Zephyr

BACKGROUND

Please describe your company and your position there.

I am the MD of the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zephyr ?

Where we hired Zephyr we needed help in the following areas:

• Re-freshing our brand
• Designing and Building a new website
• Improving our SEO
• Establishing an Adword Strategy,

SOLUTION

How did you select this vendor and what were the deciding factors?

They gave us a good pitch and came highly recommended by another firm.

Describe the project in detail and walk through the stages of the project.

• STEP 1 – DIGITAL STRATEGY Zephyr isolated SEO and Google Adwords as the two key growth channels.
• STEP 2 – BRAND Zephyr helped create a brand that spoke to the British roots of the company and built a sense of trust.
• STEP 3 – DESIGN AND BUILD UX and UI Following internal workshops they sitemapped, wireframed and designed a new website.
• STEP 4 – DESIGN AND BUILD Website Build Using a wordpress backend they built a custmomizable website optimised for relevant keywords.
• STEP 5 – DIGITAL MARKETING Search Engine Optimisation Using onsite and offsite SEO, they grew the organic search profile.
• STEP 6 – DIGITAL MARKETING Google Adwords Via targeted Adwords campaigns, they drove enquiries from popular speaker keyword search terms.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly dealt with the founder, Nick Rushton but I know there was a large team behind the buld.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the build and out business continues to grow.

How effective was the workflow between your team and theirs?

It was excellent and we enjoyed working with the founder, Nick Rushton. He gave us a lot of time and meetings.

What did you find most impressive or unique about this company?

I was impressed how Zephyr spent time to really UNDERSTAND our business and what we want to get out of our online presence. They think about things in a creative and different way to a lot of agencies. They have a strong attention to detail and always meet deadlines set.

Are there any areas for improvement or something they could have done differently?

They are an excellent support and there are no major areas they could improve.

BACKGROUND

Please describe your company and your position there.

I am the owner of a second generation family-run art gallery based in the UK since 1980. Members of the Fine Art Trade Guild, our gallery showcases some of the latest original and affordable art from British artists and oustanding international talent. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zephyr ?

Our original project was Web Design & Build from the ground up. We were in need of a new eCommerce website since our legacy site did not have the function to sell online.

The scope of the project later expaned to include Digital Strategy, Marketing and SEO. 

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with a team that understood and reflected our business. Zephyr had the knowledge and skillset to grasp the nuances of our requirements and expand upon them. From the outset their pitch stood out as innovative and exciting.

Describe the project in detail and walk through the stages of the project.

Zephyr created our digital profile from the ground up starting with the designing and building our eCommerce website. This included complex aspects of feed work from an art inventory database as well as intricate UX/UI work, email templates, Google shopping feeds.

The first stages of the project focused on the website design and build. Zephyr had a solid grasp of our requirements, sometimes even before we knew we had them! It led to a full Digital Strategy which has allowed us to grow rapidly and become a multi-channel retailer. 

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a number of members of Zephyr including the founders, development and design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website itself has proven to be a great success. Over the past 5 years we have gone from zero online sales to just recently selling more online than any of our other channels (including our established gallery space!)

I have no doubt that this rapid growth is a result of the hard work that Zephyr put in from the beginning on a solid Digital Strategy, SEO as well as a clean and on brand web design which has proven the test of time.

SEO was one of the biggest surprise investments since our organic traffic has grown 600% since we started working with Zephyr

How effective was the workflow between your team and theirs?

Very easy to communicate with. The whole team is personable and knowledgeable.

What did you find most impressive or unique about this company?

I was most impressed with the speed to grasp the nuances of our market and business. They were forward thinking and great problem solvers.

Are there any areas for improvement or something they could have done differently?

We have no complaints!