Zupo

Introduce your business and what you do there.

I’m the CEO of NOVVUM, a software development company.

What challenge were you trying to address with Zupo?

We needed help with SEO services.

What was the scope of their involvement?

Initially, we had a discovery phase where Zupo researched and presented some opportunities to us. Once we agreed on the scope, they performed SEO services. Since then, we’ve worked with them on keyword research. We do monthly reviews on how things go.

They’ve helped us work on the old blogs, going back to past blogs and interlinking them within our site. Also, they’ve got involved with our newer blogs to make sure that we have our keyword research in mind when we create content. Zupo informs our writers on how to do a better job crafting new content. Additionally, we’ve done some link building with some third-party sites.

What is the team composition?

We interface with two SEO specialists.

How did you come to work with Zupo?

I had a loose prior relationship with them; I met them in person at a networking event.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in July 2021, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They explain what they’re doing and why they’re doing it. Moreover, they handle information transfer well. My people have learned a lot regardless of whether the campaign went well or not. It’s been worth it.

How did Zupo perform from a project management standpoint?

They’re very good at meeting deadlines; it’s one of the reasons we went with them. They use an internal tool and provide us with an email report every two weeks.

What did you find most impressive about them?

Their competence and abilities are impressive. They invite you into the process rather than keeping you out and just paying them money. Overall, they do a great job of explaining what’s going on.

Are there any areas they could improve?

They’re pretty rigid in their services. I’d like to see a more personalized offering than the packaged service they do; I’d like to customize it a bit more.

Do you have any advice for potential customers?

Spend time on a scoping phase and ensure you’re on the same page with expectations.

Please describe your company and your position there.

I am the managing operator of a small services firm in a highly competitive market

For what projects/services did your company hire Zupo, and what were your goals?

We had never used the internet for marketing. I was referred to Zupo in a long shopping process across the land to find an SEO provider that was honest and that truly worked for me.

How did you select this vendor and what were the deciding factors?

I selected this vendor based on communication skill, responsiveness, reputation amongst persons that I trust and that are current clients -- there was no real way to determine skill in comparison to others or find comparative results because they are not a one-trick, single industry shop

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started out with the determination of needs, explanation of the game plan to accomplish those needs, and then moved to implementation. I think for the foreseeable future, we will remain in the implementation phase. I have been pleased with the biweekly check-ins, constant comms when needed, and patience when I do not understand complex internet marketing concepts.

How many people from the vendor's team worked with you, and what were their positions?

I have been assigned to work with 2-3 persons and am not passed off throughout the internal team. This way my assigned contacts know me and know my project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO takes time. However, SEO did not take time. I started on Sept 21, and I have made strides on to page 1 of Google, constantly in top 3 of Local Pack, and am receiving actual results. We also get leads on a daily basis that are attributable to this effort and spending. This is what I wanted when I hired them, so the outcome is more than expected.

Describe their project management style, including communication tools and timeliness.

Great communications and gentle but effective project management. They're always ready to help, and they have not missed any deadlines. They have always gone above and beyond for me.

What did you find most impressive or unique about this company?

The thing I have learned in marketing shopping is that companies often grow from small, humble beginnings to large shops that gobble clients. Jason and Zupo are not small and humble anymore. But they also are not gobbling me. I am treated like an individual and important client even though my spending budget is still humble.

Are there any areas for improvement or something they could have done differently?

They are growing, but I do not see glaring weakness or need for improvement right now. I am treated well, the cost is fair, the results are measurable and above what I expected. At what point should I start criticizing them? I do not yet see a basis.

Please describe your company and your position there.

Zupo is a SEO-concentrated company that utilizes strategic operations to propel companies to the first page of Google Search Engines.

For what projects/services did your company hire unceasingly, and what were your goals?

Our goal was to hit certain keywords to elevate the brand presences of our company. SEO was our answer to this challenge for bringing forth this solution.

How did you select Zupo and what were the deciding factors?

Zupo was a local business that allowed us to consider their services not only for referrals but also it’s clear and concise knowledge of business we were in.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our scope of work was to bring forth attention to selected keywords and to ultimately develop the presence through content development and positive public relations approaches.

How many people from the vendor's team worked with you, and what were their positions?

We were working with a team; however, our point man was one account manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Measurable outcomes include high quality outcomes of deliverables.

Describe their project management style, including communication tools and timelines.

Project management style was agile, we worked closely to understand the underlying goal but we continually modified certain deliverables to achieve the overarching goal.

What did you find most impressive or unique about this company?

Their level of professionalism and communication were winning benefits for our company.

Are there any areas for improvement or something they could have done differently?

Zupo’ so improvement can be that they can provide additional services. I believe that they specialize strongly in SEO and PR but they have the ability to create full-service for customers.

Please describe your company and your position there.

I am Head of Development for Vincit California. We are a software development and design agency located in Irvine, California. Globally Vincit has +500 employees and is publicly listed in Nasdaq Helsinki.

For what projects/services did your company hire Zupo?

We hired Zupo to work on SEO improvements, keyword and content strategies for our website.

What were your goals for this project?

The overall goal was to improve the search engine rankings and by doing that increase the number of visitors on our website.

How did you select this vendor?

We found Zupo by referral, it was important for us to work with a local partner.

Describe the project in detail.

We started the project by analyzing the current state of our SEO strategy and recording the baseline of the current rankings. Additionally, Zupo did some research on competition and about potential SEO strategies that would work for us. After creating a strategy and roadmap together it's been on-going engagement with Zupo.

What was the team composition?

We work directly with Jason. He has been really responsive and flexible and easy to work with.

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to hit all the goals set so far. The overall traffic has been increasing as planned and our rankings have dramatically improved. We have been seeing big increase in organic traffic and web leads.

How effective was the workflow between your team and theirs?

Their team is super easy to work with. We meet weekly and have meetings either in-person, over Google Hangouts, or Slack. They have always been transparent and clear about expectations and realistic goals.

What did you find most impressive about this company?

They really understand the culture and business of our company and are always looking for new ways to improve and get even better results. Overall, we've received a really high quality and professional service from Zupo.

Are there any areas for improvement?

So far we have been extremely satisfied.

Please describe your company and your position there.

KDA Consulting is a web design agency based in Long Beach, CA. I am the owner and CEO of the company.

For what projects/services did your company hire Zupo?

I hired Zupo to help us create and execute a strategy to improve our organic search positions. Being a web designer, I knew enough SEO to be dangerous but also knew that to really get the job done right, I would need a professional consultant.

What were your goals for this project?

To improve our search traffic and see more leads come through organic channels.

How did you select this vendor?

Zupo came highly recommended to me by a friend.

Describe the project in detail.

Zupo helped with an inital audit, content strategy and ongoing SEO work.

What was the team composition?

I worked primarily with Jason.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant improvement in our organic traffic in just a few months. I also felt immediately more in control of our organic marketing strategy after Zupo did their initial audit and worked with us to revise our strategy.

How effective was the workflow between your team and theirs?

Very effective! The Zupo team is very hands-on, and very communicative. This was perhaps my favorite part about working with them.

What did you find most impressive about this company?

The sheer amount of SEO knowledge they have is impressive. They were in communication with me so much along the way, that it felt like I had just hired new in-house teammates. Very different from other experiences I've had where you only hear from the contractor once a month.

Are there any areas for improvement?

None that I can think of! I'm really pleased with their work.

Please describe your company and your position there.

MORPH Packaging is a supplier of premium custom packaging with branding unlimited capacity leveraging highest quality printing available. MORPH Packaging products are 3rd party tested and certified, complying with safety standards across various industries including cannabis industry. Made in USA, manufacturing in California giving us the ability to serve our clients rapidly.

For what projects/services did your company hire Zupo?

Educating, developing and implementing sound SEO strategies for a growing company playing in a dynamic vertical.

What were your goals for this project?

Establish SEO fundamentals/cornerstones for MORPH Packaging. Implement SEO strategy.

How did you select this vendor?

ZUPO under the leadership of Jason Khoo continues to differentiate and excel in identifying and developing actionable strategy through educated insight driving both long-term and short-term goals.

Describe the project in detail.

Educate and coach our marketing and sales departments in strategies driving our fundamental digital presence. Implementing sustainable strategies to drive targeted client acquisition identifying opportunities to maximize overall client acquisition and management costs.

What was the team composition?

Project management was handled internally while all consulting, implementation, coaching, was handled by leadership.

Can you share any outcomes from the project that demonstrate progress or success?

Identified key segments and niches driving our short-term strategy by establishing foundational structure; when implemented maintains heading to long-term goals with enough flexibility allowing for adjustments to market evolution.

How effective was the workflow between your team and theirs?

Always accountable to deadlines while being accessible to assist, generous with his time and patience.

What did you find most impressive about this company?

Ability to identify unique niches while driving and establishing big picture/macro foundational strategies across industries and complexities.

Are there any areas for improvement?

ZUPO helps us improve.

Please describe your company and your position there.

I am the Director of Business Operations. I am responsible for business development, strategic partnerships, and general business operations. We provide a SaaS solution for public safety agencies (law enforcement, private security, search & rescue, etc).

For what projects/services did your company hire Zupo?

We were looking to outsource our marketing effort for our new startup. We had limited experience in marketing (besides some friends in the industry), so we wanting to bring in a firm that felt like a member of the team. Additionally, as a startup, we needed to create more brand recognition to become an "expert" in the industry.

What were your goals for this project?

We wanted to increase sales nationwide and focus on small-to-medium sized agencies across the US. We knew SEO would be more cost-effective in the long run versus PPC. We wanted to increase traffic to our site and increase incoming leads.

How did you select this vendor?

After speaking with 10+ options and consulting with some friends, we knew we needed to have a focus on SEO and become industry experts. Since none of the founding team had marketing experience, we needed to rely on a consultant or firm that could hold our hand through this process. We compared offerings apples-to-apples and asked for case studies to confirm their success. We narrowed it down to two but selected this vendor since he seemed to understand our perspective as founders. He was also less of a "consultant" and acted as a part of the team and nags us when we need to get things done. This is helpful to have another person that will hold us accountable.

Describe the scope of their work in detail.

After selecting Zupo, we started by presenting our goals and expectations for him as a vendor. They started with an audit to maximize their outcome. After reviewing the best potential targets, they immediately got started to improve our rankings. From there, a strategy was assembled to include: getting our company listed, pitching PR opportunities, on-site SEO, and general marketing. They worked with us to create a custom workflow so we can utilize our existing services too.

What was the team composition?

The principal of Zupo (Jason) worked with our team. We know there are other people behind the curtain, but he's been our main contact.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning with Zupo, we've definitely seen an increase in traffic and leads to our site. Although still figuring out precise metrics to measure ROI, there's been a positive trend for our company. Looking forward to seeing additional success as we continue to work with this vendor.

How effective was the workflow between your team and theirs?

Communication has been simple and fluid throughout all our experiences with Zupo. Whether its email, G Suite, text, or call - we've always gotten quick responses and actions. They've been very flexible when building new SOPs and adjusting to our workflow. Also, open to feedback or criticism if anything pops up.

What did you find most impressive about this company?

Very agile company. Not only do they move quickly, but they're very adaptable for any changes. We've really appreciated the constant updates and presentations to track our progress.

Are there any areas for improvement?

We've been very satisfied with our experiences thus far. We're hoping to push more marketing responsibilities towards Zupo when they offer it as a service, but we're content with things so far.

Please describe your company and your position there.

I am the president of a video marketing agency located in Orange County

For what projects/services did your company hire Zupo?

Zupo was hired to help us generate online leads with their advertising expertise. Their reputation working with agencies and creative marketing companies came highly recommended. Zupo is the SEO agency for some of biggest names in Orange County, and seeing their case studies made them the clear winner.

What were your goals for this project?

Initially we wanted to deploy an SEO campaign to generate online leads but Zupo came to us providing a lot more value and insight on our overall online landscape showing us areas of opportunity and improvement from a digital marketing aspect. SEO can be complicated and hard to understand but the team over at Zupo takes complete command of not only strategy, but also execution. We've definitely experience higher volumes of QUALITY leads than anticipated since the start of our partnership.

How did you select this vendor?

Proven results and dedication to seeing us succeed.

Describe the project in detail.

It really started with a ton of value and insight into our analytics. It was a big educational moment and from there, Zupo was really helpful with providing a clear cut plan for SEO along with digital advertising and driving traffic to different landing pages.

What was the team composition?

Big reputation, personable and intimate team. Just how we like it. Strategy support, customer relations support, and technical support.

Can you share any outcomes from the project that demonstrate progress or success?

Our online contact form prior to working with Zupo saw little to no inquiries. We are now seeing online inquiries and bookings come through our online forms. Some times 20 - 30x the amount of leads per month. Incredible results for our recently developed partnership.

How effective was the workflow between your team and theirs?

The results speak for itself. Zupo caters to our needs. Their continuous communication and meetings keep us on track with campaigns.

What did you find most impressive about this company?

Outside of results, what I find most impressive about Zupo is their dedication to seeing us succeed. Whether they advise us to go on the defense and scale back in a particular area and go on defense or go on offense in an area that is working.

Are there any areas for improvement?

Very happy with what we've received. No improvements.

Please describe your company and your position there.

I'm President of a digital marketing agency.

For what projects/services did your company hire Zupo?

The client had seen a major drop in organic traffic due to a recent Google update. I hired Zupo to assist with a detailed SEO audit and recommendations.

What were your goals for this project?

Develop strategies to rebound from organic traffic loss and exceed organic traffic in 2020.

How did you select this vendor?

I've worked with Zupo for several years. Their work is always outstanding.

Describe the project in detail.

Full SEO audit including multi languages, on page SEO recommendations and structural SO changes.

What was the team composition?

I worked directly with Jason Khoo.

Can you share any outcomes from the project that demonstrate progress or success?

After implementing recommendations, organic traffic began to course correct.

How effective was the workflow between your team and theirs?

I'm impressed by their outstanding and responsive communication.

What did you find most impressive about this company?

Able to see big picture and and the same time offer detailed action items at the granular level.

Are there any areas for improvement?

no.

Please describe your company and your position there.

I’m the founder and sole proprietor of Moon Cat Cafe, the first ever mobile cat cafe. It’s a unique cat adoption and boutique vehicle dedicated to bringing the cat cafe experience to the public, and partnering with local nonprofit cat rescue organizations.

For what projects/services did your company hire Zupo?

I hired Zupo to provide insight on today’s SEO and web analytics landscape, and craft a data-driven strategy to boost search visibility of my company website.

What were your goals for this project?

I wanted Moon Cat Cafe’s website to gain higher search rankings over time, and to understand additional ways to have other sites (blogs, etc) refer back to it.

How did you select this vendor?

I met the founder, Jason, via an Orange County entrepreneurship meet-up that he was leading. I selected his company, Zupo, because he naturally shared my interest in data and analytical decision-making.

Describe the project in detail.

We would meet periodically to discuss ongoing strategic steps for me to take towards my goal. We would also outline metrics and review the tools he had to measure and track them.

What was the team composition?

Direct collaboration between myself and the founder.

Can you share any outcomes from the project that demonstrate progress or success?

Significant increase year over year for website referrals to my online shop, as well as proactive set-up of my Google business page from the founder.

How effective was the workflow between your team and theirs?

Highly effective — founder is very detailed, responsive, and always brainstorming ways to improve results.

What did you find most impressive about this company?

High degree of professionalism and their knowledge of the current landscape is impressive.

Are there any areas for improvement?

None