Adobe Social

Experience:

We use Adobe Social because it is the easiest platform that allows us to see retweets, shared ideas, what our customers like and what they don't like. We can see how well we are trending. This solves problems when we are deciding what products to add and what products to make changes too.

With this platform, it is easy to see that, and we get an honest public opinion, but one problem with this is that we don't know how honest these opinions are. We can't do background checks on them. We can only see the engagement that the public has on a certain product. We can't tell whether the engagement is good or bad, which is a huge problem. We use the integrated analysis. With this feature, we can understand how our customers' path of engagement to conversion was built. We can view reports that clearly show what is driving the engagement or the conversations our customer is having without product.

We also use the Moderation Workflow feature, which allows us to moderate statistics and ensure our customers are on the same page as us (our company) on a certain product. This platform has improved our marketing efforts by allowing us to see paralytics data as soon as possible and view social campaigns on whatever device we choose, including mobile phones and tablets.

With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.

Pros:

It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.

Cons:

What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.

Experience:

Tracking content over several social media sites can be a challenge. Adobe Social allows me to track comments, keywords, visits, times, dates, and compare it to previous weeks or months. My bosses love this because I can email them all of the results, in an easy to understand way, and actually show them real-time progress, which is extremely important to them.

Since I already use a lot of the Adobe Suite, Adobe Social is familiar to me. It feels more comfortable than other platforms. My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms.

Being able to compare previous months and changes in an easy way is highly helpful as well. Adobe Social has performed quite well. I have yet to have any issues with it. The multiplatform moderation feature has by far been the most beneficial aspect of using this software.

Pros:

The best benefit is the multiplatform moderation feature. This has made my job a lot easy when I come into work each morning. I just fire it up and see what happened during the evening.

Cons:

Honestly, I can't think of any cons at the moment. It really does meet all of my current needs.

Recommendations:

Keep the core and continue to implement new features to keep it fresh.

Experience:

Adobe Social is a very versatile product. We were able to address problems across any social media platform regarding audience growth and how we wanted to draw in more viewers.

One of the main features is that you can track content and see which content draws the biggest audience. It has been good so far. Its versatility allows for better integration of social content, and the mobile friendly interface is great.

Pros:

It gives us the ability to track social content.

Cons:

More specific features would be nice.

Recommendations:

It's a good program but has interface problems with some sites.

Experience:

It helped a lot with social strategy and planning. We use all of its features. It has helped us increase interest in our company and our offerings.

Pros:

It’s easy to use.

Cons:

It needs a better interface.