Design the difference
headquarters
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Portfolio
App Boxer, headspace, OK&CO., RenuMe, Data Organica, Lumibox Australia, Handy Health, Pah!, Jangler
BIINU Psychology
Launching into market with a new Brand, BIINU Psychology needed an aesthetic and functional Website, designed to guide users through their Brand Story, their key disciplines and finally through to Lead Conversion via a Booking Platform. Integrating an Insights Channel with intentions to captivate and educate their consumers, ease of use was a priority.
App Boxer
After experiencing rapid growth and launching to Australia's top rated App Developer, App Boxer was in need of a Brand Re-Fresh and Digital repositioning to ensure their best-in-show work was hitting the right market.Full project included re-design of Website, Brand Platform, Social Media, Sales Collateral, Printed Assets + more
Headspace
Working closely with headspace Campbelltowns’ Community Engagement & Development Officer, Clinical Services Manager and members of the Youth Reference Group to develop an engaging campaign to raise awareness about responsible gambling for Australian youth
Bay Nine Omakase
Developing a consumer facing identity that harnessed the combined heritage of both the traditional Omakase offering and Head Chef, Tomoshiro Marshall Oguro's own personal flair. Bay Nine Omakase is a premium Japanese restaurant, located within the iconic heritage building, Campbell's Stores in Circular Quay
Data Organica
Design and execute the launch of newly formed research company, Data Organica. Executional items included the design and build of brand website, brand guidelines, brand story, custom animation and graphics.
OK&CO.
Design and execute the launch of new eco-friendly nappies Brand, OK&CO. Executional items included the design and build of a new e-commerce enabled website, launch of branded digital channels, product packaging design, development of custom content and assets and social media management.
Watersedge at Campbell's Stores
Re-brand of events space located within the iconic Campbell's Stores, located in The Rocks, Sydney. The newly created Brand must also include a functional application to identify the Events Space within a multi-faceted precinct with many existing food and beverage offerings. Operated by The Venues Collection, it was imperative that we incorporated the collective’s strict ethos of exquisite service, high quality food and beverage and effortless organisation delivered by teams of highly trained staff. Speaking to both Corporate and Social Markets, we tailored a Brand that invites accessible luxury and is fluid to the needs of the consumer.
APRA AMCOS
Our mission was to co-ordinate photographers, film crews, event managers and PR teams across three international cities and develop a content catalogue.Held in Los Angeles, Nashville and London, the APRA Music Awards recognise songwriters and publishers that have achieved artistic excellence and outstanding success in international markets.
Reviews
the project
Digital Mktg & Strategy for Data Science Consulting Firm
"I've been impressed by the structured way of tackling this area."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a data science consultancy, helping companies create extraordinary value using the data they already own.
For what projects/services did your company hire The X/OVER Agency, and what were your goals?
The XO have been amazing at building our digital marketing strategy, with a strong focus on structure and test & learn. They took time to understand our business and build the right Google Ads search terms for us to get the best value from our marketing budget.
How did you select The X/OVER Agency and what were the deciding factors?
We spoke with four vendors and selected the XO based on their expertise but also the interaction, which was easy and friendly. They felt like a partner from the start.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
They did an audit of our website, Google Ads, Google Analytics and LinkedIn. They presented a well structured plan, with progressive test and learn, providing monthly insights and ad-hoc check ins on the performance of leads.
How many resources from The X/OVER Agency team worked with you, and what were their positions?
We mainly work with with one team member, a Digital Specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The engagement is still pretty new but leads have been of good quality and I have a sense of clarity of our digital strategy, whereas before I felt a little in the dark.
How effective was the workflow between your team and theirs?
We have weekly email contact and a monthly insights presentation. They're always quick to respond and easy to work with.
What did you find most impressive or unique about this company?
I've been impressed by the structured way of tackling this area. As an analytical minded person, I appreciate when I see an expertise in another area.
Are there any areas for improvement or something they could have done differently?
It's been a great engagement.
the project
Digital Marketing for Digital Marketing Strategy Company
"Their high level of attention to detail, quality of all outputs, and open communication are second to none."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Co-Founder and CMO of Ask Marketing, a digital marketing strategy company.
For what projects/services did your company hire The X/OVER Agency?
We partnered with The X/OVER Agency to provide continued digital marketing support to our own clients, off the back of the digital marketing strategies we had developed. A typical example would be for Web Design & Dev projects, ongoing Content Creation & Digital Advertising management.
How did you select The X/OVER Agency and what were the deciding factors?
We were connected via multiple contacts within our network. Upon understanding their ways of working, operational efficiencies & business values being very closely aligned to Ask Marketing's, it was a highly relevant fit.
Describe the project in detail and walk through the stages of the project.
This is an ongoing strategic partnership whereby The XOVER Agency support our highly valued clients in multiple areas of digital marketing where needed, off the back of our Digital Marketing Strategy projects that we develop.
Pending the clients internal & current agency resourcing, we are able to lean on The XOVER Agency to provide executional work in the form of: Website Design & Development, Branding, Content Creation & Digital Advertising.
How many resources from The X/OVER Agency team worked with you, and what were their positions?
We primarily work with the General Manager for partnership opportunities who then allocates members of the team to complete the work as relevant to their specialties for our clients.
Can you share any outcomes from the project that demonstrate progress or success?
As proud strategic partners of The X/OVER Agency, working with Rachel & the team has been a seamless experience each and every time we partner together for integrated projects.
Their operational efficiencies are second to none, their high level & reliability of communication outstanding & the high standards & attention to detail of outputs are always exceptional. Aligned with Ask Marketing's own values, The X/OVER Agency signifies remarkable quality of service in everything they do.
How effective was the workflow between your team and theirs?
Exceptional. The internal operations and level of communication between external parties is second to none. This was one of the key reasons for initiating the partnership.
What did you find most impressive or unique about this company?
Their high level of attention to detail, quality of all outputs, and open communication are second to none.
Are there any areas for improvement or something they could have done differently?
N/A
the project
Digital Marketing Support for Content Marketing Agency
"We were able to join forces and completely re-establish the brand's full digital presence."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner and founder of a Marketing Agency
For what projects/services did your company hire The X/OVER Agency, and what were your goals?
I had a client that needed digital marketing support work in addition to the work I was doing for them. I reached out to the X/OVER agency to "fill the gaps" of the project, in terms of website work, photography, strategy and more.
How did you select this vendor and what were the deciding factors?
I had a few agencies I was considering, however it was Rachel's service, attention to detail and understanding that made the decision easy - and I didn't regret choosing X/Over.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
- Initial client strategy sessions
- Project scoping
- Website production, design and build - Admin around hosting
- Support for digital media including photography and visual content
How many resources from the vendor's team worked with you, and what were their positions?
The best part was, Rachel (General Manager) from X/OVER made it so easy as I just had one point of contact. She organised everything on my behalf and also my client's behalf, making me look very impressive.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
First and foremost, the client is absolutely super thrilled. We were able to join forces and completely re-establish the brand's full digital presence.
While the project is too new to have measurable results at this point in time, it's just leagues from what the client had originally before we begun this project.
How effective was the workflow between your team and theirs?
Absolutely seamless from start to finish. I never had to follow up or chase - Rachel and the team were so on the ball at all times.
What did you find most impressive or unique about this company?
Their capabilities. Nothing is too small or big, too hard or easy. They just get things done, no fuss, and most importantly, they impressed my client which made me look great.
Are there any areas for improvement or something they could have done differently?
Nothing in particular. It was a really successful project.
the project
Web Design & Branding for Nappy Retail Company
"They have taken everything I had in my head and turned it into a beautiful brand."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of OK&CO., a subscription service for eco-friendlier, biodegradable, toxic-free, cruelty-free and vegan-friendly disposable nappies, 100% plant based compostable wipes, compostable nappy bin bags and an organic cotton tote to carry it all around in.
For what projects/services did your company hire The X/OVER Agency?
We hired The X/OVER Agency to build our brand, product and packaging design, our website, and social media tiles.
How did you select The X/OVER Agency and what were the deciding factors?
I reviewed 3 different proposals, and after meeting with the X/OVER Agency I chose them based on their friendly team, affordability and previous design work I saw of theirs.
Describe the project in detail and walk through the stages of the project.
After a couple of initial zoom meetings (during our Melbourne lockdown) the X/OVER Team and I decided on a plan to move forward to get the branding, packaging, website and social media for my company looking just right and cohesive. Throughout the constant changes, midnight emails a mile long from me and more changes, the X/OVER Team were patient, generous, hand working, very creative and talented and always super helpful.
We had many delays from my end and the team were always gracious and patient with it all. The website, brand, packaging design and social media all look incredibly beautiful because with every little idea I had around my brand, they managed to take that idea and turn it into something incredibly bold and beautiful. They always managed to turn my ideas into exactly what I wanted even though I didn't really have a clear idea of what I wanted. Magicians!
How many resources from The X/OVER Agency team worked with you, and what were their positions?
I worked with 4-5 people from The X/OVER Agency. The General Manager, the Head of Strategy, the Head of Design, and a Designer.
Can you share any outcomes from the project that demonstrate progress or success?
I am yet to launch my company and have already been shortlisted for the Amazon Launchpad Innovation Grant and advised by the Amazon team to apply for numerous design awards based on the beautiful designs that The X/OVER Agency has created for my brand. This is all because of the X/OVER Team.
How effective was the workflow between your team and theirs?
Their workflow was fantastic and I couldn't fault it, but as I am still a one-man-band, I'd say they spent a lot of time waiting for information from me. As this is the first time I'm starting a company, I was quite new to this and often didn't know what was needed.
What did you find most impressive or unique about this company?
All in all, it was a very positive and productive experience. I have nothing to compare this to, since this is my first time creating a brand and working with an agency, but regardless, I loved working with them. They have taken everything I had in my head and turned it into a beautiful brand.
Are there any areas for improvement or something they could have done differently?
Sometimes I would have liked faster responses and even more communication (and clearer communication) from the Head of Strategy, but all-in-all I have been very happy with my time with The X/OVER Agency. I have had a wonderful experience working with them. They've made my brand come to life.
the project
Marketing Strategy & SEO Optimization for App Dev Agency
"Xover was able to define the strategy from the top down and execute where we know we could get results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO and Founder of App Boxer which is an app development agency.
For what projects/services did your company hire The Xover Agency?
We worked with the team at Xover to define a clear strategy to boost market presence and increase lead acquisition through a number of different channels. This informed a complete Rebrand and website build.
What were your goals for this project?
To double our lead acquisition and get a better quality of leads. This has resulted the company to grow over 100% every year for the last 3 years.
How did you select The Xover Agency?
We have worked with a number of agencies in the past, our main issue being that we couldn't find an agency that informed the overall marketing strategy. Most other agencies pick a specialty and define the strategy around their core service which may not be the best strategy for your business. Xover was able to define the strategy from the top down and execute where we know we could get results as soon as possible.
Describe the scope of their work in detail.
A lot of the work was data driven from a build, measure learn approach. We initiated the rebrand, launched the new website and assessed the data. Based on the data we iterated on the website and messaging another 3-4 times which also informed our google and social ads campaigns.
What Xover did for us:
- Complete Rebrand.
- Brand tone and messaging defined.
- Content Writing and design for all advertising collateral digital and physical.
- Video work to make the website pop out.
- Managed a simple Social campaign.
- Managing our google ads campaign.
- Managing our SEO implementation.
What was the team composition?
The main people were the head of strategy, Head of design and an account manager. The team remained the same throughout the whole engagement.
Can you share any outcomes from the project that demonstrate progress or success?
App Boxer has experienced a 100% growth rate year over year for the last 3 years thanks to the work Xover has done. We expect to keep the same growth rate. This has exceeded our expectation.
How effective was the workflow between your team and theirs?
Seamless, it feels like an extension of our internal team.
What did you find most impressive about this company?
The amount of highly skilled and talented people in the team who work with a ton of ownership throughout the engagement. High energy and excitement throughout the engagement to keep achieving the results and goals we have set for ourselves.
Are there any areas for improvement?
Not in my opinion. The Results are amazing and we can't ask for any better.
The X/OVER Agency has worked hard to optimize the client's business leads. The team has communicated well to provide quick responses and smooth collaboration. Their organized way of tackling the workflow and expertise have been impressive throughout the partnership.