Yodel Technologies

Introduce your business and what you do there.

I’m the senior vice president of sales and operations for a financial services company.

What challenge were you trying to address with Yodel Technologies?

We needed help with our lead generation efforts.

What was the scope of their involvement?

After purchasing different types of consumer data, Yodel utilized their calling and avatar technologies to reach out to consumers in our target audience. Their team then pre-screened clients. If a client met the minimum requirements that we established, they transferred the call to us.

What is the team composition?

Typically, I was in contact with a team lead. For additional questions regarding services, I escalated up to the director of sales.

How did you come to work with Yodel Technologies?

A former associate of mine previously worked with Yodel and introduced them to me. They were in a position to assist us in a variety of ways, whether it was delivering calls or helping us reach out to our own data files.

How much have you invested with them?

We spent around $130,000–$160,000 a year on their services.

What is the status of this engagement?

We started our partnership in November 2018 and paused the engagement in March 2020. We paused production in response to COVID-19, but if we open back up, I would definitely re-engage them.

What evidence can you share that demonstrates the impact of the engagement? 

Yodel was proactive and eager to assist us in improvements. I ran weekly reports and provided them with performance metrics. Based on the data, they made adjustments to try to optimize the success rate of the leads delivered to us. From 2018 until 2020, we constantly improved with them.  

How did Yodel Technologies perform from a project management standpoint?

We communicated on a regular basis via Skype, both messaging and video conferencing. Their team was available when we had any questions, concerns, or modifications to our operations.

Yodel ran a professional organization. They were customer service oriented and did everything possible to exceed the standards that we set for them.

If I had issues, they quickly responded. Their team was transparent in their approach to the engagement, providing us with updates and insights. They were always willing to talk through issues and collaborate on possible solutions.

What did you find most impressive about them?

We appreciated their level of professionalism. Their team was willing to collaborate on ways to enhance their efforts. I was impressed by their willingness to delve into the data to optimize lead quality.

Are there any areas they could improve?

It would’ve been useful for them to have had more or different data sources. They had limited data sources available, which limited lead volume.

Do you have any advice for potential customers?

Meet with them upfront to ensure clear processes. Collaborate on solutions and ask for Yodel’s suggestions to address the challenges you face. They have interesting technologies and can provide solutions.

Introduce your business and what you do there.

I’m the SVP of a social media platform aimed towards empowering hourly-wage workers.

What challenge were you trying to address with Yodel Technologies?

For a lot of our clients, we have what we call our “call to apply” product which allows them to use the telephone to submit an application for a job. We buy transfers from other call centers of people who are interested and eligible to do the activity we’re looking for. We hired Yodel Technologies to help us with this.

What was the scope of their involvement?

Yodel Technologies sends us transfers of people they have on the phone already because they qualify them for interest in one of our employers. They qualify the candidates based on certain criteria that we give them.

The team goes through and makes sure that the user is actually interested in working for a certain employer and is eligible.

What is the team composition?

We work with 5–10 campaign managers depending on how many of Yodel Technologies' clients are engaging with us. 

How did you come to work with Yodel Technologies?

I ran lots of tests with different call center services, and Yodel Technologies performed the best which is why we chose them.

What is the status of this engagement?

Our engagement began in October 2017, and we’re still working with them.

What evidence can you share that demonstrates the impact of the engagement? 

The key metric for all of our clients in the way that Yodel Technologies engages with us is about the cost of customer acquisition. In Q4 2018, we ran into a severe quality issue that was driven by our end-client tightening their backend metric in terms of what they needed. 

I then went to the Yodel Technologies team and told them that that was something we needed to clean up. Over the course of a month or so, they ran a series of tests which materially lowered my cost of acquisition, leading to a more sustainable program.

How did Yodel Technologies perform from a project management standpoint?

They’re good overall. The team executes well when we clearly communicate our goals. They do a good job of making sure that they’re on top of their reporting and driving towards that same success metrics. We communicate via email, but I’m able to phone them if needed.

What did you find most impressive about them?

Many people are looking for offshore call center services because they’re cost-efficient. This often means a language barrier due to differing accents. However, Yodel Technologies figured out how to address this problem that exists in the market by creating a more controlled environment.

Are there any areas they could improve?

No, I’m happy with their services overall. They follow through with whatever they say they’re going to do. 

Do you have any advice for potential customers?

Make sure you clearly define what success looks like and the goals you want to achieve because ambiguity doesn’t work in a call center relationship.

Introduce your business and what you do there.

I’m the president of Daypacer LLC, a lead generation company operating in education.

What challenge were you trying to address with Yodel Technologies?

They’ve assisted us in lead generation.

What was the scope of their involvement?

They’ve helped us engage a wider net of consumers through texting and phone calls. If someone is responsive or expresses interest in our services, they transfer these customers over to us for conversion.

What is the team composition?

Kyle (CEO) was my primary point of contact. There was a specific campaign manager overseeing the account as well.

How did you come to work with Yodel Technologies?

I was attracted to their unique service offering. They have a straightforward process constructed around tried-and-true strategies.

What is the status of this engagement?

We began working together in December 2016. It’s an ongoing partnership.

What evidence can you share that demonstrates the impact of the engagement? 

I’ve seen a positive ROI from their work. They’ve improved my gross margins, although a specific attribution is difficult to make because my business is so volatile. Having said that, working with them has been great. They’re honest and accountable, which are rare qualities to find in this space. I’ve also found them to be consistent, reliable, and cost-effective.

How did Yodel Technologies perform from a project management standpoint?

They performed very well. They always treated me with great professionalism.

What did you find most impressive about them?

I’d highlight their customer service and reliability.

Are there any areas they could improve?

No, not really. They set my expectations well, so I always know what to expect. I’ve never been disappointed.

Do you have any advice for potential customers?

Ask every question and take advantage of their communication. There’s a lot to learn about their field of expertise.

Introduce your business and what you do there.

I’m the manager of Vivid Hear.

What challenge were you trying to address with Yodel Technologies?

We were looking to get more qualified leads.

What was the scope of their involvement?

Yodel Technologies identified the types of leads or customers we were looking for. They then put together a campaign specific to the target audience.

What is the team composition?

We had one main point of contact.

How did you come to work with Yodel Technologies?

We found them through a Google search. 

How much have you invested with them?

We spent between $10,000–$50,000.

What is the status of this engagement?

We worked with them from October 2019–January 2020.

What evidence can you share that demonstrates the impact of the engagement? 

While working together, we figured out how to make everything work for both sides. They were very accommodating. They helped us to find leads.

How did Yodel Technologies perform from a project management standpoint?

Their project management was very effective. They had multiple people involved at different levels, and they were very engaged throughout the entire process.

What did you find most impressive about them?

They had more of a complete project team.

Introduce your business and what you do there.

My company is digital media solutions, and I’m the SVP of strategic partnerships. We’re a one-stop-shop for performance-driven brand and marketplace solutions to connect consumers directly to advertisers.

What challenge were you trying to address with Yodel Technologies?

Our partnership started because we wanted to build out a cost-effective, compliant model to connect to consumers and advertisers through our call center.

What was the scope of their involvement?

They act as a call center and do lead generation for about 12–15 of our vertical industries. We also use them as a way to reengage consumers into our internal call centers. After we’re done dialing consumers, we’ll often send their information to Yodel Technologies to see if they can get the customer to engage with our call center. 

What is the team composition?

We have a few contacts, depending on the campaign we’re working on. My main point of contact is Kyle (CEO). In terms of campaign management, we’re mostly interacting with Kenny (Division Manager) and Rob (COO). 

How did you come to work with Yodel Technologies?

We know that the technology behind their avatar is sound and legitimate. Our team had also built a trusting relationship with the co-founders. As a result of our relationship, we also receive very favorable pricing from them. 

How much have you invested with them?

We’ve spent between $1,000,000–$5,000,000 on their services.  

What is the status of this engagement?

We started working with them right when they started their business in 2015. Our team have been collaborating ever since.

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a great job of hitting our cost per action (CPA) targets. We’ve been able to build more cost-efficient and qualified call flows across many of our vertices. That takes the place of leveraging onshore agents, which are much more expensive for us. They’ve scaled to the volume requirements that we’ve needed on all of our campaigns and effectively optimize calls based on specific performance feedback from us. 

Because of their great track record with us, we don’t need to oversee their work as much. We’re confident that they have the right combination of quantity and quality. 

How did Yodel Technologies perform from a project management standpoint?

Their communication is great. They’re fully integrated into our Slack channels, and we’re talking to our campaign managers several times each day. They do a good job of building and automating reports according to our deadlines. 

What did you find most impressive about them?

Their flexibility and willingness to make adjustments for the sake of our success has been most impressive. 

Are there any areas they could improve?

No, we’re really happy with them.

Do you have any advice for potential customers?

Be clear with your needs and desired results. From there, they’ll be honest in their feedback so you can set up a viable campaign. They’re not just in it for revenue; they’ll tell us if something isn’t going to work. If you’re honest with them, they’ll also be open with you on feedback.

Please describe your company and your position there.

Online marketing is only as good as the First Impression. For 15 years, our experts have worked at perfecting the look and feel of online advertising. First Impression Interactive connects buyers and sellers every day through poignant and intelligent lead generation.

Advertisers face new challenges in the online marketplace every year, and the First Impression Interactive team has exceeded our customer's expectations with award-winning results.

For what projects/services did your company hire Yodel Technologies?

Call Center Agents

What were your goals for this project?

Get good quality call transfers and call verified leads.

How did you select this vendor?

Price and quality after test run.

Describe the project in detail.

We needed a quality solution to do manage our call transfer campaigns. Being scalable fast was a very important factor.

What was the team composition?

Enough floor managers to handle 100's of agents.

Can you share any outcomes from the project that demonstrate progress or success?

Program was successful, and we them moved into a permanent setup.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

I'd highlight their ability to scale fast.

Are there any areas for improvement?

Removing poor agents fast enough is always an ongoing challenge for any call center that manages 100's/1,000's of agents.