Through extensive site and keyword analysis, Digital Third Coast helped implement formal SEO and PPC campaigns to generate leads and higher conversion rates for a data solutions company.
After their intervention, more than a dozen keywords or phrases rank within the top ten results in organic searches, and high domain authorities are backlinking to the site. Digital Third Coast brought a unique combination of analytics and communication to the project.
“They bring their acumen and technical expertise to us in ways we haven’t seen from any other digital team.”
Introduce your business and what you do there.
Utopia Global Inc. is a data solutions company, founded about 15 years ago. We are an adjunct to SAP for large companies, along with a portfolio of professional data services.
What challenge were you trying to address with Digital Third Coast?
I wanted to implement formal programs for SEO, and PPC campaigns, and to augment our initiatives on social media to generate leads, create more awareness, and get higher conversion rates on our website.
What was the scope of their involvement?
They did an extensive analysis of our website and our keywords. They worked with us to raise our organic rankings in search engines where we were underperforming. They helped put together a backlink plan, and did a complete overhaul of our key business phrases. They presented different ideas, and did primary research to drive our own proprietary findings on specific topics that would be of interest to high domain authority websites.
On the pay-per-click side, they were responsible for management and analytics. They leveraged keyword analysis, and did all the bidding for us. We evaluate their progress monthly and commission them for their work.
What is the team composition?
They have about five people on their side who touch our account. One individual works on the PPC side, and the others work on our SEO or our account management.
How did you come to work with Digital Third Coast?
We canvassed a number of Chicago area digital marketing firms, and ultimately decided to go with them. I’m glad we did.
How much have you invested with them?
We spend about $120,000 annually.
What is the status of this engagement?
We started working together in November 2016, and continue working together.
What evidence can you share that demonstrates the impact of the engagement?
When we started, our rankings were low. We now have about 14 keywords or key phrases that rank within the top 10, and a few that rank first. That’s a measurable improvement.
We’re impressed with all the backlinking, and the results are tremendous. Multiple high-ranking sites with very high domain authorities backlinked to us, which we could have never accomplished on our own.
How did Digital Third Coast perform from a project management standpoint?
They do an outstanding job, and keep me well-informed. They make themselves available when we need to talk.
What did you find most impressive about them?
Their maturity level is high. They’re not just a bunch of young people who don’t know how to communicate. They have plenty of business experience, and they understand more than just analytics. They can talk about business issues and how to approach technology in a way that makes an impact. They bring their acumen and technical expertise to us in ways we haven’t seen from any other digital team.
Are there any areas they could improve?
Not really. They’re upfront and open, and are an extension of our marketing team. We have accountability and trust between us that’s necessary to make a third-party relationship successful.
Do you have any advice for potential customers?
Ryan Garrison [SEO Account Team Lead, Digital Third Coast] has been a real champion for us. He is a great sounding board for us, and has a depth and breadth of knowledge that’s invaluable. He’s a trusted advisor, and I’m always interested in his perspective. They all have many years of experience. That’s the credibility I want when I’m asking for opinions.