ZELDIGITAL

BACKGROUND

Please describe your company and position.

I am the Business Owner of a retail company 

Describe what your company does in a single sentence.

We specialize in providing top-quality safes and security solutions to safeguard your valuables and provide peace of mind. With years of industry experience, we have established ourselves as a trusted name in the security industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZELDIGITAL to accomplish?

• Increase my store sales
• Increase my Store ROAS
• Increase my Conversion rates
• Effective Monthly Reporting

SOLUTION

How did you find ZELDIGITAL?

• Online Search
• Linkedin

Why did you select ZELDIGITAL over others?

• Pricing fit our budget
• Good value for cost
• Other

How many teammates from ZELDIGITAL were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

1. Initial Assessment and Strategy Development
   Account Check-Up:
   Conducted a thorough audit of existing Google Ads account to identify areas for improvement and hidden opportunities.
   Competitor Analysis:
   Analyzed competitors' advertising strategies to understand their strengths and weaknesses.
   Identified unique selling propositions (USPs) to differentiate their offerings in the market.
   Branding Alignment:
   Ensured a smooth onboarding process by aligning campaign strategies with brand identity and target market.
   Conducted a detailed review of branding to ensure consistency across all advertising efforts.
2. Technical Setup and Optimization
   Merchant Center Setup:
   Set up and optimized Google Merchant Center account to ensure accurate and comprehensive product listings.
   Implemented best practices for feed management to improve product visibility.
   Shopping Feed Management:
   Managed and optimized the product data feed for better performance on Google Shopping.
   Regularly updated product information to maintain accuracy and relevance.
   Google Analytics & Tag Manager Implementation:
   Installed and configured Google Analytics 4 (GA4) and Google Tag Manager to track key metrics and conversions.
   Ensured accurate data collection for informed decision-making.
3. Campaign Creation and Launch
   Keyword Research:
   Conducted extensive keyword research to identify high-potential search terms relevant to products.
   Developed a keyword strategy to target the most effective terms for driving traffic and conversions.
   Ad Copywriting and Design:
   Created compelling ad copy that highlighted the benefits and features of products
   Designed visually appealing display ads to attract and engage potential customers.
   PMAX Campaign Setup:
   Designed and launched Performance Max campaigns tailored to business goals.
   Ensured broad reach across various Google platforms to maximize visibility.
4. Continuous Monitoring and Optimization
   Daily Data Reviews:
   Monitored ad performance daily to ensure optimal results and quick resolution of any issues.
   Identified trends and made data-driven decisions for campaign adjustments.
   Weekly Updates and Adjustments:
   Provided with weekly performance updates.
   Made necessary adjustments to bids, keywords, and ad placements based on real-time data.
   A/B Testing:
   Conducted A/B testing on various ad elements, including copy, visuals, and formats.
   Determined the most effective combinations to maximize campaign performance.

Reporting and Communication:
Monthly Reporting:
Delivered detailed monthly reports highlighting key metrics, campaign performance, and actionable insights.
Included recommendations for ongoing improvements and future strategies.
Regular Meetings:
Held regular meetings to discuss progress, review performance data, and strategize future campaigns.
Ensured transparent communication and collaborative decision-making.
Key Deliverables:

• Comprehensive audit report of the existing Google Ads account.
• Competitor analysis and market positioning strategy.
• Setup and optimization of Google Merchant Center and product data feed.
• Implementation of Google Analytics 4 and Google Tag Manager.
• Keyword research report and ad copywriting.
• Creation and launch of PMAX campaigns.
• Continuous monitoring and A/B testing results.
• Detailed monthly performance reports.
• Regular strategic meetings and progress reviews.

Results and Impact:

• Sales Growth: Increased sales from zero to over $100,000 in 2022.
• Improved ROI: Enhanced return on investment for advertising spend.
• Increased Visibility: Boosted online presence and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Sales Growth:

Revenue Increase: Sales grew from zero to over $100,000 within 2022, demonstrating significant revenue growth.
Sales Volume: Increased the number of transactions and overall sales volume, indicating higher customer engagement and successful conversions.

2. Return on Investment (ROI):

Improved ROI: Achieved a higher return on investment through optimized ad spend and effective campaign management.
Cost Efficiency: Reduced cost per acquisition (CPA) and increased return on ad spend (ROAS), highlighting efficient use of the advertising budget.

3. Ad Performance Metrics:

Click-Through Rate (CTR): Improved CTR, showing that the ads were more engaging and relevant to the target audience.
Conversion Rate: Increased conversion rates, reflecting a higher percentage of website visitors completing purchases.
Cost Per Click (CPC): Managed to lower CPC while maintaining or increasing ad visibility and engagement.

4. Product Visibility:

Google Shopping Rankings: Higher placement of products in Google Shopping results, leading to increased visibility.
Impression Share: Increased impression share, indicating that ads were shown more frequently relative to the competition.

5. Website Traffic:

Visitor Increase: Significant growth in the number of visitors to the website, driven by targeted advertising efforts.
Engagement Metrics: Improved metrics such as average session duration and reduced bounce rates, showing better user engagement.
6. Customer Acquisition:

New Customers: Increased the number of new customers acquired through targeted ad campaigns.
Repeat Purchases: Higher rates of repeat purchases, indicating customer satisfaction and loyalty.

7. Data Tracking and Analytics:

Accurate Tracking: Successful implementation of Google Analytics 4 and Google Tag Manager provided accurate tracking of key metrics and conversions.
Insightful Reports: Delivered detailed monthly reports with actionable insights, enabling continuous improvement.

8. Client Satisfaction:

Positive Feedback: Received positive testimonials, praising the professionalism, expertise, and results achieved by ZELDIGITAL.
Long-Term Partnership: The successful outcomes fostered a strong ongoing relationship, with continuing to work with ZELDIGITAL for future campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timely Delivery:

On-Time Execution: ZELDIGITAL consistently delivered all project components on schedule. The initial setup, including Google Merchant Center optimization and campaign launches, was completed within the agreed timelines.
Regular Updates: Provided weekly performance updates and detailed monthly reports punctually, ensuring was always informed about the progress.

2. Responsiveness:

Prompt Communication: ZELDIGITAL maintained open and prompt communication throughout the project. They were quick to respond to queries and requests.
Proactive Adjustments: Demonstrated flexibility and proactiveness in making necessary adjustments to campaigns based on performance data and client feedback.

3. Client-Centric Approach:

Understanding Needs: Took the time to thoroughly understand specific needs, business goals, and target market. This ensured that all strategies and actions were aligned with objectives.
Regular Meetings: Held regular meetings to discuss progress, review performance data, and strategize future campaigns. These meetings ensured that concerns and requirements were addressed promptly.

4. Attention to Detail:

Detail-Oriented Execution: ZELDIGITAL’s meticulous attention to detail was evident in the setup and management of ad campaigns, keyword research, and ad copy creation.
Continuous Monitoring: Regular monitoring and optimization of campaigns ensured that they remained effective and aligned with goals.

5. Problem-Solving:

Issue Resolution: Any issues or challenges encountered during the project were addressed swiftly and effectively. ZELDIGITAL’s proactive approach to problem-solving minimized disruptions and ensured smooth campaign execution.

Data-Driven Decisions: Used data-driven insights to make informed decisions, ensuring that campaign adjustments were based on solid performance metrics.

6. Professionalism and Expertise:

Expert Knowledge: The team at ZELDIGITAL exhibited deep expertise in digital marketing, particularly in Google Shopping Ads and Performance Max campaigns.
Professional Conduct: Maintained a high level of professionalism in all interactions, providing clear explanations and rationales for their strategies and decisions.

What was your primary form of communication with ZELDIGITAL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Exceptional Track Record:

Proven Success: ZELDIGITAL has a history of delivering substantial sales growth for clients, with documented cases like seeing sales increase from zero to over $100,000 within a year.

2. Specialized Expertise:

Google Shopping Ads and PMAX Campaigns: Their deep specialization in Google Shopping Ads and Performance Max campaigns sets them apart, allowing them to implement highly effective strategies tailored to the unique needs of ecommerce businesses.

3. Data-Driven Approach:

Analytical Focus: ZELDIGITAL’s commitment to using data-driven insights to guide decisions ensures that campaigns are optimized based on solid metrics and real-time performance data.
Continuous Optimization: Regular monitoring and A/B testing help refine strategies and improve results continuously.

4. Comprehensive Service Offering:

End-to-End Solutions: From initial account audits to detailed reporting, ZELDIGITAL provides a full spectrum of services, ensuring every aspect of the digital marketing process is covered.
Technical Proficiency: Their expertise in setting up and optimizing Google Merchant Center, Google Analytics 4, and Google Tag Manager showcases their technical capabilities.

5. Client-Centric Approach:

Personalized Attention: ZELDIGITAL takes the time to thoroughly understand each client’s business, ensuring that strategies are customized to meet specific goals.
Responsive Communication: Their prompt and proactive communication ensures that clients are always informed and that their needs are addressed swiftly.

6. Impressive Results:

Significant ROI: The ability to deliver a high return on investment through efficient ad spend and targeted campaigns is a standout feature.
Enhanced Visibility: Successful improvement in product visibility and online presence, leading to increased traffic and engagement.

7. Professionalism and Expertise:

Professional Conduct: Maintains a high level of professionalism in all interactions, providing clear explanations and rationales for their strategies and decisions.
Detail-Oriented: Their meticulous attention to detail in campaign execution, keyword research, and ad creation ensures optimal performance.

Are there any areas for improvement or something ZELDIGITAL could have done differently?

While ZELDIGITAL has demonstrated exceptional performance and professionalism, there are always areas where even the best companies can improve. Here are some potential areas for improvement:

1. Enhanced Reporting:

More Granular Insights: While the monthly reports are detailed, providing even more granular insights and visual data representations could help clients better understand performance trends and areas for improvement.
Benchmark Comparisons: Including benchmarks against industry standards could offer additional context for clients to gauge their performance relative to competitors.

2. Expanded Service Offerings:

Additional Platforms: Expanding services to include other advertising platforms like social media ads (e.g., Facebook, Instagram) could provide a more comprehensive digital marketing strategy.
SEO Services: Offering search engine optimization (SEO) services alongside PPC could help clients improve their organic search rankings and overall online visibility.

3. Advanced Training for Clients:

Client Education: Providing more educational resources, such as webinars, tutorials, and workshops, could empower clients to understand and participate more actively in their digital marketing efforts.
Onboarding Process: Enhancing the onboarding process with more in-depth training sessions for clients to understand the tools and strategies being used.