Best SEO Companies & Services

An experienced and reputable SEO company will offer professional, tested strategies to help your business rank well organically over time. If an SEO agency promises you immediate page 1 ranking overnight, be leery. High-intent, impactful keyword rankings typically take time - SEO is known as a slow burn for a reason. ROI is often realized over the course of several months.

SEO companies also have access to the best tools on the market (which are expensive for laymen), top resources, and current knowledge of the changing landscape of SEO. Google uses 200+ website ranking factors, a top SEO agency knows them well and how to work to achieve the best results that align with your goals and budget.

Keyword research on-page optimization, technical SEO, off-page optimization, link-building and robust content strategy and execution are just a few common services provided by reputable SEO companies. An SEO company will also setup your analytics, helping you measure and track success week to week.

SEO is an integral part of any strong digital marketing strategy. SEO allows you to improve your page rankings within search engines, increasing your traffic, conversions, and revenue.

When done well, SEO can help you stay ahead of your competition, placing your website on top. Leading SEO providers will create or edit website content integrating keywords to improve your website rankings for essential terms. In addition, SEO providers will engage in link building, building links from external sites that point back to your site—earning trust signals. It is common for businesses to contract SEO services and pay-per-click (PPC) advertising services concurrently to increase the likelihood of being found both in top ad spots and organically online.

SEO companies typically price their services hourly, by project, or a monthly management fee.

In the US, experienced SEO firms typically charge from $125 to $200+ per hour, whereas Eastern European SEO companies may charge as little as $40 to $100 per hour.

Depending on project size, complexity, experience level and where the agency is located, monthly retainers can range from $500 per month to over $25,000 per month.

Consider the following when on the hunt for a reputable and experienced SEO agency:

What tools do they use? Paid and unpaid. Search engine optimization does require the best tools and resources to identify valuable keywords, gather analytics and quantify progress effectively at scale.

Before you partner with a SEO company, ask them how long it will take to produce results, how often they will report on them and how the constantly-changing data will influence their strategy throughout the project. How do they measure success? Are the reports in real-time?

In addition, make sure you agree to their agency fee and payment structure. Are you paying hourly, flat fee, or per objectives completed?

Have you worked with a company similar to ours? What were the challenges? What SEO services do you provide? What SEO tactics do you believe will be the most helpful for us and why? What platforms, tools or resources does your agency use? Who will be working on our project? What is their level of expertise? Will I have one main point of contact? Who? How often can we expect meetings and updates? How often will you look at analytics and data? How do you report success? Is it available in real-time? Are you well-versed in using GA4?

Many SEO companies will audit your website and look for anything that needs to be revised or upgraded. Here are the most common areas of improvement flagged in an SEO website audit:

Title tags, meta descriptions, H1s, H2s, H3s, alt text, webpage copy, URL structure, navigation structure, duplicity of content, backlink profile, and more.

Larger SEO companies will likely charge more for their services because of their level of experience and client history. Or, if an SEO company specializes in a specific industry or niche, they can charge more.

The scope of work also can drive costs up.

Urgency is also a niche factor regarding the cost of hiring an SEO company. SEO is a process that takes time - the changes a company makes to your website might not take shape for a few weeks. If an SEO agency is only working with a few clients, they can dedicate more time and resources to your company, but that might come with a price tag.

The location of the service provider can also fluctuate pricing. In contrast to other regions around the world, SEO firms in North America, Australia, and Western Europe seem to charge more for SEO services than other agencies in other parts of the world.

Clutch’s in-depth and verified client reviews detail each project from start to finish, helping buyers narrow down their list of potential business partners.

With access to information such as how much a service provider charges for their services, how they communicate, and the results of the project, buyers can feel confident that they’ve found the right partner for their project.

Clutch’s verification process seeks to establish proof of a connection between the reviewer and their own organization, as well as the collaboration they’re reviewing. By verifying the identity of the reviewer and confirming their connection to the project, Clutch is able to confirm that there is no conflict of interest and that the project took place. Buyers can easily identify verified reviews by the checkmark in the bottom right corner of the review card.

As an additional service, Clutch also offers phone reviews to Sponsoring service providers. When leaving a phone review, clients will either speak with a member of the Clutch operations team or with a trained auxiliary team member. By offering more options for clients, companies can make it easier and more convenient for clients to leave a detailed review of the project.