Design | Dreams

At Yellowchalk, we solve big problems through small screens. By constantly honing our craft and keeping our toolbox full we want to become extensions of great product teams and create more happiness in the world around us. We focus our attention on the web as well as mobile space, designing iOS & Android apps, progressive web apps, mobile & responsive sites.

Yellowchalk is founded by Design and Business professionals with over 4 decades of cumulative experience of delivering high-end UI / UX solutions to marquee clients and sunrise start-ups. Cutting through the clutter of non-differentiated UI/UX design firms, Yellowchalk offers simple and effective design solutions, supported by a stringent consultative process. Backed by a world-class team and a method that is both flexible and progressive.

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2015
Show all +
Bangalore, India
headquarters
  • #765, 4th Floor, 22nd Cross HSR
    Bangalore, KA 560102
    India

Portfolio

Key clients: 

A Work Management tool (Branding and UI/UX for their product), A Bank in Belgium (UI/UX for their product), A B2B supply chain platform (Branding and UI/UX for their product), A Vehicle Fleet Management  Platform (UI/UX for their product), Mobile app for a IoT startup (Branding and UI/UX for their product), Mobile app for On Demand Vehicle Service Provider (UI/UX for their product)

Reviews

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eCommerce Dev & Design for Organic Product Retailer

"I was blown away by their attention to detail."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Sept. 2016
Project summary: 

Yellowchalk redesigned an organic e-commerce website to improve both UI and UX. The team’s goals were to double traffic by increasing conversions and making an easy-to-manage site for in-house management.

The Reviewer
 
11-50 Employees
 
Palo Alto, California
Aravind Kamarajugadda
CEO, Freshpep
 
Verified
The Review
Feedback summary: 

The team helped to achieve conversion goals and increase the customer’s experience. Yellowchalk utilized an effective project workflow. They took charge of the project and delivered the project on time. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of Freshpep, which offers organic products at 10 to 50% of retail prices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yellowchalk?

We hired them to redesign the website. We had them work on both UI and UX design work.

What were your goals for this project?

We wanted to see our traffic double by the end of the year, and we wanted to ingrate our landing page conversions. We also needed the website to be easy to update on our end, so we were interested in a simple and user-friendly platform.

SOLUTION

How did you select this vendor?

We have researched on LinkedIn and shortlisted candidates based on a custom vetting process.

Describe the project in detail.

We had series of discovery meetings in which we discussed our goals and objectives. Within the first two weeks, we received mockups and 3 initial designs for the main page on the site. After few iterations and discussions with our marketing team, we finalized the design and provided feedback on how we wanted the rest of the site to look.

What was the team composition?

Our team consists of Rajiv [Co-Founder & CEO, Yellowchalk] and Pooja [Co-Founder & Design Strategist, Yellowchalk] who are very talented UI and UX designers.

 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved our conversion goals. Our customer research since the re-design has shown us that our website's user experience has tremendously improved.

How effective was the workflow between your team and theirs?

The workflow was very effective.

What did you find most impressive about this company?

I was blown away by their attention to detail; they took ownership of the product and always ensured that their deliveries were on-time.

Are there any areas for improvement?

I'd hate to be too picky.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Goalwise App and Website

"I felt that they truly cared about our product."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Ongoing
Project summary: 

Yellowchalk creates inviting UI/UX designs for an investment-focused web platform and Android app, highlighting features and simplifying navigation to increase customer awareness and involvement.

The Reviewer
 
10-50 Employees
 
Bengaluru, India
Ankur Choudhary
Co-Founder & CIO, Goalwise
 
Verified
The Review
Feedback summary: 

The platform’s user base has grown by 4x since the partnership’s inception, without any marketing efforts. Yellowchalk's pristine deliverables, responsive communication, hardworking approach, and integrity continue to impress. 

BACKGROUND

Please describe your company and your position there.

I am a co-founder of Goalwise, India's first online goal-based mutual fund investment platform. We launched our online service in 2016 and now have more than 10,000 users due to our product, UI/UX, and customer support. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yellowchalk?

Yellowchalk designed our Android app and web app.

What were your goals for this project?

We wanted the apps to provide a clean, straightforward, and smooth UI/UX that’s distinct from boring, conventional investment websites and apps. This goal was especially challenging because of KYC [know your customer] requirements and the limited financial awareness about mutual funds in India. 

SOLUTION

How did you select this vendor?

We made a list of reputable UI/UX firms in Bangalore by searching on Google and asking friends for recommendations. We went through each firm’s design portfolio and shortlisted about 10 companies to contact. After the call, we met with the top 5 or 6 firms to discuss our project and to gauge their understanding and experience with related products. Finally, we settled on 2 finalists, Lollypop and Yellowchalk. We gave both companies a small proof-of-concept [POC] task based on a use case. We liked Yellowchalk's POC and hired them, which turned out to be an excellent decision.

Describe the project in detail.

We were building our Android app from scratch. It needed to have everything—onboarding, KYC registration, investments, goal tracking, redemption, and recurring investments. At the same time, we also wanted to re-do our existing website’s UI to highlight new and existing features and simplify the navigation. My internal team mostly handled content and user research, but Yellowchalk had complete responsibility for the design part.

Yellowchalk was tasked with understanding the use cases, making wireframes, and then creating full-fledged designs. During development, they also supported design iterations as needed based on developer feedback. After the app’s release, they implemented changes based on also user feedback.

What was the team composition?

Rajiv [Founder & CEO, Yellowchalk] acted as our primary UX designer as well as the main point of contact. Additionally, we were assigned 1–2 UI resources and an illustrator. Yellowchalk gave us access to resources for every type of work we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our biggest measures of success are app reviews and user feedback (e.g. NPS [Net Promoter Score] surveys, Facebook reviews). Currently, the Goalwise Android app has a rating of 4.6 and more than 5,000 downloads. Most of our users find the Goalwise website and app easier to use than our competitors’ platforms, which allowed us to achieve sustained organic growth and a strong reputation. Through working with Yellowchalk over the past year, our user base has grown by a factor of 4 without any marketing campaigns on our part.

How effective was the workflow between your team and theirs?

Rajiv was often accessible, and other team members also responded promptly. We had many face-to-face meetings whenever we needed to brainstorm or launch new features.

What did you find most impressive about this company?

They produce excellent designs. The Yellowchalk team is hardworking and, most importantly, will keep improving the design until they are happy with the outcome. On a few occasions, even after we’d approved a design, they still spent time making it better. Whenever needed, they’re also able to deliver on short notice. I felt that they truly cared about our product.

Are there any areas for improvement?

They could expand their services to include user research (although I don't think any design agency in India does user research well, regardless of their claims). Apart from that, I am happy with their work. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Startup Consulting Review Site

"They stuck to our dates and were open to constructive criticism." 

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Nov. 2015
Project summary: 

Yellowchalk created wireframes and design architecture for a web portal, conceptualizing the site’s UX/UI, logo, and branding to attract an international audience and promote a contemporary look and feel. 

The Reviewer
 
11-50 Employees
 
Bangalore, India
Sreesha Rao
Co-Founder, Consultants Bench
 
Verified
The Review
Feedback summary: 

The finished web pages met all technical specifications and allowed intuitive navigation, thanks to Yellowchalk’s commitment to quality. The team’s responsiveness to requests, flexible pricing, and industry knowledge contributed to a productive partnership. 

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and the director of a start-up company based in Bangalore, India. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yellowchalk?

We needed to build our web portal, including UI [user interface] wireframes and design architecture. We wanted to keep the site simple and intuitive and give it a truly international look and feel. 

SOLUTION

What was the scope of their involvement?

Yellowchalk developed everything from scratch, conceptualizing the site’s UI from the ground up. They also designed our logo and provided branding guidelines.

What is the team dynamic?

We used InVision for sharing designs, along with our views and comments on them. As I remember, we had a team of 3 people: a UI specialist, a graphic designer, and a technology person.

How did you come to work with Yellowchalk?

They came to us through a reference. We saw what Yellowchalk had done for a couple other clients, which was a strong point. We also had discussions in order to understand where they came from and what their ideas were. Flexible pricing was also important for us. We did consider and speak to a few other providers and finally decided on Yellowchalk.

How much have you invested with them?

The cost of the work was around $10,000.

What is the status of this engagement?

We started working with Yellowchalk in July or August 2015. The project ended around November or December of that year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have metrics to share, but we’re definitely happy with what Yellowchalk provided in terms of designs and guidelines for putting together the web pages and the wiring behind them.

How did Yellowchalk perform from a project management standpoint?

This is an area where they can improve a bit. When we first started talking with Yellowchalk, they had no concept of project management. A more established company and project organization would start with a statement of work and scope out the whole thing, detailing technical specifications, deliverables, and so forth. We had to teach them all these things and introduce a new philosophy to their company. Yellowchalk was not used to a corporate style of working, but rather an Agile one. They were directed to put everything down in terms of the schedule and project plans and stick to it. They needed some hand holding at that point in time, but they have since incorporated this structure into their work style and are doing far better with other clients.

One of the resources had to rush home for an emergency, to a far-away location. This affected the whole project and led to a delay.

What did you find most impressive about them?

Despite not having a project plan in place, Yellowchalk still showed commitment. They stuck to our dates and were open to constructive criticism. If we didn’t like something and wanted to change it, Yellowchalk was flexible in response to every request.  

They also have a robust network and provided connections to other experts and professionals, which we needed for our startup. This was an unexpected bonus.

Are there any areas they could improve?

There is always more to learn about the technology and designs they incorporate, as things are changing constantly. New technologies, styles, and formats will be a part of Yellowchalk’s continuous learning process.

5.0
Overall Score They are nice to work with and knowledgeable in their industry.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    By and large, Yellowchalk met most of our deadlines.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    They’re skilled in all aspects of design and conceptualization. Their project management could have been better.
  • 5.0 NPS
    Willing to refer