Marketing & web development one-stop team
YDGTL is a marketing & web development agency with heart in Kyiv, Ukraine.
We are competent in marketing strategies, lead generation, web production and marketing consulting.Our clients are start-ups, NGOs, small and mid-size businesses that works worldwide.
With us you can start from small and move from quick wins to great effective partnership.
We can help if you are a startup Founder, CEO of a company or Product Manager who is:
- having an idea for start-up, but don’t know, from where to start
- needing a multifunctional one-stop team to scale business
- searching a team to develop a web platform
- needing to validate an assumptions
- developing a product
- searching a way how to promote and sell his products more effectively
- searching a partner to develop employer brand
- Marketing Research and strategy development
- Social Media Marketing
- PPC campaigns setting and running
- Employer Brand Development
- Product development
- UX/UI design
- Graphic design
- Web development
- Technical support
- Couching and consulting
SOME MORE FACTS ABOUT YDGTL
- Since 2010 in Ukraine
- Since 2015 office in Poland
- 7 countries we work with
- 72% clients stay with us for many years
- 5 years on average talents works in company
- Social responsible company
- Build on values
- Clients: EBRD, EUAM, Ministry of Digital Transformation of Ukraine, Materialise, Caritas, Deutsche Welle, Porsche, Land Rover, Volvo, Jaguar, Bancore.
Let's change the world with us!
headquarters
other locations
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Władysława ŁokietkaKraków 33Poland
Recommended Providers
Focus
Portfolio
Land Rover, Jaguar, Volvo, Porsche, The European Union Advisory Mission (EUAM) Ukraine, European Bank for Reconstruction and Development, Materialise, Ministry of Digital Transformation of Ukraine
HANSAVEST: market research and content strategy
Country: Estonia
Year: 2022
Client’s brief: Hansavest is a recruitment and consulting agency from Estonia, providing jobs and assistance for welders and metal workers in Estonian factories and enterprises. Our task was to help the digital marketing team of the client learn more on Ukrainian mentality, market and target audience groups.
Results:
- Yedynka team conducted market research with the aim to examine two key directions: competitor environment (key players, their USPs, positioning, key offers and messages, their digital activities and sources of traffic/leads) and target audience (peculiarities, triggers and barriers, geographic split, jobs to be done, etc.)
- Based on preliminary briefing and our research results we’ve developed communications strategy for lead generation and further promotion of Hansavest services on Ukrainian market via Facebook and other supplementary channels
Services: market research, target audience investigation, communications strategy, SMM strategy, consulting.
SUZUKI UKRAINE in Social Media
Country: Ukraine
Year: 2018-2020
Client’s brief: to create and support an active brand community on Ukrainian Facebook. To build a powerful online channel for working on brand awareness and perception, on traffic and lead generation.
Services: SMM, PPC in social media, content strategy, moderation, content production (photo, video)
UTEX: Digital product development from scratch
Country: Ukraine
Year: 2019-2020
Client`s brief: to develop a digital product helping Ukrainian textile and apparel industries consolidate, organize itself, set a bulk of standards.
Project description:
We had a very broad task from EBRD starting with stating a problem: the Ukrainian market of textile and apparels lacks standardization, consolidation and verificated database of its participants. We have conducted global research to provide a solution solving the problem and went even further – we are developing and launching the first global platform for the industry, where market operators can find each other, communicate, promote themselves, find contracts and sell.
Website: https://utex.com.ua/
Services: digital product development, including investigation (deep interviews with market leaders, competitor analysis etc.), naming, marketing strategy, art direction, web site development (UI/UX, adaptive design, CSS/HTML), product launch, support and administration
MATERIALISE: building the Employer Brand Strategy
Country: Ukraine
Year: 2021 - ongoing
Client's Brief: To boost the building of the company's Employer Brand in Ukraine.
Materialise is a Belgium company and pioneer in 3D printing in the world.
The company has 25 offices worldwide. But the Ukrainian office is developing software for the whole company. That's why the hiring process needs a strong Employer Brand in Ukraine, different from other offices.
Results: To adapt the Materialise Employer Brand Strategy to the needs of the Ukrainian office, we decided to start with the investigation of the internal and external information fields and trends in the employer market and in-depth interviews with the representatives of main Stakeholders groups.
Than, we organized the strategic session with the leaders of all departments of the Ukrainian office to outline communication goals, key messages and KPIs in the context of Employer Brand Development
We also prepared two Hiring Weeks to find specialists for the company to test the first assumptions and new formats of hiring. To promote the events, we used PPC ads and announcements in IT communities. As a result, the price of 1 contact was 0,015 € and hiring cost 159 € per candidate.
Services: Employer brand strategy, marketing strategy, market research, target audience investigation, communication strategy, SMM, PPC in social media.
MORRIS GARAGES: SMM strategy and implementation
Client’s brief: to create and implement a digital strategy to promote the brand on social networks. To build a powerful online channel for increasing brand awareness and perception, on traffic and lead generation. For MG, this is the second attempt to enter the Ukrainian market, this time in cooperation with Winner.
Results: After many stages of audience investigation we launched new brand communication, using 15 SMM mechanics and special projects, several dozen of creative ideas, and 11 basic target audiences. This allowed us to constantly exceed KPI’s: +128% coverage and 363% traffic on Facebook; +310% coverage and +437% engagement on Instagram.
All these components launched a bright start for MG in the domestic market, which will allow it to become a top-of-mind brand for many car lovers.
Services: Marketing strategy, content strategy, SMM, PPC in social media,, moderation, content production (photo, video)
Country: Ukraine
Year: 2021
Website for German Ukrainian Researchers Network)
Country: Ukraine
Year: 2020
Task: to develop a website for the project of the Institute of European Politics (Germany). The project is oriented at juniour and senior analysts of German and Ukrainian analytic centers and universities willing to strengthen their professional expertise in the sphere of practical investigations and implement common investigation projects with thematical focus on Ukraine. The key website's objective is to engage new participants to the project.
Solution: the easiest and most user-friendly way to engage online audience is to get feedback via forms.
We developed 4 static forms on the website and additionally created a special form-constructor allowing the client to generate the needed fields for the form on the page Announcements themselves. Thus, creating certain events, contest etc., the client has an opportunity to gather prospects' data (separately from each form and each language version).
One more feature of the admin panel is the constructor for special projects - the client can create a page themselves out of a certain number of blocks. To make special project pages more prominent there is also a different from other pages scrolling.
Moreover, the feature is implemented to move materials from one section to another by a single click of the mouse. For example, when an event passed, one can move the material from section Announcements to section News, comments or several other sections.
MEDIADRIVER - online tutorial development
Country: Ukraine
Year: 2018
Task: to create online tutorial on media-literacy for teenagers. To develop the concept of online tutorial. To develop a logo. To create an interactive platform with the ability to study material and get appraisals.
Web-site: https://mediadriver.online
Solution: we created the concept of the tutorial - navigator in media world. We developed the structure of content interactive appearance with gamification elements. We also developed a system of achievements giving the ability to receive personal victories and share them with friends.
Features: in the design we totally stick to developed concept, this allowed us to style the web-site accordingly: we created the animation of Mediacity for the homepage and implemented the elements inherent for the topic: pin-icons, suggestions, locations, etc.
LAND ROVER: official website development
Client’s brief: to redesign official brand website in terms of new requirements of the global brand, considering modern web technology trends.
Results:
Website contains information about the model line, current news, events, promotions and offers, registration forms for test drives, brochures, map of authorized dealers etc.
Website: http://www.landrover.ua/
Services: UI/UX, adaptive design, CSS/HTML, CMS, Technical Support
Year: 2014-2021
Country: Ukraine
VERDE. Kid's clinic website development
Client’s brief: to develop a web-solution for a new premium children’s clinic.
Results:
We started with lead users methodology implementation to find out what the perfect children clinic web-site is. So we talked to moms of different psychological types we preliminary defined about functionality, services, image, usability, usage scenarios, etc. We investigated world’s best practices as well. And created a prototype of a highly functional and user-friendly web-site, which is going to develop further into a kind of e-health platform.
The web-site contains the ability to schedule an appointment with the doctor, to call a doctor home, to choose a correct doctor by numerous parameters, next year the personal account with the ability to save your kid’s appointments, doctors’ prescriptions and to chat with your doctor online.
Website: http://www.verde.com.ua/
Services: market research, prototyping, UI/UX, adaptive design, CSS/HTML, technical support
Year: 2019, ongoing (support)
Country: Ukraine
JAGUAR: Gamified promo campaign
Client`s brief: To announce a premiere of the first crossover Jaguar F-Pace in Ukraine.
Description of the project: Non-standard advertising with the gamification elements. Users were proposed “to catch a predator” through click on non-standard banners with advertising of the new car model. By clicking on the banner users won score. The system has identified users through their social media login. The winners won a trip for two for a test-drive of Jaguar F-Pace to Montenegro.
Services: initial concept, web site development (UX/UI, CSS/HTML, CMS), facebook app development
Results: Huge coverage of unique views (546k) and 6% CTR which is an enormous for banner campaign. Other outcome of the campaign – the extensive database of the potential customers thought necessary registration of participants.
Year: 2016
Country: Ukraine
JAGUAR official website development
Country: Ukraine
Year: 2012
Task: Website redesign, improving the technical performances and making the process of editing easier.
Solution: We updated the site design and changed its platform (CMS). New web site was working on CMS developed by YedynkaDGTL team faster and is easier to editing.
Idea Validation for a FinTech Startup
Client’s brief: to validate the target audience and the problem.
Europeone is a British start-up launching a technological social project - financial (banking) mobile app allowing EU citizens to open a bank account quickly and in a userfriendly interface.
Services: YedynkaDGTL conducted pre sale promotional campaign for the product in facebook and Youtube with the goal to validate the demand, the target segments and product messages
Country: Great Britain
Year: 2016
PORSCHE: SMM support and traffic generation
Client’s brief: to create an active community — additional channel of brand communication and source of information about consumer preferences, attitudes and insights. Generate traffic to the official website.
Launched in April 2015, community demonstrates high level of target audience engagement.
Total reach is 2 times higher than planned.
Website: https://www.facebook.com/Porscheua
Services: SMM, PPC
Year: 2015-ongoing
Country: Ukraine
DEUTSCHE WELLE: SMM consulting, support, PPC
Client’s brief: to support and coach leading German news resource to reach the Ukrainian audience and generate traffic to the official website.
Website: https://www.facebook.com/dw.ukrainian
Services: consulting, SMM strategy, coaching session in Germany, recommendations regarding the Facebook page support, banners creation and media campaigns conducting, traffic generation, PPC, analytics and recommendations on each stage.
Country: Germany
Years: 2015 - 2018
DONBASS NEWS: Ukrainian media portal development
Client`s brief: to develop an informative and analytical adaptive web site in order to disseminate the true information about the news in the occupied territories of Ukraine
Results:
•The site has a login and commenting system •Each user has a profile •The site is easy and adaptive •A specially designed version of the CMS allows the journalist to easily fill the publication, manage it •Own blog platform.
Website: http://novosti.dn.ua
Services: UI/UX, adaptive design, CSS/HTML, development, Y-CMS
Year: 2016
Country: Ukraine
Website for a FinTech Startup
Country: Denmark
Year: 2021
Task: Website development for our client with headquarters in Copenhagen, Denmark, innovative fintech startup, the developer of the system and platform for mobile payments.
Solution: Bancore is developing a mobile banking environment on extremely complicated African market, to provide its 750 million inhabitants and numerous companies with the possibility to make transactions online. We’ve joined the initiative by developing the website for Bancore from scratch. We’ve dived into product peculiarities, developed the website’s structure, defined the content structure, designed the website and deployed the ready-made product to the client.
In such projects we love the feeling of being the team with the client, because we work not within strict frames and tasks, but rather search for our own solutions, propose our vision, influence the final result.
Brand Identity and Landing page
Country: Denmark
Year: 2021
Client’s brief: The task of the project was to create UI / UX design for the website of company's new fintech product, develop its brand visual identity, develop a modern, aesthetic and functional website, with animation and interaction elements.
Target audience - purely B2B: small to mid-size commercial banks, microfinance banks, fintech
Solution:
We’ve developed the brand identity and designed the website https://bancsquare.com/. Its key goal is the lead generation for B2B, and product presentation.
Services:
- Logo and brand identity development
- Web production
- UX/UI design
UX re-design of corporate website
Country: Denmark
Year: 2020
Task: UX/UI design for corporate website of a fintech startup Coinify, Denmark.
Solution: We’ve considered that any web-site is the digital face of the brand, the core source of information about the company and its services, the key and often first touchpoint for potential clients. That's why it is crucially important to think before start about the mission and values your brand carries, about how you want to be perceived, what actions you want your users to take, and vice versa - what do they potentially look for and intend to do on your site.
So a simple at a first glance task - to make a UX design for the future website's main page - had turned into target audience investigation, product research and brainstorms series, thanks to which we have not only refreshed the brand's digital identity, but also developed user flows and future website's architecture, updated the navigation, and added a bit of Danish hygge to it - sunshine, warmness, joy and friendliness.
Services: UX design, user flows, Personas and Customer Journey Maps development
Reviews
the project
Market Research for Recruitment Company's Digital Strategy
"Their workflow was very efficient and all the deadlines were met on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Hansavest is recruiting company that offers complete workforce solutions and training programmes for employees of enterprises, as well as job seekers. I am responsible for the Hansavest Group marketing department.
For what projects/services did your company hire YedynkaDGTL, and what were your goals?
We were building the digital marketing strategy plan and social media content plan to find more qualified specialists from Ykraine to work in Estonia and Finland. Therefore, we needed to understand better the local market, popularity of the local social media platforms and influencers market. Goal was to understand better the target group.
How did you select this vendor and what were the deciding factors?
We received very
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We received a very thorough research with explanations and recommendations, in addition an explanatory meeting during which we discussed the whole further strategy.
How many resources from the vendor's team worked with you, and what were their positions?
The whole Digital Marketing department was involved.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Many of the hypotheses made at the beginning were true, but we also discovered many new and surprising things that had not been thought of before.
How effective was the workflow between your team and theirs?
Their workflow was very efficient and all the deadlines were met on time. Communication was clear and fast.
What did you find most impressive or unique about this company?
The company has cooperated with a wide range of companies - both large and small, in wholesale and retail and service marketing, that we were most interested in, as well. Experience gives an advantage.
Are there any areas for improvement or something they could have done differently?
Our cooperation has been going on for a few months now and we are very satisfied with the service.
the project
Branding for Automotive Importer
"Their ability to integrate social initiatives with business needs was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Winner Group Ukraine is the Ukrainian company with American investments, the official importer of automotive brands to Ukraine (Land Rover, Jaguar, Volvo, Porsche, Bentley, MG, Ford). My position is Premium Brands Marketing Communication Manager.
For what projects/services did your company hire YedynkaDGTL?
We have hired ZedznkaDGTL to work with Land Rover brand in Ukraine, its image and positioning. For higher engagement rates and loyalty level from time to time we go for content special projects to enhance our regular communications activities. We are also always running CSR projects. Ukrainer was such kind of projects, based on social responsibility and providing unique local content for Land Rover brand in Ukraine.
How did you select this vendor?
We have been working with Yedynka for 8 years already. The team runs SMM and website support for several Winner brands, including Land Rover. So, we know the vendor pretty well and are sure they care about our brands’ image in digital and deliver best possible results. This project was in fact initiated by Yedynka and highly supported by our team
Describe the scope of their work in detail.
With the help of Yedynka team we have integrated Land Rover brand into all-Ukrainian expedition. Land Rover was one of the sponsors of this cultural initiative aiming at promoting Ukraine internally and abroad. The expedition started on the all-new Land Rover Discovery. So most of the content from the expedition included Land Rover vehicle and logo. Yedynka helped with project management, SMM support of the project, content production and management.
What was the team composition?
We have our own brand manager within Yedynka team who helps us run our digital activities. Also SMM team was engaged – SMM head, copywriters, designers. We’ve also engaged technical support team to run the project promo within Land Rover official website.
Can you share any outcomes from the project that demonstrate progress or success?
Several months after the project was launched, it reached up to 1 mln users monthly across different platforms. The CPM was much lower than our regular one (from PPC campaigns for example)
How effective was the workflow between your team and theirs?
Rather effective. They’re always supportive and in contact with our managers.
What did you find most impressive about this company?
Their pro-activity, cause the project was totally initiated by Yedynka team. And their ability to integrate social initiatives with business needs was impressive.
Is there any area for improvement or anything that could have been done differently?
Probably, the reporting process could be improved a bit, because projects of this scale are really very hard to track. Though this did not greatly influence the project value for Land Rover brand.
the project
SEO Services for SaaS Company
"Their professionalism and outstanding communication were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Entergate was founded in 1998, with the goal to establish the highest quality user experience in the industry. We deliver innovative tools with a focus on user-friendliness and security that helps organizations continually assess the quality of their experiences—customers, employees, services and products.
For what projects/services did your company hire Yedynka, and what were your goals?
Opitimizing SEO, website optimization
How did you select this vendor and what were the deciding factors?
Recommendations from other happy companies
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our cooperation began with identifying the scopes of the project and our needs. Together we set up a plan and goals of the project. We needed SEO Plan with Technical SEO audit and website health check.
How many people from the vendor's team worked with you, and what were their positions?
Project manager and multiple people from their team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing the SEO, our site is faster and better. Overall its ranking better and performing better.
Describe their project management style, including communication tools and timeliness.
Their communication was always excellent, proffesional and well structured. They were always there answering questions throughly and always responded in matter of minutes. We were extremely happy with our communication. It really makes a difference when working with a proffsional partner!
What did you find most impressive or unique about this company?
Their professionalism and outstanding communication were impressive. Their work was state-of-the-art and they put a lot of efforts making us happy and making the projekt work smoothly.
Are there any areas for improvement or something they could have done differently?
No, I strongly recommend Yedynkas work! Work with them and you will not be sorry.
the project
Google & Social Media Ads for Food Supplements Company
"When we have questions, we get comprehensive and quick answers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company develops and markets food supplements in pharmacies and online store (www.ipharma.ee) in Estonia I am a shareholder and a member of the board of this company.
For what projects/services did your company hire Yedynka, and what were your goals?
We started working with Yadinka to advertise us on Google and Social Media. The goal is to increase the sales of the online store ipharma.ee.
How did you select this vendor and what were the deciding factors?
We were looking for an agency to help us with online advertising, and we were recommended Yadinka. As their price and work style suited us, we decided to start cooperating.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
- First, Yadinka researched the market in our area and reviewed the activities of our competitors and then presented the activities.
- Second, we matched the texts and banners that go up.
- Third, Yadinka set up Data Studio where we can monitor analytics of how ads work.
How many resources from the vendor's team worked with you, and what were their positions?
We working with one account manager and one social media specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
During the project, we have achieved good clicks, price reductions, and good reach. Unfortunately, the conversion rate is not high. However, this may be due to a low advertising budget.
How effective was the workflow between your team and theirs?
Our cooperation is productive. We communicate by mail every month. Replies to emails are relatively quick. The remarks we have made have been implemented quickly.
What did you find most impressive or unique about this company?
Yinka's commitment to work is committed. When we have questions, we get comprehensive and quick answers.
Are there any areas for improvement or something they could have done differently?
Since social media isn't bringing them enough conversions, we wanted them to try advertising on Google
the project
Web Design for Financial Services Company
"They are very effective, with open communication and a structured, professional approach."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CTO in Bancore A/S, responsible for technical implementation of our financial services and products in Africa and Europe.
For what projects/services did your company hire Yedynka?
Redesign of our corporate website
What were your goals for this project?
We wanted to add more visibility and Fintech perception of our company on the market.
How did you select Yedynka?
Recommendations and previous successful cooperation
Describe the project in detail.
We were looking for a team of professionals who are sharing the same values and are interested in producing the high-standard product, who were willing to work closely meeting our requirements, suggesting the best practice approaches and optimizing time and resources spent on the project.
What was the team composition?
UX/UI designer, project managers
Can you share any outcomes from the project that demonstrate progress or success?
How effective was the workflow between your team and theirs?
They are very effective, with open communication and a structured, professional approach.
What did you find most impressive about this company?
constant status updates, open communication, prompt support
Are there any areas for improvement?
everything was efficient