Branding

6 Brands That Nail Product Differentiation

Learn from six unique brands how your company can differentiate itself and successfully stand out from the competition.

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Nine Ways to Strengthen Your Brand Through Naming

Businesses can strengthen their brand by coming up with a company name that reflects their core values and resonates with their consumer base.

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How Enterprises Can Adopt Startup-Like Innovation

Businesses that become more flexible and startup-like can in turn become more innovative.

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What Small Businesses Can Learn From the 5 Most Valuable Brands

Small businesses in the process of developing a brand identity can learn from the top 5 most valuable brands in the world: Google, Apple, Coca-Cola, Nike, and Budweiser.

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Defining Your Brand Using a Vision-Based Framework

It's crucial to be able to communicate a cohesive brand story to your employees and customers. It's what you stand for – your vision, purpose, and values. Try using a vision-based framework to get started defining your brand.

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Interview with Zinzin

Jay Jurisich, the founder/CEO and co-creative director of the naming company ZinzinClutch spoke with Jay Jurisich, the founder/CEO and co-creative director of the naming agency Zinzin, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Zinzin on their Clutch profile or at zinzin.com.

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Interview with River + Wolf

Margaret Wolfson, the founder and chief creative of River and WolfClutch spoke with Margaret Wolfson, the founder and chief creative of the naming agency River + Wolf, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about River + Wolf on their Clutch profile or at riverandwolf.com.

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Interview with Catchword

Kristen Pembroke, the director of client services at CatchwordClutch spoke with Kristen Pembroke, the director of client services at the branding agency Catchword, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Catchword on their Clutch profile or at catchwordbranding.com.

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Interview with Tanj

Scott Milano, the owner and managing director of TanjClutch spoke with Scott Milano, the owner and managing director of the naming and branding agency Tanj, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Tanj on their Clutch profile or at tanjbranding.com.

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Interview with Tungsten

Phil Davis, the president of Tungsten BrandingClutch spoke with Phil Davis, the president of Tungsten Branding, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Tungsten on their Clutch profile or at tungstenbranding.com.

 

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