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WordStream Inc. provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales for lower costs. WordStream’s software platform, WordStream Advisor, facilitates more effective campaigns by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook. The company’s managed services division also provides full-service pay-per-click (PPC) marketing management through a fully certified team of advertising experts. WordStream has been recognized for thought leadership in digital marketing through its blog and free learning resources including PPC University, and offers award-winning free tools, such as the AdWords Performance Grader, to assist marketers with campaign analysis and strategy. WordStream offers a high energy, innovative work environment where individual contributions are valued and rewarded. Our new offices in the Prudential Mall are sleek and modern and offer collaborative space, standing desks, and all of the coffee you could ever drink. We are building a world class product and team, and we reward our team members with a great work environment, competitive pay, great benefits and path to career advancement.
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SEO Services for Roofing Company
"Nothing impressive. Unique is how they can manage to still be in business based on my ROI."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own a local roofing company in Denver, CO. We specialize in residential roof replacements following Colorado's annual hailstorms.
For what projects/services did your company hire WordStream (acquired by Gannett), and what were your goals?
I hired WordStream to create a custom ad campaign and manage PPC for me. The custom ad campaign focused on residential and hail damage / insurance.
How did you select WordStream (acquired by Gannett) and what were the deciding factors?
A friend recommended WordStream. He didn't actually use them but suggested to give them a try.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Key deliverables were custom ad campaign and monthly PPC, none of which was effective in the slightest
How many people from the vendor's team worked with you, and what were their positions?
I worked with 2 different people. The first was the sales person, who sold the amazing talents and results ... and promised the world.
The second was the "expert" in custom ad creation and the account manager who would manage PPC each month.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
During my bi-weekly calls, we essentially reviewed keywords. There were some qualified keywords for which I was charged and many that should have been negatives initially (so I was never charged for these).
They worked with no other roofing companies. But as local SEO experts, they should have known how to scope inclusions/exclusions.
Describe their project management style, including communication tools and timelines.
I had bi-weekly calls with my account manager during my time with WordStream.
We essentially discussed there was some qualified keywords for which I was charged, a bunch of keywords that should have been negatives initially (so I was never charged for these). They worked with no other roofing companies.
What did you find most impressive or unique about this company?
Nothing impressive. Unique is how they can manage to still be in business based on my ROI.
Are there any areas for improvement or something they could have done differently?
Expert ad writer wrote very long and seemingly generic ads. I wouldn't click on any as a user. More importantly, the expert account manager seemed to know NOTHING about local business SEO.
I was shocked that for my Denver, Colorado roofing company, I was getting clicks for autos (cars, trucks, RVs) and for states outside of Colorado. The fact we needed to discuss putting negative keywords for Hawaii and Toyota for a Colorado roofing company is unbelievable.
The company was unimpressed by the performance of the team. The experts that the company worked with did not include negative keywords to the campaign which was important for local SEO.