Why Matters

Please describe your company and your position there.

I am founder of KeriKit. Beautiful and practical bags that keep busy stylish women effortlessly organised on the go.

For what projects/services did your company hire Why Matters, and what were your goals?

my website was old, clunky, with a terrible health score of 7 and SEO was non existent. i need to reach new customers and get more sales so i reached out to Why Matters for help

How did you select this vendor and what were the deciding factors?

We had an initial chat and AYO was lovely. he was calm, well informed and really seemed to care. something I haven't seen from any other company in over 6 years in business. this was solidified by the quote he gave me. he knew we were struggling and offered me a price i could work with to deliver the results i needed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Using shopify platform, Ayo and his team redesigned the whole site and added a new theme. nothing was ever too much trouble and Marcos was a dream to work with. jumping from spreadsheets to screenshots and always seeming to be able to understand what i needed. using liquid code Macos made custom changes to the theme and the results were outstanding!

How many people from the vendor's team worked with you, and what were their positions?

I worked mainly with Ayo and Marcos on the site design but now i am continuing with WM on SEO and will be working more with Svetlana as we fix outstanding errors from my site and start to build better SEO rankings.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

after launching my health score jumped from 7 to 73!!! we have only been live 2 days but i am excited to see the site speed improve too over time.

Describe their project management style, including communication tools and timeliness.

They're always accommodating and super helpful. totally transparent. really amazing to work with and totally over delivered.

What did you find most impressive or unique about this company?

Ayo was a pleasure to work with and Marcos bent over backwards to get the job done. He worked long hours on my site and i could even see him working on it on boxing day! Their commitment and support for my brand have left me in tears of gratitude after the site launched.

Are there any areas for improvement or something they could have done differently?

At the very start there was a period at the start where they were doing the first design of the site and as i didn't know the company at that point i did start to wonder if they were doing anything and if i had picked another company just out to take my money. however a week later they delivered the design and i was blown away. Might have been good to see a couple of pages along the way to build my confidence in the company but i didn't need to worry!

Introduce your business and what you do there.

I’m the owner of Mindfultenniscoach.com., a tennis coaching business based on mindfulness and neuroscience and embodiment practices.

What challenge were you trying to address with Why Matters?

I wanted a snazzy landing page for my 6-week mental fitness program, and whoever I hired had to understood my vision and what I was trying to achieve with the design — capturing the essence of what I do in a simple way.

What was the scope of their involvement?

Where we started with the website design was very different from where we ended. I came to them with a plan, but they were very kind and let me go back many ties to repeat it and tweak things. They even brought in a different designer when I wasn’t pleased with the output.

They built the site on WordPress and included the ability to upload video. In terms of the layout, there are scroll-overs where information will pop up, as well as numerous buttons that open links to new pages with even more information. It’s also mobile friendly.

What is the team composition?

The owner liaised with me directly, and I emailed with a designer and a developer. The owner drove the process, however.

How did you come to work with Why Matters?

The owner was actually a client of mine, and we decided to swap services, since I knew nothing about websites.

How much have you invested with them?

I gave them around $1,000 of my mindfulness services in lieu of direct payment.

What is the status of this engagement?

We worked together from July–December 2021. I’m going to continue working on the site with them to build out attachments and further improve the design. They may even build a website for another one of my companies.

What evidence can you share that demonstrates the impact of the engagement? 

There was never a point where Why Matters made me feel like I was asking for too much. We went through multiple iterations, and they even swapped out the designers but they only wanted me to be happy. The final site nailed my exact vision.

How did Why Matters perform from a project management standpoint?

I had zero issues — completely felt like I could trust the process. There wasn’t any stress. We communicated through WhatsApp, email, and Zoom.

What did you find most impressive about them?

Why Matters’ team was 100% invested in making my vision appear on the webpage. They were so committed to getting it the way I wanted that they really listened to me. I never had a genuine concern about them.

Are there any areas they could improve?

They responded in a timely manner, and everything was done when I wanted. I don’t know what more I could really ask.

Do you have any advice for potential customers?

Don’t hold back. Be honest about what you want and require. If you’re unsure if they’re capable of something or if it’s feasible, just ask. Ask them things, rather than demanding them. Finally, be excited about your project because they will match your energy.

Introduce your business and what you do there.

I am the director of a new jewelry brand.

What challenge were you trying to address with Why Matters?

I hired Why Matters to create an e-commerce website for us.

What was the scope of their involvement?

I already had another marketing company produce the design for the website, so I passed this on to Why Matters who specialized in creating Shopify sites. They developed the website from scratch and did it within the deadline that we agreed upon. 

Why Matters also followed my requirements for the layout and wording and integrated the pictures that we needed on our e-commerce website. Their team built the necessary sections on the product page and implemented our other specifications. 

What is the team composition?

We’ve worked with  two people from their team: the director and a web developer.

How did you come to work with Why Matters?

I searched for web development companies on Google and found Why Matters, along with other developers, listed on a website. I decided to reach out to them because their price fit my budget. Though they were fully booked when I called them, they were still able to squeeze my project into their schedule.

How much have you invested with them?

We’ve spent around £1,500 (approximately $2,000 USD) on their services. Why Matters has also provide one month free of charge for any required alterations.

What is the status of this engagement?

I started working with them in December 2021. The website has been completed, and we are now working on SEO and the brand launch.

What evidence can you share that demonstrates the impact of the engagement?

The site hasn’t been advertised yet. Right now, I’m simply using it to gain insight into its function. I am quite satisfied with the design and how Why Matters was able to complete the project within the set timelines and budget. They’ve executed everything as I wanted. 

How did Why Matters perform from a project management standpoint?

Their communication skills are great. Anytime I’ve tried to get a hold of them, they are there to provide support. The director is always available, keeps a close eye on the project, and constantly provides me with updates. They’re very good at what they do.

We communicate through email and Zoom.

What did you find most impressive about them?

Why Matters really knows what they are doing. Other marketing agencies that I’ve contacted will say that they have the expertise, though it does not reflect in their work. Why Matters, however, not only completed the work to a satisfactory degree but also completed it on time.

The communication we have is also something that one doesn’t see everywhere else. They have the capacity to think from the customer’s point of view, which makes them different from others. They can advise their customer accordingly thanks to this skill.

Are there any areas they could improve?

No, they’ve done everything well. 

Introduce your business and what you do there.

I’m one of the founders of Construction Carbon, a company that provides carbon scoring and net zero verification processes for construction projects. We make sure that all of the carbon associated with a certain project is measured, reduced, and offset.

What challenge were you trying to address with Why Matters?

Our company is quite new so we were looking to raise awareness around our concept. We hired Why Matters to help us promote our services through a stealth marketing campaign. 

What was the scope of their involvement?

We went into this project with the goal of getting the word out to some influential people and thought leaders in our industry. Why Matters helped us carry out a stealth marketing campaign, specifically assisting us with ads on LinkedIn and Google. We are a B2B company, so we mainly targeted business. 

What is the team composition?

Ayo (Managing Director & Online Marketing Manager) was our primary point of contact. Marcos (Senior Shopify Developer) also corresponded with us from time to time. 

How did you come to work with Why Matters?

We came to know of Why Matters through a shared workspace. When it came time for us to look for someone who could help us with social media marketing, they were the first agency I thought of.

How much have you invested with them?

We began paying a monthly fee of $500, but we eventually worked our way up to $1,000 a month. 

What is the status of this engagement?

We started the engagement around February 2021. It is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since our partnership with Why Matters, we’ve definitely gotten ourselves in front of our target audience. We’ve worked our way from having 2–3 leads a month to getting 2–3 leads per week and then to, now, securing 1–2 leads a day. It has definitely picked up quite well.

How did Why Matters perform from a project management standpoint?

We use Zoom, WhatsApp, and email to communicate.

What did you find most impressive about them?

Why Matters is really good at getting stuff out and understanding the mechanisms of paid searches. 

Are there any areas they could improve?

We weren’t able to provide clear branding and tone guidelines to Why Matters. I believe they could have done better in drawing that from us or perhaps organizing a branding workshop to understand our message and business. We’re hoping to see them take ownership of the marketing strategy instead of looking to us to take the lead on it. 

Do you have any advice for potential customers?

Be clear about your brand, message, and objectives. Prepare briefs and guidelines that Why Matters can use. 

Please describe your company and your position there.

Digital Marketing at Halo Coffee Global (a compostable coffee pod company)

For what projects/services did your company hire Why Matters, and what were your goals?

Why Matters kept the website up to date and managed our Shopify account and product listings. Why Matters also managed the Facebook paid ads.

How did you select this vendor and what were the deciding factors?

Why Matters was working with Halo Coffee before my time at Halo Coffee.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SEM, Paid ads on social media and google display. Product listing on the website and distribution of products. KPI reporting.

How many people from the vendor's team worked with you, and what were their positions?

Marcos: web manager and developer. Andi: photographer and graphic designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ayo reduced our cost of acquisition of new customers successfully.

Describe their project management style, including communication tools and timeliness.

Quick responses and always reliable with time and great to follow up on any requests made. Management style is hands on and willing to work through any challenges that may arise.

What did you find most impressive or unique about this company?

Why Matters cares about the environmental side of the company and has strong values that kept their goals motivated and forward reaching.

Are there any areas for improvement or something they could have done differently?

No areas of improvement that I saw.

Please describe your company and your position there.

I am the founder and e-commerce manager for Dotty Dungarees, a children’s clothing company.

For what projects/services did your company hire Why Matters, and what were your goals?

I had always worked alone on our website and hadn’t changed the basic structure for 8 years. I need someone to refresh the overall site and to fix a massive drop in organic traffic that had occurred when we launched a new US site.

How did you select this vendor and what were the deciding factors?

Why Matters was recommended to us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Why Matters we’re super responsive to all our requirements. There was no need to meet or speak as they handled everything perfectly via email. They overhauled our Shopify site - front and back - to make it more modern, more user friendly and better set up behind the scenes.

How many people from the vendor's team worked with you, and what were their positions?

1 - founder / e-commerce manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After work in on our SEO issues, Why Matters managed to restore our organic traffic to pre-drop levels within weeks.

Describe their project management style, including communication tools and timeliness.

Always quick to respond and easy to communicate with.

What did you find most impressive or unique about this company?

Communication, their knowledge, the speed with which they fixed things, response times are fantastic. Super efficient and easy to work with!

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I'm an designer & aerial drone photographer

For what projects/services did your company hire Why Matters, and what were your goals?

Why Matters was recommended to me by a family member.

How did you select this vendor and what were the deciding factors?

Why Matters was recommended to me by a family member.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We provided a broad outline of what we wanted to achieve & provided some key goals.

How many people from the vendor's team worked with you, and what were their positions?

We worked direct with a project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launching the site we have received a few enquiries & the next step is to promote our products.

Describe their project management style, including communication tools and timeliness.

Overall, the project was managed professionally, with clear communication and timely services.

What did you find most impressive or unique about this company?

The ability to continue from different time zones & stay focused.

Are there any areas for improvement or something they could have done differently?

There was a few bugs that needed to be ironed out but probably the biggest thing was to run a test prior to hand over.

Please describe your company and your position there.

Soft drinks

For what projects/services did your company hire Why Matters, and what were your goals?

To build eCommerce website on Shopify platfrom

How did you select this vendor and what were the deciding factors?

The team of Whymatters have excellent knowledge of Shopify and all the related product!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Shopify template with an extra development to introduce features that template can't provide. Plus all the additional apps and settings to operate a good quality eCommerce business.

How many people from the vendor's team worked with you, and what were their positions?

2 people

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was finished very quick and with the excellent solutions. The attention to details was very impressed!

Describe their project management style, including communication tools and timeliness.

Very quick response, the job was done quickly as well!

What did you find most impressive or unique about this company?

They are very good at what they do! Lots of challenges we were facing were solved straight away!

Are there any areas for improvement or something they could have done differently?

nope, excellent team and excellent work!