We help brands thrive.
Wollson is a brand and creative studio that teams up with bold & ambitious leaders to help their brands thrive.
We define brand strategies, create powerful brand identities and impactful campaigns, and apply them seamlessly across the brand’s everyday life.
Our team is made up of devoted developers, creatives and strategists, honoured with multiple international awards and years of experience in working with clients that range from start-ups, through rapid growth scale-ups, to enterprise-scale international brands.
We work with partners large and small from across the globe that range from start-ups, through rapid growth scale-ups, to global brands. We develop collaborative projects across time zones
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Branding for incoming tour agency
Note (previously iBike) is an incoming tour agency based in Belgrade, Vienna and Budapest with a different vision for guided sightseeing tours.
They are aimed towards creating engaging and memorable experiences for their customers, as opposed to often very dry concepts of guided tours, with trained locals serving as friendly and enthusiastic guides, sharing their stories and historical information that can be easily remembered.
Their original service was a guided bike tour, but as their business grew the offer expanded to tours beyond biking, and they have arrived at the problem of a brand name that only works in a very narrow category. They needed a brand strategy that would help them enter new markets, paired with a visual identity to reflect the expanded offer.
We have developed a new name for them, inspired by the action of taking notes to remember a meaningful and significant information, to serve as a reminder or share with friends and family. The name helped put their whole offer under one umbrella brand. Along with the name, we created a visual identity inspired by handwritten messages, with free-drawn lines used to create recognizable visual brand assets.
The result is an ownable and modern brand with a human touch.
For more details visit: http://wollson.co.uk/project/-note
Branding for concept store
Koncept 45 is a concept store that curates and showcases selected brands from the contemporary fashion category. The store is among the first concept stores of its kind to come to the Belgrade market.
Each of these brands has their own story to tell, their own identity, their own set of values, their own way of communication. Each one of them is a brand in its’ own right. Koncept 45 needed to develop their own brand, identity, a set of values and communication in a way that highlights the brands in the store.
For more details visit: http://wollson.co.uk/project/koncept-45
Visual identity for talent recruitment platform
Recrooit is a tech talent recruitment platform that helps connect job seekers and employers through a smart and automated process.
The system works two ways - with dedicated dashboards for both for employers and employee candidates, offering the possibility to track progress, and rate experiences and skill levels.
We were tasked with creating a highly functional user experience for the platform, as well as creating a brand identity that will communicate the ease of service in comparison to traditional recruiting ways.
Starting from the insight that the recruitment process often feels like 'looking for a needle in a haystack’ due to the usually daunting manual filtering of candidates, we came up with the concept ‘The Universe of Talents’, where the platform helps to narrow a pool of possibilities down to the most suitable choices.
For more details visit: http://wollson.co.uk/project/recrooit