Could you share any statistics or metrics from this engagement?
Our aim was to create an alternative to what was available in terms of online education. Users would have the ability to implement widgets and customize their interface, getting a better involvement in the process. Whitescape helped us develop a first course from scratch, after which we started to build a system. Each course has a number of elements, so we're currently working on having a structured library that will include those. Developing and designing the solution took around one year. We then decided that our aim should be to build a modular version of the platform, through which users could make their own course variations without the involvement of the developers. Whitescape built the CRM [customer relationship management] for the platform, as well as its front end and back-end.
We're now in the process of rethinking the platform. Last year, we were trying to figure out what approach we should take in the education space. We chose a different path in terms of actual content, but not so much in terms of how the content was presented.
We currently have around 800 paying students and another 80,000 people who utilize our platform each year. We're focusing on marketing and on how we can make retention better. Whitescape are working with us in this area as well.
How did Whitescape perform from a project management standpoint?
They have a good project leader as well. My experience with product development has varied. Even with a good front-end or back-end programmer, results can vary because the management is not prioritizing efficiently.
What distinguishes Whitescape from other providers?
They are an energetic and selective team. I know that their efforts aren't simply made for money. Whitescape is good at building systems. The work is never done cheaply, and it requires patience and trust. Their team is innovative. Rather than looking around for things that they can copy, they strive to create new products. This is rare to see in a development company.
Is there anything Whitescape could have improved or done differently?
They could improve their staff selection. We had a team of front-end and back-end developers, and there were periods of one to two months in which someone who was not as skilled or as attentive as necessary continued to work with the team. This caused some problems with the development, but Whitescape found the mistake and fixed it. It's an organic process, and they're still learning as a company. Overall, I'm happy as a client.