  • Google+
  • Facebook
  • Flickr
  • YouTube
  • Spredfast
  • Hootsuite
  • etc...

Analytics and Tracking

  • Uncover countless customer insights and competitive advantages.
  • Track and measure campaign performance, share of voice, brand perception, audience demographics and more.
  • Customize dashboards to suit your business needs, or use default dashboards to quickly gather insights on your brand performance.

Monitoring

  • Discover the conversations, people and trends impacting your business from any corner of the public web.
  • Track real-time conversations about your brand, products, competitors and industry across 80+ million sources in 44 languages.

Pricing

Basic info

 
Pricing Unavailable
  • Pro Plan - for small to medium brands with limited support needs
  • Enterprise M Plan - for large brands
  • Enterprise Q - for large brands conducting market research

Contact vendor for quotes

Vendor Pricing

Reviews

Reviews

4.2
13 reviews
Submit Review
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the review
 
Client Interview
 
Client Interview
Jun 01 2016

Social Sentiment Analysis with Brandwatch

"Brandwatch is a very powerful tool if you really get in there and learn how to use it."

Jun 01, 2016
Recommendations

The user is a B2B [business-to-business] tech public relations firm in Chicago. They use Brandwatch to monitor social media sentiment for one of their clients. The tool allows them to look at their clients and search and analyze what they are saying about specific aspects of their business. The user likes that Brandwatch is a very powerful tool with sophisticated search functions, but wishes it were more user-friendly. The user recommends that people looking for a social media monitoring and analytics tool should thoroughly research all of their options prior to choosing the right tool for their business.

3.0

Features: 
3.0
Ease of use: 
2.0
Support: 
4.0
Willing to refer: 
3.0
See More
the reviewer
 
$1,001 - $10,000/yr. spend
 
Marketing and Advertising
 
51-200 Employees
 
Chicago, IL
Social Media Account Executive, PR Firm
 
$1,001 - $10,000/yr. spend
 
Marketing and Advertising
 
51-200 Employees
 
Chicago, IL
 
Verified
Social Media Account Executive, PR Firm
1
 
Verified
The Review
Recommendations

The user is a B2B [business-to-business] tech public relations firm in Chicago. They use Brandwatch to monitor social media sentiment for one of their clients. The tool allows them to look at their clients and search and analyze what they are saying about specific aspects of their business. The user likes that Brandwatch is a very powerful tool with sophisticated search functions, but wishes it were more user-friendly. The user recommends that people looking for a social media monitoring and analytics tool should thoroughly research all of their options prior to choosing the right tool for their business.

the review
  • Details
  • Ratings

BACKGROUND

Can you provide a brief description of your company?

I work for a B2B tech PR firm.

What role do you play there?

I am the Social Media Account Executive. I work on social media management, both internally and for some of our clients.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that initiated the need for this platform?

The reason we got Brandwatch was to monitor sentiment on social media for one of our clients. They're a distribution company, so they wanted to focus on their clients’ shipping, find out if people are talking about it, and if it's good, bad, or neutral. That's why we got Brandwatch to begin with.

SOLUTION

How does your company implement this platform or software?

I would get in there and set up a search query with all of their clients’ handles and certain key terms such as ‘shipping’, ‘packaging’, and ‘delivery’. Then I would go to one of the dashboards that dealt with the sentiment, and filter through the conversation that was happening around these certain clients. If they were good, bad, or neutral, I would make note of all of these and export them so I could show our client that this is what people are talking about. For example, 'person A' loved the shipping and packaging. They had a good word cloud of big keywords floating around this industry or sphere. We would send that back to our client to make sure we were using the same phrases and words in our messaging.

Was your company considering other platforms? Why this platform?

We actually had Brandwatch when I started. We had looked at Crimson Hexagon as an option and Radian6, but Brandwatch filled our needs and had better pricing packages.

On an annual or monthly basis, how much does your company spend to utilize the platform?

We spend $2000-$3000 annually.

FEATURES

Were there any software features or tools that really impressed you?

Brandwatch is a very powerful tool if you really get in there and learn how to use it. The query setup is very intuitive, which was cool to see. You need to know in advance that it is a very powerful tool, and you need to spend the time to get in there and work with it to make sure you're using it to its full potential.

Looking back, are there any areas of the software upon which you feel could be added or improved?

It wasn't super user friendly. Building the queries once I figured it out was great, but figuring it out was very difficult. The whole platform could be more user friendly in general. That's the overall feeling I got from people in our office who tried to use it.

Have you had to interact with the platform's support team or reference their support resources?

I reached out to their team a couple of times. Our contact there gave us a walk-through at the beginning that was very helpful. That's how I learned to build the queries. After that, we started using it less and less, but they were very attentive and responsive. 

Do you have any recommendations for potential users?

I would make sure you research all the other platforms out there. Pricing may be more for the other ones out there, but other products may be more intuitive and easier to use thank Brandwatch. As long as you're willing to put in the time and effort it takes to learn the platform, I think it's fantastic and it has a lot of useful information. 

RATINGS

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best.

What would you give the software for functionality of the features available?

3

What would you give the software for ease of use or ease of implementation into your business?

2

For support, as in responsiveness of the team or helpfulness of the resources available?

4

How likely are you to recommend the software to a colleague or similar business?

3

For overall satisfaction with the platform?

3

3.0
Overall Score
  • 3.0 Features
  • 2.0 Ease of Use
  • 4.0 Support
  • 3.0 Willing to Refer
the review
 
Survey Response
 
Survey Response
Apr 29 2016

Meaningful social analysis with Brandwatch

"It is the best tool out there for the job… We’re quite pleased with it."

Apr 29, 2016

Recommendations:

While it’s not an "entry level" intelligence and analytics and monitoring platform, Brandwatch is intuitive enough and certainly robust enough and easy to use for anyone.

Experience:

The “intelligent” and intuitive user Interface is amplified by the ease with which our staffers and trainees adapt to it and can perform meaningful queries and analysis (far superior in these respects than CrowdBooster for example). The setup is also quite extensively configurable and is very ‘responsive’ to our scenario(s). We use the campaign tracking, marketing activities and metrics, historical analytics, channel specifications, demographic insight, queries, and alert features. We’re quite pleased with it.

Pros:

It is the best tool out there for the job.

Cons:

Nothing.

4.0

Features: 
4.0
Ease of use: 
3.5
Support: 
3.5
Willing to refer: 
4.0
See More
the reviewer
 
Arts, entertainment
 
201-500 employees
 
Red Hook, NY
Executive, Business Development
 
Arts, entertainment
 
201-500 employees
 
Red Hook, NY
Executive, Business Development
1
The Review

Recommendations:

While it’s not an "entry level" intelligence and analytics and monitoring platform, Brandwatch is intuitive enough and certainly robust enough and easy to use for anyone.

Experience:

The “intelligent” and intuitive user Interface is amplified by the ease with which our staffers and trainees adapt to it and can perform meaningful queries and analysis (far superior in these respects than CrowdBooster for example). The setup is also quite extensively configurable and is very ‘responsive’ to our scenario(s). We use the campaign tracking, marketing activities and metrics, historical analytics, channel specifications, demographic insight, queries, and alert features. We’re quite pleased with it.

Pros:

It is the best tool out there for the job.

Cons:

Nothing.

the review
    the review
     
    Survey Response
     
    Survey Response
    Mar 31 2016

    Increased Traffic And Brand Recognition WIth Brandwatch

    "We typically use the dashboard and their team in order to create ads based on typical consumer reports. The benefits received have been more hits to our site and more brand recognition."

    Mar 31, 2016

    Experience:

    Brandwatch has seemingly been one of the best social advertising companies we have worked with. The only issues that have arisen within our relationship were failed marketing tactics and ploys used to get more views. We typically use the dashboard and their team in order to create ads based on typical consumer reports. The benefits received have been more hits to our site and more brand recognition.

    Pros:

    Brandwatch is very easy to use and simple to make changes with.

    Cons:

    I'd like better consumer reports.

    4.5

    Features: 
    4.5
    Ease of use: 
    5.0
    Support: 
    4.0
    Willing to refer: 
    4.5
    See More
    the reviewer
     
    Information technology
     
    1001-5000 employees
     
    Pittsburgh, PA
    CEO
     
    Information technology
     
    1001-5000 employees
     
    Pittsburgh, PA
    CEO
    1
    The Review

    Experience:

    Brandwatch has seemingly been one of the best social advertising companies we have worked with. The only issues that have arisen within our relationship were failed marketing tactics and ploys used to get more views. We typically use the dashboard and their team in order to create ads based on typical consumer reports. The benefits received have been more hits to our site and more brand recognition.

    Pros:

    Brandwatch is very easy to use and simple to make changes with.

    Cons:

    I'd like better consumer reports.

    the review
      the review
       
      Survey Response
       
      Survey Response
      Apr 29 2016

      Increased social insights with Brandwatch

      "We get tons of data about our audience. It informs us about what they are interested in, so we can better plan our social media campaigns around that."

      Apr 29, 2016

      Recommendations:

      It’s great for anyone looking to bring in more customers and profits.

      Experience:

      Brandwatch is awesome as long as you take the time to set it up correctly. We get tons of data about our audience. It informs us about what they are interested in, so we can better plan our social media campaigns around that. It has really benefited my company because it has brought in more profit.

      Pros:

      It has increased our profit and customers.

      Cons:

      None.

      5.0

      Features: 
      4.5
      Ease of use: 
      5.0
      Support: 
      5.0
      Willing to refer: 
      5.0
      See More
      the reviewer
       
      Gaming
       
      101-200 Employees
       
      Natick, MA
      Vice President, Administration
       
      Gaming
       
      101-200 Employees
       
      Natick, MA
      Vice President, Administration
      1
      The Review

      Recommendations:

      It’s great for anyone looking to bring in more customers and profits.

      Experience:

      Brandwatch is awesome as long as you take the time to set it up correctly. We get tons of data about our audience. It informs us about what they are interested in, so we can better plan our social media campaigns around that. It has really benefited my company because it has brought in more profit.

      Pros:

      It has increased our profit and customers.

      Cons:

      None.

      the review
        the review
         
        Survey Response
         
        Survey Response
        Apr 04 2016

        Competitor Monitoring and Efficient Marketing With Brandwatch

        "It is a tool that has allowed our business to succeed. It helps me stay ahead of my competitors because I can see exactly what their social media strategies are."

        Apr 04, 2016

        Experience:

        We chose it because it is an effective marketing product that gives us valuable feedback from and about our social media activity. We mostly use it to monitor our brand, industry and competitors. We haven't had any problems with it. My experience with Brandwatch has been very good. It is a tool that has allowed our business to succeed. It helps me stay ahead of my competitors because I can see exactly what their social media strategies are.

        Pros:

        It keeps me ahead of the business curve.

        Cons:

        Nothing.

        4.5

        Features: 
        4.5
        Ease of use: 
        4.0
        Support: 
        3.5
        Willing to refer: 
        5.0
        See More
        the reviewer
         
        Manufacturing
         
        1001-5000 employees
         
        San Diego, CA
        Associate, Marketing
         
        Manufacturing
         
        1001-5000 employees
         
        San Diego, CA
        Associate, Marketing
        1
        The Review

        Experience:

        We chose it because it is an effective marketing product that gives us valuable feedback from and about our social media activity. We mostly use it to monitor our brand, industry and competitors. We haven't had any problems with it. My experience with Brandwatch has been very good. It is a tool that has allowed our business to succeed. It helps me stay ahead of my competitors because I can see exactly what their social media strategies are.

        Pros:

        It keeps me ahead of the business curve.

        Cons:

        Nothing.

        the review
          the review
           
          Survey Response
           
          Survey Response
          Apr 01 2016

          Offers a Wide Breadth of Features

          "Brandwatch has really helped my company keep on moving forward. It has enabled my company to execute its ideas faster than ever before, saving us both time and money."

          Apr 01, 2016

          Experience:

          Brandwatch has really helped my company keep on moving forward. It has enabled my company to execute its ideas faster than ever before, saving us both time and money. On Brandwatch, I use features such as sources, dashboard, charting, local data, historical data, data quality, sharing, data report and many more. From Brandwatch, I have been able to execute my ideas more smoothly and prioritize my tasks better. It has helped the employees at my company get their tasks done more smoothly than before.

          Pros:

          I like Brandwatch because it offers a lot of features so you don't really need others to help your company perform its daily tasks.

          Cons:

          I don't dislike anything about Brandwatch.

          4.5

          Features: 
          4.5
          Ease of use: 
          4.5
          Support: 
          4.0
          Willing to refer: 
          4.5
          See More
          the reviewer
           
          Manufacturing
           
          501-1000 employees
           
          Houston, TX
          Manager, Marketing
           
          Manufacturing
           
          501-1000 employees
           
          Houston, TX
          Manager, Marketing
          1
          The Review

          Experience:

          Brandwatch has really helped my company keep on moving forward. It has enabled my company to execute its ideas faster than ever before, saving us both time and money. On Brandwatch, I use features such as sources, dashboard, charting, local data, historical data, data quality, sharing, data report and many more. From Brandwatch, I have been able to execute my ideas more smoothly and prioritize my tasks better. It has helped the employees at my company get their tasks done more smoothly than before.

          Pros:

          I like Brandwatch because it offers a lot of features so you don't really need others to help your company perform its daily tasks.

          Cons:

          I don't dislike anything about Brandwatch.

          the review
            the review
             
            Survey Response
             
            Survey Response
            Mar 27 2016

            Adequate and Simple Marketing Automation Tool

            "We use it for ad banners and Twitter ads. It has performed adequately. We got an uptick in hits because of it... The automation tools are very simple and take care of my marketing for me."

            Mar 27, 2016

            Experience:

            Brandwatch was recommended to us. It was chosen because previous solutions were inadequate, and did not meet our needs. We use it for ad banners and Twitter ads. It has performed adequately. We got an uptick in hits because of it.

            Pros:

            The automation tools are very simple and take care of my marketing for me.

            Cons:

            It’s expensive.

            4.0

            Features: 
            4.0
            Ease of use: 
            3.0
            Support: 
            4.0
            Willing to refer: 
            4.0
            See More
            the reviewer
             
            Consumer products
             
            5001+ employees
             
            Myrtle Beach, SC
            Manager, Marketing
             
            Consumer products
             
            5001+ employees
             
            Myrtle Beach, SC
            Manager, Marketing
            1
            The Review

            Experience:

            Brandwatch was recommended to us. It was chosen because previous solutions were inadequate, and did not meet our needs. We use it for ad banners and Twitter ads. It has performed adequately. We got an uptick in hits because of it.

            Pros:

            The automation tools are very simple and take care of my marketing for me.

            Cons:

            It’s expensive.

            the review
              the review
               
              Survey Response
               
              Survey Response
              Apr 29 2016

              Increased revenue with Brandwatch

              "It is easy to use and performs well. We are very pleased with it."

              Apr 29, 2016

              Recommendations:

              It’s a great, easy to use product. Try it.

              Experience:

              It is a great social media tool. It is easy to use and performs well. We are very pleased with it.

              Pros:

              It has increased our revenue.

              Cons:

              None. Everyone likes it.

              3.5

              Features: 
              2.5
              Ease of use: 
              2.5
              Support: 
              3.0
              Willing to refer: 
              4.0
              See More
              the reviewer
               
              Health Care & Life Sciences
               
              1001-5000 Employees
               
              Pittsburgh, PA
              Executive, IT
               
              Health Care & Life Sciences
               
              1001-5000 Employees
               
              Pittsburgh, PA
              Executive, IT
              1
              The Review

              Recommendations:

              It’s a great, easy to use product. Try it.

              Experience:

              It is a great social media tool. It is easy to use and performs well. We are very pleased with it.

              Pros:

              It has increased our revenue.

              Cons:

              None. Everyone likes it.

              the review
                the review
                 
                Survey Response
                 
                Survey Response
                Apr 29 2016

                Comprehensive social listening

                "I use all of its features, including the unique authors functionality. It is pretty good so far."

                Apr 29, 2016

                Recommendations:

                It’s not for someone who wants a very inexpensive tool.

                Experience:

                We chose it because it was highly recommended to us. It is a pretty comprehensive tool. I use all of its features, including the unique authors functionality. It is pretty good so far.

                Pros:

                It is easy to use.

                Cons:

                None. I’m happy with it.

                4.5

                Features: 
                4.0
                Ease of use: 
                5.0
                Support: 
                4.0
                Willing to refer: 
                4.0
                See More
                the reviewer
                 
                Telecommunications
                 
                1001-5000 employees
                 
                El Dorado, KS
                Executive, IT
                 
                Telecommunications
                 
                1001-5000 employees
                 
                El Dorado, KS
                Executive, IT
                1
                The Review

                Recommendations:

                It’s not for someone who wants a very inexpensive tool.

                Experience:

                We chose it because it was highly recommended to us. It is a pretty comprehensive tool. I use all of its features, including the unique authors functionality. It is pretty good so far.

                Pros:

                It is easy to use.

                Cons:

                None. I’m happy with it.

                the review
                  the review
                   
                  Survey Response
                   
                  Survey Response
                  Apr 29 2016

                  Organized social media management

                  "We use it to monitor our social media accounts. It helps us organize our posts."

                  Apr 29, 2016

                  Recommendations:

                  I really like using it.

                  Experience:

                  They can solve any problems we have really easily. They have the best customer care I’ve experienced. We use it to monitor our social media accounts. It helps us organize our posts.

                  Pros:

                  It’s very organized and user-friendly.

                  Cons:

                  None.

                  5.0

                  Features: 
                  5.0
                  Ease of use: 
                  5.0
                  Support: 
                  5.0
                  Willing to refer: 
                  5.0
                  See More
                  the reviewer
                   
                  Information Technology
                   
                  101-200 Employees
                   
                  Springfield Gardens, NY
                  Executive, IT
                   
                  Information Technology
                   
                  101-200 Employees
                   
                  Springfield Gardens, NY
                  Executive, IT
                  1
                  The Review

                  Recommendations:

                  I really like using it.

                  Experience:

                  They can solve any problems we have really easily. They have the best customer care I’ve experienced. We use it to monitor our social media accounts. It helps us organize our posts.

                  Pros:

                  It’s very organized and user-friendly.

                  Cons:

                  None.

                  the review
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