All Resource Articles

All Articles
How Apps Transform the Customer Journey

How Apps Transform the Customer Journey

Learn how a large business chain (Starbucks) and a small local business (barbershop Livin' In The Cut) use mobile technology to shape how customers engage with their brand and ultimately grow their business.

 

How to Promote a Mobile App After Its Launch

How to Promote a Mobile App After Its Launch

For mobile app owners, launching a mobile app unfortunately does not come part-and-parcel with engaged users and guaranteed downloads. After launch, the next task for this group is to garner attention for their product in efforts to engage users and drive downloads. Codrin Arsene, of Y Media Labs, walks through the best practices for app promotion after launch, in the second installment of a series on mobile app promotion methods.  

 

4 Reasons Why Your Business Should Build a Mobile App

4 Reasons Why Your Business Should Build a Mobile App

Despite the value of mobile apps for businesses, some firms still need convincing to develop an app. Michal Kowalski, Marketing Manager for Ready4S Apps, explains four distinct reasons why all businesses should consider building a mobile application. 

 

How to Avoid Data Decentralization When Moving to SaaS Cloud

How to Avoid Data Decentralization When Moving to SaaS Cloud

As you move business processes to the cloud, choose a solution that integrates with the other applications and tools you use by following three steps.

 

Split Agency Partnerships & Why They Matter

Split Agency Partnerships & Why They Matter

A split agency model may be the best alternative for your next IT project. Learn how design agency Chilid and development shop XSolve formed a split agency partnership to help their clients.

 

5 Steps to Help You Create a Content Strategy

5 Steps to Help You Create a Content Strategy

What kind of content strategy does your company have? A documented content strategy can ensure that team members share the same goals, tactics, and responsibilities. Kane Jamison, Founder of Content Harmony, suggests five steps for building an effective strategy.

 

Defining Your Brand Using a Vision-Based Framework

Defining Your Brand Using a Vision-Based Framework

Your brand is a promise about what your company stands for and the value it offers. To build a company culture around a cohesive brand story, look to our step-by-step guidance on using a vision-based framework to define your brand.

 

Cloud Education Lags at Universities: 4 Professors' Perspectives

Cloud Education Lags at Universities: 4 Professors' Perspectives

Cloud computing is a wildly in-demand skill that is still not taught at many institutions of higher education. Clutch spoke with four professors of cloud computing from Cornell University, Georgetown University, Carnegie Mellon University, and the University of North Florida to explore the state of cloud computing education at institutions of higher education.

 

Interview With Moz's Rand Fishkin: Helping People "Do Better Marketing"

Interview With Moz's Rand Fishkin: Helping People "Do Better Marketing"

We interviewed Rand Fishkin, Founder of Moz, as part of a series of articles on content marketing trends and strategies. Learn how Fishkin developed Moz's content strategy, and how you can apply his approach at your company.

 

How to Upgrade Your Website’s Security—and Why It Matters

How to Upgrade Your Website’s Security—and Why It Matters

Clutch surveyed 302 website managers to analyze their current website security practices. We found that although most express confidence in their current security protocols, significant, widespread vulnerabilities persist.

3 User Experience Frameworks for Creating Better Websites & Apps

3 User Experience Frameworks for Creating Better Websites & Apps

Learn which frameworks can help you make more effective plans for improving the user experience of your website or mobile app.

 

Guide to Preventative Maintenance for WordPress Sites

Guide to Preventative Maintenance for WordPress Sites

As opposed to viewing maintenance of a website as exclusive to complex digital technology, preventative maintenance on a WordPress site should be viewed like routine vehicle maintenance, says Mikel Bruce, Founder of TinyFrog Technologies. 

 

What to Consider Before Launching a New Product

What to Consider Before Launching a New Product

Every product ever developed started with an idea. The transition from an idea to a successful commercial product depends on the degree to which developers think out every step of the process. To ensure that a product is developed with the right mindset, Viktor Bogdanov of Intersog, outlines the questions product developers must ask.

Cost Analysis: Content Marketing Agency vs. In-House Team

Cost Analysis: Content Marketing Agency vs. In-House Team

Should you keep your content creation resources in-house or hire a content marketing agency? Rachel Lindteigen of Etched Marketing explores the trade-offs based on her experience founding a content marketing agency.

 

IT Services for the Enterprise: Sourcing Decisions

IT Services for the Enterprise: Sourcing Decisions

Given their importance in the digital age, enterprises must proactively invest in and engage with providers of IT services. Clutch surveyed 582 IT decision-makers to examine trends in IT priorities and procurement strategy among enterprises. 

 

6 Tips for Expanding Your Cloud Security Knowledge

6 Tips for Expanding Your Cloud Security Knowledge

Not sure how to keep your data safe in the cloud? Knowledge is key to data security.

Designing Apps for Elderly Smartphone Users

Designing Apps for Elderly Smartphone Users

As people age, changes in health quality are inevitable. It's important for app designers and developers to keep this in mind when they create apps that elderly consumers will use.

 

6 Tips for Promoting Your Mobile App Using Websites & Social Media

6 Tips for Promoting Your Mobile App Using Websites & Social Media

After developing a fully functional mobile application, developers must turn their focus to promoting their app in order to engage users and drive downloads. Two methods that increase the effectiveness of app promotion efforts are using a website and social media profiles.

 

Regulating Political Expression in the Workplace

Regulating Political Expression in the Workplace

In order to deal with politically-charged conflict, HR personnel need to first understand how their employees are affected by the changing political landscape and how that affects their work. Clutch surveyed 1,000 full-time employees on their experience with company policies regarding political expression in the workplace.

 

What We Learned from Over 2,500 AdWords Audits

What We Learned from Over 2,500 AdWords Audits

An audit of over 2,500 AdWords accounts by PPC agency Disruptive Advertising, reveals three keys to online ad success.