Experience:
We use Adobe Social because it is the easiest platform that allows us to see retweets, shared ideas, what our customers like and what they don't like. We can see how well we are trending. This solves problems when we are deciding what products to add and what products to make changes too.
With this platform, it is easy to see that, and we get an honest public opinion, but one problem with this is that we don't know how honest these opinions are. We can't do background checks on them. We can only see the engagement that the public has on a certain product. We can't tell whether the engagement is good or bad, which is a huge problem. We use the integrated analysis. With this feature, we can understand how our customers' path of engagement to conversion was built. We can view reports that clearly show what is driving the engagement or the conversations our customer is having without product.
We also use the Moderation Workflow feature, which allows us to moderate statistics and ensure our customers are on the same page as us (our company) on a certain product. This platform has improved our marketing efforts by allowing us to see paralytics data as soon as possible and view social campaigns on whatever device we choose, including mobile phones and tablets.
With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.
Pros:
It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.
Cons:
What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.