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Top Link Building Companies

By executing strategic link-building initiatives, link-building companies and agencies play a crucial role in enhancing businesses' online presence. From identifying relevant websites for link placement to conducting outreach and securing high-quality backlinks, these experts implement effective strategies to improve your website's authority and search engine rankings. With their specialized knowledge and resources, they can help you navigate the complexities of link acquisition, ensuring that your website gains the visibility and credibility it deserves. Invest in the expertise of a reputable link-building company to stay ahead of the competition and maximize your online success. Explore more SEO companies that can meet your needs for your entire SEO strategy.

Consumers nowadays have become increasingly reliant on the internet to search for relevant products and services. Businesses are expected to invest time and effort into their digital presence, ensuring they’re visible across different channels to reach the right audiences. Search engines are arguably the most important yet technically complex instrument that when leveraged correctly can deliver prime benefits.

Link building is an SEO tactic that is just as important as technical SEO, mobile optimization, and on-page SEO. It is the thoughtful and meticulous process of acquiring hyperlinks or backlinks from websites to your own websites. These backlinks are essentially like references or votes of confidence from other sites that your content is relevant, trustworthy, and valuable.

Algorithms of search engines such as Google, Baidu, and Bing factor in link building when determining website rankings. So, if you want your website to appear on relevant search engine results pages (SERPs), you’ll need to work on its link building initiatives.

Link building companies are specialized SEO agencies that focus on helping businesses earn quality backlinks from important and credible websites. They offer a range of services including the following:


  • Blog Outreach: Connecting and engaging with influential bloggers to ask them to publish content that links back to your website. Link building companies can plan strategies to help determine which bloggers to connect with and how to build potential partnerships with them.

  • Guest Blogging:Writing, editing, and publishing valuable content on other websites with backlinks to your website. They will reach out to the website on behalf of your website to pitch content.

  • Content Creation: Produce high-quality and compelling content such as blogs, press releases, and case studies to help attract backlinks. They can also create other forms of linkable content such as infographics and videos that can potentially be shared by third-party websites.

  • Broken Link Building: Finding dead links, pages that show invalid results or “404” errors, and convincing the admins to replace them with your website. This link building tactic has a relatively average higher success rate than other tactics, especially when executed with interesting link bait ideas.

  • Link Reclamation: Finding and replacing existing mentions where your website has been improperly linked. This process also involves recovering backlinks that have been lost over time and have turned into broken links.

  • Competitor Link Analysis: Conducting thorough research and analysis into competitors’ backlink efforts. It helps gain a deeper understanding of competitors and the space, identifying common and successful strategies, and uncovering unseen opportunities.

5 Benefits of Link Building


  1. Improved visibility on search engines such as Google, Baidu, and Bing

  2. Drives more organic traffic for relevant keywords and search engine results

  3. Enhanced overall domain authority and online credibility

  4. Effective are providing long-term and sustainable growth

  5. Supports other digital marketing and public relations strategies

What to Consider When Hiring a Link Building Service Provider

Finding the ideal link building company can be a challenging task, especially considering the plethora of options available. The best way to match with the perfect service provider is by understanding your project and setting a priority list of what to look for or variables to weigh closely.

5 Factors to Consider

  • Quality of Work

  • Customization & Range of Services

  • Connection with Publishers

  • Pricing Structure

  • Communication & Reporting

Quality of Work

In link building, quality and quantity are equally important; however, not all backlinks are created equal as some are more valuable than others. When considering which service provider to hire, take a moment to look into their portfolios and case studies to learn more about the quality of their work. Search for a partner that has a proven track record of delivering superior quality links from highly authoritative websites; don’t just look at how many backlinks they secure.

Customization & Range of Services

The ideal service provider can support all the relevant services and be flexible enough to personalize their strategy to fit your objectives. They should have a good understanding of your goals, demographics, and market to help you navigate through the nuances and determine the best approach.

Connection with Publishers

Securing important backlinks requires building and maintaining great relationships with influential publishers and websites. Typically, these established link building companies already have their own network of connections which they can leverage to earn credible hyperlinks. Consider this factor when you review their portfolios and interview them for your project. Nonetheless, don’t just settle for their word; don’t forget to do your due diligence and check the authenticity of their claims.

Pricing Structure

Financial viability is a big factor in the success and longevity of your partnership with a service provider. As you vet potential companies, ensure their fees and pricing structure work with you. Compare the cost of the services against the value they offer because it’s not about finding the cheapest option. When you discuss with them, ask more about their pricing structure and clarify whatever relevant questions in mind to avoid any confusion about the cost.

Communication & Reporting

Communication compatibility is the be-all and end-all of any collaboration. Great partnerships require strong communication to avoid misunderstandings. Service providers should maintain open and accessible lines of communication to provide timely support for any questions or concerns that may arise.

Part of the communication process is reporting to ensure progress and assure clients. When searching for a link building partner, be mindful of their transparency when reporting the results and communicating how the project advances.

Search For a Partner With The Right Expertise

Link building is an extremely complex process that requires different skills and expertise to execute successfully. Matching with the right partner who has relevant expertise in the type of service you need makes the biggest difference.


  • Geo-Targeting or Local SEO Link Building: Just like local SEO as a whole, local SEO link building focuses on earning credible hyperlinks from locally renowned and trusted internet resources. Its goal is to boost organic traffic from local customers and rank higher than nearby competitors.

  • Press Release Distribution: Writing and distributing press releases with key backlinks to media outlets, industry blogs, and relevant resources. This requires specialized knowledge in public and media relations to produce informative press release content.

  • Niche Edits: A link building strategy that’s typically used to earn high-quality hyperlinks without the need to produce new content every time. It involves editing and adding links to existing content from an established website or resource.

  • Anchor Text Optimization: The process of ensuring anchor texts are optimized with the right keywords and natural wording. It helps improve the relevance and authority of backlinks and ensures a diverse anchor text profile.

  • Directory Submissions: As its name suggests, it is the process of submitting your website to influential general or niche-specific directories. It also involves earning backlinks from reputable resources such as agency shortlists like Clutch to help improve search rankings and drive referral traffic.

  • Outreach for Sponsored Content: Negotiating and acquiring backlinks from authoritative websites through sponsored posts or paid partnerships. The process requires reaching out to website admins and bloggers to propose sponsored content in exchange for link placements.

5 Questions to Ask When Hiring Link Building Agencies


1. How do you determine what link building strategy to leverage?

There’s no one-size-fits-all approach to link building, and matching with a partner who knows how to utilize the right strategy to fit your needs and goals is crucial. By asking this question, you determine whether they can add value to your project and gain deeper insights into their processes.


2. How do you evaluate the quality of a backlink?

As emphasized, quality is king in link building. Aside from reviewing their portfolios, asking the team how they assess the quality of backlinks allows you to see their technical proficiency and critical thinking. This question also helps ensure they know how to secure superior links from highly impactful websites and resources.


3. What tools do you use for your link building efforts?

Link building doesn’t require a ton of tools to execute; it just needs a few to drive the best results. While there are a plethora of options available, there are industry standards tools used for tracking progress, analytics, and research. Inquiring about the tools they use helps ensure they can deliver quality results.


4. How do you ensure compliance with guidelines and ethical link building practices?

Ignoring industry guidelines and ethical considerations when link building can do more harm than good. They may be considered shortcuts to immediately see significant results but they can lead to penalties and build an immoral reputation. Asking this question is a great way to confirm whether they adhere to the best practices and avoid manipulative tactics that can harm your website’s rankings.


5. Can you tell us more about your reporting process?

As highlighted among the factors to consider, reporting is key to ensuring progress and making data-driven decisions. Knowing more about their reporting — how frequent, what type of reports, and what metrics they report — helps you gauge their integrity, accountability, and transparency.


How Much Should Link Building Services Cost?

Link building is one of the many services under the massive umbrella of SEO. Professional link building service providers have proven methodologies and approaches that can be invaluable in boosting visibility.

The average cost of SEO projects reviewed on Clutch range sits below $10,000. Generally, link building services listed on Clutch are priced at $25 – $49 per hour.

If you’ll require more services than link building solutions like extensive SEO content creation, the price tag may go higher. Aside from the scope of services needed, there are a plethora of other variables that impact costs including agency size, project urgency, and geographic location.

Before signing a contract with a potential partner, do your due diligence and ask for a breakdown of the costs.

Shortlist Agencies by Industry Experience

Link building requires a different approach tailored to whatever industry your business is in because of the different dynamics, audiences, and trends impacting each space. These nuances determine what strategy to use and can be difficult to navigate for the inexperienced. Hiring a link building company with proven industry experience is a must to ensure optimal results.

Link Building Services for Business Services

An expansive and credible backlink profile helps B2B companies position themselves in their market. Most link building strategies in this industry focus on crafting a reputation for their expertise by acquiring authoritative backlinks from influential resources. It also involves creating and distributing content such as white papers and industry reports to target professionals and key decision-makers.

Link Building Services for E-Commerce

The e-commerce space is one of the most competitive and saturated industries nowadays as businesses pivot to meet online demand. Link building helps e-commerce sites drive traffic from relevant keywords which leads to more conversions and sales. Most strategies here focus on product visibility and leveraging user-generated content.

Link Building Services for Advertising & Marketing

The advertising & marketing scene is a crowded market that’s filled with agencies vying for the attention of brands. Securing quality backlinks can help generate leads and drive interest in their services. Strategies in this space revolve around securing blog collaborations with influential marketing resources and media outlets as well as producing content about trends and case studies.

Link Building Services for Medical & Healthcare

Trust and credibility are paramount in themedical and healthcare space. Link building here requires securing hyperlinks from established entities like health institutions, medical associations, and wellness resources. It requires strict compliance with industry regulations and standards, to safeguard their integrity with patients.

Link Building Services for Consumer Products & Services

Brands in theconsumer products and services industry rely on brand mentions and backlinks to attract customers, establish credibility, and boost brand awareness. In this space, strategies focus on earning hyperlinks from lifestyle blogs, product review blogs, and consumer guides. Brands also leverage user-generated content to secure brand mentions and favorable backlinks.

Evaluating Link Building Services

Key performance indicators (KPIs) allow marketers and business owners to make strategic decisions and gauge the effectiveness of their efforts. Here’s an in-depth breakdown of some of the crucial factors you need to keep a close eye on:

  • Number of Referring Domains: The number of unique websites that link to your website or brand; if a website links you multiple times, that’s still considered as one. This metric is important to understanding the diversity and reach of your link building efforts. The higher the number, the more credible your website appears.

  • Link Acquisition Rate: How quality your website earns quality hyperlinks over time. A high and consistent link acquisition rate is a good indication of the effectiveness of the strategy.

  • Anchor Text Distribution: The variety and quality of keywords and phrases used in link building strategies. An optimized anchor text distribution balances branded, generic, and keyword-specific words or phrases.

  • Geographical Link Distribution: For international or multinational SEO and link building efforts, geographical link distribution is a key metric to gauge the reach of your website. Limited reach means that there is still room to improve.

  • Domain and Page Authority: Domain Authority (DA) and Page Authority (PA) are crucial KPIs developed by Moz to evaluate how well a website or a page performs on search engines. Earning hyperlinks from high DA and PA websites helps improve your rankings and overall credibility.

  • Link Type: In link building, there are different types of backlinks — dofollow (has SEO value) and nofollow (no SEO value). Having a balance of both is healthy for your backlink profile but make sure they are contextually aligned with your goal or website.

  • Lost and Broken Backlinks: Backlinks that were secured in the past but have been removed or may no longer exist because the page was updated or deleted. It’s important to monitor lost and broken backlinks as those will impact your website’s credibility and hurt your rankings.

Browse through Clutch’s data-driven directory to find and connect with the ideal link building partner for your business. Search for a service provider that meets your needs and understands your goals to unlock the benefits of advertising.

Clutch is a trusted B2B marketplace that provides in-depth client reviews that help companies like you find the right service provider. Each Clutch profile showcases portfolio items, case studies, and more information about a web design company’s services.

Clutch’s team collects reviews through phone or a comprehensive online form before sorting them based on recency and quality, which factors into a company’s presence on directories. Take your time reading through verified reviews on Clutch to confidently choose the right link building agency.

Trusted by Thousands of Businesses Worldwide


Clutch empowers better business decisions as the leading marketplace of B2B service providers. Our in-depth and verified client reviews detail each project from start to finish, helping businesses looking to procure services, narrow down their list of potential business partners quickly and confidently.


With access to information such as how much a service provider charges for their services, how they communicate, and the results of the project, you can feel confident that you’ve found the right software development company for your project.


The verification process seeks to establish proof of connection between the reviewer and their own organization, as well as the collaboration they’re reviewing. By verifying the identity of the reviewer and confirming their connection to the project, Clutch is able to confirm that there is no conflict of interest and that the project took place. Buyers can easily identify verified reviews by the check mark in the bottom right corner of the review card. You can learn more about the review verification process here.


Link Building Expertise


Link building companies on Clutch are highly skilled and vetted. They have necessary credentials such as HubSpot Academy's SEO Certification, The Blueprint’s Link Building Training, and Udemy: The Complete Link Building Course.


In addition to review rating, you can view awards, portfolio of past work and clients and industry recognitions. Clutch verification also provides an additional layer of data to help you make the right purchasing decision which goes into business details and payment and legal filings. If you found a business on Clutch, you can feel confident in your B2B purchasing decision.

Ratings Updated: October 5, 2024

17,053 Companies

15 Leaders 15 Contenders

SEO Focus: Link earning & development

List of the Best Link Building Agencies

Ability to deliver
Focus

Clutch Leaders Matrix

Rollover to see company insights or click a company below for more details.

  1. 1 Inweb
  2. 2 Editorial.Link
  3. 3 WebSpero Solutions
  4. 4 Netpeak
  5. 5 Upward Engine
  6. 6 uSERP
  7. 7 Victorious
  8. 8 Stellar SEO
  9. 9 LinkDoctor
  10. 10 WebFX
  11. 11 Incrementors Web Solutions
  12. 12 Devenup SEO
  13. 13 Siege Media
  14. 14 Reporter Outreach
  15. 15 Promodo

List of the Best Link Building Agencies

Contenders Breakdown