All Resource Articles

All Articles
Selecting Your Cloud Storage Provider

Selecting Your Cloud Storage Provider

Cloud storage seems ubiquitous these days. However, in 2015, Clutch found that 48% of small businesses do not use a cloud storage service. While that number has likely only shrunk, there are still a significant number of businesses that may soon be making a decision about their cloud storage provider.

Email Marketing Case Studies: How Loyal, Ceros & 730DC Use Their Email Newsletter

Email Marketing Case Studies: How Loyal, Ceros & 730DC Use Their Email Newsletter

We share new market research from our Email Marketing Survey 2016. The report includes three case studies that give life to our data and highlight best practices.

Small Businesses Struggle to Provide Much Needed Employee Feedback

Small Businesses Struggle to Provide Much Needed Employee Feedback

Leading business resources all point to accurate and consistent feedback and evaluation as one of the most important characteristics in successful managers. According to Clutch’s recent survey of 1,000 full-time employees on feedback, evaluation, and fulfillment, many small businesses employees are lucky to have found a manager that provides any feedback at all.

9 Expert Tips on Using Feedback to Increase Employee Engagement

9 Expert Tips on Using Feedback to Increase Employee Engagement

A new Clutch survey on employee engagement shows that one easy step managers can take towards bettering their employees' job experience is to provide more accurate, more consistent, and the right kind of feedback and evaluation to their employees. Take a look at what these experts have to say about Clutch's findings and becoming a better manager through improved feedback and evaluation.

Online Advertising and User Experience

Online Advertising and User Experience

Our recent User Experience Consumer Survey (a collaboration with Brave UX) found that 72% of heavy Internet users – defined as those who use the Internet four or more hours per day – listed “too many advertisements” in the top three most frustrating issues encountered with websites and apps.

What is it about these advertisements that turns off Internet users? And is there any way to make online advertising work?

2016 User Experience Consumer Survey

2016 User Experience Consumer Survey

Clutch and Brave UX conducted a study of heavy Internet users – defined as those who use the Web for 4+ hours per day – to get a glimpse into how these Internet users interpret the UX of popular websites. 

Cloud Servers and GoDaddy

Cloud Servers and GoDaddy

How does GoDaddy’s popularity highlight the specific needs of small- to medium-sized businesses when it comes to web hosting?

Social Media Marketing Survey 2016: Paid Versus Organic Social Media

Social Media Marketing Survey 2016: Paid Versus Organic Social Media

Unsure of where to start when it comes to creating a paid social media strategy? We offer five steps you can take to tackle this challenge, and we even point you to some metrics that can help track your success.

 

Payroll Solutions Survey 2016: Issues and Opportunities

Payroll Solutions Survey 2016: Issues and Opportunities

To understand how payroll software users interact with their solutions, we surveyed 301 payroll administrators about human resources (HR) integration, biggest issues, loyalty, cost, time, and security.

Business Intelligence Data Analytics Survey 2016: Types of Data Businesses Value

Business Intelligence Data Analytics Survey 2016: Types of Data Businesses Value

Throughout the past three years, there’s been a lot of chatter about data – specifically big data and business intelligence (BI) data.

What types of data are businesses collecting? What tools do they use to analyze it? To answer these questions, we surveyed 291 employees who use BI data analytics tools for their jobs.

Enterprise Marketing Survey 2016

Enterprise Marketing Survey 2016

We partnered with agency R2integrated (R2i) on a survey of 500 marketers to understand their priorities and how they work with agencies and technology solutions.

2016 Cloud Backup Survey: Opinions and Usage

2016 Cloud Backup Survey: Opinions and Usage

Despite potential benefits, small and medium businesses (SMB) have been slow to adopt cloud-based technology to back up their data. In fact, 63 percent of SMBs implemented the technology in just the past two years. As more SMBs begin to use online backup in the upcoming years, Clutch sought to learn more about behaviors and opinions regarding the technology.

Enterprise Marketing Survey 2016: Search Marketing Results

Enterprise Marketing Survey 2016: Search Marketing Results

Where does search marketing fit in large companies’ overall priorities?

Why is search uniquely challenging for enterprises yet critical?

We partnered with digital agency R2integrated (R2i) to explore these topics. We surveyed 500 marketing professionals and interviewed search marketing thought leaders.

The study consisted of 500 respondents who work in a marketing role at companies with at least 500 employees.

Mobile Apps and Small Business in 2016: A Survey

Mobile Apps and Small Business in 2016: A Survey

Only 20 percent of small businesses have a mobile app however, this percent is set to double by 2017. With the various ways that small businesses can utilize mobile apps, the growing need for mobile-optimized information, and the accessibility of easy to use app building platforms, the stage is set for small business mobile app adoption.

Small Business Digital Marketing & Social Media Habits in 2016: A Survey

Small Business Digital Marketing & Social Media Habits in 2016: A Survey

How important is digital marketing for small businesses? What role does social media play in small businesses’ marketing strategies?

Clutch surveyed 352 owners and managers of small businesses in the US to determine how they incorporate advertising and marketing into their business plans.

Security and the Cloud: Trends in Enterprise Cloud Computing

Security and the Cloud: Trends in Enterprise Cloud Computing

With more than 90 percent of businesses in the US using cloud infrastructure, the features they value, the challenges they consider most prominent, and the amount of money they are willing to invest in cloud computing are important factors to understand.

Small Business SEO and Paid Online Advertising in 2016: A Survey

Small Business SEO and Paid Online Advertising in 2016: A Survey

In what ways does search engine optimization (SEO) and paid online advertising factor into a small business’ digital marketing strategy?

Clutch surveyed 352 owners and managers of small businesses in the US to determine how they use two core digital marketing channels: SEO and paid online advertising. The majority of survey respondents are businesses with 1-10 employees and less than $1 million in annual revenue, which matches the makeup of the 2013 US Census Bureau data on small businesses.

Small Business Websites in 2016: A Survey

Small Business Websites in 2016: A Survey

Nearly half of small businesses do not have a website, according to our second annual small business marketing survey of over 350 small business owners and managers. The majority claim that they do not have a website because it is not relevant to their business or because it's too expensive.

Small Business Cloud Storage Trends in 2015

Small Business Cloud Storage Trends in 2015

Focusing on the small and medium business (SMB) market reveals that more than half of small businesses had adopted cloud storage by October 2015. But, it also is important to understand the trends shaping cloud storage adoption and the ways in which small businesses use these platforms.

6 Trends Shaping the Future of Wearables

6 Trends Shaping the Future of Wearables

With wearable technology still in its infancy, predictions about its future uses, forms, and capabilities remain a much-discussed topic. Clutch spoke with experts from 15 businesses about the role they foresee wearable technology playing in the near future – the next six to 12 months.