Digital Third Coast took on advertising after the previous company failed to deliver results. They optimized accounts and currently focus on PPC and some SEO and content creation.
DTC is more cost efficient than the previous company while achieving better results. Organic traffic has increased, and content is well-researched. While not all projects are successful, but DTC consistently delivers quality results.
“They’re proactive in their work.”
Introduce your business and what you do there.
I’m the e-commerce lead for a company that manufactures radiant floor heating in Illinois.
What challenge were you trying to address with Digital Third Coast?
We wanted to optimize our SEO, pay-per-click [PPC], and e-commerce advertising. We were starting to see a drop in our ad revenue, so we decided it was time to change partners.
What was the scope of their involvement?
After we hired Digital Third Coast [DTC], they looked at what we had previously done and optimized the inefficiencies in our AdWords accounts. They removed the ineffective strategies and implemented stronger targeting for our primary buyers, which made our advertising much better.
They create content on our behalf and submit it to publishers so we can gain domain rank for the articles they publish and that are linked back to us. Up until this point, there hasn't been much on-site SEO work because we’ve focused a lot on PPC.
How did you come to work with Digital Third Coast?
We selected DTC because our owner knew about them from previous endeavors.
What is the status of this engagement?
We started in February of last year, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
For the past four years, we've been dropping in revenue about 15% per year, and our advertising costs have been going up at the same time. After changing to DTC, we've seen our organic traffic increase by at least 50%, and that’s purely from the off-site content development. Plus, our advertising costs have decreased; we’re spending about 25% less than before.
How did Digital Third Coast perform from a project management standpoint?
They're professional. We have weekly meetings for about an hour to review the new initiatives, strategy changes, etc. Their PPC side is a little more engaged, simply because we manage that on a weekly basis. The content development is in much longer cycles, so we don't have as much feedback until they've done the research. Normally, we brainstorm an idea and then there are a few months of waiting to develop the idea and post it to our blog.
What did you find most impressive about them?
The communication is good for the PPC team. If they notice a problem, we get contacted. if Google has some new service in beta, DTC will reach out to us quickly and we’ll have a meeting about it. They’re proactive in their work. We've done a couple of surveys for SEO, and they’re well-researched. They’re not just fluff pieces; DTC creates data-based content.
Are there any areas they could improve?
There was one SEO piece that wasn’t successful, but they took more risk than they should have. It was for a niche market that didn't pan out, and we only got a few links out of it. There were several months of little return on spend, but everything else has been good.
Do you have any advice for future clients of theirs?
I would highly recommend the project managers we worked with; he’s in charge of the PPC departments. We got the best, but the experience may be different with someone else. All the people at DTC are good.