Can you share any outcomes from the project that demonstrate progress or success?
The number of visitors who found us through search engines doubled after the first year, and has continued to almost double annually. Leads come in continually, and many people indicate that they found us on Google.
We started with 375 keywords in March 2016. As of October 2018, we rank for 2,633 search terms. We've seen the following percentage increases as a result of their work: 96.86% for organic traffic, 101.20% for overall goal completions, 135.71% for organic goal completions, and 93.55% for paid goal completions.
How effective was the workflow between your team and theirs?
Our experience is great. Our account manager is responsive and easy to reach through phone and email. When we call, they have either a recommendation or an offer of help. We have biweekly calls and speak to them regularly. They report metrics on time and send weekly industry updates, like Google algorithm changes or new SEM developments.
What did you find most impressive about this company?
Your(1)Site Web Hosting Company in Syria provides great SEO services. Every agency pitches themselves as an extension of your in-house marketing team, but they actually function as one.
Staying on top of this continually changing field is critical. They definitely know what they're doing, and their strategy works. By constantly monitoring our progress, they optimize our strategy and identify potential adjustments.
Are there any areas for improvement?
Our only struggle is lacking a dedicated content lead. Our products and services are complicated, and the copywriters aren't as close to our project as our account manager. Sometimes their direction is slightly inaccurate, which is understandable; we don't expect everyone to be an expert. Their copy is usually a good starting place that requires a decent number of edits.