Generations change, our knowledge from today changes, and Gen Z will likely be the dominant generation with the most spending power in 15-20 years. Because of this, retailers must be aware of emerging tech and future customer needs now.
Omnichannel retail serves as an important foundation today for retailers to drive relevance in an increasingly competitive atmosphere.
Meeting the demands of shoppers requires flexible systems that allow for any number of paths to purchase.
In retail tech, we think about omnichannel excellence constantly, but do consumers?
We explored the retail generation gaps and the effectiveness of varying omnichannel strategies and found that “a good retail experience” translates differently across generations.
This led us to the question - what could the retail landscape of the future be like in 10-15 years and how can retailers best prepare?