By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017, as reported by Cisco.
By now, you would think most companies must be rushing to create meaningful videos, but that’s surprisingly not the case. Most businesses still consider video production to be cumbersome, time-consuming, and ultimately not worth the investment.
At Sinema Films, we’re advocates for following best practice in the planning and pre-production process. Doing so saves our clients substantial money, time, and resources later on.
Poorly planned pre-production can lead to exceeding your budget when you produce the actual video, so it’s important to guard the finances you have available.