5 Questions to Ask a Digital Marketing Agency

Digital marketing is the process of promoting products and business services on the internet across electronic devices such as computers, laptops, smartphones, and tablets. Businesses use digital marketing to reach consumers and find their place in the digital landscape.

Branches of digital marketing include:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Social media optimization (SMO)
  • Content marketing
  • E-commerce marketing
  • Email marketing
  • Display advertising
  • Influencer marketing
  • Data-driven and remarketing campaigns
  • Mobile apps
  • SMS messages

Digital marketing includes a lot of channels, so it’s essential to find a digital marketing agency that suits your business needs.

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8 Meta Tags That Improve SEO

Meta tags are HTML tags that describe your page content to search engines and website visitors. The meta tags appear only in the page’s code, and anyone can check them via a website’s source code.

Meta tags are key because they tell search engines what a page is about. Think of them as the first impression for all search engines.

According to John Mueller, webmaster trends analyst at Google, “meta tags can affect the way that users see your site in the search results and whether or not they actually click through to your site.

Meta tags matter in 2018, but not all of them are equally important. In this article, I’ll discuss the most important meta tags for you to focus on.

How to Check A Website’s Meta Tags

If you want to check the meta tags for any page, just right-click anywhere on the page and select “View Page Source.”

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How to Attract Young Talent to Your Company

It’s official — the graduating class of 2018 is done with college and entering the job market. They are eager, nervous, excited, and have a lot to offer your company.

Getting them into your business, however, isn’t as easy as advertising a job opening. They have expectations and things they’re looking for, so to attract them, you’ll need to understand what they desire in their initial jobs.

In an effort to pin down these key factors to attracting new talent, LendEDU ran a study in 2018. The findings were eye-opening and can help you create an environment where new graduates will be eager to come work for you.

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How to Find Mobile App Developers

There were approximately 1.2 million total active mobile app developers in leading app stores as of January 2017 – 724,000 who developed a Google Play app and 494,000 who developed an Apple app.

Having a unique mobile app idea is difficult, but sometimes finding the right mobile app development team for the project is even more challenging.

There are many mobile app developers. How do you find the right one for your app idea?

Partnering with the right app developer can add value to your development and help you maximize revenue for your app business.

This article provides tips to help you find the right mobile app developers, who can turn your app idea into a successful reality.

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Why Workshops With Clients Are Essential in Blockchain Development

Before developing a new distributed ledger technology (DLT) project, a blockchain company must always first perform a workshop for the client.

DLT is the technological infrastructure and programming that allows synchronous access, recording, and validation of information across a widespread network of numerous entities and locations.

2017 was full of excitement around blockchain technology due to the popularity of initial coin offerings (ICOs) — a new way to raise funds via issuing digital tokens — and the incredible returns on various cryptocurrencies.

Despite the increased interest from the corporate sector, we are extremely cautious about the blockchain ideas our customers suggest until they’ve been fully validated.

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Why Creativity Matters in UX Design

Creativity is a source of innovation, which makes it something businesses look for. Frustratingly, creativity can be elusive.

UX/UI design is the process by which digital products are imbued with creativity. To understand where creativity in UX design comes from, we have to take a broader perspective and understand the role creativity plays in UX design.

Few people realize how different UX design is from design in marketing. Product owners can support creative processes in their team by understanding where creative ideas come from.

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How Augmented Reality Serves the Healthcare Industry

The medical and healthcare industries use modern technologies, such as CT scan and MRI, to help diagnose and treat their patients.

Augmented reality (AR) is the next trend-setting technology set to dominate the healthcare industry given its dynamic and highly valuable usage.

AR technologies stack – the frameworks, languages, and software products used to build AR applications - are expected to grow to a $90B industry by 2020.

AR has wide-reaching implications that can transform the medical sector – from providing real-time data and virtual assistance during complex surgical procedures, to supporting aftercare treatment and physiotherapy sessions.

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How Businesses Can Use an Indoor Navigation App

Shopping malls, offices, university campuses, hospitals, airports, warehouses – all these buildings take up a large area, challenging visitors who want to find their way quickly.

Indoor positioning and navigation apps can solve that problem.

The idea behind indoor positioning and navigation apps is simple: Inside large facilities – where GPS does not work — the app helps smartphone users locate and get to certain destinations.

My team at IT Craft has been helping to create navigation platforms capable of providing benefits for both facility owners and visitors. These platforms can be quickly adjusted based on each facility’s requirements. We wanted to share some of our expertise with you, including how indoor positioning apps function and how to make them.

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Why Content Marketing Doesn't Work for Every Business

Over the past decade, digital marketers have chanted the “content is king” mantra to the masses: Whatever problems have appeared on the digital marketing horizon, content was considered a solution to:

  • Increasing your company’s search engine rankings 
  • Driving traffic 
  • Improving conversions 
  • Reducing customer churn

Since 2016, however, there has been a shift away from content due to the fact that many content marketing campaigns actually end in failure.

So, is content marketing dead? Or is content still king in 2017?

In two articles, I will explain why the “content is dead” movement is so powerful and argue that, although there are reasons for skepticism, content marketing still matters.

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How to Test Mobile Game Apps

The game industry is more in demand today than ever before. According to Newzoo, the global games market generated $108.9 billion in 2017.

Game design isn’t easy, though, and neither is game testing, especially when testing games for mobile devices. Developing, designing, and testing mobile games require specialized skills.

You don’t always know all of an app’s requirements before you start developing, so testing is one step in an iterative process for creating a quality mobile game.

How Is Mobile Game Testing Different from Regular App Testing?

I’ve been testing mobile games for the past four years with Bugraptors, and I’ve realized that doing so requires specific skills.

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