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Adobe Social

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  • Demo
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Get results with your social marketing.

4.4
107 reviews
Made for

Companies using Adobe products (integrates with Adobe Marketing Cloud), strong social analytics

Not for

Companies looking for an inexpensive tool with a simple layout

 
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Pricing details
Example customers

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Product Demo & Screenshots

Adobe Social Explained

Features

Content creation

  • Link shortener

Promotion & distribution

Social Media Platforms

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • YouTube
  • Sina Weibo

Support

  • Online support
  • Community forums

Collaboration

  • Multi-user accounts with different roles and permissions
  • Streamline workflow and approve content
  • Annotate and comment directly on the platform

Automation

  • Post scheduling
  • Content calendar

Analytics and Tracking

  • Comprehensive data from mobile apps
  • App store metrics & user trends
  • User engagement of your product
  • Quantify how effective mobile campaigns are to downloads
  • Predictive analytics
  • Real-time reports
  • Real-time APIs

Monitoring

  • Filter mentions
  • Sentiment analysis
  • Location insights

Pricing

Basic info

 
Pricing Unavailable

Reviews

Reviews

4.4
107 reviews
Submit Review
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the review
 
Survey Response
 
Survey Response
Apr 28 2016

Effective social marketing and integrations

"The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me."

Apr 28, 2016

Recommendations:

I would tell another organization that Adobe Social is an amazing program to add uniformity and collaboration to their social media posts.

Experience:

Adobe Social offered the most overall effective set of tools for our organization. We already utilize a number of Adobe products. Purchasing and using this product made sense. I really like the integration of anything associated with social media into one platform.

Specifically, we use the publishing and analytics portion of the program the most. The program has performed better than our organization had expected. It is a large program to learn at first, and the amount of features can be daunting to learn for a beginner.

Pros:

The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me.

Cons:

There are so many features to the product that it can be overwhelming to a beginner to learn everything. They could do a better job of making their help section easier to navigate.

4.0

Features: 
4.5
Ease of use: 
3.0
Support: 
3.5
Willing to refer: 
4.0
See More
the reviewer
 
Government
 
201-500 Employees
 
Belvidere, IL
Senior Manager, IT
 
Government
 
201-500 Employees
 
Belvidere, IL
Senior Manager, IT
1
The Review

Recommendations:

I would tell another organization that Adobe Social is an amazing program to add uniformity and collaboration to their social media posts.

Experience:

Adobe Social offered the most overall effective set of tools for our organization. We already utilize a number of Adobe products. Purchasing and using this product made sense. I really like the integration of anything associated with social media into one platform.

Specifically, we use the publishing and analytics portion of the program the most. The program has performed better than our organization had expected. It is a large program to learn at first, and the amount of features can be daunting to learn for a beginner.

Pros:

The amount of content generation and the functionality of the product make Adobe Social a leader in its' market. The integration across platforms is what really stands out to me.

Cons:

There are so many features to the product that it can be overwhelming to a beginner to learn everything. They could do a better job of making their help section easier to navigate.

the review
    the review
     
    Survey Response
     
    Survey Response
    Mar 30 2016

    Great Customer Insights With Adobe Social

    "With this new mobile leap we can view competition trends and respond to customers issues from the work place or from home. And, with a small team, that makes all the difference."

    Mar 30, 2016

    Experience:

    We use Adobe Social because it is the easiest platform that allows us to see retweets, shared ideas, what our customers like and what they don't like. We can see how well we are trending. This solves problems when we are deciding what products to add and what products to make changes too.

    With this platform, it is easy to see that, and we get an honest public opinion, but one problem with this is that we don't know how honest these opinions are. We can't do background checks on them. We can only see the engagement that the public has on a certain product. We can't tell whether the engagement is good or bad, which is a huge problem. We use the integrated analysis. With this feature, we can understand how our customers' path of engagement to conversion was built. We can view reports that clearly show what is driving the engagement or the conversations our customer is having without product.

    We also use the Moderation Workflow feature, which allows us to moderate statistics and ensure our customers are on the same page as us (our company) on a certain product. This platform has improved our marketing efforts by allowing us to see paralytics data as soon as possible and view social campaigns on whatever device we choose, including mobile phones and tablets.

    With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.

    Pros:

    It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.

    Cons:

    What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.

    4.5

    Features: 
    5.0
    Ease of use: 
    4.0
    Support: 
    4.5
    Willing to refer: 
    4.0
    See More
    the reviewer
     
    Advertising and Marketing
     
    501-1000 employees
     
    Columbus, OH
    Director, Marketing
     
    Advertising and Marketing
     
    501-1000 employees
     
    Columbus, OH
    Director, Marketing
    1
    The Review

    Experience:

    We use Adobe Social because it is the easiest platform that allows us to see retweets, shared ideas, what our customers like and what they don't like. We can see how well we are trending. This solves problems when we are deciding what products to add and what products to make changes too.

    With this platform, it is easy to see that, and we get an honest public opinion, but one problem with this is that we don't know how honest these opinions are. We can't do background checks on them. We can only see the engagement that the public has on a certain product. We can't tell whether the engagement is good or bad, which is a huge problem. We use the integrated analysis. With this feature, we can understand how our customers' path of engagement to conversion was built. We can view reports that clearly show what is driving the engagement or the conversations our customer is having without product.

    We also use the Moderation Workflow feature, which allows us to moderate statistics and ensure our customers are on the same page as us (our company) on a certain product. This platform has improved our marketing efforts by allowing us to see paralytics data as soon as possible and view social campaigns on whatever device we choose, including mobile phones and tablets.

    With this new mobile leap we can view competition trends and respond to customers issues from the workplace or from home. And, with a small team, that makes all the difference.

    Pros:

    It’s easy for me to see how our customers enjoy or dislike a certain thing. It keeps the company in line.

    Cons:

    What I dislike most about Adobe Social is the graphs. I wish Adobe Social could add tutorials to teach users how to use those graphs.

    the review
      the review
       
      Survey Response
       
      Survey Response
      Mar 29 2016

      Better Customer and Buyer Insights With Adobe Social

      "The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social."

      Mar 29, 2016

      Experience:

      We needed to have better contact with our consumers and, at the time, Adobe Social was recommended to me by a friend. It's worked out well so far. It helps us find out what our consumers like and dislike. It's not flawless, but it's gotten the job done to this day. The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social. It has performed perfectly, and we have noticed a slight increase in buyers about a month after we started using it. We now know our loyal customer far better than we did before, and we know how to improve our product and sales.

      Pros:

      The Advanced social listening is by far the best part of this platform.

      Cons:

      It’s very difficult to navigate and get it up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took some time for us to get up to speed on the core features and functionality. Several other departments that had intended to use it gave up as a result of the difficulty.

      4.0

      Features: 
      4.5
      Ease of use: 
      2.0
      Support: 
      3.5
      Willing to refer: 
      4.5
      See More
      the reviewer
       
      Health care and life sciences
       
      501-1000 employees
       
      Paducah, IL
      Owner
       
      Health care and life sciences
       
      501-1000 employees
       
      Paducah, IL
      Owner
      1
      The Review

      Experience:

      We needed to have better contact with our consumers and, at the time, Adobe Social was recommended to me by a friend. It's worked out well so far. It helps us find out what our consumers like and dislike. It's not flawless, but it's gotten the job done to this day. The multiplatform moderation allows us to quickly respond to all the consumers that may have questions about our products. It is hands down the best feature we use on Adobe Social. It has performed perfectly, and we have noticed a slight increase in buyers about a month after we started using it. We now know our loyal customer far better than we did before, and we know how to improve our product and sales.

      Pros:

      The Advanced social listening is by far the best part of this platform.

      Cons:

      It’s very difficult to navigate and get it up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took some time for us to get up to speed on the core features and functionality. Several other departments that had intended to use it gave up as a result of the difficulty.

      the review
        the review
         
        Survey Response
         
        Survey Response
        Mar 27 2016

        Great For Social Media Tracking

        "My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms. Being able to compare previous months and changes in an easy way is highly helpful as well."

        Mar 27, 2016

        Experience:

        Tracking content over several social media sites can be a challenge. Adobe Social allows me to track comments, keywords, visits, times, dates, and compare it to previous weeks or months. My bosses love this because I can email them all of the results, in an easy to understand way, and actually show them real-time progress, which is extremely important to them.

        Since I already use a lot of the Adobe Suite, Adobe Social is familiar to me. It feels more comfortable than other platforms. My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms.

        Being able to compare previous months and changes in an easy way is highly helpful as well. Adobe Social has performed quite well. I have yet to have any issues with it. The multiplatform moderation feature has by far been the most beneficial aspect of using this software.

        Pros:

        The best benefit is the multiplatform moderation feature. This has made my job a lot easy when I come into work each morning. I just fire it up and see what happened during the evening.

        Cons:

        Honestly, I can't think of any cons at the moment. It really does meet all of my current needs.

        4.5

        Features: 
        4.5
        Ease of use: 
        4.5
        Support: 
        4.5
        Willing to refer: 
        4.5
        See More
        the reviewer
         
        Health care and life sciences
         
        501-1000 employees
         
        Los Angeles, CA
        Associate, Marketing
         
        Health care and life sciences
         
        501-1000 employees
         
        Los Angeles, CA
        Associate, Marketing
        1
        The Review

        Experience:

        Tracking content over several social media sites can be a challenge. Adobe Social allows me to track comments, keywords, visits, times, dates, and compare it to previous weeks or months. My bosses love this because I can email them all of the results, in an easy to understand way, and actually show them real-time progress, which is extremely important to them.

        Since I already use a lot of the Adobe Suite, Adobe Social is familiar to me. It feels more comfortable than other platforms. My experience has been extremely pleasant. I use the tracking features most heavily, so I can keep up with comments and concerns on our various social media platforms.

        Being able to compare previous months and changes in an easy way is highly helpful as well. Adobe Social has performed quite well. I have yet to have any issues with it. The multiplatform moderation feature has by far been the most beneficial aspect of using this software.

        Pros:

        The best benefit is the multiplatform moderation feature. This has made my job a lot easy when I come into work each morning. I just fire it up and see what happened during the evening.

        Cons:

        Honestly, I can't think of any cons at the moment. It really does meet all of my current needs.

        the review
          the review
           
          Survey Response
           
          Survey Response
          Mar 26 2016

          Great To Optimize Social Media Posting

          "The predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content. It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well."

          Mar 26, 2016

          Experience:

          The integration of Adobe Marketing Cloud which includes CMS, Analytics & Social makes it easy for my team to have an integrated execution from website to social media. Similarly, the predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content.

          It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well. Unfortunately, Adobe Social does not have a stand-alone dashboard that can be used for passive monitoring. The engagement console is also not as intuitive. Other than that, I find nothing else that I really dislike.

          I really like being able to monitor what people are saying about us on social media. We have been able to see likes and dislikes or our brand. It gives us insight on areas of improvement and what typical audiences we can cater to more frequently.

          Pros:

          I really like the moderation and ability to 'weed out' and remove bad or inappropriate comments.

          Cons:

          Getting to the social media screen is not an easy process.

          3.5

          Features: 
          3.5
          Ease of use: 
          2.5
          Support: 
          3.0
          Willing to refer: 
          3.0
          See More
          the reviewer
           
          Transportation
           
          501-1000 employees
           
          Columbus, OH
          Manager, Marketing
           
          Transportation
           
          501-1000 employees
           
          Columbus, OH
          Manager, Marketing
          1
          The Review

          Experience:

          The integration of Adobe Marketing Cloud which includes CMS, Analytics & Social makes it easy for my team to have an integrated execution from website to social media. Similarly, the predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content.

          It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well. Unfortunately, Adobe Social does not have a stand-alone dashboard that can be used for passive monitoring. The engagement console is also not as intuitive. Other than that, I find nothing else that I really dislike.

          I really like being able to monitor what people are saying about us on social media. We have been able to see likes and dislikes or our brand. It gives us insight on areas of improvement and what typical audiences we can cater to more frequently.

          Pros:

          I really like the moderation and ability to 'weed out' and remove bad or inappropriate comments.

          Cons:

          Getting to the social media screen is not an easy process.

          the review
            the review
             
            Survey Response
             
            Survey Response
            Apr 28 2016

            Social integrations and tracking with Adobe Social

            "Its versatility allows for better integration of social content, and the mobile friendly interface is great."

            Apr 28, 2016

            Recommendations:

            Keep the core and continue to implement new features to keep it fresh.

            Experience:

            Adobe Social is a very versatile product. We were able to address problems across any social media platform regarding audience growth and how we wanted to draw in more viewers.

            One of the main features is that you can track content and see which content draws the biggest audience. It has been good so far. Its versatility allows for better integration of social content, and the mobile friendly interface is great.

            Pros:

            It gives us the ability to track social content.

            Cons:

            More specific features would be nice.

            4.0

            Features: 
            3.5
            Ease of use: 
            4.5
            Support: 
            4.0
            Willing to refer: 
            4.0
            See More
            the reviewer
             
            Business Services
             
            501-1000 Employees
             
            Naperville, IL
            Manager, IT
             
            Business Services
             
            501-1000 Employees
             
            Naperville, IL
            Manager, IT
            1
            The Review

            Recommendations:

            Keep the core and continue to implement new features to keep it fresh.

            Experience:

            Adobe Social is a very versatile product. We were able to address problems across any social media platform regarding audience growth and how we wanted to draw in more viewers.

            One of the main features is that you can track content and see which content draws the biggest audience. It has been good so far. Its versatility allows for better integration of social content, and the mobile friendly interface is great.

            Pros:

            It gives us the ability to track social content.

            Cons:

            More specific features would be nice.

            the review
              the review
               
              Survey Response
               
              Survey Response
              Apr 28 2016

              Better informed audience with Adobe Social

              "We use all the features it offers to reach as many people as possible. It has helped us inform people about our company and what we have to offer."

              Apr 28, 2016

              Recommendations:

              It’s a great choice. You won’t be disappointed in it.

              Experience:

              We use all the features it offers to reach as many people as possible. It has helped us inform people about our company and what we have to offer.

              Pros:

              It’s fast and easy.

              Cons:

              It could be cheaper.

              4.0

              Features: 
              4.5
              Ease of use: 
              5.0
              Support: 
              4.0
              Willing to refer: 
              4.5
              See More
              the reviewer
               
              Non-profit
               
              1001-5000 employees
               
              Minneapolis, MN
              Associate, Customer Service
               
              Non-profit
               
              1001-5000 employees
               
              Minneapolis, MN
              Associate, Customer Service
              1
              The Review

              Recommendations:

              It’s a great choice. You won’t be disappointed in it.

              Experience:

              We use all the features it offers to reach as many people as possible. It has helped us inform people about our company and what we have to offer.

              Pros:

              It’s fast and easy.

              Cons:

              It could be cheaper.

              the review
                the review
                 
                Survey Response
                 
                Survey Response
                Apr 28 2016

                Improved social strategy and planning

                "It helped a lot with social strategy and planning... It has helped us increase interest in our company and our offerings."

                Apr 28, 2016

                Recommendations:

                It's a good program but has interface problems with some sites.

                Experience:

                It helped a lot with social strategy and planning. We use all of its features. It has helped us increase interest in our company and our offerings.

                Pros:

                It’s easy to use.

                Cons:

                It needs a better interface.

                4.5

                Features: 
                4.5
                Ease of use: 
                5.0
                Support: 
                4.5
                Willing to refer: 
                4.5
                See More
                the reviewer
                 
                Consumer Products
                 
                201-500 Employees
                 
                Albuquerque, NM
                Manager, Human Resources
                 
                Consumer Products
                 
                201-500 Employees
                 
                Albuquerque, NM
                Manager, Human Resources
                1
                The Review

                Recommendations:

                It's a good program but has interface problems with some sites.

                Experience:

                It helped a lot with social strategy and planning. We use all of its features. It has helped us increase interest in our company and our offerings.

                Pros:

                It’s easy to use.

                Cons:

                It needs a better interface.

                the review
                  the review
                   
                  Survey Response
                   
                  Survey Response
                  Apr 28 2016

                  Increased market base with Adobe Social

                  "Adobe Social is the best at providing a single solution to create relevant social content based on experiences and networking with other like businesses and increased our market base."

                  Apr 28, 2016

                  Recommendations:

                  They’re great.

                  Experience:

                  Adobe Social is the best at providing a single solution to create relevant social content based on experiences and networking with other like businesses and increased our market base. We use the social analytics and marketing cloud. It has increased our market base and our understanding in the value of our social media use and campaigns.

                  Pros:

                  It is very reliable and easy to use.

                  Cons:

                  The pricing system could be better.

                  4.0

                  Features: 
                  4.0
                  Ease of use: 
                  3.5
                  Support: 
                  4.5
                  Willing to refer: 
                  4.0
                  See More
                  the reviewer
                   
                  Energy & Natural Resources
                   
                  1001-5000 Employees
                   
                  Wilmington, NC
                  Director
                   
                  Energy & Natural Resources
                   
                  1001-5000 Employees
                   
                  Wilmington, NC
                  Director
                  1
                  The Review

                  Recommendations:

                  They’re great.

                  Experience:

                  Adobe Social is the best at providing a single solution to create relevant social content based on experiences and networking with other like businesses and increased our market base. We use the social analytics and marketing cloud. It has increased our market base and our understanding in the value of our social media use and campaigns.

                  Pros:

                  It is very reliable and easy to use.

                  Cons:

                  The pricing system could be better.

                  the review
                    the review
                     
                    Survey Response
                     
                    Survey Response
                    Apr 28 2016

                    Increased business with Adobe Social

                    "It has worked well so far and has helped us bring in more business."

                    Apr 28, 2016

                    Recommendations:

                    If you want something easy to use that works well, try it.

                    Experience:

                    We haven’t had any problems with it so far. We use all the basic features and some of the upgraded features available. It has worked well so far and has helped us bring in more business.

                    Pros:

                    It is easy to use and work with.

                    Cons:

                    I can’t think of anything.

                    4.5

                    Features: 
                    4.5
                    Ease of use: 
                    5.0
                    Support: 
                    4.0
                    Willing to refer: 
                    4.5
                    See More
                    the reviewer
                     
                    Retail
                     
                    201-500 Employees
                     
                    Bay Shore, NY
                    CEO
                     
                    Retail
                     
                    201-500 Employees
                     
                    Bay Shore, NY
                    CEO
                    1
                    The Review

                    Recommendations:

                    If you want something easy to use that works well, try it.

                    Experience:

                    We haven’t had any problems with it so far. We use all the basic features and some of the upgraded features available. It has worked well so far and has helped us bring in more business.

                    Pros:

                    It is easy to use and work with.

                    Cons:

                    I can’t think of anything.

                    the review
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