Find Your Strength

You have to truly know yourself to reach your business best. We take the time to learn your business inside and out, getting to know your innate strengths to create tailor-made marketing and creative strategies that will amp up your performance.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Vancouver, Canada
headquarters
  • 422 Richards Street
    Vancouver V6B 2Z4
    Canada
other locations
  • Canada

Portfolio

Key clients: 

The World Bank Group

UNESCO

International Center for Research on Women

Planning Institute of British Columbia

Jasmine Foods Distributors

City of Burnaby

Cook Ross

Meridian International Center

Cook Ross

Cook Ross provides powerful solutions to organizations around the world in the areas of diversity, inclusion, cultural competency, leadership development, and organizational change management. They are a certified women-owned consulting firm committed to creating organizations in which all people communicate effectively, recognize their value, develop as leaders, and contribute powerfully to their organizations.

The

Ask: Cook Ross tasked Weight Creative with producing a large variety of educational materials and infographics throughout the year. Seeking a unified, clean design approach, Weight Creative conceptualized and created a look that allows for greater reader retention across both print and digital media.

The Solution: Weight Creative expanded on Cook Ross’s existing brand by taking an outdated logo and adding modern, friendly and bold design elements. We revamped their collateral by designing a set of custom icons, unique PowerPoint presentation decks with custom graphics, a series of infographic posters, brochures, and activity cards. We worked closely with the Cook Ross team to ensure that all collateral produced was consistent and cohesive.

UNESCO Institute for Statistics

The UNESCO Institute for Statistics (UIS) is the official and trusted source of internationally-comparable data on education, science, culture and communication. As the official statistical agency of UNESCO (which is itself an agency of the United Nations), the UIS produces the data to fuel the policies and investments needed to transform lives and propel the world towards its development goals.

The Ask: UNESCO

entrusted Weight Creative with the opportunity to strengthen the organization's message and reach by working on a number of deliverables. Most pressingly was a short educational animation regarding Sustainable Development Goals (SDGs) and secondly, the planning and design of a multi-facted Data Portal interface.

The Solution: After discovery sessions and thorough planning, Weight Creative worked on a storyboard in collaboration with the UIS as a starting point for the 'Data for Lifelong Learning' educational short video. The video needed to be concise and accurately depict the tools developed by the UIS to measure learning and how to use the data to improve learning outcomes.

The UIS data portal was a resounding success, which was designed around a user-centric philosophy that integrates advanced functionality with clean intuitive design. We analyzed user data from a needs assessment survey and worked with the UIS to develop interface solutions that accurately target 3 key user segments.

Jasmine Foods

Jasmine Mediterranean Foods specializes producing and distributing in the most authentic of Mediterranean food products. Based in Vancouver, British Columbia, they are home to a plethora of unique products such as baklava, tahini, oils, dried dates, halva, and various grains to name a few. They have been serving the Mediterranean food market with adventurous and exotic products for over 20 years!

The Ask: Jasmine

Foods wanted to take their current food packaging and labels to the next level. They requested that our team take a unique creative approach to make their products stand out and differentiate themselves from their competition. It was crucial that our approach still appeal to their ethnic target audience while still capturing the attention of millennials looking to buy ethnic foods.

The Solution: After properly researching their market and competition we were able to identity a sweet spot that would entice a variety of shoppers. Weight Creative then produced a modern, friendly and refreshing creative direction for all of Jasmine Foods new products, packaging and labels.

International Center for Research on Women

The International Center for Research on Women (ICRW) is a global research institute with headquarters in Washington, D.C., and regional offices in India as well as Uganda. Their mission is to empower women, advance gender equality and fight poverty in the developing world. ICRW believes that women and girls – in collaboration with men and boys – are essential to the solution. When quality of life improves, families are

healthier and economies are stronger.

The Ask: ICRW required a long-term ongoing design contract in order to produce professional, engaging publications, collateral and marketing materials with consistency throughout the years. After submitting a request for proposals; Weight Creative was selected as the winner due to our familiarity with non-profits, the style and nature of our work, as well as our ability to understand and engage audiences. ICRW has been working with Weight Creative for over three years now.

The Results: Weight Creative has successfully and continually worked with ICRW on their marketing materials to create a consistent look and feel across all collateral released. We expanded the depth of their identity substantially and created a sub-brand titled “ICRW: Advisors” to further compliment the not-for-profit’s message and structure.

Reviews

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Print & Web Design for Gender Equality Research Group

"They offer a reasonable price without sacrificing quality, and I’m not sure if we could work with nicer people."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Ongoing
Project summary: 

Weight Creative Communications Agency leads the design of print publications and online content for an international think tank. Deliverables include infographics, website content, and MailChimp templates.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Joe Shaffner
Senior Communications Specialist, ICRW
 
Verified
The Review
Feedback summary: 

Weight Creative Communications Agency’s efforts have brought consistency to a recently rebranded organization. The team is personable and thoroughly communicative. They feature an impressively creative skill set that is sure to suit future clients well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a senior communications specialist at the International Center for Research on Women.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Weight Creative Communications Agency?

We engaged Weight Creative Communications Agency to design our print publications and some website content.

SOLUTION

What was the scope of their involvement?

We rely on Weight Creative Communications Agency to produce infographics and other visual elements for our multiple print products. They have helped design certain parts of our website, as well, and they have supported our copy efforts at times. Weight Creative Communications Agency has also created business development and MailChimp templates.

What is the team composition?

We work with two primary members of their team—a print layout designer and website designer.

How did you come to work with Weight Creative Communications Agency?

Our organization selected Weight Creative Communications Agency before I assumed my role, so I am unsure of the hiring process.

How much have you invested with them?

We pay about $1,500–$2,000 each month.

What is the status of this engagement?

Our engagement began in October 2016 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our team appreciates that our style and brand are now more consistent. Before working with Weight Creative Communications Agency, we worked with another firm to coordinate a rebrand for our company. Weight Creative Communications Agency took that rebrand to another level and ensured that we had a consistent tone across our publications and mediums.

How did Weight Creative Communications Agency perform from a project management standpoint?

Our teams work well together. We keep tabs on each other to make sure each side is meeting its deadlines.

What did you find most impressive about them?

They offer a reasonable price without sacrificing quality, and I’m not sure if we could work with nicer people. They are very amiable even when the project reaches its most stressful points.

Are there any areas they could improve?

We sometimes operate within compressed timeframes, and there have been times when they have not made all of the correct revisions we’ve asked of them.

Do you have any advice for potential customers?

Weight Creative Communications Agency is even more talented than what we’ve asked them to be. They have creative abilities beyond what we’ve required. I’d advise future clients to capitalize on that skill set.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They communicate well to make sure we stay on track.
  • 5.0 Cost
    Value / within estimates
    Their reasonable price is a big reason of why we work with them.
  • 4.5 Quality
    Service & deliverables
    They provide tremendous support and consistency.
  • 4.5 NPS
    Willing to refer