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Naming a Business in 2015: Trends, Challenges, and Opportunities

Naming a Business in 2015

Recent startups have more outlandish name and domain name combinations than ever before. These new businesses tend to reach for more imaginative types of names over the more descriptive names that were previously expected. Curious about naming and domain name trends, we set out to quantify trends of new venture funded startups and to reveal possible reasons for these trends.

We conducted a study on 700 companies to determine possible naming and domain name trends. We also interviewed naming and branding thought leaders for insights into some of these trends and to uncover what makes a company name successful.

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Early Development Challenges for Wearables Prompt Creative Problem Solving

The advent of wearable technology sparked curiosity about its relevance and potential from consumers, businesses, and development teams. As businesses hurried to harness the new technology's capabilities, these first movers encountered unique challenges throughout the development process.

Clutch spoke with experts from 15 businesses with experience designing and developing for a variety of wearable platforms. To gain insight into the development process, we posed questions aimed at identifying the challenges encountered and the steps taken to overcome them.

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Quantifying the Value of Client Reviews for B2B

Various studies throughout the past few years have demonstrated how the business-to-business buying process has been transforming. In the past, buyers generally contacted vendors directly for more information on their services and products. Now, buyers have around 57 percent of the procurement process completed before they even speak to a vendor. A recent study by Google also unveiled that 90 percent of B2B buyers (of those who are online) use a search engine to research potential purchases. What are these buyers seeking?

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How to Select an SEO Company

  • Aug 22, 2015
  • nbeach
  • SEO


Search engine optimization (SEO) can open many doors for businesses. People are going to Google more frequently than ever to find products and services, and as a result, businesses are becoming increasingly competitive with each other for top search keywords. Finding an expert to help with SEO can bolster a company’s exposure on the web, ultimately taking it to the next level. So, what qualities and experiences should you look for in an SEO partner?

As a source of research and reviews on SEO service providers, we at Clutch are frequently asked this question. To help answer this, we first analyzed Clutch’s user reviews of SEO service providers, which reveal what people say about their selection process.

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What are Your Options for Building a Website?

There are various options for building a website, but what solution can provide the most value for both your website and business goals? A website can be as simple as an informational brochure or a basic blogging site, and as complicated as a customized operational system for a business. The complexity of a website can vary depending on the purpose, goals for performance, and the function and feature requirements. If the purpose, goals, and function and feature requirements are mapped out from the start, it will be easier to choose the optimal solution for building the website.

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Mobile Apps and Small Business: Clutch's 2015 Digital Marketing Survey

Large businesses and corporations have come to rely heavily on digital marketing to reach their consumers. Social media, blogs and, of course, the almighty app, are used constantly to communicate, share, advertise, and relate to the public.

But, are small businesses investing in apps? Our 2015 Small Business Digital Marketing Survey was designed to examine just that question and to explore motivating factors for small businesses to build apps. We asked more than 350 small business owners to share with us about their use of apps for marketing and sales.

Below the infographic are the full details of our results along with commentary from experts in small business mobile app development.


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Small Business and Social Media in 2015: A Survey

How are small businesses currently using social media and how can a small business benefit from a social media strategy? In a small business survey conducted by Clutch, results showed that 53 percent of small businesses actively use social media. We investigated small business investment in social media and the change from 2014 to 2015 further, focusing on investment in employee time, spend on an outside agency or consultant, and spend on social media ads. We interviewed social media and digital marketing experts for their thoughts on the survey results and for insights on how small businesses can develop a comprehensive social media strategy. Below the infographic there is more detail on the survey data along with additional analysis from the experts we interviewed.


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SEO and PPC in 2015: Small Business Survey

Digital marketing is seemingly gathering steam as an effective way to target customers online. But, to what extent have digital marketing methods penetrated the small business market?

Below, we summarize the results of our survey of more than 350 small business owners and managers on their digital marketing plans in 2015. We first describe small businesses' overall digital marketing share, and then delve into two specific digital marketing strategies: SEO and paid search ads.

The survey explores topics such as how small businesses are measuring their SEO success, planned spending on SEO and paid search in 2015, and satisfaction with in-house methods versus satisfaction working with a SEO agency or consultant. We also gathered comments on the survey results from several experts representing SEO or digital marketing agencies.


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Lessons Learned After Working with Wearables

With any new technology, challenges arise throughout the process of designing and developing a product. However, troubleshooting to overcome these hurdles often yields unique lessons learned.



Clutch spoke with leaders from 15 businesses with experience planning, designing, developing, and working with wearable technology, and they imparted four crucial pieces of advice.

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