Branding

Defining Your Brand Using a Vision-Based Framework

It's crucial to be able to communicate a cohesive brand story to your employees and customers. It's what you stand for – your vision, purpose, and values. Try using a vision-based framework to get started defining your brand.

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Interview with Zinzin

Jay Jurisich, the founder/CEO and co-creative director of the naming company ZinzinClutch spoke with Jay Jurisich, the founder/CEO and co-creative director of the naming agency Zinzin, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Zinzin on their Clutch profile or at zinzin.com.

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Interview with River + Wolf

Margaret Wolfson, the founder and chief creative of River and WolfClutch spoke with Margaret Wolfson, the founder and chief creative of the naming agency River + Wolf, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about River + Wolf on their Clutch profile or at riverandwolf.com.

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Interview with Catchword

Kristen Pembroke, the director of client services at CatchwordClutch spoke with Kristen Pembroke, the director of client services at the branding agency Catchword, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Catchword on their Clutch profile or at catchwordbranding.com.

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Interview with Tanj

Scott Milano, the owner and managing director of TanjClutch spoke with Scott Milano, the owner and managing director of the naming and branding agency Tanj, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Tanj on their Clutch profile or at tanjbranding.com.

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Interview with Tungsten

Phil Davis, the president of Tungsten BrandingClutch spoke with Phil Davis, the president of Tungsten Branding, as part of a series of interviews on the trends and best practices around naming a company.

Learn more about Tungsten on their Clutch profile or at tungstenbranding.com.

 

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Interview with Addison Whitney

Brannon Cashion, the global president of Addison WhitneyClutch spoke with Brannon Cashion, the global president of Addison Whitney, as part of a series of interviews on the trends and best practices around naming a company.

 

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Interview with A Hundred Monkeys

Tyler Doyle, creative lead of the naming agency A Hundred Monkeys

Clutch spoke with Tyler Doyle, the creative lead of the naming agency A Hundred Monkeys, as part of a series of interviews on naming a company.

 

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Naming a Business in 2015: Trends, Challenges, and Opportunities

Naming a Business in 2015

Recent startups have more outlandish name and domain name combinations than ever before. These new businesses tend to reach for more imaginative types of names over the more descriptive names that were previously expected. Curious about naming and domain name trends, we set out to quantify trends of new venture funded startups and to reveal possible reasons for these trends.

We conducted a study on 700 companies to determine possible naming and domain name trends. We also interviewed naming and branding thought leaders for insights into some of these trends and to uncover what makes a company name successful.

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