SOFTWARE HOUSE AND DIGITAL INNOVATION
WWG is an Italian company with 20 years of experience and solid expertise in digital innovation technology. WWG helps businesses elevate their value through custom software development, product design, QA and consultancy services. Every single team involved in the business processes uses the principles of Lean thinking and Agile methodology to set a high standard for every project.
WWG is offering start-up consulting services to help new companies discover their potential and find the right strategy to smooth the market entry and keep prototype costs low.
Areas of Expertise:
• Full-Cycle Custom Software and Application Development
• e-commerce development
• Enterprise software
• Product Design
• Cloud Solutions
• Start-up consulting
WWG promotes sustainable development, encourages data analysis, works on building digital experiences, and leverages on a culture of flexible innovation. The company expands in terms of operational excellence and customer satisfaction.
To discover more, please visit https://www.wwg.it

headquarters
other locations
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Ul. Szlak 77 / 222Kraków 31-153Poland
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Stryiska St, 33L'viv 79000Ukraine
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50 Milk Street, 16th FloorBoston, MA 02109United States
Recommended Providers
Focus
Portfolio
Colmar (Fashion industry), Lacoste (Fashion industry), 1Trueid (most innovative startup in Italy), Kippy (Startup), America's Cup, LiquidVineyards, Logograb, Copa argentina, Recup, Selleria Tombini

35th America’s Cup
America’s Cup needed an innovative, powerful and fully customizable solution, a platform that could manage the event in all its declinations.
The use of our CMS is essential for a 24/7 event that never stops. Editors, photographers, photo editors, video editors and content managers work in our all-in-one solution that allows them to manage normal website content but also live streaming, results, rankings, newsletters, press releases, accreditation, press area and much more.
WWG has developed, for the 35th America’s Cup presented by the Louis Vuitton website, the apps and all the digital platforms needed for the event. In 2018/19 we started developing the 36th America’s Cup presented by Prada.
Photographers and video editors upload their images and videos in bulk, which the system converts into all the sizes needed for the website, the app and even for the print area where you can download external media in high resolution.
At the same time, editors can create and illustrate stories and decide whether the content will go to the website, the app or both.

Match Center... FOR A NEW LIVE ONLINE EXPERIENCE!
How to create a football fan community with innovative live streaming software.
Football as a great live sports show is OK! But how can a federation, a sports club, a professional league, or a single champion manage the event together with their staff? Maybe the live stream? Today a football match, a boat, car or bike race is one of those ceremonies that not only interest an increasing audience, but generate an induced and produce a verifiable and therefore valuable ROI. Sporting events generate a positive orientation and it gives value to a brand, a service, a product, an authority or a territorial reality like a few other kinds of events. Everything happens thanks to an emotional and experiential action based on high-value content: results, statistics, photos, video clips, video replays (VOD), information about the team, players, statistics, live streaming, and many other data. WWG created a platform that allows the customer to manage a calendar of football matches and every single match. Each game can be configured with the teams, the initial training, substitutes, coaches, referees, locations, the season and more. Early in the game, the federation hires users as for a community of fans. You can send: push messages/web notifications and more, live game notifications, updates on match data (goals, replacements, yellow/red cards, etc).

LiquidVineyards
Liquid Vineyards is a start-up which introduced on the market an innovative concept of wine products’ buying and selling. Wine lovers can buy the rights on one or more vineyards of a fine selection in Italy, France, California and Argentina.
Liquid Vineyards needed a technological partner to give support and shape to their idea, translating the ambitious project into a real solution.
WWG planned and realized the framework supporting Liquid Vineyards’ project. A mobile app was created in order to allow the end users to buy the digital vineyards’ rights, display their information and be constantly informed on the working progress. The rights purchase is being translated through the use of an NFC tag, which is placed on every single vineyard and on the bottles tool. It certifies the uniqueness of an investor's property.
Moreover, if the user wants to withdraw his employed capital may use the LiquidVineyards Exchange™, a blockchain-based system that allows to transfer the investment to another entity or regain it with the stored income.
WWG also created a webapp in additional support to the project.
Thanks to it, the winegrowers can expose their winery in a digital showcase accessible from worldwide investors, opening up to a wider and more prolific market. Besides a very targeted and effective advertising, this platform’s usage allows the winegrowers to obtain revenues even before the wine production starts, assuring a considerable advantage. In terms of technology it allows them to be a part of the social universe, encouraging the establishment of a tighter and more direct relation with the final customers.
Case Study

Product configurator for custom e-commerce project
Whether you sell a customized product or have one that combines many standard components, you will need a solution to interact with customers in a simple, direct and clear way. The main challenge when trying to promote and sell your products online is to choose the most effective way to complete the purchase, propose the customizations of the individual parts and above all not to put your departments in crisis (sales, packaging, transport). . With the difficulties related to Covid-19 this need has become even more evident. In the industrial market, configurators are powerful components that help customers choose bespoke parts through an engaging and largely automated process. For this reason COLMAR, starting from 2020, with the restrictions related to the pandemic, has chosen a configurator to show the news regarding its COLMAR brand, to build a sales process anyway and to make the new products of the collection available to the children of the ski schools. Just like it did every year.

Real-time data analysis and real-time control of data warehouse, leftover, customer journey and partner ecosystem
Manifattura Mario Colombo & C., an Italian company based in Monza, owns the brand Colmar, produces and sells sportswear. COLMAR is synonymous with innovation. The company that has a dense network of agents and retailers, a vast ecosystem of partners, an e-commerce platform in a rapid growth, and a distribution channel that now reaches all over the world, exceeds 100 million revenues per year. All these processes can take place thanks to a big data analysys (warehouse, production, marketing, operations). WWG has developed a B2B and B2C platform, a store locator, an interactive catalog to give maximum visibility to the products of the new collections, but has created a digital innovation project that allows analyzing in real-time of the enterprise data (thanks to a hybrid cloud approach), connects all people engaged in the various processes, manages the data warehouse and monitors the customer’s journey. A complex system (but agile!) to achieve the goal of continuous improvement and production with zero waste.

How to create a New business innovation model for fashion industry based on Traceability, Data availability and Accountability
1Trueid is an innovative start-up that handles an advanced system of quality and authenticity certification of products. Ensuring valid certification for the major brands it’s necessary to employ IoT technologies, a blockchain system to protect the transaction and AI to monitor some phases. WWG implemented all these features in a single prototype 100% scalable ready to market – a very important step for a startup! – and a flexible tool. End customers can scan QR codes or read NFCs and view a detailed product information sheet. At the same time, thanks to the AWS cloud technologies, the vendor has access to a high number of data useful for business research, marketing analysis, and information about the entire production chain. 1Trueid leverage on different technologies: microservices to interact with db, AI, serverless computing, DevOps, Risk Assessment, Continues delivery (Testing Automation) and a Q&A test with dedicated tool.

Monetization strategy for a marketplace mobile app
Goodeat Group is the most famous food marketplace in Milan, Brianza, Como and Florence. The company has always offered food & beverage services focused on the search of the highest quality, to satisfy the needs of consumers in fast-growing B2C business. WWG enables Goodeat Group to bring to market and sell different goods of different brands across one marketplace. In order to have a single order and a wide range of sellers the data analysis must never stop. Everything matters: plans, forecasts, engage the customers, the incentive to buy, track, delivering, supporting, analyzing the process. WWG developed DOOR MOBILE APP based on customer journey- driven strategy. The system collects data like the geolocation of the users, “assigns” the right shops (or the closest digital laboratory) with every single potential customer and makes a good connection across a usable mobile app with a simple and attractive interface.

Kippy Mobile App
Kippy is an innovative Italian start-up that develops Customer IoT (Internet Of Things) devices able not only to locate their pet at any time, but also to monitor its daily activities.
After an MVP and the first release of the app, an investment round ended with great success. Kippy, a company founded in Milan in 2014, was therefore looking for a technology partner that would allow it to take its pet-tracker to a higher level. The goal was to realize a real platform (Api, Mobile per Android e per iOS & Web App) able to communicate in real time with an Iot device.
In phase two of the project, vice versa, the basic idea was not only to exploit the most advanced localization technologies and some proprietary algorithms, but it was above all to build a system of messages in real time to improve the health of the dog or cat according to its actual needs and its behavior. All traced with an activity monitor system.
In addition to geo-localization, thanks to it's possible visualize the position of your four-legged friend in real time so you can easily find it, through an un algorithm owner,, Kippy recognizes the animal’s activity and indicates a personalized program based on race, age and weight. It’s possible to know what the animal is doing at any time and keep track of running, sleep, play, calories consumed during the day, relaxation, number of steps.
With the life messages, thanks to the use of a mobile app you are always connected and close to your pet. By receiving personalised messages, you will better know its needs and state of well-being, keeping under constant monitoring what happens to your animal at all times of the day.
Case study

17Tons
17Tons is an innovative technological solution that measures the value of nature. It operates in the Ecosystem Services market for the monitoring of Carbon Offset and Biodiversity, stimulating sustainable investments by planting trees.
The challenge is to connect nature and make businesses more virtuous by developing an ecosystem that has positive social and environmental impacts.
17 tons needed a tool to illustrate the project to potential investors and make clear both the value and the message:
build an entire digital ecosystem that allows you to trace the entire path of a tree from its planting.
The goal was to show the impact that plants have on our ecosystem.
This is to give awareness, but also to raise awareness and sensitize a virtuous circle that shifts the attention from mere planting to the whole life cycle of plants.
WWG created a model of the project, which replicated an app that could show the whole process from planting trees forward.
We also held a workshop in which he helped 17tons define the customer journey and gamification as a process of promotion and use of the app especially aimed at generation Z and Millennial.

Ecommerce Selleria Tombini
Tombini means very high quality standards. Selleria Tombini is active since 1920 in the sale of riding equipment.
Together with the sale of items in physical stores, operating in the sign of tradition, Selleria Tombini needed to stay updated on new trends. Here's why decided to launch a new process of digital transformation. The goal is to become the clothing ecommerce N.1 in Italy inside the sector.
In addition to the desire to try to sell through the web (and social!) the products of the catalog, create an online store, the priority of the group has always been to convey the values that have distinguished the history and brand identity.
WWG instead of offering a service available "by shelf" setted a real path of change
That’s why WWG started with the labelling of over 30,000 items in the warehouse. Once encoded, it has integrated the system to manage the warehouse with the new digitized catalog in order to synchronize the storage of products with the customer journey.
In a second phase the activity of the online store started. With a communication campaign everyone was warned that the Bergamo-based Tombini arrived on the web and could deliver in a few hours throughout Italy.
Case study
Reviews
the project
Cloud Consulting Services for Visual-AI Tech Start Up
"WWG is a fast, lean, agile and attentive to details."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Alessandro Prest, I am from Belluno, I have a degree in computer science and a PhD in artificial intelligence at the Eth in Zurich. Together with Luca Boschin I founded Logograb. The idea behind this technology company was to find solutions capable of capturing a brand. It’s possible to focus your smartphone on a logo and it can directly access the content that a certain company has reserved only for those who connect to the system. In a world increasingly characterized by overloading images, in other words, we have set our work on involving users with brands. Logograb became operative in Q2 2014 and thanks to WWG did a long trip... Today, it offers state-of-the-art solutions that help companies monitoring, monetizing, and protecting their products, brands, and digital assets. Our artificial intelligence feeds world-leading platforms such as Brandwatch, eBay, Red Points, MVP, and Tveyes.
For what projects/services did your company hire WWG?
At one point, we noticed a growing interest in visual versus text. Many social networks, especially Facebook or Snapchat, were growing exponentially in the usage of images and videos. We noticed an opportunity on the market and we tried to verify the possibility of creating a sort of "visual hashtag". The right vehicle to do all this, we’ve come to say, is certainly the corporate brand. Instead of creating unique codes or URLs and in fact changing often the product to go with, we focused on corporate brands. The logo, we immediately thought, is the reference point for all the strategic communications of a company: discounts, promotions, competitions, loyalty campaigns, etc. It’s possible to frame the logo of a company and you then have an access to it. Instead of resorting to a QR code (Quick Response Code) which must be printed in advance, why not try to imagine a smarter service? Logos, in fact, are already everywhere, on shirts, signs, shoes, packaging, posters, newspapers, trams, taxis... We needed very direct, effective, transparent communication to encourage people to test this. WWG undoubtedly responds to all these requirements.
How did you select this vendor and what were the deciding factors?
I met Mohamed Deramchi a few years ago and for the experience gained in different industries, and for having worked on software development projects also very different from each other, I immediately thought he was the right person for Logograb. WWG, his company, therefore, was the right partner for a complex project, that requires simple messages. WWG proved to be not only a service provider but a company capable of understanding the potential of the idea even at a very delicate stage. Thanks to WWG, in fact, in addition to technical support we understood the commercial opportunities of the artificial intelligence service we were working on. Everything was made possible with clear explanations, very direct messages, and registration forms that facilitated interaction with our image recognition software.
Describe the project in detail and walk through the stages of the project.
We started thinking about the consumer positioning of the service. Logograb basically had to be an app available to anyone, able to scan logos instead of the usual QR codes. A very effective communication work has been done to get across these benefits. We have worked well. To the point that today the technology that allows this type of recognition also affects corporate companies. We moved to the b2b market because there are many companies that want to measure the performance of their logos. An important goal of Logograb was to create an open database of logos. We immediately differentiated from those closed services. In our case, from the very beginning, anyone could be present on our archives of logos. The goal was therefore to enrich, add new assets to the platform. In fact, the flows that Mohamed proposed to us were immediately lean, fluid, and simple that brought many users on a really easy-to-use online platform.
How many resources from the vendor's team worked with you, and what were their positions?
While creating the Logograb website, the agile approach of WWG was of great utility because one cycle after another faced one by one the list of things to do. Mohamed put at our disposal a cloud expert, an expert in DevOps practices. His background as a developer was crucial but to prioritize the development of the front-end and back-end, we had two dedicated developers. Once online the site of Logograb, the feedback received was so positive that since the first version, our activity has changed a lot. Proof that even those who dealt with UX design offered an excellent contribution. A year ago we were forced to start a rebranding process because the interest in our services was such high to justify an internal reorganization. Some of our initial ideas, those shared immediately with Mohamed laid the foundations for the creation of a new series of value-added services. Paradoxically, we didn’t even consider some of them. Today the recognition of logos is one of the services we offer but there is much more. Companies use our technology to understand how many times their brand appears during a marketing campaign or a football match. Social media monitoring analysis, for example, is much more in-depth than semantics through hashtags and keywords.
Can you share any outcomes from the project that demonstrate progress or success?
Our Logograb technology in 2013 was decidedly new to the market. We needed to understand what was the case of communicating externally to give the correct information about the platform and its uses. WWG started with a feasibility study of the website and had analyzed the competitors and the companies already present on the market with a type of service at least similar to Logograb. This first step was undoubtedly useful because it made it clear to us how it was more correct to introduce ourselves to those who did not know us. Another fundamental step of the project was the cloud infrastructure that allowed us to scale immediately the number of accesses to the tool that managed our service.
How effective was the workflow between your team and theirs?
WWG is fast, lean, agile and attentive to details. Was ideal for working with all our resources, however, in the beginning, we were a fairly small team. However, we managed to have a number of services that we can consider fundamental today. WWG has thought us the best practices of software development and has given us new awareness regarding concepts such as sharing knowledge, documentation, code convictions. All this helped the implementation of kpi during the code review phase and positively influenced the simplicity, understandability, and scalability of the source code. All state-of-the-art approaches for communication between different teams and scalability.
What did you find most impressive or unique about this company?
The WWG style was of great importance for the success of the Logograb project. Some functions during time have been taken over by our in-house teams. It’s true that the word startup does not refer only to a type of company, thanks to WWG’s 360º consulting, which has put the cloud at the centre of every aspect, we have understood that startup is above all a mindset that tends to results such as operational excellence and continuous innovation. Thanks to WWG we were able to to grow quickly.
Are there any areas for improvement or something they could have done differently?
Nothing relevant to report.
the project
E-Commerce Development for Horse Riding Products Company
"WWG dedicated time and resources to overcome the resistance to changes we must take when it comes to innovation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Daniel Tombini and together with my three brothers I run the family business “La Selleria Tombini” which deals with horse riding products. In general, my family linked its name for four generations to the world of horses.
The group currently deals with offering on the market all the equipment for horses and everything the rider needs, so we talk about many different disciplines and really many articles. The business started in the Bergamo area in the distant 1920.
The “La Selleria Tombini” has been expanding its stores for some years by opening a new store and showroom in Lissone. A large space where you can find products of the highest quality and have useful technical assistance for your purchases.
I can confidently affirm that precisely because of this growth over time, La Selleria Tombini has become a point of reference for enthusiasts and for anyone who wants to get closer to the fantastic world of horses.
For what projects/services did your company hire WWG, and what were your goals?
“La Selleria Tombini” carries on a tradition and, like all companies, it has a growth project, but first of all it is a reality driven by a great passion. “La Selleria Tombini” is faithful to strictly artisanal methods. The family workshop deals with saddles, bridles, harnesses and leather goods.
In the artisan workshop, leather processing is performed according to the traditional cutting and sewing techniques. Everything is done strictly by hand. A tradition handed down from generation to generation that offers, for example, tailor-made customization of all saddles. That’s why Tombini products are excellent in the territory.
For years we have been present with our stands at many events: from obstacle jump to other horse competitions. Horses fill our working days and even our weekends. Three years ago, together with my brothers, we decided to embark on a digital transformation that would support all our businesses.
WWG suggested a real path of change in the field of digital transformation that seemed immediately successful. It goes without saying that we wanted to expand our customer base and also get our products to areas that our physical showrooms could not reach.
WWG showed us that through the right setting we could not only build an e-commerce channel but also a modern and functional website. In this way, “La Selleria” Tombini” could begin to open up to new technologies to continue updating, improving in its work and continuously testing new solutions.
I don't know if it’s too much to talk about operational excellence, but it was correct to accept the challenge offered by digital to satisfy even more customer needs and be closer to potential customers. To those, for example, who was approaching the world of the horses for the very first time.
How did you select WWG and what were the deciding factors?
We chose WWG for its approach to managing our projects. It was the third technological partner that “La Selleria Tombini” tried to involve in its projects. It was necessary to record success because those who preceded WWG did not know how to understand our needs and our desires.
WWG, on the other hand, immediately got in tune with our way of doing things. It is as if the flow were "pulled" by us and not imposed by external society. WWG understood the requests. The product development flow accelerated and eliminated waste. Focusing on what creates the most value has overcome all our foreseeable resistances.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
From the very first meetings we thought in terms of product quality. We were all on the idea to focus on what “La Selleria Tombini” does best: creating and sometimes selecting saddles, harnesses, clothing and accessories without forgetting the horse's diet, supplements and even zootechnical items.
That’s is why the key step was the labeling, between variants and related products, of the more than 30,000 items in the warehouse. Later, once everything in the entire catalog was codified with a barcode, we uploaded it onto the system to manage, in addition to the sales channels, also the presence in storage and all phases of the customer journey.
Stages on which we continue to work and perfect. In a second phase, the adventure of the online store and a communication campaign began, to warn everyone that the Tombini brand gets in to the web. Thanks to a process of continuous improvement, we were able to put the e-commerce platform in communication with the warehouse and product collection management program.
The two systems work in synergy: from the online store you can understand in real-time the availability of all products in stock. What WWG has managed to implement is a process that allows us to have an evolved logistics center in all respects.
How many people from the vendor's team worked with you, and what were their positions?
I was in touch with four different figures who followed me for the three phases of the project: warehouse reorganization, labeling and creation of an e-commerce platform. In detail, I worked with a Project Manager, a Developer, a Content Manager and an Administration manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
WWG made it possible to expand the volume of sales, reach new segments (for example Southern Italy), and manage most of our internal processes more efficiently. However, what is fair to acknowledge to the kind of services a software development company like WWG offers, is the power of ideas.
WWG turned on the light and made us understand that we had many business opportunities to seize, and moreover helped us to put ourselves in a position not to lose them. This is something that is worth every day. So much so that in every meeting we try to reason with the proper mindset.
We listen to Mohamed Deramchi, CEO of WWG, talking about new projects and new challenges and not just about the percentage of new customers who have known “La Selleria Tombini” or the incidence of online sales for the year. However, after three years together with WWG, these indices are more than satisfactory.
Describe their project management style, including communication tools and timelines.
They have always been present, prompt in solving our problems and proactive. For those involved in e-commerce, time is often a fundamental resource. As described above, many of our activities are valuable because they are changeless, as a sign of continuity with the past.
A technological partner like WWG, which has customers in different product sectors, is an advantage. We like their style which, respecting the timing, manages to solve a problem at a time, but allows us to learn something new. In this way it is possible to respect our values, but also look to the future and to the evolution of the markets with great confidence.
What did you find most impressive or unique about this company?
We liked how WWG introduced itself to our family, promising interventions that seemed right to improve some business flows, and how it was able to put in place a strategy to implement everything.
WWG dedicated time and resources to overcome the resistance to changes we must take when it comes to innovation.
Are there any areas for improvement or something they could have done differently?
Nothing significant to point out. We are already thinking about a project for next season.
the project
Software Dev for Wine E-Commerce
"The team members were able to deliver a fully functional platform that responded to all our demands in a short time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Luigi Boschin, entrepreneur born in Friuli, Italy and I have worked for a long time for a major international group active in the field of telecommunications, operating both in Italy and abroad. I have a great passion for the world of finance and, in the course of my life, I have dealt so much with wine in each and every way as I am also an oenologist expert. All these experiences made me think of the LIQUIDVINEYARDS project that will allow anyone to own a vineyard, even those who live in an area where it is not possible to cultivate the grapes.
I have traveled a lot and I know for sure that many people across different continents think about how nice it would be to own a vineyard in Italy. The dream is made possible thanks to digital technology that, another fundamental thing, will allow even the smallest vineyard to have the strength to compete with the largest producers. I am well aware of the value chain in the wine sector and all its constituent elements. For this reason, I did not think of an alternative way to sell bottles by mail order and not even the way how to get them everywhere.
This startup is based on the idea of creating a product of the earth as if it were a financial product based on digital rights.
For what projects/services did your company hire WWG, and what were your goals?
LIQUIDVINEYARDS was born with the idea of putting wine producers in direct contact with end-users. The former are entitled to financing which helps their production. The latter can boast the benefits of a financial service whose income is linked to land, not fragile financial algorithms. The goal was to bring out a local market and deliver it to the global level through a decentralized technology platform, without intermediaries and absolutely transparent.
Transparent, it really is! All the people involved in this startup wondered if in the era of the so-called web 2.0 it was possible to create a network without third parties that would allow financial operations and stipulate contracts in a clear, safe and reliable manner.
How did you select WWG and what were the deciding factors?
We chose WWG because we needed a real technology partner. For LIQUIDVINEYARDS we did not look for a company capable of providing simple platforms or developing tools, but a player who understood our objectives well and could master he type of services we wanted to promote in making a new and ambitious project a reality. Mohamed Deramchi, CEO of WWG, is undoubtedly the best person to enable technological innovations to find solutions to concrete problems.
His team immediately grasped the possibilities of a Peer2Peer technology that would allow financial transactions, and the exchange of unlisted shares.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
WWG has created a mobile app that allows end-users to purchase the digital rights to vineyards and view their details and remaining constantly updated on processing progress, but also a Web App in which producers can feature their vines in a digital showcase available to investors around the world.
The idea was to generate "Securrencies (TM)", or digital assets with the characteristics of a "security" (e.g. equities, bonds) combined with the characteristics of a "currency" (e.g. exchangeability, fungibility, medium of exchange, and measure of value). The "securrencies", a mix of securities and currencies, derive their characteristics from being supported by a physical collateral asset.
The system, supported by a cloud architecture, therefore had to be stable, immediate, usable, and with a high-security standard.
How many people from the vendor's team worked with you, and what were their positions?
We were constantly in touch with a Solution Architect, a Project Manager, Front-end and Back-end developers, a UX/UI Manager, a person capable of implementing the DevOps methodology, a Blockchain engineer, and a QA expert. All team members were equally critical in their contribution.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The startup LIQUIDVINEYARDS has been able to rely on a platform that offers the guarantee of access to a certified and quality product from world-renowned countries for their wine culture. A system that has really connected winemakers and end-users without having to resort to middlemen or third parties. Cutting costs, but not services through a highly technological profile (LIQUIDVINEYARDS EXCHANGE™️ based on blockchain and a smart label system for 5G tracking ).
WWG has achieved all this by enabling every stage of development focusing on transforming our inputs into truly valuable realistic solutions.
Describe their project management style, including communication tools and timelines.
WWG is an agile company. It is perfectly accepted, interpreted, and capable of putting into practice the beautiful phrase of its founder and CEO, Mohamed Deramchi: "Developing software is simple, but developing simple software is the hardest thing". The team members were able to deliver a fully functional platform that responded to all our demands in a short time. The approach to working together has been linear and I think this style is the most effective way to open up to innovation.
Ideal for those who are busy today to transform traditional business, create technological startups, or simply tring not to miss some trends of the moment. Companies today need to solve some real problems: software houses like WWG know how to do it using the best technologies available on the market.
What did you find most impressive or unique about this company?
WWG contributed to the project by demonstrating a deep know-how of the innovative principles present in LIQUIDVINEYARDS and a great openness to the innovations involved. The platform offers finance experts and winegrowers the best access to services and great online web experience. In addition to the brilliant UX/UI, however, the tools developed by WWG were put in place immediately with all the distinctive elements that every social innovation project should have in order to be scalable.
Are there any areas for improvement or something they could have done differently?
Not really, they are reliable and professional.
the project
System Integration for Apparel Retailer
"Business people and developers have worked together in a simple, concrete way to maximize the amount of work done."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Head of Digital Marketing at Manifattura Colombo & C. spa - COLMAR. The company I work for really comes from afar and tells a family story, made of technology and respect for tradition. Born as a laboratory in 1923, after a series of successful products in the field of sportswear has become a global brand and a group that sells garments worldwide.
For what projects/services did your company hire WWG, and what were your goals?
COLMAR has a dense network of agents and retailers, a vast ecosystem of partners, an e-commerce channel in continuous expansion, and sees progressively increase in exports.
All of these activities involve precise cycles and include a range of services completely different from each other and often disconnected.
Working closely with WWG we had to find a way to integrate different streams of information that necessarily are continuous, automate the collection of data and optimize the sharing of information from our ERP (Enterprise Resource Planning) or from our PLM (Product Lifecycle Management).
The real challenge, what we thought of while collaborating, was to get a solution that could keep all this data as synchronized as possible.
How did you select WWG and what were the deciding factors?
It was not difficult to find in a software house "agile" the appropriate interlocutor to analyze all the operation and to provide us with evidence only analysis capable of improving our activities. WWG has been developing software for many years following the Lean philosophy.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
In order not to add entropy, confusion, or revolutionize processes started long ago, we needed usable, immediate, effective tools, but at the same time very customizable depending on the production team involved in the life cycles of COLMAR products.
If a new feature does not represent added value, does not improve the work, or does not save time, money, or errors it is useless to implement it.
How many people from the vendor's team worked with you, and what were their positions?
To handle carefully the quality-control issue there was a project manager, or a dedicated engineer in case, to manage different revisions in the development process of a building and update the data accordingly.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Having state-of-the-art tools to manage our activities and an infrastructure that connects all the people involved in our processes, these were undoubtedly two priorities.
It can be seen more easily considering two projects completed together with WWG in which the need to assist the business functions is perfectly combined with the need to choose scalable and robust tools whose adoption immediately guaranteed an improvement intended to be continuous:
COLMAR store locator and the COLMAR catalogue for the b2b market. In the first case the purpose was double: users could find the nearest boutiques or authorized retailers
- it should be said that today more than 2,500 stores in the world sell our clothing!
- and at the same time the tool was structured to import from our systems data of interest always updated (physical address, contact details, lines sold, for example) of each individual point of sale to return it to the user.
In the second case, instead, we worked to create a platform to give visibility to the new collections during the emergency COVID in which the meetings in presence have become a bit more complicated. We wanted a tool that would allow potential customers and not to see high-resolution images and videos of the next season’s garments.
Articles on which, it will be understood, we normally want to focus attention. We thought of an interactive catalog that would offer a very immersive browsing experience, since it actually allows those who have access to it to watch the dresses of the different lines COLMAR or see worn clothes from models.
Describe their project management style, including communication tools and timelines.
Since WWG started working with us, we started a process of analysis of our flows, of the cycles that distinguish our activity. Activity that has a very fast pace and often customer journey that refer to collections designed for the following season.
Operational meetings were held between all COLMAR teams, including marketing, operations, administration, and accounting. The analysis of the requirements was a key aspect, but it was above all the philosophy that guided the project that made the difference.
What did you find most impressive or unique about this company?
Business people and developers have worked together in a simple, concrete way to maximize the amount of work done. Each problem is unique and requires a unique solution in software development and maintenance. The infrastructure released and currently in use is certainly an expression of this harmony of WWG teams with those of COLMAR.
Are there any areas for improvement or something they could have done differently?
Only positive feedback here. Project management was efficient and quick to fix any issues. Agile processes essentially exploit change to gain customer competitive advantage. WWG is a company that has very well introjected this idea which is a good prospect to collaborate with a company like COLMAR that actually, is constantly evolving.
The engagement has been at the forefront to innovate current AI systems in place. WWG's in-depth market research and feasibility study gave internal partners insight on how to release their AI branding, to establish distinctness in a highly competitive platform and demographic.