How to Protect Your Business Against Phishers

Security awareness training gives us one more tool to use against hackers.

According to the security firm EveryCloud, 90% of successful breaches are attributed to human error. From my experience as a freelance cybersecurity analyst, I can attest to the validity of that statement.

In 10 years, I’ve helped hundreds of companies beef up their defenses after a breach. They all have one thing in common — they had good basic defense systems in place. In the majority of cases, the systems were fine. The breaches could often be attributed to personnel getting careless.

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How a Brand Mantra Fuels Your Company for Success

Businesses that stand out in the marketing place can drive new customers and begin to fundamentally build their brand. This starts from the inside out by developing a consistent brand mantra. 

A mantra is more than a slogan – it is a simple, yet powerful saying, phrase, or affirmative statement used to motivate our inner being and set our intentions. 

Media Frenzy Global aims to cultivate this driving message to define a brand both internally and externally. 

What Goes Into a Brand Mantra?

A brand mantra is a company’s primary positioning and stake-in-the-ground message. It is the foundation on how a brand scales, what a company takes pride in, and an indicator of the trajectory of a particular brand. It’s an instrument of self-transformation -- an affirmation that we repeat to express and grow the beliefs we hold most dear.

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10 Web Design Trends for 2020

The creation of an intuitive web design is essential for project success. Customers won’t use your site if they see a poor design, regardless of an amazing product idea and rich functionality.

The reason is pretty simple. When people have to spend time on your site figuring out how to do or find something, they may become irritated and leave it — and move on to your competition. People appreciate time and convenience. Beauty, modernity, and engagement are also important factors of a successful web design.

The perception of beauty and experience, however, is always changing in our technical world. Therefore, web design trends also change frequently, too. So, when building software, pay attention to current design trends.

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How Long Does a Mobile App Development Project Take?

We all have apps we can’t live without, and they’re no doubt worth the time and money that it takes to develop them. According to Sensor Tower’s download statistics, the Google Play Store and the iOS App Store saw over 105.3 billion unique downloads in 2018. 

Every application is completely different in its complexity and design, but the basic development steps are similar. Customizing each app’s look, feel, and functionality is what makes the development process so detail-intense and intricately coded. To help you better understand the course of a typical mobile app project, we’ve outlined the four basic phases of app development along with projected timelines and requirements.

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How to Tell Your Company’s Infrastructure is in Good Digital Shape

In the era of information, it’s not enough for a business to just have a presence online. Regardless of the industry or the niche you occupy, as a business owner, you might have felt that the competition online, has been on the rise.

If your digital infrastructure and strategy fall short of being able to compete with your most progressive rivals, or even worse - deliver a tangible contribution to your business growth, you might want to learn how to fix that.

3 Questions to Determine If Your Business is in Stable Digital Shape

  1. Does your business have a SEO management process?

  2. Is there a brand development strategy?

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How to Choose an IT Services Partner

The truth is, all managed services providers (MSP) are far more alike than people realize - ourselves included. They all use the same- if not identical- solutions and provide the same network management services as well. 

At the end of the day, what Provider A can do versus what Provider B can do isn’t really as different as a lot of people think it is. Most IT services partners are 90% the same organization – which means that you need to latch onto that 10% and bring it to the surface.

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5 Remote Outsourcing Myths to Know for 2020

Should you outsource or build your team in-house? As digital technology continues to evolve, business is undergoing a radical shift toward greater mobility and flexibility. Companies increasingly adopt diverse working patterns, delegate projects to remote staff, or outsource teams. 

However, at 6Minded, we can still see many of our clients (usually startups and small business owners) perplexed by the distinction between remote teams, offshoring services, and outsource service providers. They miss the opportunities for growth that hiring external teams presents, falling victim to popular misconceptions about outsourcing.

To clear up this confusion, we look at various modes of engagement with a remote workforce and dispel five common myths about remote outsourcing teams. 

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5 Strategies to Use When Marketing to Millennials

Millennials are different in terms of how they buy and what they buy. Now, more millennials own smartphones, and 57% of millennials compare prices of products in-store and online. Millennials are the first digital generation. You can’t use the same old marketing strategies to promote your products to them.

What marketing strategies you can and should use to connect with millennials? How can you earn their loyalty? What works best and what doesn’t work?

I’ve been running a millennial blog, My Millennial Guide, for the past 4 years and have some solid examples of what’s worked for me in the past over different marketing channels.

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Is It Possible to Have Ethical Tech Companies?

When it was released back in 1988, “Only the Paranoid Survive” became a smash hit. In the book, author Andrew Grove shares a lot of interesting insights he learned during his long and successful tenure as Intel’s CEO. Among them, one of the most remarkable quotes simply states “in technology, whatever can be done will be done.”

Although the quote can be read as a triumph of human creativity and perseverance, it can also be read as a warning. There’s an ominous feeling that goes underneath it, a “no matter what” approach that seems to be predicting the modern Silicon Valley “build first, ask for forgiveness later” mentality.

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A Beginner’s Guide to Progressive Web Apps

Since the debut of progressive web apps (PWA), many businesses have taken good advantage of this technology. They can deliver exceptionally engaging user experiences while attaining new user foundations at the same time.

If you want to be ahead of the competition, it’s a good idea to create innovative PWAs that can better engage your users.

PWAs build on contemporary website/app methods to give users the very best mobile experience. Nowadays, businesses are focusing on the advantages of developing PWAs as well as the resources used to build these apps.

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