Meta tags are HTML tags that describe your page content to search engines and website visitors. The meta tags appear only in the page’s code, and anyone can check them via a website’s source code.
Meta tags are key because they tell search engines what a page is about. Think of them as the first impression for all search engines.
According to John Mueller, webmaster trends analyst at Google, “meta tags can affect the way that users see your site in the search results and whether or not they actually click through to your site.
Meta tags matter in 2018, but not all of them are equally important. In this article, I’ll discuss the most important meta tags for you to focus on.
How to Check A Website’s Meta Tags
If you want to check the meta tags for any page, just right-click anywhere on the page and select “View Page Source.”