Learn how a large business chain (Starbucks) and a small local business (barbershop Livin' In The Cut) use mobile technology to shape how customers engage with their brand and ultimately grow their business.
For mobile app owners, launching a mobile app unfortunately does not come part-and-parcel with engaged users and guaranteed downloads. After launch, the next task for this group is to garner attention for their product in efforts to engage users and drive downloads. Codrin Arsene, of Y Media Labs, walks through the best practices for app promotion after launch, in the second installment of a series on mobile app promotion methods.
Despite the value of mobile apps for businesses, some firms still need convincing to develop an app. Michal Kowalski, Marketing Manager for Ready4S Apps, explains four distinct reasons why all businesses should consider building a mobile application.
As you move business processes to the cloud, choose a solution that integrates with the other applications and tools you use by following three steps.
A split agency model may be the best alternative for your next IT project. Learn how design agency Chilid and development shop XSolve formed a split agency partnership to help their clients.
What kind of content strategy does your company have? A documented content strategy can ensure that team members share the same goals, tactics, and responsibilities. Kane Jamison, Founder of Content Harmony, suggests five steps for building an effective strategy.
Your brand is a promise about what your company stands for and the value it offers. To build a company culture around a cohesive brand story, look to our step-by-step guidance on using a vision-based framework to define your brand.
Cloud computing is a wildly in-demand skill that is still not taught at many institutions of higher education. Clutch spoke with four professors of cloud computing from Cornell University, Georgetown University, Carnegie Mellon University, and the University of North Florida to explore the state of cloud computing education at institutions of higher education.
We interviewed Rand Fishkin, Founder of Moz, as part of a series of articles on content marketing trends and strategies. Learn how Fishkin developed Moz's content strategy, and how you can apply his approach at your company.
Clutch surveyed 302 website managers to analyze their current website security practices. We found that although most express confidence in their current security protocols, significant, widespread vulnerabilities persist.
Learn which frameworks can help you make more effective plans for improving the user experience of your website or mobile app.
As opposed to viewing maintenance of a website as exclusive to complex digital technology, preventative maintenance on a WordPress site should be viewed like routine vehicle maintenance, says Mikel Bruce, Founder of TinyFrog Technologies.
Every product ever developed started with an idea. The transition from an idea to a successful commercial product depends on the degree to which developers think out every step of the process. To ensure that a product is developed with the right mindset, Viktor Bogdanov of Intersog, outlines the questions product developers must ask.
Should you keep your content creation resources in-house or hire a content marketing agency? Rachel Lindteigen of Etched Marketing explores the trade-offs based on her experience founding a content marketing agency.
Given their importance in the digital age, enterprises must proactively invest in and engage with providers of IT services. Clutch surveyed 582 IT decision-makers to examine trends in IT priorities and procurement strategy among enterprises.
Not sure how to keep your data safe in the cloud? Knowledge is key to data security.
As people age, changes in health quality are inevitable. It's important for app designers and developers to keep this in mind when they create apps that elderly consumers will use.
After developing a fully functional mobile application, developers must turn their focus to promoting their app in order to engage users and drive downloads. Two methods that increase the effectiveness of app promotion efforts are using a website and social media profiles.
In order to deal with politically-charged conflict, HR personnel need to first understand how their employees are affected by the changing political landscape and how that affects their work. Clutch surveyed 1,000 full-time employees on their experience with company policies regarding political expression in the workplace.
An audit of over 2,500 AdWords accounts by PPC agency Disruptive Advertising, reveals three keys to online ad success.