Creative Mobile Performance Agency

Zorka.Mobi is an app and influencer marketing agency. We offer a full range of marketing services – from strategy development to its execution with tools like Influencer Marketing and Performance Based Advertising. 

Agency cooperates with globally-known developers, agencies and brands such as Wargaming, Gameloft, NetEase, Plarium, Publicis Groupe, OMD Resolution, AliExpress, Yandex and others.

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2014
Show all +
Minsk, Belarus
headquarters
  • Minsk 220141
    Belarus
other locations
  • Limassol 3026
    Cyprus

Portfolio

Key clients: 

Wargaming, Gameloft, NetEase, Plarium, Publicis Groupe, OMD Resolution, AliExpress, Yandex and others.

Mamsy

Case: Mobile CPI for Mamsy

Private sales club for mothers where they can buy brand products for themselves, family or home

Challenge: Increase the number of active users in Mamsy app; 
Keep the CPI rate below 60 rubles; 
Payment model – CPI;

GEO: Russia.

Platform: Android,

iOS.

Solution: We tested various user segments. The best-performing group was mothers aged from 25 to 37 with children under 14. 
We used 50 to 60 new creatives daily. Thanks to customer analytics access, we could quickly optimise marketing campaigns and identify those showing the best results.

Results: Within 14 months, we increased the number of installs fourfold – from 20,000 to 80,000. We saved 6,000,000 rubles, while keeping the CPI rate below 60 rubles.

BlaBlaCar

Case: Mobile CPA for BlaBlaCar

App for travelling with drivers who have empty seats

Challenge: More active users (passengers and drivers).

GEO: Russia.

Platform: Android.

Solution: Testing different sources: in-app ads (video and banners). As in-app video performed best it

became the main campaign source. We used a number of creatives with the photos of drivers and passengers with actual prices.

Results: > 25k registered users within 6 months, 60% passengers and 40% drivers.

2GIS

Case: Mobile CPI for 2GIS

Comprehensive directory with a map and navigator

Challenge: More installs with RR (Rolling Retention) on the 7th day > 30%.

GEO: Moscow & Moscow region, St. Petersburg & Leningrad region.

Platform: Android.

Solution: Testing different

sources with creatives approaches.

Sources: In-app advertising, сontextual advertising.

Results: RR (Rolling Retention) on the 7th day > 45%, 15k installs per month.

YouDo

Case: Mobile CPI for YouDo

Freelancer platform for household and business tasks

Challenge: More installs with CR (install-to-order) > 9%.

GEO: Moscow & Moscow region, St. Petersburg & Leningrad region.

Platforms: iOS and Android.

Solution: Segmented creative

banners for various services (beauty, repair, etc.) in Facebook, myTarget, and Instagram during testing.

Result: CR +9%, 20-25k installs per month.

Jiji.ng

Case: Mobile CPI for Jili.ng

A leading mobile marketplace in Nigeria

Challenge: More installs with CR (conversion to contact view) on the 7th day > 55%.

GEO: Nigeria.

Platform: Android.

Ban on traffic from Facebook, Instagram, Google Adwords, incent, and Adult

traffic.

Solution: Testing advertiser’s creatives with real products.

Sources: Affiliate DSP, teaser ads.

Results: CR on the 7th day > 60%, 12k installs per month, TOP 10 in Google Play in Nigeria.

AliExpress

Case: Mobile CPI for AliExpress

A global shopping platform for millions of users

Challenge: increase an amount of installs and broaden the number of paying users.

Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget.

Result: more than

300.000 installations on iOS & Android in 14 months.

Reviews

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Marketing Assistance for Gaming Company

“I don’t see any room for improvement with their team.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Feb. 2016 - Ongoing
Project summary: 

Zorka.Mobi helps secure partnerships with global bloggers and influencers across YouTube, Facebook, and Instagram. They also support those relationships.

The Reviewer
 
201-500 Employees
 
Moscow, Russia
Andrey Selin
Lead Influencer Marketing Manager, Pixonic
 
Verified
The Review
Feedback summary: 

So far, Zorka.Mobi has worked with multiple influencers to successfully launch promotional content. Despite a few initial delays, the results are promising. Overall, the team is responsive, organized, and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at Pixonic, a game development company. I lead our influencer marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed help finding bloggers to promote our products.

What were your goals for this project?

We wanted to leverage influencers to drive more users to our products.

SOLUTION

How did you select this vendor?

We searched the market for a strong partner. We initially worked with a different vendor, but soon switched to Zorka.Mobi.

Describe the scope of their work in detail.

Zorka.Mobi helped us search for bloggers and influencers across YouTube, Facebook, and Instagram. They’ve secured deals across the US, Korea, Japan, Germany, France, and more. They also work with the influencers to prepare and launch their content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, every launch has been successful. We’re still working with their team.

How effective was the workflow between your team and theirs?

We had a few issues in the beginning, but we quickly worked through them. Zorka.Mobi is very communicative, responsive, and organized.

What did you find most impressive about this company?

I appreciated their team’s determination and transparency.

Are there any areas for improvement?

I don’t see any room for improvement with their team.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Influencer Marketing Tools for Mobile Gaming Company

“They provide the best customer service in the market.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018
Project summary: 

Zorka.Mobi targeted bloggers and YouTube influencers with the goal of generating preregistered users for a new online game.

The Reviewer
 
51-200 Employees
 
Moscow, Russia
PR Manager, Mobile Gaming Company
 
Verified
The Review
Feedback summary: 

Zorka.Mobi successfully hit all targets, boosting product visibility and revenue. Their client-centric approach, accuracy, and efficiency contributed to impressive results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the PR manager of an international mobile game developer and publisher. Our headquarters are in Cyprus, and we also have offices in Russia, Belarus, and the UAE.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed a strong partner for influencer marketing. We had just launched a new game product and needed preregistration for release.

SOLUTION

How did you select this vendor?

Another partner recommended Zorka.Mobi for this service.

Describe the scope of their work in detail.

Zorka.Mobi prepared a list of bloggers list for a YouTube campaign; then the team provided communication with influencers and traffic for preregistration.

What was the team composition?

We worked with four members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They did a great job. We achieved all of our key performance indicators—the quality and volume of traffic met all our requirements.

How effective was the workflow between your team and theirs?

They were efficient, and everything was correct.

What did you find most impressive about this company?

They provide the best customer service in the market.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Promotion for Secure Communication Company

"The speed and efficiency of Zorka’s team stood out to us." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. - Dec. 2017
Project summary: 

Zorka.Mobi promoted a mobile app in Asia and Africa to better understand download potential and assess appropriate app pricing.

The Reviewer
 
51-200 Employees
 
Cyprus
Aleksey Kudashev
Product Manager, Aegees
 
Verified
The Review
Feedback summary: 

Specifics regarding the app’s launch outside Europe and the U.S. were clarified as a result of Zorka.Mobi’s work. They worked rapidly, instituting a smooth workflow that avoided all potential issues.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a product manager for Aegees. We provide secure messaging, voice, and video calls that are protected against a range of threats, from traffic capture to device extraction and analysis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We wanted to analyze the future cost of promotion for our app and judge our potential cost post install (CPI).

What were your goals for this project?

We wanted to promote our mobile app and get feedback from our customers.

SOLUTION

How did you select this vendor?

Zorka.Mobi’s team displayed expertise, speed, and efficiency, as well as extensive mobile experience. They also presented us with a clear roadmap for launching and promoting our product.

Describe the project in detail.

They promoted our mobile app in Asia and Africa.

What was the team composition?

We worked with a sales manager and an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We understood the specifics of our launch outside Europe and the US and learned about our potential performance in these markets.

How effective was the workflow between your team and theirs?

It was quick and efficient.

What did you find most impressive about this company?

The speed and efficiency of Zorka’s team stood out to us.

Are there any areas for improvement?

There haven’t been any problems yet. Everything’s been fine.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

ASO and Marketing for Tobacco Company

"They offered responsible, flexible communication and reporting and helped us achieve great results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017 - July 2018
Project summary: 

Zorka.Mobi spearheaded an app marketing and ASO campaign. They raised brand awareness while working within strict market regulations and performed consumer research on what values the product portrayed.

The Reviewer
 
51-200 Employees
 
Minsk, Belarus
Ivan Ivanchanko
Digital specialist, JTI
 
Verified
The Review
Feedback summary: 

The app was downloaded over 100,000 times in one year thanks to Zorka.Mobi’s efforts. They provided consistent communication, which facilitated an unhindered collaboration. They also delivered regular progress reports to improve both project quality and transparency.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a digital specialist at Japan Tobacco International.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed someone to help with app promotion.

What were your goals for this project?

We wanted to complete market research and see a high number of installs and registrations.

SOLUTION

How did you select this vendor?

We went through a tender process and test period.

Describe the project in detail.

Zorka.Mobi did app store optimization (ASO) and promoted the app with target audiences in accordance with market and industry restrictions. They also researched the values that people believed our brand and product communicated.

What was the team composition?

We worked with two account managers, a business development manager, two media buyers, and an ASO specialist. The team was then scaled according to project needs.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw more than 100,000 app installations during 2017.

How did the Zorka.Mobi perform from a project management standpoint?

They communicated smoothly and completed all tasks on time.

What impresses you about the Zorka.Mobi?

They offered responsible, flexible communication and reporting and helped us achieve great results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital User Engagement for Gaming Subscription Service

"The utilized communication best practices, providing almost 24x7 support, even though we didn’t request it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Ongoing
Project summary: 

Zorka.mobi worked to increase user engagement through various digital channels.

The Reviewer
 
51-200 Employees
 
Oslo/Norway
Oleksij Sobkevych
Head of Digital acquisitions, Bemobi International
 
Verified
The Review
Feedback summary: 

Thanks to abundant communication and a knack for plumbing traffic from multiple channels, both quantitative and qualitative KPI’s were fulfilled. Their professionalism and reliability marks them as an outlier in the industry.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the Head of Digital Acquisitions for Bemobi International. We provide gaming subscription services in Latin American, Southeast and Central Asia, and the Commonwealth of Independent States (CIS).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed help to increase user engagement in the CIS market without generating complaints. We also needed fraud protection to limit user church.

What were your goals for this project?

We wanted to hit our KPIs and targets for acquisition volume, churn, and loan-to-value ratio.

SOLUTION

How did you select this vendor?

We’ve dealt with them for a while, but originally, they were referred to us by another one of their clients. We had to disengage from most of our partners in 2017 because of policy violations and fraud, by Zorka.mobi has always been reliable.

Describe the project in detail.

Zorka.mobi worked in parallel with our in-house team, complimenting and not competing with each other.

What was the team composition?

We worked with Zorka.mobi’s dedicated account support team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They met all of our quantitative and qualitative KPIs.

How did the Zorka.Mobi perform from a project management standpoint?

The utilized communication best practices, providing almost 24x7 support, even though we didn’t request it. Their team members and reporting were all highly professional.

What impresses you about the Zorka.Mobi?

Their ability to find new sources of traffic with a minimal number of complaints stood out to us.

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Acquisition for Games Company

"They had a variety of offerings and provided a high level of service for each segment."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug.- Nov. 2017
Project summary: 

Zorka.Mobi created a campaign to increase user acquisition rates. The team performed testing on several channels and managed the project’s creative aspects.

The Reviewer
 
51-200 Employees
 
Moscow, Russia
Ksenia Koroleva
Head of Marketing, Cubic Games
 
Verified
The Review
Feedback summary: 

Zorka.Mobi’s work boosted the number of users significantly and a doubling of returns on the initial investment. Their team communicated effectively throughout and provided a diverse set of quality services.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the marketing lead at Cubic Games, a game developer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We wanted to increase user acquisition rates.

What were your goals for this project?

We wanted new users and a high ROI.

SOLUTION

How did you select this vendor?

I already knew some of the team members.  

Describe the project in detail.

We met twice to discuss the project and they offered to test a few traffic channels. The team also managed the creative aspects.

What was the team composition?

I worked with a few team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved over 100% ROI.

How effective was the workflow between your team and theirs?

They provided immediate answers via multiple communication platforms.

What did you find most impressive about this company?

They had a variety of offerings and provided a high level of service for each segment.

Are there any areas for improvement?

No, I didn’t see anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer