Zest Creations

Please describe your company and your position there.

I am the Operations Manager for All About Parenting in Poland, a company providing online education services to parents.

For what projects/services did your company hire Zest Creations, and what were your goals?

Zest was hired to manage our paid ad campaigns on Facebook. We were looking for a reliable partner that can help us navigate better through the changing paid ads environment and improve the performance of our campaigns. 

How did you select this vendor and what were the deciding factors?

The company was referred to us. We spoke to a few other agencies before Zest, but they made the best analysis of our situation and proposed a strategy that resontated with us so we decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Zest Creations manages our Facebook ad account and helps us formulate strategies for future Facebook campaigns. Our cooperation began with a thourough audit of our account to identify areas of improvement, followed by a process of re-organization and finally optimization of the ad campaigns to increase results and decrease the cost per lead. 

Zest also helped put in place measures to safeguard the account from difficulties arising from changes in the Facebook paid ads environment, as well as suggested improvements to our webinar registration process to increase the number of leads. 

How many resources from the vendor's team worked with you, and what were their positions?

We have been working direcltly with two people from the Zest Creations team, the PPC Specialist and the Project Supervisor. 

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 3 months of cooperation the number of registrations (leads) has increased by over 50% and our cost of lead acquisition has declined. 

How effective was the workflow between your team and theirs?

We have weekly meetings and communicate via Google Chat and e-mail, while all our tasks are managed in Asana. The Zest Creations team is always quick to respond and invesigate any issue that may arise. We find the workflow to be very effecive. 

What did you find most impressive or unique about this company?

They've been very committed to understanding our needs from the start and are working hard to achieve our goals. They believe that by delivering value to us they will also benefit, and this is always a good base for cooperation.

Are there any areas for improvement or something they could have done differently?

Not at the moment. 

Please describe your company and your position there.

Our company owns an online fitness platform for which we asked Zest to manage our online campaigns.

For what projects/services did your company hire Zest Creations?

Zest prepared for us:

• online marketing strategy
• marketing capaign planning and initial setup
• ongoing campaign and budget management

What were your goals for this project?

Launching the service and boosting sales via digital marketing. Zest helped us the identify the right target groups, types of campaignes, identified budget and setup the campaigns. Campaigns are also managed by Zest on ongoing basis.

How did you select Zest Creations?

Via recommendations from my network.

Describe the scope of their work in detail.

• Performance marketing strategy including benchmarking vs competition, taret group identification and promotion strategy identification
• Campaign setup and optimization
• Launch and management of new campaigns each month
• Regular consulting on digital promotion startegy

What was the team composition?

• 1 FB/IG marketing consultant (& Board Memeber)
• 1 Google marketing consultant (&CEO)
• 1 campaign managment assistant

Can you share any outcomes from the project that demonstrate progress or success?

I am highly satifsied with the knowledge of Zest about online marketing. They are knowledgable and highly committed to delivering results. They stay up to date with changes implemented by FB/Google and monitor campaigns on ongoing basis - keeping an eye on the budget and performance.

How effective was the workflow between your team and theirs?

The workflow is highly efficient - 1 weekly status and planning + ongoing weekly contacts via email or phone to sync on any potential changes. Great communication!

What did you find most impressive about this company?

Passion for FB & Google marketing tools and being up to date with all the new marketing features. Commitment to the client. Treating the budget as their own - commitment to deliver ROI.

Are there any areas for improvement?

Did not identify any.

Please describe your company and your position there.

I’m a Marketing Manager at Hanbud-dachy.pl. We are a leading manufacturer of roofing materials, metal fences, and profiles. Our products are delivered to almost 3,000 customers across Europe each year.

For what projects/services did your company hire Zest Creations?

We intended to launch our brand on Romanian market. We wanted a detailed go to market marketing strategy with execution.

What were your goals for this project?

There were two main goals. First of all we wanted to attract leads of potential business partners that would become our distributors. Secondly we wanted to create an awareness and lead campaign among the end consumer.

How did you select Zest Creations?

We organised a pitch and asked several Polish and Romanian agencies to participate.

Describe the scope of their work in detail.

The Agency was responsible for creating digital, radio and OOH go to market strategy with deep competitive analysis. In the next step they created all necessary production materials such as: creative concept with brand hero, two landing pages, ads and posts for social media, 10 radio spots, OOH banners, product catalogue and presentation for distributors.

They also created media strategy for Digital (Facebook, Google, local portals) & Radio. Finally they executed the media campaign and reported progress and optimization. Worth highlighting is that they did also transcreation to Romanian language.

What was the team composition?

We contacted the creative team, accounts and agency partners. All were proactive and helpful.

Can you share any outcomes from the project that demonstrate progress or success?

The constant progress and results were communicated via monthly reports. Mainy we focused on KPIs such as the number and cost of leads, the number of downloaded product catalogue and number of phone calls to our distributors.

How effective was the workflow between your team and theirs?

We are happy that we chose Zest as a partner for this not easy project. All was done on time. Most importantly with great results.

What did you find most impressive about this company?

They focus on the goal and KPI’s. All decisions are based on data and data only, this is what distinguishes Zest from others.

Are there any areas for improvement?

We do not see any.

Please describe your company and your position there.

I'm working for CodeBerry Programming School, where we teach people programming online, in their own languages. I'm the CMO, I'm responsible for everything marketing & growth related in the company.

For what projects/services did your company hire Zest Creations?

We started to offer our services in Poland, we needed a good team to manage our PPC campaigns in Google Ads and Facebook Ads.

What were your goals for this project?

We needed a team who managed our Polish PPC campaigns, come up with ad creatives & ad texts, manage our keywords and keeps our customer acquisition cost in range. We wanted to acquire students, who pay to participate in our courses.

How did you select this vendor?

We did a research on the Internet, reached out to companies and had a video interview with each of them. Zest Creations stood out, as they were proactive during the selection process, and came up with ideas on how to improve our offering.

Describe the scope of their work in detail.

We asked Zest to run our PPC ads - come up with keywords, ad texts, ad creatives, track the performance of our ads and report the results to us.

What was the team composition?

We've worked with Karol and Pawel, they participated in the weekly standup meetings and managed our ads.

Can you share any outcomes from the project that demonstrate progress or success?

We increased our spending 3x in Poland during the work with Zest, we gained new paying customers and reactivated previous students.

How effective was the workflow between your team and theirs?

Karol and Pawel were a pleasure to work with, they communicated in a friendly and professional manner. We had weekly standups where we discussed the experiments we plan to run, results from previous weeks. We used Google Meet & Slack to connect.

What did you find most impressive about this company?

Zest Creations not just managed our ads, they were proactive during the whole process: came up with ideas about our offering, our landing pages, marketing messaging.

Are there any areas for improvement?

Everything was fine.

Please describe your company and your position there.

I am Managing Partner in Warsaw-based Internet Software House - Wecode Agency. We deliver custom software and I'm personally responsible for HR, new business and marketing.

For what projects/services did your company hire Zest Creations?

Zest Creations helped us with HR. We decided to open recruitment process without support of external HR companies, focusing on direct communication with potential employees.

What were your goals for this project?

Standard ways of hiring not always work well in case of small company - just like ours. We get overwhelmed by big players and it's hard to be visible among them with our strengths. That was the place where we needed support - to widen the target group and hit it with direct message, that we are great place for them to work at.

How did you select this vendor?

We cooperated with Zest Creations in few projects as a partners. We found their way of work to be very effective and professional. We considered 2 companies for the job, but at the end it was Zest, who had the right answers to all our questions and presented the most convincing strategy.

Describe the scope of their work in detail.

After starting the project, they asked us all the needed details and set up all the tools to run the campaigns. Our website was analyzed and we were provided with hints on how to optimize it to collect more leads. We were also asked to embed measurement on our website, but all was delivered in clear and easy to use instructions.

What was the team composition?

What I value the most is that they have done almost everything themselves. I was only asked very specific questions and based on the answers we were clearly instructed with our parts of the job. Almost no involvement on our side.

Can you share any outcomes from the project that demonstrate progress or success?

It was our first time we tried recruitment process based on Social channels (LinkedIn and Facebook), instead of classic Job portals. It's hard to measure the progress compared to similar actions, but what I know for sure that we have had over 400% increase of quality CV's compared to similar campaign done in "classic" and paid around half the cost.

How effective was the workflow between your team and theirs?

It was very effective, we adjusted some variables (copy, targeting) almost in real time. Zest monitored the campaign and reacted whenever it was needed.

What did you find most impressive about this company?

I was surprised with how much they know and how efficient they are with using all the needed tools and how much they can measure. The hints we got from them were priceless from a conversion point of view. 100% open and honest communication is absolutely fantastic - I understood what I am paying for and what affects the final results of the campaign.

Are there any areas for improvement?

Hard to imagine, but if so - that would make the perfect cooperation even better.

Please describe your company and your position there.

Aesthetic medicine clinic with two locations, operating on a very competitive premium services market. Position: Managing Manager

For what projects/services did your company hire Zest Creations?

The company was employed to manage paid campaigns in Facebook and Google advertising networks. I was looking for a reliable partner with extensive experience and a creative look at activities

What were your goals for this project?

The purpose of the cooperation was to increase website traffic while reducing the cost of acquiring the user. The acquisition of high value traffic was key to the project.

How did you select this vendor?

A tender was conducted among market companies with experience in the promotion of medical services. The most important thing for choosing a partner was the right strategy and a broad view of the competitors' activities.

Describe the project in detail.

The project involved the preparation of marketing strategy, communication to patients and executions in google and facebook advertising systems.

What was the team composition?

Two representatives of Zest Creations and a coordinator on the client side took part in the project.

Can you share any outcomes from the project that demonstrate progress or success?

The cooperation has been at a very high level since the beginning. Thanks to the effective activities of Zest Creations, we have managed to significantly increase the number of telephone inquiries and customers.

How effective was the workflow between your team and theirs?

The cooperation is characterized by high commitment, openness, creativity, and most importantly, from my point of view, reliability and timeliness.

What did you find most impressive about this company?

The most impressive for me is the combination of high competence with an exemplary and pleasant atmosphere of cooperation.

Are there any areas for improvement?

I am very pleased with the effects of cooperation, which I consider to be exemplary and refined in every detail.

Please describe your company and your position there.

I’m a CEO at lecollet.pl a premium clothing company for woman and I am directly responsible for delivering results and expanding sales.

For what projects/services did your company hire Zest Creations ?

Our brand is fairly new but already recognizable on Polish market. We wanted to find a company that will take over digital marketing that previously was run from inside and support our main communication channel - Instagram. Zest perfectly fit our needs. Additionally they are also handling our newsletter campaigns.

What were your goals for this project?

Goal is pretty simple. Maximize ROAS for all channels and activities in digital marketing.

How did you select this vendor?

Company was referred to us by our business partner. We did market research and talked to Zest on our needs. They come up with exceptionally well thought through strategy and we decided to go with them.

Describe the scope of their work in detail.

Zest started by auditing all that was going on in our digital marketing: FB pixel, product feed, merchant, analytics, results that we had from our initial campaigns. Than they created campaigns with creatives that were really good looking.

What we liked the most, is the test and learn approach, so the expenses were initial limited in order to be as cost effective as possible. Later on they did all the automated mailings and set the newsletter campaigns.

What was the team composition?

We had a direct contact with the partners of the company. Specialists were responsible for setting up the campaigns and graphic designers for producing creatives but I have not met them.

Can you share any outcomes from the project that demonstrate progress or success?

Within 8 months they doubled our revenue at the same time improving the overall ROAS.

How effective was the workflow between your team and theirs?

Always on time. If we need to meet, they are easily reachable and flexible.

What did you find most impressive about this company?

I must admit that Zest is super responsive and proactive. They have an open mind for testing whatever we feel that needs to be tested. They are also cautious with any new spending, that is why I we feel that they are a part of our business.

Are there any areas for improvement?

Keep up the good work:)

Please describe your company and your position there.

I provide e-commerce management and IT services to Bodypak, one of top sport nutrition and supplements e-commerce websites in Poland.

For what projects/services did your company hire Zest Creations?

We needed to hire an external resource to help us fully manage and optimize our PPC campaigns.

What were your goals for this project?

We wanted to increase sales as well as the return on ad spend (ROAS) from our PPC campaigns.

How did you select this vendor?

They were recommended to us. We heard great things about their work, and knew they were a perfect fit after our first conversation.

Describe the project in detail.

Zest Creations started by taking charge of our Google Ads and Facebook Ads interfaces. They create and manage ads and then measure the results. They also test headlines and keywords. They regularly add or remove details in an effort to improve conversion rates.

What was the team composition?

We work directly with two PPC campaign specialists.

Can you share any outcomes from the project that demonstrate progress or success?

We’re very pleased with the results. Our sales and ROAS have increased since the engagement began. We’ve seen an increase in sales on the PPC side of around 35% and they doubled our ROAS. At the same time, they’ve reduced our costs by 30% without affecting performance. 

How effective was the workflow between your team and theirs?

Their workflow is great. The team is so knowledgeable and has strong communication skills. They produce detailed reports of the results achieved, and have a scheduled call once per week. Zest Creations is quite flexible about having unscheduled calls whenever we have questions or concerns. 

What did you find most impressive about this company?

They understand our campaign and are easy to work with. Zest Creations wants to get the results that are right for us instead of applying a one-size-fits-all solution.

Are there any areas for improvement?

No, I don’t think so. We really like working with them.

Introduce your business and what you do there.

I’m the marketing and PR manager for an HR recruiting company located in Poland. I help oversee our marketing technology and customer relationship management software.

What challenge were you trying to address with Zest Creations?

We hired them to help us with a digital marketing strategy and solutions for recruitment.

What was the scope of their involvement?

They help create and develop pages for our website and manage our social media, including Facebook and Google Plus. They also handle our digital content marketing. We meet every few weeks to touch base about how the advertising and jointly make changes to the strategy, which our in-house staff implements. Aside from that, they’ve helped us improve our public website by adding content and improving SEO.

What is the team composition?

We work directly with their founder and one other team member.

How did you come to work with Zest Creations?

I reviewed several companies that offered digital marketing solutions and scored them based on how well they understood our brief. Zest Creations did the best job, so we decided to hire them.

What is the status of this engagement?

We’ve been working together since September 2017 and our collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They helped us optimize our digital ad campaigns and reduced our cost per acquisition by 25–30 percent for our Facebook buys. They also improved our conversion rate on those ads—about 12 percent of our recruited employees came from them last quarter and we only expected to yield five percent of recruits this way. They’ve done a great job of optimizing our content so we get quality leads.

How did Zest Creations perform from a project management standpoint?

We meet in person at least once a month and have phone conferences any other time we need to get in touch. They’re always active and respond right away when we need them. They’re also very flexible in terms of adjusting to our deadlines.

What did you find most impressive about them?

They’ve done a great job of establishing and optimizing our digital campaigns. Their expertise is shown by how much our results exceeded expectations. There’s a big difference between them and other vendors I’ve worked with in the past. They strategize effectively to configure campaigns, analyze the results well, and implement changes quickly.

Are there any areas they could improve?

They’re very focused on social media and AdWords, but maybe they could improve their techniques for websites and remarketing.

Do you have any advice for potential customers?

Provide them with a good brief at the outset of the project and meet face-to-face to analyze the data as you make strategic decisions. It’s not enough just to read the reports and assign them tasks based on that. Having real conversation will lead to the insights necessary to react quickly and update strategy.

Introduce your business and what you do there.

I’m the co-founder and CEO of BS Group or BallSquad. Our startup is a marketplace between sports venues and users. We created a platform/app for users that enables access to all the places to play sports centralized in one tool. They can search and book fields online and connect to other players to practice with.

What challenge were you trying to address with Zest Creations?

They helped us with crowdfunding and launched our beta version in May. We needed help with brand awareness, social media, and marketing.

What was the scope of their involvement?

From the beginning, they’ve helped us to create brand awareness so people know who we are and what we do and develop a strategy to target and acquire the desired market. They help us a great deal; it’s like having a marketing team. They run our social media ads. They prepare the strategy, run the campaigns, and adapt them in response to the outcome. As soon as they see things aren’t going as hoped, they try another strategy or change the graphics, materials, or videos. They scale up the strategy if needed. This is great for our team because we don’t have to worry about what strategy to apply.

What is the team composition?

I interface with a partner and the CEO/founder.

How did you come to work with Zest Creations?

I knew Karol (CEO/Founder, Zest Creations) for quite some time when he worked in the marketing department for a big company. When they opened their agency, I tried them out, and it was a good collaboration. We didn’t look elsewhere for this project. We knew what they were able to do and the commitment that they had.

We’re a small structure with limited finances. We wanted to make sure the money we invested in our ads and marketing incentives was well spent and that they would give it the same focus as they’d give to a bigger company with a bigger budget. That’s what Zest Creations offers. I know they’re committed to getting results. They know if we’re happy with it, we’ll be back.

How much have you invested with them?

We’ve spent €12,000 (approximately $13,700 USD).

What is the status of this engagement?

We started working together in October 2017 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Zest Creations, we created a name for ourselves. Their targeting efforts were great. When we interacted with local sports leagues or groups, they already knew our name because they saw our ads on social media. That’s exactly what we expected. We succeeded in getting two new contracts. They targeted so well that the owner of those two venues had the ad in front of him so he contacted us directly instead of us calling or emailing the leagues. We’ve had great results. We weren’t expecting that much. In terms of user acquisition, the ROI is good.

How did Zest Creations perform from a project management standpoint?

When I send them an email, I get an answer within the hour, which enables us to be flexible in our work. We use mostly email or Hangouts for quick, direct contact or for video conferences. We didn’t feel the need to set up a management tool between us because the strategy and what we wanted to achieve was clear. Our communication methods have been efficient.

What did you find most impressive about them?

They’re extremely committed and that has a real impact on us. They’re remarkably flexible. They understand if we’re happy with the job, they’ll get a larger benefit out of it. They deliver their work first, and then we talk about invoicing.

Are there any areas they could improve?

They need to have more people. They work a lot, and it’s overwhelming because we’re not their only clients. They could definitely use more help to have things more structured.

Do you have any advice for potential customers?

Get on a call or video call with them and listen to how they want to help you. They know what they’re doing. They know their market. They know their tools. They like what they do and they are experts in their field. It’s fruitful to work with them.