What evidence can you share that demonstrates the impact of the engagement?
Qualifying the results would be a little difficult at this point because we’ve hardly done any marketing. At present, we’ve reached around 4,000–5,000 downloads after promoting the app for two months. It’s been primarily a B2B push to our existing corporate clients.
There has been a lot of positive feedback on the app, which in effect pushed us to roll out the iOS version.
We do have a lot of issues from a functionality perspective, but this is more on the development side of things, as opposed to design. We’ve received some fairly good feedback on the app design during this phase.
We went through many iterations in the beginning as we weren’t happy with the initial versions that came out, but we’re happy with what we have now. Our organization’s founders had a specific idea in mind when we started the project, which was different from the initial draft WinkTales sent us. After a couple of iterations, we were able to get on track, and our expectations were met.
How did WinkTales perform from a project management standpoint?
Their responsiveness was one of the primary reasons we went back to them after the first project. Alok, in particular, gave an equal amount of interest to us as to their larger clients. Things were managed based on timelines, and we didn’t have any complaints on any of these fronts.
We communicated via phone and email, had in-person activities, and transferred assets using Zeplin. We were able to review everything quickly, as well as download assets and colors without any hassle. The Marvel App was used to share designs.
What did you find most impressive about them?
WinkTales had a certain amount of business and strategy input for the app’s development which helped a lot. We changed some of our flow and content based on the initial strategy meetings we had with their team, and this made a substantial difference. Most other creative agencies we’ve worked with in the past only provided design support, as opposed to WinkTales’ slightly more holistic offering.
Are there any areas they could improve?
Very early on in the project, we lost track a little bit in terms of what we wanted versus what they were providing. Alok’s stepping in rectified that minor detour quickly. He understood our vision and design style a lot better than the other people we’d interfaced with. It’s not a strong negative because this does commonly happen with other agencies too, but avoiding it could have saved us a bit of time.
Do you have any advice for future clients of theirs?
Clients should spend a lot of time providing explicit references of what they want to do initially. This is the one place where we went a little wrong, but the moment we were able to present other apps and design styles as references, we were able to get back on track. Giving strong references of what is required will help the team align with the project much quicker.