Recent startups have more outlandish name and domain name combinations than ever before. These new businesses tend to reach for more imaginative types of names over the more descriptive names that were previously expected. Curious about naming and domain name trends, we set out to quantify trends of new venture funded startups and to reveal possible reasons for these trends.
We conducted a study on 700 companies to determine possible naming and domain name trends. We also interviewed naming and branding thought leaders for insights into some of these trends and to uncover what makes a company name successful.