How AI Can Help Improve Customer Experience

Capable artificial intelligence (AI) is no longer just a concept from a science-fiction future; it’s here and we’re living with it. 

In fact, it’s shaping the design and workings of our future technology landscape. Presently, we see it in the context of machine learning and deep learning.  

As defined in Forbes,  artificial intelligence is: “the broader concept of machines being able to carry out tasks in a way that we would consider 'smart.'"

This implies that AI has everything to do with solving problems as humans would. It follows that AI-enhanced technology is working to enhance our everyday lives. 

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How a Brand Story Can Help You Stand Out From the Competition

With all the choices that consumers face in this day and age, having a good product at a fair price point isn't going to cut it for most companies. Consumers don't just care about the product (or service) that they're buying; they also care about who they're buying it from. That’s why your company's brand identity is so important to your success. 

One of the important elements of your brand identity is your brand story. A lot of businesses mistakenly think that this is just their "about us" page on their website, but that’s not quite the case. Your brand story emphasizes your organization’s messaging and helps you stand out in the market.

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7 Elements Every Fintech App Should Have

For many years, financial applications were mostly enterprise applications that were rarely updated and largely used by internal team members performing routine tasks. 
Today, however, the benefits of financial applications have extended to sophisticated end users that expect simple, elegant design — much like other consumer applications they use.

This means that financial systems need to be updated. But where do you start? Below are seven musts for your financial application in today’s world.

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6 Ways to Increase Your Brand’s Customer Engagement

Customers should be at the forefront of every marketing strategy, whether it takes place online or offline. Companies and brands are always on the lookout for the strategies that help the brand resonate with the customers.

Still, there is a very fine line when it comes to devising customer-centric strategies, because a fully-engaged customer represents 23% more revenue than average.

Brands interact with their customers in many ways. They pay heed to the customers’ feedback to improve the services, content, and products that help them enhance their reach.

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4 Places to Use Video in Your Sales Funnel

Videos are excellent marketing tools, but they can do so much more than just bring new consumers to your brand. When you create a variety of video content, you can use it in different places in your sales funnel to:

  • Reduce bounce rate
  • Persuade customers already in the funnel
  • Address customer’s questions 

Sales funnels usually start with awareness, then move to interest, decision, and finally, an action. 

A sales funnel starts with awareness and ends with an action.

This action could be to subscribe to a newsletter, download an app, or buy a product or service. 

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5 Inbound Marketing Techniques for a Successful Lead Generation Campaign

Every business wants to generate more leads and possibly make sales. As marketing techniques advance based on consumer preferences, inbound marketing is becoming more effective than outbound marketing

Instead of pushing products in front of the audience, inbound marketing aims to attract the prospect and convert through providing solutions to their needs.

The graphic below from Outbrain shows the differences between inbound and outbound marketing. It explains that outbound marketing is an outward effort focused on the product, seeking out customers rather than attracting them.

What Is The Difference Between Inbound and Outbound Marketing

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4 Things to Consider When Hiring a UX Designer

User experience (UX) designers are critical for your business because they’re responsible for customer satisfaction, which influences retention. If your UX design is weak, your product will most likely fail.

But hiring a quality UX designer can be hard to navigate, especially with so many factors to consider. It all depends on your business requirements and the details of your project.

For more than seven years, our team at RubyGarage has been developing software and designing products from scratch — that’s a lot of UX design experience! Now, we want to share those insights with you so that you can find a cost-effective solution that fits your needs.

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How E-Commerce Businesses Can Benefit From Influencer Marketing

Businesses can no longer deny the power of the internet as the present and future frontier in creating conversions and sales

Recent e-commerce statistics on online shopping and online marketplaces show massive sales and conversions. People using the internet for various services is guaranteed to double in the next few years. 

The ease of discovering information is a primary feature of the internet making people ditch traditional forms of media.

With social media comes the rise of social influencers: the non-celebrity experts with substantial followings.

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How AI and Automation Can Impact HR

Human resources (HR) is at the heart of any organization. HR reps are superheroes who are mostly occupied in time-consuming missions to deliver high value-add tasks. From setting up recruitment ads to candidate assessment, scheduling interviews to onboarding and employee engagement, and grievance support to performance analysis—HR personnel truly need some respite.   

Companies should consider implementing artificial intelligence (AI) and automation to support their HR team. AI has recently become prominent in almost every major industry vertical, including:

  • Healthcare
  • Travel
  • Advertising
  • Finance
  • Legal
  • Education
  • Transportation
  • Workforce automation

Now, it’s being seen as an essential organizational asset to better productivity.

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Is Outsourcing to a Dedicated Development Team Right for Your Business?

Starting from 2000, enterprises and software companies in developed countries are experiencing a growing demand for qualified software developers. Employment of software developers is projected to grow 24 percent from 2016 to 2026, much faster than the average. Software developers will be needed to respond to an increased demand for computer software. At the same time, they face the challenge of expensive IT services and lack a technically skilled workforce in their locations.

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