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Small Business Cloud Storage Trends in 2015

  • Dec 9, 2015
  • Sarah Patrick
  • Cloud

As the Cloud transforms from an obscure concept to a mainstream tool for both businesses and individuals alike, who uses cloud storage and for what tasks remain pervasive questions.

Focusing on the small and medium business (SMB) market – firms composed of 11 to 1,000 employees – reveals that more than half of small businesses had adopted cloud storage by October 2015, according to a new survey conducted by Clutch.

But, as the quantity of SMBs using the Cloud continues to increase, it is important to understand not only the trends shaping cloud storage adoption but also the ways in which SMBs use these platforms.

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Naming a Business in 2015: Trends, Challenges, and Opportunities

Naming a Business in 2015

Recent startups have more outlandish name and domain name combinations than ever before. These new businesses tend to reach for more imaginative types of names over the more descriptive names that were previously expected. Curious about naming and domain name trends, we set out to quantify trends of new venture funded startups and to reveal possible reasons for these trends.

We conducted a study on 700 companies to determine possible naming and domain name trends. We also interviewed naming and branding thought leaders for insights into some of these trends and to uncover what makes a company name successful.

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An Inside Look at 16 Wearables Case Studies

Inside Look at 16 Wearables Case Studies Infographic


Despite the initial novelty of wearable technology and devices, which include watches, wristbands, jewelry, clothing, and glasses, early projects embraced the challenges of designing for a new platform and ultimately unveiled a variety of unique use cases for wearables.

How businesses applied wearable technology to accomplish specific goals, extend their brands to larger audiences, and make their mark as lead innovators on a new platform, highlights the potential for wearable technology to make significant and lasting changes to how we live our lives.

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Quantifying the Value of Client Reviews for B2B

Various studies throughout the past few years have demonstrated how the business-to-business buying process has been transforming. In the past, buyers generally contacted vendors directly for more information on their services and products. Now, buyers have around 57 percent of the procurement process completed before they even speak to a vendor. A recent study by Google also unveiled that 90 percent of B2B buyers (of those who are online) use a search engine to research potential purchases. What are these buyers seeking?

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How to Select an SEO Company

  • Aug 22, 2015
  • nbeach
  • SEO


Search engine optimization (SEO) can open many doors for businesses. People are going to Google more frequently than ever to find products and services, and as a result, businesses are becoming increasingly competitive with each other for top search keywords. Finding an expert to help with SEO can bolster a company’s exposure on the web, ultimately taking it to the next level. So, what qualities and experiences should you look for in an SEO partner?

As a source of research and reviews on SEO service providers, we at Clutch are frequently asked this question. To help answer this, we first analyzed Clutch’s user reviews of SEO service providers, which reveal what people say about their selection process.

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What are Your Options for Building a Website?

There are various options for building a website, but what solution can provide the most value for both your website and business goals? A website can be as simple as an informational brochure or a basic blogging site, and as complicated as a customized operational system for a business. The complexity of a website can vary depending on the purpose, goals for performance, and the function and feature requirements. If the purpose, goals, and function and feature requirements are mapped out from the start, it will be easier to choose the optimal solution for building the website.

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Mobile Apps and Small Business: 2015 Digital Marketing Survey

Large businesses and corporations have come to rely heavily on digital marketing to reach their consumers. Social media, blogs and, of course, the almighty app, are used constantly to communicate, share, advertise, and relate to the public.

But, are small businesses investing in apps? Our 2015 Small Business Digital Marketing Survey was designed to examine just that question and to explore motivating factors for small businesses to build apps. We asked more than 350 small business owners to share with us about their use of apps for marketing and sales.

Below the infographic are the full details of our results along with commentary from experts in small business mobile app development.


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Small Business and Social Media in 2015: A Survey

How are small businesses currently using social media and how can a small business benefit from a social media strategy? In a small business survey conducted by Clutch, results showed that 53 percent of small businesses actively use social media. We investigated small business investment in social media and the change from 2014 to 2015 further, focusing on investment in employee time, spend on an outside agency or consultant, and spend on social media ads. We interviewed social media and digital marketing experts for their thoughts on the survey results and for insights on how small businesses can develop a comprehensive social media strategy. Below the infographic there is more detail on the survey data along with additional analysis from the experts we interviewed.


Clutch Small Business Survey 2015

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SEO and PPC in 2015: Small Business Survey

Digital marketing is seemingly gathering steam as an effective way to target customers online. But, to what extent have digital marketing methods penetrated the small business market?

Below, we summarize the results of our survey of more than 350 small business owners and managers on their digital marketing plans in 2015. We first describe small businesses' overall digital marketing share, and then delve into two specific digital marketing strategies: SEO and paid search ads.

The survey explores topics such as how small businesses are measuring their SEO success, planned spending on SEO and paid search in 2015, and satisfaction with in-house methods versus satisfaction working with a SEO agency or consultant. We also gathered comments on the survey results from several experts representing SEO or digital marketing agencies.


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Clutch Recognizes Leading SEO Companies in Canada

Clutch Badge: Top SEO Firms CanadaThe research is Clutch’s latest in a series of reports identifying leading SEO firms by location.

WASHINGTON, January 26, 2016 — Today Clutch announced its latest edition of research on SEO companies in Canada. The research leverages Clutch’s proprietary methodology, calculating each firm's focus on SEO services against their ability to deliver world-class results for their clients.

The highlighted companies are: 1st on the List Promotion, First Page SEO, Ignite Digital, Top Draw, seoplus+, Nova Solutions, Lift Interactive Inc., talonX Creative Agency, nonlinear digital, ICONA Inc., Damang Media Group, Kinex Media, and Huge Impact.

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