YUMEDA studio

BACKGROUND

Please describe your company and your position there.

I am part of the marketing team of a regional bank.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda, and what were your goals?

We were looking for a partner, that could help us the develop a website for our company anniversary on short term. We only had 3 months to start from scratch.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used our network to select partners, which were already known as there was no time to use the regular process. Also we had a tight budget and time pressure. We provided a short intro into our project and asked for flexibility on the vendor side, as not everything was 100% clear when talking about the project at first.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

yumeda guided us throught his project with several steps. All steps were 100% digital, so there was no need to meet in person (which was quite important in this Corona situation). We startet with a kickoff workshop and told yumeda every idea we had. They structered these ideas afterwards with the help of Miro board.

The next steps were mockups they provided, so that we could get a feeling of how the website could look like. We used Figma for this and hat several rounds of discussion. After finalizing the design, they startet coding the website. The last step were the texts and pictures for the website, which we added our own (we requested this, they would have done it themselves, too).

How many people from the vendor's team worked with you, and what were their positions?

We only had one contact person. But there was a huge team behind helping us to finalize the project in time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yumeda kept with every deadline we discussed. There was not much time for the project, and it was even shortened by christmas holiday. We were more then impressed by the work of yumeda!

Describe their project management style, including communication tools and timeliness.

The communication was great! Just a few digital meetings were needed to finalize the project. The communcation was clear, super friendly and absolutely professional.

What did you find most impressive or unique about this company?

The speed was impressive! Also the communication and the usage of digital collaboration tools were great.

Are there any areas for improvement or something they could have done differently?

Honestly, I cant think of anything that could be improved.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder and managing director of a firm that runs an incubation program for young venture capital companies in the healthcare industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with yumeda?

We needed help with our marketing strategy. 

SOLUTION

What was the scope of their involvement?

yumeda developed our marketing materials and branding guidebook. They designed our logo and our website. We didn’t provide them with much information going into the project, but they understood our needs and took over the entire process. We discussed what changes we needed to make and what needed to be implemented to improve our branding. Then, yumeda provided us with multiple options for our branding, and we participated in several workshops with their team to hammer out our vision. 

Once yumeda delivered all of the marketing and branding materials, they designed our website, following the guidelines we’d developed during our collaborative workshops. Over time, yumeda updated the website they developed to fully encompass our company’s vision and goals as we changed. 

What is the team composition?

We worked with four teammates from yumeda, including Felix (Co-Founder and Managing Director), Lukas (Co-Founder and Creative Director), Nils (Marketing & Strategy), and a designer. 

How did you come to work with yumeda?

We already knew yumeda through a personal connection, but we’d also received positive feedback about their work from their former clients. 

How much have you invested with them?

We’ve invested €20,000–€25,000 (approximately $23,000–$29,000 USD). 

What is the status of this engagement?

Our engagement with yumeda began in October 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are a very young company, so the professional-looking website yumeda developed helped us appeal to the startups we were sourcing. The groundwork yumeda did before designing our website and marketing materials has helped us with our employer branding. 

How did yumeda perform from a project management standpoint?

yumeda has good communication — we use Slack for daily communication, and they use Monday to track project progress. It’s always evident what yumeda needs from us to continue a project and when deadlines are. I’ve never had a problem with yumeda not meeting deadlines. 

What did you find most impressive about them?

yumeda feels like they’re an in-house team — it’s like working with our own employees. Communication is very smooth, and everyone is always aligned on the project, but yumeda isn’t afraid to challenge our ideas. 

Are there any areas they could improve?

I have nothing for them to improve. 

Do you have any advice for potential customers?

I’d advise customers to communicate openly and transparently with yumeda and provide yumeda’s team with as much information about their business as possible. That’s the best way to get a good result from the partnership. 

BACKGROUND

Please describe your company and your position there.

I the founder and CEO of Udyan Therapetics, a luxury pet CBD oil brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda?

Yumeda created our digital marketing startegy, our branding as well as our eCommerce store.

SOLUTION

How did you select this vendor and what were the deciding factors?

For the creation of the eCommerce store it was important for us to work with a service provider who has knowledge in online marketing but also in UX/UI design and development. Yumeda has knowledge in all these areas and ultimately convinced us with its portfolio and customer-centric approach.

Describe the project in detail and walk through the stages of the project.

In the first step, yumeda conducted an in-depth market research. Competitors and target groups were analyzed and buyer personas were established. On this basis, we then started our branding. First, a workshop was held in which we defined the vision, mission and values. Then our logo, corporate colors and font were created.

The last step was to create our eCommerce store. For this, we first collected qualitative and quantitative data in the form of user interviews and keyword research. After that, flow charts, wireframing and a mockup were created before the website was finally implemented.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with five people. Their positions were:

• Creative Director
• Marketing Strategist
• UX/UI Designer
• Graphic Designer
• Front-End Developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The collaboration was a great success. Both our own team and our customers love our branding and we were able to make our first sales shortly after the go-live.

How effective was the workflow between your team and theirs?

Workflow is probably the aspect that sets yumeda apart from its competitors. On the one hand because of the absolute transparency and on the other hand because of the customer-centric approach. As a customer, we had access to the agency's project management tool and could always see the current status of the project and exactly who was working on what.

The agency worked significantly with Figma on the design. We as customers had access to this and could leave comments on a daily basis. this ensured that work was never carried out in the wrong direction for too long.

What did you find most impressive or unique about this company?

The workflow already described. I have never experienced such transparency and effective collaboration before.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

humaQ is a non-profit company that advises and develops municipalities and non-profit companies in the areas of neighbourhood, telecare and telemedicine. I am co-founder and managing director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda, and what were your goals?

The Yumeda team supported us very professionally from the corporate design, branding strategy to the briefing of our company page. We felt very well looked after at every stage and have never had an agency that has delivered so quickly and on budget. We can fully recommend Yumeda.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency that could provide the imagery and technology, as well as a full service. After an initial conversation and first ideas from Yumeda, it was clear that they understood us!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Yumeda team supported us very professionally from the corporate design, branding strategy to the briefing of our company page.

How many people from the vendor's team worked with you, and what were their positions?

3-4 team members, project manager, CD designer, programmer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site has been on the first page of google searches since we went online and none of our clients have had to search for us on the web. All our clients are delighted with our site We felt very well looked after at every stage and have never had an agency that delivered so quickly and on budget. We can recommend Yumeda without reservation.

Describe their project management style, including communication tools and timeliness.

The Yumeda team provided us with a very good and understandable briefing format, we received an online work and document room from Yumada, so all processes were made transparent. Yumeda delivered a very good result in short sprint phases.

What did you find most impressive or unique about this company?

We were impressed with their speed and high quality work.

Are there any areas for improvement or something they could have done differently?

We were and are very satisfied

BACKGROUND

Please describe your company and position.

I am the D&I Manager of Zalando SE

Describe what your company does in a single sentence.

Europe's leading fashion e-commerce platform. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YUMEDA studio to accomplish?

• Design and maintain website for Black-owned Brands Accelerator
• Design assets for the whole project, including editorial lookbook

SOLUTION

How did you find YUMEDA studio?

Referral

Why did you select YUMEDA studio over others?

Referred to me

How many teammates from YUMEDA studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website launch and opening of applications
• Website update after to announce the participants
• Create a lookbook of the brands participating in the programme
• Ongoing assets production for social media content
• Create a landing page to invite guests to the closing event 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launched website within deadline
• Collected the expected amount of applications
• Rolled out visually consistent comms plan across different channels 
• Grew Instagram and Tik Tok profiles 
• Project perceived as serious and professional by stakeholders 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time and were flexible to meet my requirements. They went the extra mile coming up with creative solutions that elevated the project.

They are transparent in communication and timeline management.

What was your primary form of communication with YUMEDA studio?

Email or Messaging App

What did you find most impressive or unique about this company?

They work autonomously and take ownership of their tasks. I don't need ot check on them as they always deliver the work on time. 

Are there any areas for improvement or something YUMEDA studio could have done differently?

No, all good.

BACKGROUND

Please describe your company and position.

I am the Manager of the company.

Describe what your company does in a single sentence.

Insole brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YUMEDA studio to accomplish?

• Content marketing + Performance Marketing
• Brand image refresh
• Website building

SOLUTION

How did you find YUMEDA studio?

Online Search

Why did you select YUMEDA studio over others?

• High ratings
• Pricing fit our budget

How many teammates from YUMEDA studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired YUMEDA for our rebranding and website-building project, and we couldn’t be happier with the results. Their team demonstrated exceptional professionalism throughout the process, showcasing their expertise and attention to detail in every aspect of the project. 
The website design they delivered is visually stunning and highly functional, reflecting our brand identity perfectly. YUMEDA exceeded our expectations with their high-quality work, timely delivery, and excellent communication. 
We are thrilled with the outcome and highly recommend their services to anyone looking for top-notch website design and rebranding expertise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding efforts have resulted in a consistent and visually appealing brand identity that has improved our market presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they do deliver items on time and respond to my needs

What was your primary form of communication with YUMEDA studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A strong focus on building a cohesive and impactful brand image

Are there any areas for improvement or something YUMEDA studio could have done differently?

No areas of improvement.