We create BRAND ADDICTION

The Wonderfactory is NOT a “full service” digital design agency. We’re a “partial service” agency, meaning we’re partial to the things we do exceptionally well. There are five: First, We build massively complex Web sites and apps.

More recently, advertisers who wish to move toward content marketing have asked us to put our publishing expertise to work for them as well. Second, because advertisers and their sub-brands often work in silos, paying multiple agencies multiple fees to do the exact same work (landing pages anyone?), our focus for advertisers also includes digital integration strategy, meaning, we help you put multiple brands on one publishing platform to save time and money. Lots of politics involved here, so it usually takes a CEO or CMO to force integration to happen. This is not for the feint of heart. Third, we help advertisers develop content and social strategies. This work involves advising advertisers about how to think like publishers, and building publishing tools such as editorial calendars that allow you to plan where your content will come from, and where it will appear, over the next year. Measurement, of course, is part of this package. Content without results is no better than a banner. Fourth, and speaking of banners, we help advertisers get out of the banner/email space and into the content space, by creating experiences that combine content, tools, and brilliant design to help consumers get things done. You know how consumers use Tivo to avoid TV ads, or XM Radio to avoid radio ads, or banner blockers and SPAM filters to avoid digital advertising? The one thing consumers don’t avoid is great content, and we help advertisers get into the content space. We’ve worked with Coca Cola, E Trade, Time Inc, Danone, The Huffington Post, MSNBC, Martha Stewart, National Geographic, AARP, and many others. Fifth, laugh. We get paid to think of things that have never been done. If that's not fun, what is?

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2004
Show all +
New York, NY
Headquarters
  • The Wonderfactory
    28 W. 25th Street 11th Floor
    New York, NY 10010
    United States
    203.571.8240

Reviews

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Web Redesign for Major Beverage Company

"What they designed was absolutely game changing for us and we were thrilled."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
 
Aug. 2012 -Feb. 2013
Project summary: 

The Wonderfactory re-designed a large corporate website with the goal of creating a digital magazine feel. The team only worked on visual design in this limited engagement.

The Reviewer
 
10,000+ Employees
 
Austin Metro Area
Director of Digital Marketing, Major Beverage Company
 
Verified
The Review
Feedback summary: 

The team designed a game-changing website that met all requirements. The Wonderfactory felt like partners throughout the process and was fully invested in the project’s success. They perform as if they were a much bigger company, and have very effective project management. 

BACKGROUND

Please describe your company.

We are a major beverage company with global operations.

What is your role and responsibilities, please?

I led the digital communications and social media team; I selected Joe [McCambley, founder and creative director at] The Wonderfactory.

OPPORTUNITY / CHALLENGE

What was your goal for working with Wonder Factory?

We hired The Wonderfactory to design a complete revamp of our corporate website and turn it into digital magazine type concept marketing.

SOLUTION

Please describe the scope of their work.

We hired them for visual design. They didn’t provide any other types of work.

What was your process for selecting The Wonderfactory with which to work?

They were referred to us for inclusion in an RFP [request for proposal] process, by an outside consultant that we have retained. The Wonderfactory won a competitive RFP for visual design services against a number of other design firms.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Below 10 million, but several million dollars for the total cost.

RESULTS & FEEDBACK

What were the results of the project?

The project is still ongoing, although The Wonderfactory’s involvement ended in early 2013. Their design and build process took about seven months.

Are you satisfied with the work provided by The Wonderfactory?

I was satisfied. Web experiences are living breathing things, so the site you see today is not the site The Wonderfactory designed. What they designed was absolutely game changing for us and we were thrilled. They were fantastic partners.

Is there anything unique about them that really makes them stand out, compared to other companies?

I never felt like it was a client-agency experience, I felt like it was a true partnership, that they were fully invested in our success. They have been incredibly buttoned up, a highly effective team. For a relatively small company, it feels and seems like they have a terrific process.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. Not really.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-Design for Weather Website

"They did a magnificent job across the board on [the redesign], under very tough constraints."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

The Wonderfactory performed a complete website redesign on a large website that attracts over 40 million visitors per month. The team also worked on QA for this project, which required a quick turnaround. 

The Reviewer
 
1001-10,000 Employees
 
New York City Metro Area
Senior VP, Weather Web Site
 
Verified
The Review
Feedback summary: 

The team successfully balanced out client profit and advertiser profit, as well as increased overall page views. The Wonderfactory worked faster than other firms and got the redesign launched in 6 months. They are a very professional team with high-level experience.

BACKGROUND

Please describe your firm. What is your role and responsibilities?

At the time, I was senior vice president of a major media website. I was the general manager of the business and product department.

OPPORTUNITY / CHALLENGE

What was your goal for working with The Wonderfactory?

We were looking at a complete visual and information architectural redesign of the site, which at the time was one of the top 20 Web properties in the U.S. We generated about 40 million unique visitors per month. At the time, we had about a billion page views. The site had been around since 1996 or so. It had been around for more than a decade and was in tremendous need of re-imagination.

We had hit a real wall with page views per user. We had new owners and needed to update the design. It was very functional and very profitable, but the visual experience was not winning any awards.

SOLUTION

Please describe the scope of their work.

The Wonderfactory offered web design and development, and they helped design the site's first iPad app. They did a magnificent job across the board on that, under very tough constraints.

What was your process for selecting The Wonderfactory with which to work?

We did a full RFP [request for proposal]. I think we went out to six different firms for the original RFP. We narrowed it down to three. We had each firm come in and present multiple times. They responded to the RFP written and with in-person presentations. They submitted bids, timelines, and so on. The Wonderfactory won the bid.

Can you provide a ballpark dollar figure for the size of the work that they've done for you?

It was below seven figures. It was mid-to high six figures.

When was the project completed?

This was in 2009, I believe.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

A caveat on the level of success, interactive agencies are severely limited or helped by the savvy and expertise of their clients. I've seen agencies take credit for things that had no right to take credit for and vice versa.

What Wonderfactory was able to accomplish was balancing out what is essentially is one of the best and most profitable media websites out there. It gets its profits from serving the advertisers as much as it does its user base. That means that there are a lot of constraints on design because you have to make sure your display advertising is within certain parameters. In other words, you can't have your above the fold be ad-free. You have to have at least a few placements where we're going to charge the premium rates and get the click rates that are desired.

The Wonderfactory balanced that out with some of our internal goals like producing and driving more video views, lifestyle content views, and the process was smooth with them. I think at one point, we asked for replacement of one person on an extensive team and that's a great record.

We were able to improve our video views significantly, which was one of the major goals. Page views per user increased as well. Overall, the redesign was a success.

On average, we looked at about 3.25 page views per user at that time. It could easily have changed since then. Increasing it to 3.25 on that much traffic is a very big deal. We were looking for very specific incremental increases.

Is there anything unique about them that really makes them stand out, compared to other companies?

One of the things that we found in pitches from some of the competitors is that they wanted to come in with long strategic engagements, which I understand. They wanted to do lots of primary research and take at least a year to bring the redesign to the public. In many cases, I've seen some of the competitors work with those conditions, and it was not anything that really generated great success. But, they were very expensive.

What The Wonderfactory was able to understand and respond to was primarily because the principals are not kids. They are professionals who have gone through the entire cycle of the digital landscape. They have been part of the advertising and media space online since its very beginning. They have seen and gone through so many different engagements that they could quickly get to why something wasn't worth spending lots of time on. We were buying that as much as we were buying anything else. Our assignment was to get it to market within six months, not just done, but QA tested and finished. On a site that big, that is really tough. They stepped up and said, "Yes, we'll do it for you. We'll get it done."

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. I know what I could have done differently if I needed to produce a better result. Considering the constraints we gave them, I think they did the best job anybody absolutely could have.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I always do.