By offering useful and free resources, content marketing can establish a foundation of trust between a brand and its potential and existing customers.
Sometimes, however, in the race to create more content, companies forget that the key to success for content strategy is quality, rather than quantity.
It's important to create content not just for the sake of having it or to meet a publishing schedule. Instead, your content should create value for both your business and your customers.
Consider these 10 questions before you develop your content marketing strategy.
1. What Outcomes Should My Content Achieve?
Before you create any content, you need to determine the objectives of your overall content marketing strategy.
Your content marketing strategy should have a true purpose and a clear goal, for example, such as driving traffic to your website.