The X/OVER Agency

Please describe your company and your position there.

I am the founder of OK&CO., a subscription service for eco-friendlier, biodegradable, toxic-free, cruelty-free and vegan-friendly disposable nappies, 100% plant based compostable wipes, compostable nappy bin bags and an organic cotton tote to carry it all around in.

For what projects/services did your company hire The X/OVER Agency?

We hired The X/OVER Agency to build our brand, product and packaging design, our website, and social media tiles.

How did you select The X/OVER Agency and what were the deciding factors?

I reviewed 3 different proposals, and after meeting with the X/OVER Agency I chose them based on their friendly team, affordability and previous design work I saw of theirs.

Describe the project in detail and walk through the stages of the project.

After a couple of initial zoom meetings (during our Melbourne lockdown) the X/OVER Team and I decided on a plan to move forward to get the branding, packaging, website and social media for my company looking just right and cohesive. Throughout the constant changes, midnight emails a mile long from me and more changes, the X/OVER Team were patient, generous, hand working, very creative and talented and always super helpful.

We had many delays from my end and the team were always gracious and patient with it all. The website, brand, packaging design and social media all look incredibly beautiful because with every little idea I had around my brand, they managed to take that idea and turn it into something incredibly bold and beautiful. They always managed to turn my ideas into exactly what I wanted even though I didn't really have a clear idea of what I wanted. Magicians!

How many resources from The X/OVER Agency team worked with you, and what were their positions?

I worked with 4-5 people from The X/OVER Agency. The General Manager, the Head of Strategy, the Head of Design, and a Designer.

Can you share any outcomes from the project that demonstrate progress or success?

I am yet to launch my company and have already been shortlisted for the Amazon Launchpad Innovation Grant and advised by the Amazon team to apply for numerous design awards based on the beautiful designs that The X/OVER Agency has created for my brand. This is all because of the X/OVER Team.

How effective was the workflow between your team and theirs?

Their workflow was fantastic and I couldn't fault it, but as I am still a one-man-band, I'd say they spent a lot of time waiting for information from me. As this is the first time I'm starting a company, I was quite new to this and often didn't know what was needed.

What did you find most impressive or unique about this company?

All in all, it was a very positive and productive experience. I have nothing to compare this to, since this is my first time creating a brand and working with an agency, but regardless, I loved working with them. They have taken everything I had in my head and turned it into a beautiful brand.

Are there any areas for improvement or something they could have done differently?

Sometimes I would have liked faster responses and even more communication (and clearer communication) from the Head of Strategy, but all-in-all I have been very happy with my time with The X/OVER Agency. I have had a wonderful experience working with them. They've made my brand come to life.

Please describe your company and your position there.

I am the CEO and Founder of App Boxer which is an app development agency.

For what projects/services did your company hire The Xover Agency?

We worked with the team at Xover to define a clear strategy to boost market presence and increase lead acquisition through a number of different channels. This informed a complete Rebrand and website build.

What were your goals for this project?

To double our lead acquisition and get a better quality of leads. This has resulted the company to grow over 100% every year for the last 3 years.

How did you select The Xover Agency?

We have worked with a number of agencies in the past, our main issue being that we couldn't find an agency that informed the overall marketing strategy. Most other agencies pick a specialty and define the strategy around their core service which may not be the best strategy for your business. Xover was able to define the strategy from the top down and execute where we know we could get results as soon as possible.

Describe the scope of their work in detail.

A lot of the work was data driven from a build, measure learn approach. We initiated the rebrand, launched the new website and assessed the data. Based on the data we iterated on the website and messaging another 3-4 times which also informed our google and social ads campaigns.

What Xover did for us:

• Complete Rebrand.
• Brand tone and messaging defined.
• Content Writing and design for all advertising collateral digital and physical.
• Video work to make the website pop out.
• Managed a simple Social campaign.
• Managing our google ads campaign.
• Managing our SEO implementation.

What was the team composition?

The main people were the head of strategy, Head of design and an account manager. The team remained the same throughout the whole engagement.

Can you share any outcomes from the project that demonstrate progress or success?

App Boxer has experienced a 100% growth rate year over year for the last 3 years thanks to the work Xover has done. We expect to keep the same growth rate. This has exceeded our expectation.

How effective was the workflow between your team and theirs?

Seamless, it feels like an extension of our internal team.

What did you find most impressive about this company?

The amount of highly skilled and talented people in the team who work with a ton of ownership throughout the engagement. High energy and excitement throughout the engagement to keep achieving the results and goals we have set for ourselves.

Are there any areas for improvement?

Not in my opinion. The Results are amazing and we can't ask for any better.