Your Digital Media

BACKGROUND

Please describe your company and position.

I am the Director/CEO of The Sneaker Laundry

Describe what your company does in a single sentence.

We sell sneaker care products worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Digital Media to accomplish?

• To build a better performing website
• To increase our conversion rate from 1.89% to 3.88%

SOLUTION

How did you find Your Digital Media?

Upwork

Why did you select Your Digital Media over others?

The Conversion Rate Guarantee

How many teammates from Your Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were struggling with our conversion rate for our store which was sitting at an average of 1.89%. We put a tender out to see if anyone could optimise our site for higher conversions. Alex's company Your Digital Media sent a proposal that they would be able to guarantee a conversion rate upon doing a UI/UX audit. We approved and paid for an audit. 
They noted what they said were problems they could fix with a new website, and guaranteed that they would achieve an average conversion rate of 3.88% for 2 months or they would work for free until they achieved it. This was contracted.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate: Decreased from 1.89% to 0.6% for the first week and 0.94% the first month of launch. 
Bounce Rate: increased to 55-60%+ 
Website speed: decreased and our mobile performance was at 37 (very poor)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They took a while to get back to us. only spoke to us via an app called Basecamp. Due to the time difference, it was slow working together. When they launched the site, it was drastically incomplete and the entire team was non-existent, unreachable and offline. 
It was worse than my very first attempt at building a Shopify store 6 years ago with missing product descriptions, wrong photos, no metafields and so much more. Upon signing us on Alex, left and delegated the entire project to the rest of the team who was evidently inadequate.

What was your primary form of communication with Your Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

How much they charged and how little they delivered.

Are there any areas for improvement or something Your Digital Media could have done differently?

Literally everything. There was nothing positive about this experience. We would have been better off with a free Shopify theme (which we are now evaluating).

BACKGROUND

Please describe your company and position.

I am the Manager of Franklin Direct

Describe what your company does in a single sentence.

We are project management company based in Tasmania, Australia. We specialise in providing print, packaging and custom product sourcing solutions to customers across a wide range of industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Digital Media to accomplish?

• Create an online ordering portal
• Create a portal management app
• Launch project to our customers

SOLUTION

How did you find Your Digital Media?

Online Search

Why did you select Your Digital Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

What was the size of Your Digital Media’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We employed Alex and the team at YDM to develop an online ordering portal for our customers using the Shopify platform. We wanted a system that was not only easy to use and appealing for our customers visually, but also easy to setup and maintain for us. Both of these goals were achieved. The custom application allows for: 

• Creating customers and assigning Shoify user(s) to each customer. The users assignment to the customer defines which branded portal they see when they log in. 
• Grouping of customers. This allows for easy to manage bulk actions. For example adding all customers to a 'Christmas group' that then has products and graphics associated to it. At the end of the Christmas period, all customers can easily be removed from the group and go back to their default portal products and themes. 
• Assignment of banners and graphics.The user can upload and assignbanners and graphics to specific customers or groups of customers. 
• Assignment of collections:The user can assign collections to customer, or groups of customers. Collections can be set as 'unique' where they are available to one customer only, or 'generic' where they can be assigned to multiple customers or groups.The two kinds of collections also stipulate where the collections are shown on the portal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Portal Setup: Previous to this solution, setting up a portal for us was a long-winded process. It would require 30 minutes to 1 hour to get a portal to a basic level. We can now create a portal in less than 5 minutes and the process is so simple that I plan to hand this task over to an assistant. This frees up my time and allows me to focus on finding more products to sell and improving the selling and marketing processes. 
• Theme: The theme created by YDM is engaging and modern. Our prevuous portal design was uninspiring and did not encourage repeat visits. 
• Overall: Overall the solutions have reduced the amount of time it takes for me to setup portals and will allow me to spend my time managing and growing this side of our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The YDM team have fantastic communication skills. From the first meeting that we had with Alex we felt at ease. He stressed to us that communication is one of the most important factors when taking on a project like this. 

Each stage of developement (wireframe, design, development, testing, bug fixing) was met with clear communication from the YDM team as to what the goals were and quick responses to requests and questions. Deadlines were met, and if there was any issues with timeframes they were openly discussed and agreed uponby us and the YDM team.

What was your primary form of communication with Your Digital Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Understanding our business as a whole, not just the project. I was impressed that Alex and the team would often suggest features or ways to do something that I had yet to bring up. I have had 6 + years of being involved in this project in various forms, and for them to get up to speed so quickly, was really encouraging. 

Communication was fantastic. Attention to detail. Very approachable. And lastly, the team have a very genuine approach. You can tell that they genuinely care about the project and are 100% invested in its success.

Are there any areas for improvement or something Your Digital Media could have done differently?

No, this is the best experience that I have had with a software development company.

BACKGROUND

Please describe your company and your position there.

I'm the E-commerce Manager at Dwarfs. We are an E-commerce aggregator where we buy successful brands on marketplaces and grow them further with our team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Digital Media, and what were your goals?

Our website was created several years ago and was hosted on Magento. Since we didn't have the needed skills inhouse, we decided to get the help from Your Digital Media to help us with the migration of our store to Shopify and to develop a custom theme for our new website. Our goal was to improve sales revenues with a renewed website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for Shopify Web Developers and, in the end, had shortlisted 7-10 agencies. Alex, the founder of Your Digital Media, stood out to us because of his portfolio and past work, expertise, and location. Based in the same city as our office, Alex has been helpful to come to the office from time to time to help us with the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the goals, objectives, and deliverables of the project. Your Digital Media's team continued with the design phase and created a mock-up for the custom Shopify theme. After approval, the team worked on the front- and back-end of the website.

Finally, after our review, the team helped us to fix some remaining bugs. The team helped us during the launch date and also supported us post-launch when we still had pending errors. The team was always very helpful throughout the process.

How many people from the vendor's team worked with you, and what were their positions?

Alex (the founder) and a project manager (Hannah) was our main contact person throughout the process. Behind the scenes they also worked with their team of developers and designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the new web design, it's definitely an improvement from our outdated website. The site is live for five weeks now and we're still waiting to see a sales increase as the migration period and domain name change have caused a short-term dip. We are positive to see improvements in sales in the near future.

Describe their project management style, including communication tools and timeliness.

We mainly communicated via Basecamp with the project manager. The communication there went well, although I would recommend scheduling a meeting every week or two weeks to update the client throughout the process.

What did you find most impressive or unique about this company?

Alex and his team were always very helpful throughout the process. Whenever we had a question, the team would send us videos with instructions so that our team could learn how to implement the changes inside Shopify.

Are there any areas for improvement or something they could have done differently?

As said earlier, the communication through Basecamp went well, although I would recommend scheduling a meeting every week or two weeks to update the client throughout the process. I would also recommend creating a project management plan at the start so that the client can prepare for all deliverables needed for each task ahead of time.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a company that brings unique Indian-origin food products with globally influenced twists to consumer kitchens.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Digital Media?

Our Squarespace website was outdated. It wasn’t helping our brand capture the leads we needed.

SOLUTION

What was the scope of their involvement?

We started with an initial phone call with Alex (CEO & Founder), and he explained what Your Digital Media could do for us as a company. We filled out a questionnaire and went back and forth so they could understand our brand, mission, and values.

After 2–3 weeks, they came back to us with a demo Shopify website. We went through a couple of iterations, and they helped us go through the website and how Shopify works. They explained all the features that were available to us as well as the ones that we needed. The team really helped us get up to speed.

What is the team composition?

Alex was our main point of contact. We also worked with one project manager. It was clear that they had a global team, which was convenient.

How did you come to work with Your Digital Media?

We found them online. We decided on Alex because he showed interest in our product. He’s not in it to clock in and out for the money. He also has a wide variety of partners we can connect with.

How much have you invested with them?

We spent $5,000–$10,000.

What is the status of this engagement?

We started working together in September 2020, and we wrapped up in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It felt like Alex really cared about our brand and our customers. He was able to put himself in our shoes, unlike anyone we’ve ever seen. It didn’t feel like we were being nickel-and-dimed. The team was inclusive and understanding of our needs.  

Once they finished the site, we were able to capture almost every single meeting we were looking for. Beforehand, we got rejected from every single one. It was a major difference.

How did Your Digital Media perform from a project management standpoint?

They were pretty good. It was nice to work directly with Alex. He made sure that we were well taken care of. We communicated via Basecamp, which Your Digital Media helped us learn how to use. We still use it to this day with other partners.

What did you find most impressive about them?

Alex is one of the few website builders that looks at the technical and non-technical sides together. He walked through it on mobile-first, and made sure the UI and UX were seamless. He has a marketing background, so he really brought a useful perspective to the table. The initial conversations we had with Your Digital Media were much easier than those with other vendors.

Are there any areas they could improve?

Their team was a bit more proactive and reactive in situations, which was good and bad. We had such a specific vision of what we were looking for, which caused Alex and his team to take a back seat during design. It would have been great if they told us from the start that we need to be in the back seat for some parts of the project. In the future, I’ll explain the look and feel and then let them take control from there. They’re more than capable of leading that charge.

Do you have any advice for potential customers?

Have your brand book ready, which should include font and color types. Also, have all the elements about your actual brand in a concise booklet. Giving those to Alex upfront will help you a lot.  If you have all of your assets ready to go, your timeline will be tighter.

BACKGROUND

Please describe your company and your position there.

Co-founder of Lazy Wombat - an Aussie beach and gym towel company pioneering better fabrics with cheeky designs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Digital Media, and what were your goals?

We hired Your Digital Media for a full design and development of our Shopify store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online and compared to a number of other solutions based on reviews and testimonials. We liked their past portfolio, pricing and had some good testimonials from previous clients.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After kicking off there was a design phase with a few phases of feedback and iteration via figma, and then a development phase with review phases for any bugs and feedback. Finally it was handed over during a couple sessions.

How many people from the vendor's team worked with you, and what were their positions?

Alex was project manager with a designer and several other developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're stoked with the new site and love how it looks and performs. It's too soon to have any data but we are very happy with the result.

Describe their project management style, including communication tools and timeliness.

Communication was strong from the team and the project was efficiently managed making it easy and seamless for us.

What did you find most impressive or unique about this company?

Their ability to work across borders in a virtual capacity was efficient and pleasant.

Are there any areas for improvement or something they could have done differently?

The project took a bit longer than expected, but this was also due to our nitpicking and perfectionism.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Swazi Apparel Ltd, a technical gear manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Digital Media?

We already had a website and an e-commerce site built for us, but it wasn’t fixable. We were looking to go to the Shopify platform to give ourselves more functionality.

SOLUTION

What was the scope of their involvement?

Your Digital Media actually came up with the design of the new website for us. They had a look at what was and wasn’t working on our existing website and came back with a design. They built out the specific pages.

We also have a fairly unique accounting system that needed to be integrated, and they integrated it with the Shopify platform. They also worked on email integration, with our old unique platform called Fabrix.

What is the team composition?

We primarily worked with Alex (CEO and Founder).

How did you come to work with Your Digital Media?

We found them through a website. We posted a job, and Alex responded to us. We interviewed three companies and he best understood what we wanted, and he gave us a reasonable price.

How much have you invested with them?

It’s been about $10,000.

What is the status of this engagement?

We worked with them between August and December 2020, and are moving forward with them on a new project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have any trouble. We were able to implement our ideas that others told us were impossible.

How did Your Digital Media perform from a project management standpoint?

We had an online project management system set up, and they would post everything online. It was really easy to see where everything was. They also delivered everything on time.

What did you find most impressive about them?

They were consistently willing to go above and beyond. They wound up doing way more than we initially contracted them to. Nothing was ever too much trouble. If we had an idea, they’d make it work.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Come up with a detailed plan of what you need first.

BACKGROUND

Introduce your business and what you do there.

Vixen & Fox is an e-commerce women’s lingerie company based in Sydney, Australia. My partner and I are the owners and creative directors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Digital Media?

We were looking for a developer to update our entire website design because we weren’t happy with it.

SOLUTION

What was the scope of their involvement?

We gave access to Your Digital Media’s team to our Shopify website, and they provided us with web development. 

What is the team composition?
We only had contact with Alex (Founder & CEO).

How did you come to work with Your Digital Media?

We found Alex on Upwork and had a couple of interviews with him to understand the way his company worked. He sent us their portfolio, and it all looked very professional. Alex explained everything clearly in a knowledgeable manner. He was also based in Australia, which was beneficial for communication. 

Out of three candidates, Your Digital Media aligned with our brand and understood our goals the best. 

How much have you invested with them?

The project cost was around $5,000–$5,500 AUD (approximately $4,000–$4,200 USD).  

What is the status of this engagement?
Our engagement lasted from June–August 2020. Since we were very happy with the results, we started a new project to fix some things for our website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website Your Digital Media designed and delivered is 100% well done. We’ve had feedback from people and friends that all loved it. I have a few friends who want some work for their websites, and I’ll recommend Your Digital Media to them. 

As we’ve had a few difficulties with our manufacturer, our store is online, but we’re not making sales. We’ll start measuring results once we start selling again. 

How did Your Digital Media perform from a project management standpoint?

Their team was very good; Alex delivered everything as we expected in a responsible and timely manner. He set up a profile for us on Basecamp, where we shared information and contacted him about pending tasks. I found this app and process to be very useful, professional, clean, and transparent. 

What did you find most impressive about them?

There was nothing we asked them that they found impossible to do; their team was very knowledgeable. Even if it were a difficult task, they’d find a way to complete it.

Are there any areas they could improve?

A little bit of transparency in terms of team composition would be good. Our company hired him and knew that he was running an agency, but wasn't sure who was working for him. 

Do you have any advice for future clients of theirs?

I’d advise them to have very clear goals and communicate them to Alex to avoid misunderstandings and put on paper a list of requests so that he can come back with a clear quote and deliverables.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Origin Magnesium

Describe what your company does in a single sentence.

Magnesium supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Digital Media to accomplish?

• Launch initial website

SOLUTION

How did you find Your Digital Media?

Online Search

Why did you select Your Digital Media over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Your Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Launch the initial website based on a detailed brief.
• Focus on page development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch within tight timeframe

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, always available

What was your primary form of communication with Your Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They over delivered, and the staff was extremely customer-focused when technical challenges arose.

Are there any areas for improvement or something Your Digital Media could have done differently?

Not a big fan of Basecamp based communication ; )

BACKGROUND

Please describe your company and position.

I'm an executive at Ubiqua Lighting

Describe what your company does in a single sentence.

Designs and manufactures lighting products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Digital Media to accomplish?

• Custom Shopify store development

SOLUTION

How did you find Your Digital Media?

Online Search

Why did you select Your Digital Media over others?

• Pricing fit our budget
• Good initial meeting

How many teammates from Your Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved turn-key custom design & development for a Shopify theme for a new brand we are launching. The project required several rounds of design iteration before development started and then several rounds of actual theme creation. The deliverables were a fully operational and optimised Shopify theme, which we got.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Operational and speed-optimised Shopify theme.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was delivered on-time over the Xmas period. Response time was always quick and issues / bugs were fixed promptly.

What was your primary form of communication with Your Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our key contact took the time to understand the requirements in depth and so the project commenced in a strong position with the outcomes clearly defined. Change requests and updates were handled efficiently and with minimal fuss. Overall, they were a great fit for us.

Are there any areas for improvement or something Your Digital Media could have done differently?

Possibly a different project management tool, but that is a very minor issue.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Gleefull Supplements Inc.

Describe what your company does in a single sentence.

GleeFull Supplements specializes in offering all-natural, science-backed supplements designed to support hormone health, wellness, and fat burning, leveraging ancient Asian medicine and modern science for optimal absorption and effectiveness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Digital Media to accomplish?

• Create a new Shopify Theme
• On-going Projects

SOLUTION

How did you find Your Digital Media?

Online Search

Why did you select Your Digital Media over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Your Digital Media for several months now. Our initial collaboration kicked off with the complete build from scratch of a new Shopify theme for our business. This project was delivered exactly as per our expectations, and we received a professional, highly customizable, and easy-to-manage Shopify theme. 

Since that successful launch, we have continued our partnership on various development projects for our business. We are thrilled with how well Alex, Raul, and the team consistently meet our requirements and deliver high-quality work on time. The ongoing support system is another highlight, offering us peace of mind and ensuring that any issues are swiftly addressed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The functional and professional Shopify theme we've acquired can be easily managed even without coding knowledge. Improvements in our store metrics such as loading speed, conversion rate, and overall functionality have been observed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, I can say that they are always on top in terms of project management. Our requirements were always handled timely, the deadlines were met, and whenever there were problems, they were on top of the situation to solve them and to avoid their recurrence.

What was your primary form of communication with Your Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The one thing I've found most valuable is that they are always ready to go the extra mile for their clients, a quality not many businesses in the market possess.

Are there any areas for improvement or something Your Digital Media could have done differently?

Not specifically, as they are always eager to receive feedback and listen to their clients' needs. I believe everything we need is implemented and improved as soon as we express our wishes.