Adobe Social Reviews

Reviews

4.4

107 reviews

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the review

Survey Response

Apr 28 2016

Effective social marketing and integrations

"The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me."

Apr 28, 2016

Recommendations:

I would tell another organization that Adobe Social is an amazing program to add uniformity and collaboration to their social media posts.

Experience:

Adobe Social offered the most overall effective set of tools for our organization. We already utilize a number of Adobe products. Purchasing and using this product made sense. I really like the integration of anything associated with social media into one platform.

Specifically, we use the publishing and analytics portion of the program the most. The program has performed better than our organization had expected. It is a large program to learn at first, and the amount of features can be daunting to learn for a beginner.

Pros:

The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me.

Cons:

There are so many features to the product that it can be overwhelming to a beginner to learn everything. They could do a better job of making their help section easier to navigate.

4.0

Features:

4.5

Ease of use:

3.0

Support:

3.5

Willing to refer:

4.0

the reviewer

Government

201-500 Employees

Belvidere, IL

Senior Manager, IT

Government

201-500 Employees

Belvidere, IL

Senior Manager, IT

Recommendations:

I would tell another organization that Adobe Social is an amazing program to add uniformity and collaboration to their social media posts.

Experience:

Pros:

The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me.

Cons:

There are so many features to the product that it can be overwhelming to a beginner to learn everything. They could do a better job of making their help section easier to navigate.

the review

Survey Response

Mar 30 2016

Great Customer Insights With Adobe Social

"With this new mobile leap we can view competition trends and respond to customers issues from the work place or from home. And, with a small team, that makes all the difference."

Mar 30, 2016

Experience:

We use Adobe Social because it is the easiest platform that allows us to see retweets, shared ideas, what our customers like and what they don't like. We can see how well we are trending. This solves problems when we are deciding what products to add and what products to make changes too.

With this platform, it is easy to see that, and we get an honest public opinion, but one problem with this is that we don't know how honest these opinions are. We can't do background checks on them. We can only see the engagement that the public has on a certain product. We can't tell whether the engagement is good or bad, which is a huge problem. We use the integrated analysis. With this feature, we can understand how our customers' path of engagement to conversion was built. We can view reports that clearly show what is driving the engagement or the conversations our customer is having without product.

We also use the Moderation Workflow feature, which allows us to moderate statistics and ensure our customers are on the same page as us (our company) on a certain product. This platform has improved our marketing efforts by allowing us to see paralytics data as soon as possible and view social campaigns on whatever device we choose, including mobile phones and tablets.

With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.

Pros:

It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.

Cons:

What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.

4.5

Features:

5.0

Ease of use:

4.0

Support:

4.5

Willing to refer:

4.0

the reviewer

Advertising and Marketing

501-1000 employees

Columbus, OH

Director, Marketing

Advertising and Marketing

501-1000 employees

Columbus, OH

Director, Marketing

Experience:

With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.

Pros:

It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.

Cons:

What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.

the review

Survey Response

Mar 29 2016

Better Customer and Buyer Insights With Adobe Social

"The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social."

Mar 29, 2016

Experience:

We needed to have better contact with our consumers and, at the time, Adobe Social was recommended to me by a friend. It's worked out well so far. It helps us find out what our consumers like and dislike. It's not flawless, but it's gotten the job done to this day. The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social. It has performed perfectly, and we have noticed a slight increase in buyers about a month after we started using it. We now know our loyal customer far better than we did before, and we know how to improve our product and sales.

Pros:

The Advanced social listening is by far the best part of this platform.

Cons:

It’s very difficult to navigate and get it up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took some time for us to get up to speed on the core features and functionality. Several other departments that had intended to use it gave up as a result of the difficulty.

4.0

Features:

4.5

Ease of use:

2.0

Support:

3.5

Willing to refer:

4.5

the reviewer

Health care and life sciences

501-1000 employees

Paducah, IL

Owner

Health care and life sciences

501-1000 employees

Paducah, IL

Owner

Experience:

Pros:

The Advanced social listening is by far the best part of this platform.

Cons:

the review

Survey Response

Mar 27 2016

Great For Social Media Tracking

"My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms. Being able to compare previous months and changes in an easy way is highly helpful as well."

Mar 27, 2016

Experience:

Tracking content over several social media sites can be a challenge. Adobe Social allows me to track comments, keywords, visits, times, dates, and compare it to previous weeks or months. My bosses love this because I can email them all of the results, in an easy to understand way, and actually show them real-time progress, which is extremely important to them.

Since I already use a lot of the Adobe Suite, Adobe Social is familiar to me. It feels more comfortable than other platforms. My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms.

Being able to compare previous months and changes in an easy way is highly helpful as well. Adobe Social has performed quite well. I have yet to have any issues with it. The multiplatform moderation feature has by far been the most beneficial aspect of using this software.

Pros:

The best benefit is the multiplatform moderation feature. This has made my job a lot easy when I come into work each morning. I just fire it up and see what happened during the evening.

Cons:

Honestly, I can't think of any cons at the moment. It really does meet all of my current needs.

4.5

Features:

4.5

Ease of use:

4.5

Support:

4.5

Willing to refer:

4.5

the reviewer

Health care and life sciences

501-1000 employees

Los Angeles, CA

Associate, Marketing

Health care and life sciences

501-1000 employees

Los Angeles, CA

Associate, Marketing

Experience:

Pros:

The best benefit is the multiplatform moderation feature. This has made my job a lot easy when I come into work each morning. I just fire it up and see what happened during the evening.

Cons:

Honestly, I can't think of any cons at the moment. It really does meet all of my current needs.

the review

Survey Response

Mar 26 2016

Great To Optimize Social Media Posting

"The predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content. It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well."

Mar 26, 2016

Experience:

The integration of Adobe Marketing Cloud which includes CMS, Analytics & Social makes it easy for my team to have an integrated execution from website to social media. Similarly, the predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content.

It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well. Unfortunately, Adobe Social does not have a stand-alone dashboard that can be used for passive monitoring. The engagement console is also not as intuitive. Other than that, I find nothing else that I really dislike.

I really like being able to monitor what people are saying about us on social media. We have been able to see likes and dislikes or our brand. It gives us insight on areas of improvement and what typical audiences we can cater to more frequently.

Pros:

I really like the moderation and ability to 'weed out' and remove bad or inappropriate comments.

Cons:

Getting to the social media screen is not an easy process.

3.5

Features:

3.5

Ease of use:

2.5

Support:

3.0

Willing to refer:

3.0

the reviewer

Transportation

501-1000 employees

Columbus, OH

Manager, Marketing

Transportation

501-1000 employees

Columbus, OH

Manager, Marketing

Experience:

Pros:

I really like the moderation and ability to 'weed out' and remove bad or inappropriate comments.

Cons:

Getting to the social media screen is not an easy process.

the review

Survey Response

Apr 28 2016

Improved customer service with Adobe Social

"It made our site more popular and has allowed us to provide better customer service."

Apr 28, 2016

Recommendations:

I would recommend it to anyone who needs a social media tool.

Experience:

It is one of the most adaptable products in the industry. We use all the features it has for social media. It made our site more popular and has allowed us to provide better customer service.

Pros:

It is easy to use and implement.

Cons:

None.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

Information Technology

201-500 Employees

New Port Richey, FL

Executive, IT

Information Technology

201-500 Employees

New Port Richey, FL

Executive, IT

Recommendations:

I would recommend it to anyone who needs a social media tool.

Experience:

It is one of the most adaptable products in the industry. We use all the features it has for social media. It made our site more popular and has allowed us to provide better customer service.

Pros:

It is easy to use and implement.

Cons:

None.

the review

Survey Response

Apr 28 2016

Effective social media marketing

"It has been very reliable in its' effectiveness as a marketing tool and has helped increase our marketing ROI."

Apr 28, 2016

Recommendations:

It’s worth trying out.

Experience:

It is a very reliable, cutting edge social media tool. The only challenge was seamless integration with other marketing software. We use its social analytics and social media monitoring tools. It has been very reliable in its' effectiveness as a marketing tool and has helped increase our marketing ROI.

Pros:

The social analytics tool makes it great.

Cons:

It could integrate more seamlessly into other products.

4.0

Features:

3.5

Ease of use:

4.0

Support:

4.5

Willing to refer:

4.0

the reviewer

Consumer Products

1001-5000 Employees

Columbia, MO

Director, IT

Consumer Products

1001-5000 Employees

Columbia, MO

Director, IT

Recommendations:

It’s worth trying out.

Experience:

Pros:

The social analytics tool makes it great.

Cons:

It could integrate more seamlessly into other products.

the review

Survey Response

Apr 28 2016

Increased sales with Adobe Social

"It is a great, cost-effective program. It has worked perfectly so far. Our sales have increased because of it."

Apr 28, 2016

Recommendations:

Buy it.

Experience:

It is the best bang for the buck. It is a great, cost-effective program. It has worked perfectly so far. Our sales have increased because of it.

Pros:

It’s simple and easy to use.

Cons:

Nothing.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

Business services

1001-5000 employees

Houlton, ME

Senior Manager, IT

Business services

1001-5000 employees

Houlton, ME

Senior Manager, IT

Recommendations:

Buy it.

Experience:

It is the best bang for the buck. It is a great, cost-effective program. It has worked perfectly so far. Our sales have increased because of it.

Pros:

It’s simple and easy to use.

Cons:

Nothing.

the review

Survey Response

Apr 28 2016

In-depth social data with Adobe Social

"It allows us to look at very detailed, in-depth data about our social campaigns, our audience and our industry. It’s an ok tool, but it’s not very exciting."

Apr 28, 2016

Recommendations:

It is a good, basic product.

Experience:

We already work with adobe, so it’s an easy transition. We mostly use it for social analytics and monitoring. It allows us to look at very detailed, in-depth data about our social campaigns, our audience and our industry. It’s an ok tool, but it’s not very exciting.

Pros:

It’s an easy way to get great data.

Cons:

It could be more interactive.

3.5

Features:

3.5

Ease of use:

4.5

Support:

2.5

Willing to refer:

3.5

the reviewer

Health Care & Life Sciences

501-1000 Employees

Toledo, OH

Manager

Health Care & Life Sciences

501-1000 Employees

Toledo, OH

Manager

Recommendations:

It is a good, basic product.

Experience:

Pros:

It’s an easy way to get great data.

Cons:

It could be more interactive.

the review

Survey Response

Apr 28 2016

Multipurpose social tool

"I like that you can do multiple things with it. People can use it for different things."

Apr 28, 2016

Recommendations:

Have someone come in and sell the product for different areas. The advantage of this is that more people will know how to use it, and see that it can be used for multiple things.

Experience:

I'd heard our marketing department used it and encouraged other departments to use it. We use it to share videos on social media.

Pros:

I like that you can do multiple things with it. People can use it for different things.

Cons:

You have to pay an expensive fee to maintain it.

3.0

Features:

4.0

Ease of use:

2.0

Support:

3.0

Willing to refer:

4.0

the reviewer

Education

1001-5000 Employees

Lynchburg, VA

Associate, Customer Service

Education

1001-5000 Employees

Lynchburg, VA

Associate, Customer Service

Recommendations:

Have someone come in and sell the product for different areas. The advantage of this is that more people will know how to use it, and see that it can be used for multiple things.

Experience:

I'd heard our marketing department used it and encouraged other departments to use it. We use it to share videos on social media.

Pros:

I like that you can do multiple things with it. People can use it for different things.

Cons:

You have to pay an expensive fee to maintain it.

Product Demo & Screenshots

Features

Content creation

Promotion & distribution

Support

Collaboration

Automation

Analytics and Tracking

Monitoring

Pricing

Basic info

Reviews

Reviews

the review

Survey Response

Survey Response

Apr 28 2016

"The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me."

Apr 28, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 30 2016

"With this new mobile leap we can view competition trends and respond to customers issues from the work place or from home. And, with a small team, that makes all the difference."

Mar 30, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 29 2016

"The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social."

Mar 29, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 27 2016

"My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms. Being able to compare previous months and changes in an easy way is highly helpful as well."

Mar 27, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 26 2016

"The predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content. It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well."

Mar 26, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Apr 28 2016

"It made our site more popular and has allowed us to provide better customer service."

Apr 28, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Apr 28 2016

"It has been very reliable in its' effectiveness as a marketing tool and has helped increase our marketing ROI."

Apr 28, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Apr 28 2016

"It is a great, cost-effective program. It has worked perfectly so far. Our sales have increased because of it."

Apr 28, 2016

the reviewer

the review

the review

Survey Response

Survey Response