Contributed

7 Effective Marketing Strategies to Try in 2019

From social media and email marketing campaigns to brand reputation and content strategy, it’s challenging for small businesses to thrive at marketing and also grow their company.

Marketing is critical for business growth. In fact, 81% of businesses invest in digital marketing. But, given the speed with which marketing strategies change, businesses must have a dynamic marketing framework.

To achieve the best results, businesses should experiment with new approaches and incorporate new trends and techniques.

I tried different marketing strategies in 2018. Some of them failed, but a few were successful. Developing an effective marketing strategy will help your business improve.

In this article, I will share the strategies that helped improve my business’s marketing and that can help your marketing, too.

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Developing Chatbots for Enterprises

This trend began when Facebook first started employing about 30,000 chatbots in 2016. Within a single year, that number increased to 100,000. Website- and messenger-specific chatbots have found further ways to assist us. 

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How to Measure the ROI of Customer Experience

This week, I reviewed yet another PowerPoint deck from a passionate customer experience (CX) practitioner. This person wants to collaborate with my company ­– Highland Solutions – on her organization’s approach to customer experience and digital transformation.

Highland is a customer experience and digital innovation agency. We help companies like the one in this example take smart risks and understand their customers through a mix of CX strategy, design, and digital solutions. 

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Top JavaScript Frameworks for Mobile App Development in 2019

In 2019, JavaScript remains one of the most popular programming languages. StackOverflow’s 2018 Developer Survey reveals that 69.8% of developers use it more often than any other language.

JavaScript frameworks are well-suited to mobile app development, as they can be used across a number of platforms, including iOS, Android, and Windows.

Some of the top JavaScript frameworks for mobile apps in 2019 are:

  • jQuery Mobile
  • React Native
  • NativeScript
  • Apache Cordova
  • Ionic
  • Titanium

At BairesDev, we specialize in providing JavaScript development services. We’ve developed applications for Google, Viacom, Univision, and SiriusXM, which places us in a unique position to explore the most popular JavaScript frameworks.

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How Much Does It Cost to Build a Website in 2019?

Estimating web development cost is not as easy a task as you might think. Truth be told, there is no straightforward answer to this question. 

Why is that? 

Every single feature depends on a variety of criteria. Thus, it’s necessary to ask questions about what features and help you will need in the development process.  

There are calculators created to estimate the time needed to build a mobile or web application based on the features they want to include. 

We have a calculator ourselves to provide clients with approximate numbers before they approach us. However, calculators should be used for a rough idea of what a project will cost rather than an accurate estimate.  

As you might imagine, an accurate estimate is not quite possible without direct contact with a web development agency and a deep dive into project details. 

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Why the Blueprint Approach to App Development Is Ideal for Startups

The Mobile App Blueprint is our team’s approach to a complete, detailed, and actionable app development strategy. At Mindsea, we have been using this approach for years and have brought to life more than 60 mobile apps in this way. This is a tried-and-tested method.

So, why should you use a Blueprint approach, and how can it benefit your startup?

In this piece, I’m going to cover how you can use the Blueprint to:

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What Is the Riskiest Assumption Test and Why Are Startups Embracing It?

The Riskiest Assumption Test, also referred to as RAT, is a new take on the well-known Minimum Viable Product (MVP) method in the product development world.

In this post, you’ll learn about the Riskiest Assumption Test and why startups are beginning to embrace this method over an MVP.

The Riskiest Assumption Test validates the riskiest assumptions of a startup. To truly understand the RAT, let’s first revisit the Minimum Viable Product.

What Is an MVP?

The MVP normally begins by developing a marketable product with the minimum possible characteristics.

Eric Ries, a Silicon Valley entrepreneur and author of the book “The Lean Startup,” famously quoted:

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How APIs Can Dramatically Improve Your Website

Integrating APIs on your website can propel your business to the next level by efficiently gathering useful data and increasing your website functionality. 

More than 16,000 APIs are available right now, making it easier than ever for businesses to integrate an API on their website to begin gathering valuable data and improving their website’s user experience

Streamline Services

Rather than creating new programs that are specific to your business and site, APIs help improve your existing platform, increasing speed and making them easier to use. APIs get rid of unnecessary steps and provide access to new techniques without creating an entirely new program. 

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4 Things to Know About Outsourcing Web Design

Website redesign is often non-negotiable. When your website’s performance starts failing, a redesign is necessary to reverse the pattern.

How to redesign your website, however, will likely spark debate – especially when it comes to what resources you’ll use. There are two main options for redesigning a website: an in-house IT team or an outsourced team of designers and developers.

The right solution for your company will depend on the skills and resources your in-house team possesses, as well as the scope of your project. By evaluating these factors, you can decide if outsourcing is right for your business.

Use this guide to help your company make the right decision for its next website redesign.

1. Articulate Your Goals for the Redesign

The first step in redesigning your website is measuring the scope of your project. This will help you determine if you need in-house or outsourced resources.

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How to Get Your App Featured on the Google Play Store

If you want your app to succeed, being featured on the Google Play Store is an important step.

But with more than 2.5 million apps currently available on the Google Play Store and more than 1,300 apps joining the list per day, the competition for getting an app noticed by the majority of users is getting stiffer day by day.

The total number of Android apps available on the Google Play Store exeeds 2.5 million as of November 2018, according to AppBrain.

The Google Play store contains millions of apps.

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