In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they've delivered?
I can mostly speak to our PPC initiatives. When I gave them our PPC business last year, they easily doubled my leads and cut our cost by half. You couldn’t ask for a better story than that.
Are there any other metrics or key performance indicators that you have that would demonstrate their effectiveness other than lead generation?
Yes, definitely our organic traffic. Our traffic has grown quite a bit in the three years that we’ve been here. It’s attributed to too many factors as you might imagine. Nevertheless, our traffic has continually increased during the course of our relationship. At least a fraction of that can definitely be attributed to the success of our numerous SEO campaigns.
When working with BusinessOnline, is there anything you would consider unique or special about them compared to other vendors with which you’ve worked?
They really take the time to understand our business. They’re great strategists. They’re not here to sell me a carbon copy, 50-print package that they put together for some other client. I've been impressed by them. Having bespoke solutions created for you is something difficult to find.
In retrospect, are there areas that you think they could improve upon, or are there things you might do differently as the client before approaching this type of project?
For the first couple of years that we did business with them, they gave us wonderful recommendations, and we did not have the internal capability to move on them very quickly. The constructive criticism that I would give is they still got their money, but we didn’t see their value. Even though we knew it was our fault. I respect them very much and like them very much, and know that I needed to continue to push for this kind of work in the business, but I would just advise them that in order to secure the relationship, make sure the people you’re collaborating with to have the capacity to implement what you recommend. Otherwise, they’re just not going to see the value manifest, and they'll really only see the expenditures.
I was even pointedly asked, “We paid these guys a lot of money, so what’s going on?” They have given us the absolute right direction, the absolute right strategy, but the guy that’s in charge of designing our website and updating our website is not taking it into account. They don’t even know this, but they were really on the hot seat here with us because we weren’t seeing the value, and I had to defend them without any tangible justification. In hindsight, I've been vindicated, but at the time the relationship was very unstable.