eCommerce branding specialists.
We build brands; from the conceptual and strategic work that guides the formation of them, right through to the words and design consumers experience.
We specialise in creating brands for the internet, particularly in the beauty, health and lifestyle spaces.
We work with brands all across the North America and Australia.
Focus
Recommended Providers
Portfolio
Frank Body, Halo Sport, anokha skincare, Credo Beauty, WOO, TOM Organic, Llama Naturals, Good Clean Wine, Jane, Dr Roebuck's, STRONG, Remy Sleep.
One Roof
Stereotypes were thrown off the glass cliff as we set about redefining the feminine. Our focus was on elevating One Roof as they do for women they work with. We celebrated the strength in femininity, the beauty in community, and the force that comes from all parts working together to produce something bold, beautiful and built to last. The result was an updated colour palette, typeface, monogram, pattern system and voice. It's warm and powerful, just like the women who lead One Roof & the businesses within its walls.
What we did:
• Visual Identity Design
• Social Media Design
• Copywriting
STRONG Pilates
We worked up a sweat coming up with a bold and distinctive tone of voice to separate them from the pack. Then we put it into practice with sharp web copy and a powerful social strategy. The final stage? Clear and clever signage and wayfinding to give all those abs a workout of a different kind.
What we did
- Brand Strategy
- Brand Voice
- Social Media Strategy
- Website Copywriting
- Class Naming & Descriptions
- Signage & Wayfinding Copy & Design
- Investor Prospectus Copy & Design
Dirty Lemon
We created a special instagram page called Girls with Gluten to attract media attention to poke fun at the health food trend. We then used this page to refer and direct customers to the Dirty Lemon instagram page and website. The strategy was huge success. Girls with Gluten amassed 30k followers in less than a month, as well as attracting media attention across major publications. The Dirty Lemon main page has since grown to over 100k followers.
What we did:
- Brand Voice
- Social Media Strategy
- Website Copywriting
Greenvines
We discovered that less doesn’t always equal more, but quite the opposite. We brought this creative platform to life across all brand touchpoints, and found ourselves in the shower of a plant-laden bathroom in country Victoria. Our pants were on but our art direction was out of this world.
What we did:
- Brand Strategy
- Brand Voice
- Product Naming
- Art Direction
- Photography
- Videography
Remy Sleep
We focussed on the ultimate dream: great sleep. Remy became the ticket to Dreamland - a prompt to put the weight on and float off into your own wonderful, wacky, and calmer world. We introduced soft, surreal, and squishy shapes and dream symbols inspired by REM sleep where the most vivid dreams occur, alongside a bright, fresh, and friendly palette. Then we brought it all life with a new website and engaging social media and content strategy that show better sleep is no longer just a dream.
What we did
- Brand Strategy
- Brand Voice
- Visual Identity Design
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Web Design
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Web Copy
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Content Strategy
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Art Direction
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Social Media Strategy
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Event Design
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Animation
Woo
We implemented a bold tone of voice; one that let us say ‘vagina’ a lot and play with coconuts at our desks. We helped the brand grow their audience, engage their customers, and change the perspective and conversation around lube. We also got the product in the hands (and other bits) of key influencers, all pledging to have better sex.
What we did
- Brand Strategy
- Brand Voice
- Website Copy
- Packaging Copy
- Social Content Strategy
- Social Retainer
- Influencer Strategy
- Product Testing
Frank Body
The beauty industry is full of jargon, hyperbole and copycats. We decided to buck the trend, being honest, upfront & original. It was this thought process from which the name and personality of frank body evolved. Using this concept we developed a social media strategy focused primarily on user generated content, an original tone of voice and influencer outreach. Six years later we have over 730K Instagram followers, 5.4 million searches in google and over 2 million products sold in over 144 countries. The reason frank worked? A great product, good timing and a willingness to develop an original idea, not copy something that was already being done.
What we did:
- Everything
- Naming
- Brand Development
- Brand Voice
- Social Media Strategy
- Art Direction
- Packaging
- eDMs
- Campaign Creative
Good Clean Wine
We drank wine without chemicals and created a tone of voice and brand platform with as much effervescence as a sparkling natty and as much depth as the cheese we paired with it.
What we did:
- Brand Strategy
- Tone of Voice
- Visual Identity Design
- Packaging Design
- Packaging Copy
- Web Copy
- Web Design
- Social Media Strategy
- Social Media Retainer
Anokha Skincare
We helped this New York brand rebrand entirely, from the top of its font size to the tip of their definition of beauty. We sought a nuanced approach to the feminine mystique and self-care, and applied it to their frames and wallpaper in day-spa proportions. Deeply immersive, that is.
What we did:
- Brand Strategy
- Tone of Voice
- Visual Identity
- Website Copy & Design
- Packaging Copy & Design
- Social Media Strategy
Nina S. Naidu, Md facs
We took the information Nina’s customers needed and brought it to life in an elevated and accessible way, with a sleek facelift and reassuring copy. A digital platform that executes Nina’s philosophy of good, safe hands. For all.
What we did:
- Visual Identity
- Web Design
- Web Copy
Llama Naturals
We put the fun back into nutrition. Bite by bite. How? With a creative platform that made serious things fun, starting with health. We developed a cheeky tone of voice, a custom font (named Ernest), packaging copy and design, an outrageous website design with a family of llamas, and a social media strategy. We also binged on vegan vitamins.
What we did:
- Brand Strategy
- Brand Voice
- Logo Design
- Illustration
- Typography
- Web Copy & Design
- Packaging Copy & Design
- Social Media Strategy
- Jumping Llama Gifs
Halo Sport
We developed a brand platform that put the customer in charge: of their workout and their hydration. We brought energy, movement, and inclusivity to the space; without dissing regular water, other competitors, or any types of physical activity. Their Instagram following grew within weeks, leading HALO Sport to partner with NYFW, keeping everyone hydrated- the right way.
What we did:
- Brand Strategy
- Tone of Voice
- Web Copy
- Social Media Strategy
- Content Creation
Jane
We created Jane, here to shake you all day (and all night) long with quality hemp oils and essential oils worth meditating on. With a bold and daring tone of voice that demands your attention, rolled out across all brand touch points. Why? Well, the world is a lot chiller with a little more shade. And Jane, of course.
What we did:
- Brand Strategy
- Tone of Voice
- Website Copy
- Packaging Copy
- Social Media Strategy and Management
Woo More Play
Consistently, like their love oil. We implemented a bold tone of voice; one that let us say ‘vagina’ a lot and play with coconuts at our desks. We helped the brand grow their audience, engage their customers, and change the perspective and conversation around lube. We also got the product in the hands (and other bits) of key influencers, all pledging to have better sex.
What we did:
- Brand Strategy
- Tone of Voice
- Website Copy
- Packaging Copy
- Social Content Strategy
- Social Retainer
- Influencer Strategy
- Product Testing
Saint & Scholar
Partnering with Voice design agency, we developed a story that highlighted the experience and passion of two of their great winemakers, building it into a comprehensive story; or in this case a love story. With a casual yet premium voice, we showed that their wine is made to enjoy, not dissect.
What we did:
- Brand Strategy
- Tone of Voice
- Website Copy
- Packaging Copy
Vitable
Fresh new packaging is now in the hands of feel-good humans all over Australia, featuring printed collateral and polished imagery. On their social media, too.
What we did:
- Packaging Design
- Packaging Copy
- Art Direction
- Social Strategy
Seafolly
We got sand in our eyebrows. We also got people to fall in love with not only Seafolly again, but summer itself. We developed their brand identity to be more than bikinis and Bondi, but one that celebrates their rich history, legacy, and community. We’re now splashing ongoing international campaigns across their offline stores and online touch-points.
What we did:
- Brand Strategy
- Brand Voice
- Brand Voice Guidelines
- eDM Copy
- Campaign Copy
- Collection Naming
Journey Retreats
We kept it as fresh as their approach to wellness, with a bold visual identity and TOV to match. We took their approach to higher living and made it eye-level, with authentic conversations that answer the call to both the fitness guru and the gym rookie. Beer puns definitely included.
What we did:
- Brand Strategy
- Tone of Voice
- Web Copy
- EDM Copy
- Branding & Collateral Design
- Info Pack Design
- Apparel Design
Grill'd
Well, Bree had a Veggie Vitality, Jess had a Simon Says with pineapple, and their Instagram went up 10,000 followers in 12 months.
What we did:
- Tone of Voice
- Web Copy
- Social Media Strategy
- Content Creation
- Burger Naming
- Campaign Copy
TOM Organic
We ideated, managed and directed their biggest campaign yet. We brought 5 extraordinary women to the screens of millions of people all over Australia to share the importance of period acceptance. Because for us, it felt personal enough to share.
What we did:
- Campaign Ideation & Development
- Art Direction
Tooshies by TOM
12 billboards, 45 panels, exposure to 800,000 people. We developed a campaign that positioned nappies as a piece of technology and Tooshies as the future. It encouraged new parents to feel empowered – not scared – about the choices and changes that come with parenting. Apparently, up to 10 changes a day.
What we did:
- Campaign Ideation
- Campaign Copywriting
- Campaign Design
- Art Direction
- Paid Social and eDM Copywriting
- Social Content Creation
Reviews
the project
Rebranding for Weighted Blankets Provider
"Planning, delivery, communication, post-delivery, and recommendations were all perfect."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder and managing director of Remy Sleep.
For what projects/services did your company hire Willow & Blake?
We hired Willow & Blake to help us rebrand our business. The rebranding project consisted of a full brand identity, web design, copywriting, tone of voice, art direction and even launching a new blog series. Internally, we didn't have the resources for this rebrand so Willow & Blake jumped in and from the beginning were an essential part of the team.
What were your goals for this project?
Our goal was to create a brand that is consistent across all our channels. Further, we wanted to stand out from our competition. The impact has been magnificent. We've been seeing conversion rates increase by 25-35% since we launched our rebrand.
How did you select Willow & Blake?
They were recommended through a good friend of ours. We spoke to only 2-3 companies. Willow & Blake were very professional and started to provide value even before we finalised the agreement. I had complete faith in them from the beginning.
Describe the scope of their work in detail.
To begin Willow & Blake assigned us a big project team - it consisted of copywriters, designers, and a project manager. We scheduled a long introductory session to review our current brand, business goals, etc.
Following this they put together a very in-depth marketing plan - they perfectly understood our goals and the target audience. To date we still use this marketing plan to conduct our campaigns.
Next, was the creative ideas phase. We had a few rounds for this and all the ideas they put forward were very strong. We had a tough time choosing the best one! The design and delivery phase was next. It took a couple weeks but was perfect in terms of what was delivered at the end. Post delivery, we've been in touch and they have been doing one-off projects for us. Specifically around our blog.
What was the team composition?
It was a really good size - 4-5 people with different skill sets.
Can you share any outcomes from the project that demonstrate progress or success?
Conversion rates, basket size, and customer lifetime value have all gone up.
How effective was the workflow between your team and theirs?
Even though we are based in the UK and they are based in Australia the communication was as streamlined as it could be. They worked early or late hours to accommodate our timezone. I would have thought a 10 hour time difference would be a tough hurdle, but it wasn't. Very well managed!
What did you find most impressive about this company?
Their understanding and vision for our brand.
Are there any areas for improvement?
There's nothing I can think of. Planning, delivery, communication, post-delivery, and recommendations were all perfect.
the project
Branding & Social Media Assets for Wellness Retailer
"Creative assets are always provided promptly and on schedule."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
WOO More Play is a sexual wellness brand providing millennial women with natural products, resource and value to enhance their sex life. I am the Marketing Director here, overseeing and executing digital marketing strategies for the brand.
For what projects/services did your company hire Willow & Blake?
We hired Willow & Blake prior to even launching the brand in 2018, and have been working with Rob and his team ever since. We hired them for social media assets, which include copy, design and engagement elements primarily for Instagram.
What were your goals for this project?
Our goals were to provide value to our customers and audience on social, further their knowledge, inspire them to enhance their sex lives, offer a safe space to ask our team questions as well as educate them on our products and their benefits.
How did you select Willow & Blake?
We selected Willow & Blake through a referral from a friend who noted their great work and tone of voice for similarly styled brands.
Describe the scope of their work in detail.
Instagram Story & Feed assets, given in both a layout and individually downloadable forms for easy shareability on brand-operated social platforms.
What was the team composition?
A project manager, designer and copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
The Instagram Story series' we use a on a daily basis from Willow & Blake have proven to grow our audience, provide value to customers and maintain a strong brand presence on social in the industry.
How effective was the workflow between your team and theirs?
Rob is a great project manager - very responsive and communicative with deadlines, artwork etc.
What did you find most impressive about this company?
The company has an authentic relationship with its clients, which is proven through the different tone-of-voice that you see catered to each client so that its social presence / design layout really speaks to the brand.
Are there any areas for improvement?
N/A
the project
Branding Designs for Skincare Line
"I'm impressed by their fresh approach, willingness to take risks, quality of their work, and the good humor."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
founder and owner of anokha
For what projects/services did your company hire Willow & Blake?
everything related to a complete rebrand of the line - tone of voice, logo, font, brand colors, packaging design, website, print collateral, style guide, social media strategy, and moral support. :)
What were your goals for this project?
a complete rebrand of an existing skincare line
How did you select this vendor?
researched designers in NYC and found none that stood out. Willow & Blake are the brains behind frank body, and once I discovered this they were the only team for me.
Describe the project in detail.
as above - a complete rebrand of an existing line
What was the team composition?
Sharma - designer Rob - facilitator oversight from directors
Can you share any outcomes from the project that demonstrate progress or success?
anokhaskincare.com - the entire story is presented on the site. the work was so amazing I had them rebrand my surgical practice as well.
How effective was the workflow between your team and theirs?
easy to reach with rapid responses, always, despite being halfway around the globe.
What did you find most impressive about this company?
the fresh approach, the willingness to take risks, the quality of the work, and the good humor.
Are there any areas for improvement?
they are expensive, but I have not regretted a single penny I've spent with them.
the project
Branding for Online Wine Retailer
"Willow & Blake has impeccable style. Everything they present to us is perfection."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the co-founder of Good Clean Wine, a low intervention wine brand.
For what projects/services did your company hire Willow & Blake?
We needed a complete branding and launch setup. Name, concept, everything.
What were your goals for this project?
Clear, concise branding.
How did you select this vendor?
Recommendation from a friend.
Describe the scope of their work in detail.
Willow & Blake provided everything for us, from brand name to packaging and labels, social content, brand voice, website design, etc. Literally everything.
What was the team composition?
We work with a small team to execute our vision. Creatives, copy, and account management.
Can you share any outcomes from the project that demonstrate progress or success?
Our branding speaks for itself.
How effective was the workflow between your team and theirs?
Great! Everyone is very responsive and they go above and beyond to do amazing work.
What did you find most impressive about this company?
Willow & Blake has impeccable style. Everything they present to us is perfection.
Are there any areas for improvement?
Honestly, no. we will use them forever!
The rebranding allows the client to stand out among the industry competition. Their conversion rates along with the lifetime value for the customers have gone up. Willow & Blake understood the vision of the brand. Customers can expect a streamlined and well-managed communication with the team.