How Healthcare Apps Fare in the Current Healthcare Industry

Recently, healthcare software development has taken a new face. It has become more agile and patient-oriented. 

Software development was once a strong card when looked at from the perspective of a few select players in the healthcare industry. 

But things are changing now. With the influx of more healthcare organizations, we have endless options. Everyone is competing with one another to please the end-user. 

There is a huge demand for CRM software in the healthcare industry. 

Custom app development is at the top of most healthcare organizations' lists.

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When Is the Customer Right?

If you’re working on product improvements get used to the idea that your client may not be right every time. 

In the late 19th century, industrial production accelerated and the general population gained the ability to purchase necessities. Producers needed a way to consistently generate high demand. This phenomenon brought about the still-popular saying that “the customer is always right.”

This concept was made famous by great pioneer store owners Marshall Field in Chicago and Harry Gordon Selfridge in London and has remained relevant to the present day. 

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How to Start Working With a Distributed Team

A distributed or dedicated team is fully integrated into all corporate processes and treated as an in-house one. The team may not work from your office, but it is devoted, solely, to your projects. 

A dedicated team occurs when a service provider gives a team of software development experts to the client on a long-term basis.  

Opposingly, freelance and outsourcing teams are hired for a specific project but do not integrate specialists into the project.

You're probably more aware of the word "out-staffing" for this kind of cooperation. For me, it removes focus from individuals and the ambition of integrating them with the in-house team. 

"Dedicated team" on the other hand is a more people-centered term.

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Journalism Skills That Can Help You Provide Engaging and Valuable Content

I started my career in journalism seven years ago. In that time, I have learned that journalism skills can help you improve your content marketing skills.

In the first phase of my career, I only worked as a full-time journalist. I had no clue that my journalism career could help me develop an array of other skills.

Two years ago, I opened my own content marketing agency. My journalism skills have helped me manage and operate my agency successfully.

I have even been able to maintain a freelance journalism career, providing an outlet for my passion and an opportunity to improve my skills.

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Tips for Your Website: Designing to Engage Users

A well-thought-out interface helps to create a positive first impression and get the users engaged with the product, be it a website or an app. 

Our 11-years of experience in software testing brought us a number of cases where our team worked on the software interface quality assurance.

As such, we are positive that great UI is one of the top aspects that translates engagements into sales. Along with design trends, graphical user interface (GUI) testing is an effective strategy to shape users’ first impression of the company by a faultless interface. 

GUI testing refers to checking the functions of a web/app that are visible to a user. The test would confirm if the software responds correctly to clicking on menus, buttons, toolbars, etc.

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How to Use A/B Testing to Maximize Conversions

Savvy businesses know how critical of a role websites play in their overarching operations. Winning new customers who find your company online requires constant iteration and innovation.

A surprising number of major organizations refresh their website every few years to keep it from looking outdated. Staying on top of current trends is definitely worthwhile to ensure a smooth user experience

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Six Misconceptions to Avoid When Choosing a Brand Name

Whether you are working with a brand naming agency such as River + Wolf or on your own, you will need to make many decisions, from what naming style and tonality you prefer to the level of risk you are willing to tolerate in terms of trademark. These decisions are never easy. 

But for some clients, the hardest thing of all is selecting a final name from a pool of possible candidates. Happily, most River + Wolf clients don’t have this issue—they quickly move to registration. 

But recently, we were introduced to a company that had been searching for a name for over a year. In fact, by the time they reached out to River + Wolf, they had burned through two naming agencies and spent hundreds of thousands of dollars.

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How to Grow Your Business With CRM

The ultimate goal for any entrepreneur is undoubtedly increasing and expanding their business. Just like gardeners use manual tools for landscaping and cultivation, a sales team needs tools to skyrocket business growth. One such tool is the customer relationship management system.

What is a CRM?

Before we dive deep into the topic, it’s essential to understand what a CRM is and does. CRM is an acronym for customer relationship management. As a tool, a CRM manages interactions with customers and prospects.

CRMs are centralized platforms that accumulate data on your clients and leads all in one place so you can make informed decisions. CRM software is available in various sizes, that can address the needs of S&M and large corporations. 

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Taking a Patient-First Approach to Medical UX Design

Designing medical experiences is very different from general user experience design. Because of many factors relating to the patient’s medical state, socioeconomic status, and his or her care team and providers, building optimal medical experiences and outcomes is nuanced and complex.

For this reason, you first need to design for the optimal result – not the software – and really consider the patient’s world and condition. Finally, you need to take a pragmatic, focused approach to building the optimal outcome.

In this article, we’ll review things to consider when designing for the optimal medical experience and result.

A Patient Is Not a User

Typically, when you design a piece of software, you define the user, use cases, and then move on from there. This is different when designing medical experiences.

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3 Cases Where Using Another Tool Won't Solve Your Business Problem

Tools like project scheduling software, time tracking apps, and bug tracking programs are useful, but they are only a means to an end. They're only as useful as the systems and culture we have in place for using them. 

How do I know this? I have over 15 years in both strategic thinking and tactical implementation from a career at top digital agencies including FCV, Dare, Wunderman, DLKW Lowe and DDB. I’m also a Certified Scrum Master and PRINCE2 Practitioner. 

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