It's easier than ever for small businesses to have a website. A website can provide all kinds of benefits to a business. It can verify the existence of a business, increase visibility to new and current customers, and improve customer experiences. But, how many small businesses take advantage of these benefits?
Nearly half of small businesses do not have a website, according to our second annual small business marketing survey of over 350 small business owners and managers. The majority claim that they do not have a website because it is not relevant to their business or because it's too expensive.
Moreover, for those that do have websites, 23 percent are not mobile friendly, and another 9 percent have unknown mobile capabilities. Luckily, these businesses are planning improvements to their sites, especially in areas of search engine optimization, social engagement, design, and content.