Small Business

Mobile Apps and Small Business in 2016: A Survey

Mobile apps are available for nearly every task imaginable. From predicting the weather to encrypted messaging, sharing photos with friends or requesting a personal driver, there’s an app for most imaginable needs. But how many of these apps come from small businesses?

For small businesses, creating a mobile app was not realistic even two to three years ago, when the cost to build a mobile app required the contract and commitment of a mobile app development team. However, with the rise of app development software and more specifically, app builders, small businesses can now easily make both consumer dedicated and internal facing apps with relative ease.

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Small Business Digital Marketing and Social Media Habits in 2016: A Survey

How important is digital marketing for small businesses? What role does social media play in small businesses’ marketing strategies?

Clutch surveyed 352 owners and managers of small businesses in the US to determine how they incorporate advertising and marketing into their business plans.

In particular, the study explores

  1. Impressions of digital marketing effectiveness in the small business market.
  2. Small business’ digital marketing habits and priority channels.
  3. Why small businesses focus on social media the most to fulfill digital marketing goals.
  4. Social media habits and best practices for small businesses.

The majority of survey respondents are businesses with 1-10 employees and less than $1 million in annual revenue, which matches the makeup of the 2013 US Census Bureau data on small businesses.

 

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Mobile Apps and Small Business: 2015 Digital Marketing Survey

Large businesses and corporations have come to rely heavily on digital marketing to reach their consumers. Social media, blogs and, of course, the almighty app, are used constantly to communicate, share, advertise, and relate to the public.

But, are small businesses investing in apps? Our 2015 Small Business Digital Marketing Survey was designed to examine just that question and to explore motivating factors for small businesses to build apps. We asked more than 350 small business owners to share with us about their use of apps for marketing and sales.

Below the infographic are the full details of our results along with commentary from experts in small business mobile app development.

 

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Small Business and Social Media in 2015: A Survey

How are small businesses currently using social media and how can a small business benefit from a social media strategy? In a small business survey conducted by Clutch, results showed that 53 percent of small businesses actively use social media. We investigated small business investment in social media and the change from 2014 to 2015 further, focusing on investment in employee time, spend on an outside agency or consultant, and spend on social media ads. We interviewed social media and digital marketing experts for their thoughts on the survey results and for insights on how small businesses can develop a comprehensive social media strategy. Below the infographic there is more detail on the survey data along with additional analysis from the experts we interviewed.

 

Clutch Small Business Survey 2015
 

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Small Business and the Web: 2015 Digital Marketing Survey

How are small businesses adapting to the digital marketing realm? An online presence is increasingly significant and small businesses can immensely benefit from a digital marketing strategy. Clutch conducted a survey to determine the digital marketing tendencies of small businesses, including digital marketing budget, website creation and updates, mobile application creation, search engine optimization, online advertising, and social media. We then took the survey results to digital marketing experts for their insights.

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SEO and PPC in 2015: Small Business Survey

Digital marketing is seemingly gathering steam as an effective way to target customers online. But, to what extent have digital marketing methods penetrated the small business market?

Below, we summarize the results of our survey of more than 350 small business owners and managers on their digital marketing plans in 2015. We first describe small businesses' overall digital marketing share, and then delve into two specific digital marketing strategies: SEO and paid search ads.

The survey explores topics such as how small businesses are measuring their SEO success, planned spending on SEO and paid search in 2015, and satisfaction with in-house methods versus satisfaction working with a SEO agency or consultant. We also gathered comments on the survey results from several experts representing SEO or digital marketing agencies.

 

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How Small Business Marketing Can Succeed in 2017

In the final installment of the 2017 Small Business Digital Marketing Survey, Clutch interviewed 350 small business owners and managers to understand their approach to marketing and advertising. As many small businesses increase their investment in digital marketing, Clutch analyzed survey results and interviewed experts to identify key marketing and advertising strategies that can help small businesses succeed.

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