Building brands from the inside out.

For over 35 years, we have been helping companies build strong brands by focusing first on the inside. It's easy to be authentic when the image the company is projecting to the world is an accurate portrayal of what is in the hearts and minds of the people who work there.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1982
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Omaha, NE
headquarters

Portfolio

Key clients: 

Union Pacific,

Boston Properties,

University of Nebraska Medical Center,

ConAgra Brands,

TD Ameritrade,

Upstream Brewing Company,

Keiwit Corporation,

NTT Security

Coalition on Human Trafficking Brand and Website

You can't fight what you don't understand.

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Second only to the illegal narcotics trade, human trafficking is the most lucrative criminal activity in the world. And its reach extends to all corners of the globe – even into Omaha. The Coalition on Human Trafficking is a new non-profit organization dedicated to fighting human and sex trafficking in our area. Working on behalf of the American Advertising Federation Omaha, we designed the CoHT’s logo (representing both a hand raised in defiance and a person with a megaphone), brand look and feel, website, and other creative assets. We hope what we believe is some very good design work will help in the fight against some very evil activities.

TBI, Inc Naming, Branding and Website

Helping the industry leader look the part.

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Founded in 1991, Telecom Brokerage, Inc. had grown to become the nation’s foremost telecom brokerage with headquarters in Chicago. But as their empire grew, their branding and advertising failed to keep pace. Which began to be a hindrance in attracting new partners, new clients and new revenue streams.

We went back to basics and took the client through our complete branding process, creating a platform, position and voice from which to build. From there flowed a subtle name change to TBI, a bolder logo and tag line, and a contemporary website designed to be a sales tool on the front end and a customer service gateway on the back. In short, the brand is now as modern as the technology services it offers.

TBS Logo

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In early 2015, network president Kevin Reilly revealed that TBS would remake itself by the end of the year. Determined to create more original comedies, animated series and late-night talk show, Reilly hoped to reshape TBS as a home for, in his words, “big unscripted ideas with attitude.” Obviously, reinventing cable stalwart would require a reimagined identity.

We enthusiastically tackled the work, creating a logo that is consistently bold, yet flexible in its use. Like the original content the network is intent on producing, the logo’s letterforms are custom creations. Additionally, there is no set color palette, and the logotype may be used with and without its “slashed rectangle” container. This versatility allows TBS to incorporate the logo in surprising, dynamic ways that mirror the brand’s bold, brash new image.

Union Pacific - The Great Race to Promontory website

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Union Pacific chose Webster to create a website commemorating the 150th anniversary of the driving of the Golden Spike in Promontory Summit, UT. Through stories, images and events in communities along the route of the Transcontinental Railroad, we built an engaging and educational experience that can be viewed and shared on any device by a wide-ranging audience.

The primary directive from Union Pacific was to keep a focus on the communities, while also conveying a sense of the scale, distance travelled (1775 miles) and heated competition between the Union Pacific and Central Pacific railroads.

By visually building the track’s progress while a visitor scrolls through the community stories and overlaying it on a custom vector map, precisely rendered in real-time, we simultaneously communicated the intense competition and the scale of this monumental undertaking without requiring visitors to suffer through a lengthy “...

NETEC Branding and Website

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The National Ebola Training and Education Center is comprised of faculty and staff from Emory University, the University of Nebraska Medical Center/Nebraska Medicine and the New York Health and Hospitals Corporation, Bellevue Hospital Center. All three of these health care institutions have safely and successfully treated patients with Ebola and have worked diligently to share their knowledge with other health care facilities and public health jurisdictions. The goal of the NETEC is to combine these resources into one comprehensive assessment, educational and training tool for health care systems throughout the United States.

Upstream Brewing Website and Advertising

Ensuring an Omaha original stays Omaha’s best.

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Founded in 1996, Upstream Brewing Company was Omaha’s first brewpub. And while the owners spent the next 20 years successfully building the business, they didn’t quite keep their branding and marketing efforts as fresh as their beers. To help make sure their public voice was as consistently enjoyable as their food and beverages, we gave them a branding platform that codified their core values, a more unified tone and look across their marketing efforts, and a new website that delivers contemporary UX and UI features absent from most restaurant sites. Including the ability to view a menu without downloading a PDF.

NTT Security - Global Threat Intelligence Report

View 2016 GTIR Case Study

View 2017 GTIR Case Study

In 2016 and on the verge of a holding company-mandated name change, the soon-to-be NTT Group Security wanted to be viewed as the global cybersecurity experts they are. Their first step down that road was asking us to design their 2016 “Global Threat Intelligence Report,” an annual treatise on cybersecurity that competed against similar reports from competitors. At nearly 80 pages long, designing a better (but definitely not bigger) GTIR required astute information flow architecting and the creation of dozens of custom charts, graphs and blurbs. Not to mention a cover design unlike anything seen before within the industry.

The 2016 report was targeted at information technology experts to help them understand the current landscape of security threats and the tools available to thwart the cyber terrorists, hackers and phishers. In 2017, they took a different approach and targeted the business community and...

ConAgra Corporate Communications

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Services Provides: Corporate communications, environmental, identity, print

To be effective, corporate communications must exhibit the same traits that all successful messaging campaigns do. They must be relevant, authentic and, yes, interesting. For over a decade, we’ve delivered on all three of those objectives for ConAgra Foods. From the smallest lapel pin honoring internal contributions to multifaceted events that hosted the industry's movers and shakers, we treated every single piece as an important part of moving the brand forward. Because, in the end, they were.

Fat Brain Toys logo

Fat Brain Toys is a family-owned business dedicated to producing toys, games and gifts that entertain and educate. Their products have won multiple awards including the 2015 JPMA Innovation Award and the ASTRA Best Toys for Kids Award several times over. Fat Brain Toys came to us after working internally on a new logo with the only outcome being frustration and division. Their internal design team had hit the wall and needed some outside perspective, which we were happy to provide. The collaboration between our teams produced a new logo with a fresh, simple feel that is unique and ownable for Fat Brain Toys going forward.

Jones Bros. Cupcakes

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Services provided: Advertising, environmental, graphic standards, identity, logo, promotional items, visual language, web.

Brothers Bill (the chef) and Brad (the money guy) Jones had set their sights on opening a gourmet cupcake bakery in their hometown. And while they knew plenty about baking and banking, their knowledge of branding was a bit, by their own admission, incomplete.

We started with the name. Yes, calling a cupcake bakery founded by two male siblings “Jones Brothers” seems rather obvious. But in a category replete with sugarcoated puns, bucking the status quo was a decision worth serious deliberation. The name, naturally, gave rise to a tone of voice, which begat a look-and-feel which spawned packaging, advertising and a complete restaurant design. You could say we helped make the brand from scratch. But that would be a pun. And we don't do puns.

Reviews

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Rebranding for Software Diagnostics Company

“All the different concepts Webster proposed were very well received.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Apr. 2018
Project summary: 

Starting with two days of an on-site workshop, Webster led an end-to-end rebrand. They designed a new logo, color scheme, and refined messaging. From a wide range of options, they pinpointed an ideal name.

The Reviewer
 
11-50 Employees
 
Irvine, California
Michael Koeris
Founder, Corvium
 
Verified
The Review
Feedback summary: 

On time and in adherence to the budget, Webster delivered an attractive brand package complete with high caliber design assets and a perfectly suited company name. All their deliverables satisfied internal stakeholders. The professional, knowledgeable team contributed relevant market insight.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Corvium, a software company that is active in the food safety space. We started out as a diagnostics company before our reimagination process. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster?    

We engaged Webster to support our rebranding endeavor. We needed a complete package of branded assets including a name, messaging, logo, and color scheme. 

SOLUTION

What was the scope of their involvement?

Webster created a comprehensive brand package that included a show booth redesign. They took a thoughtful approach including multiple on-site sessions to help us understand our company better. We went through a logo design process, selected a color scheme, and refined our messaging. 

The primary deliverable was a two-day workshop to finalize a comprehensive brand definition. Ten people attended, including our senior stakeholders and two Webster employees. It was well-prepared and well-executed. Takeaways included many potential brand concepts. After several rounds of feedback, we chose an excellent name from the 200 options they proposed. 

What is the team composition? 

Our primary point of contact was Rob (Partner, Webster). He handled our account and was thoroughly involved in every necessary aspect of the brand and logo design. 

How did you come to work with Webster?

We found Webster through your website, Clutch.co. They had excellent ratings and positive reviews. We shortlisted and spoke with 3-4 branding agencies total. Webster offered a more comprehensive and affordable package than our second choice, a more traditional Madison Avenue brand agency.

Secondly, they were more down-to-earth, which is an essential factor in the food safety, manufacturing, production, and delivery space. The team’s outstanding references were a strong influence in our decision. 

How much have you invested with them?

We spent about $50,000 on the package. 

What is the status of this engagement?

We started working together in December 2017. Four months later in April 2018, we completed the project right on schedule. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since it was a rebranding effort rather than a marketing campaign, our main metrics for success were delivering on time and budget. All the different concepts Webster proposed were very well received. I was impressed by how well they followed through.

Working with Webster has never felt transactional, even post-engagement. They handled themselves professionally and quickly delivered on their promises. Having worked with some of our customers, their useful industry knowledge made a notable difference.

How did Webster perform from a project management standpoint?

Webster performed very well in this regard. There are always hiccups with project management, but we didn’t experience any significant slippage. They’re up to code on the latest tools and integrated smoothly with our systems. We used Basecamp, and we talked natively over Slack. 

What did you find most impressive about them?

I enjoyed working with Webster because they made the process fun. I appreciate that they allowed us to discover more about ourselves and redefine our company. 

Are there any areas they could improve?

It took us several hundred options to select a name, and each feedback cycle was longer than I expected. I would have liked to arrive at a decision a bit sooner. Eventually, though, the team got us exactly where we wanted to be. No doubt about it, Webster deserves full marks for success. 

4.5
Overall Score A couple of things could have gone faster, but we stuck to the project timeline, and the overall outcome was great.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Aside from some rescheduling and slippage, which always happen, they were very timely.
  • 5.0 Cost
    Value / within estimates
    Competitive pricing was a big reason we hired them. They provide an excellent value for the cost.
  • 5.0 Quality
    Service & deliverables
    I give them full marks for delivering what they promised. They produced a complete rebrand package including logos.
  • 5.0 NPS
    Willing to refer
    I'm very likely to recommend them. They offer a high quality service.

Graphic Design for Global Cybersecurity Company

“The team is fast, professional, and easy to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2015 - May 2018
Project summary: 

Webster planned the layout and design of an annual report for public release. The team provided translations for five global regions, internal knowledge tools, and graphic design for social media promotion.

The Reviewer
 
1-10 Employees
 
Omaha, Nebraska
Laura Montgomery
Project Manager, NTT Security
 
Verified
The Review
Feedback summary: 

The annual report has garnered more international attention than previous years, largely due to clean and professional design across multiple translations. The Webster team was accommodating and worked flexibly around last-minute requests. They also met every deadline throughout the project.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at NTT Security. We’re a cybersecurity company for global clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster?

We provide an annual report both publicly and to our client subscribers, and we needed Webster’s assistance in creating and designing the layout. We also had a few additional publication needs that they addressed.

SOLUTION

What was the scope of their involvement?

Webster managed all aspects of design on our annual report, as well as the translation in five different regions globally. They also assisted with all graphic design elements of the social media campaigns that promoted it. We collaborated on creating knowledge tools around the publication including PowerPoints and other internal resources that surrounded the report.

What is the team composition?

I primarily worked with Lisa (Principal/Account Director, Webster) and Nate (Principal/Creative Director, Webster).

How did you come to work with Webster?

NTT has been working with Webster for years, while I’ve only engaged them over the past year or so. They’ve done great work for us and the partnership has been very successful.

How much have you invested with them?

We’ve spent about $45,000 with them on this year’s annual campaign.

What is the status of this engagement?

I believe the relationship started around October 2015. We just completed our work with them for this year’s annual report, but we plan to engage them on smaller projects throughout the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re currently gathering metrics on the performance of this year’s report, but the response has been positive so far. We’ve gotten more international notice this year, and other regions have complimented its global accessibility. This isn’t always easy to do and speaks to the quality of Webster’s design work.

How did Webster perform from a project management standpoint?

They managed everything very effectively. The team is fast, professional, and easy to work with. We communicated primarily via email. We also had a spreadsheet that we would update and send back and forth to make sure everyone was on the same page.

What did you find most impressive about them?

They’re very creatively open to whatever our needs were. They were always professional and polite, even when we had last-minute changes, requests, or timeline shifts. They were very accommodating in providing the services we needed.

Are there any areas they could improve?

The resources that they currently have are very effective, but as they continue to grow, they would benefit from having a coordinator that facilitates communication throughout projects.

5.0
Overall Score They were key in the success of our annual report this year.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all our timelines and were accommodating around necessary adjustments.
  • 5.0 Cost
    Value / within estimates
    We got everything we requested, and everyone has been very satisfied with the results.
  • 5.0 Quality
    Service & deliverables
    The aesthetic and layouts that they created were extremely professional.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone.

Web Dev & Design for U.S. Railroad Company

“They came up with new ideas beyond the original scope that improved the site's function, design, and usability.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2016 - May 2017
Project summary: 

Webster designed and developed a complex website that required thinking outside the box of a templated solution. The website exists to help build excitement for the anniversary celebration.

The Reviewer
 
10,000+ Employees
 
Omaha, Nebraska
Tim McMahan
Director of Social Media, Union Pacific
 
Verified
The Review
Feedback summary: 

The site functions responsively on all devices and exceeds expectations by bringing in innovation beyond the original scope. Webster successfully delivered the site within deadline with excellent communication and project management.

BACKGROUND

Introduce your business and what you do there.

Union Pacific (U.P.) is the largest Class 1 railroad by revenue in the U.S. I'm the director of social media, responsible for the development of the company's content and graphics associated with our websites and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster?

We're celebrating the 150th anniversary of the driving of the golden spike, which was the completion of the transcontinental railroad, a historical moment with U.P. in the country. We needed to create a website that reflected not only the work involved with building the transcontinental railroad but how it helped or created the communities along that route.

SOLUTION

What was the scope of their involvement?

After we selected them, they knew what the premise was for the website. They developed a strategy and direction as to how they would create the site. They presented that to us and helped refine that vision. We provided direction for them to develop the site. The platform wasn't built on a CMS. It had unique functionality that wouldn't exist in a templated solution. It involved animation and other elements.

What is the team dynamic?

We worked with Dave Webster [Principal/Chief Creative Officer, Webster] and Rob Heggen [Principal/Developer, Webster]. Rob coordinated all of the work behind the project; he was our main point of contact.

How did you come to work with Webster?

We reached out to a number of local firms that develop promotional websites. Webster had the best proposal and strategy based on our project requirements.

What is the status of this engagement?

We worked with them from July 2016 to May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is a standalone site that was developed to support an ongoing campaign that's going to last until May 2019 and beyond. We were satisfied with the site overall. The anecdotal information we've received has been nothing but positive. There's been a lot of feedback via social media. The site has been shared primarily through our social media areas like Facebook, Twitter, etc. People are excited about the site. The idea is to build anticipation for our 2019 celebration and to build a general knowledge of everything that went into making the railroad and the communities along the way.

How did Webster perform from a project management standpoint?

They performed very well. Rob and his team kept in constant contact with us via regular meetings and scheduled updates. They also reached out to us with questions and were available whenever we had questions throughout the project. We worked primarily via email and phone. We didn't use any project management tools with them.

What did you find most impressive about them?

They did a great job of not only making the vision they had for the site a reality but also coming up with ideas and new innovative solutions to challenge us as the project moved forward. They came up with new ideas beyond the original scope that improved the site's function, design, and usability. A site like this has a lot of challenges in terms of how it functions on multiple devices. It works on a wide variety of devices, browsers, and tablets. They worked through those challenges as they moved forward. They understood we had a launch date that needed to be met, and they met that date.

Are there any areas they could improve?

There weren't any areas where we were disappointed with their work. They did a great job considering the limited resources they had. They're a very small company, and very few people worked on the project. It's a challenge to do something for a project like this with time constraints and minimal resources.

5.0
Overall Score We were satisfied with the final product and the process we went through to make it a reality.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all the deadlines we had.
  • 5.0 Cost
    Value / within estimates
    The pricing was very competitive.
  • 5.0 Quality
    Service & deliverables
    They did a great job coming up with innovative solutions for challenges for a very complex website.
  • 5.0 NPS
    Willing to refer
    We would be comfortable recommending them to anyone who has a similar project or challenge.

Branding & Marketing for Telecommunications Company

"We demonstrably saw - and continue to see - the results of their effort and its impact on our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Sept. 2009
Project summary: 

Webster created new branding and marketing strategy to boost revenue in an increasingly competitive market. Comprehensive strategy produced print and digital content that reaffirmed brand identity.

The Reviewer
 
201-500 Employees
 
Chicago, IL
David Powers
VP of Marketing, TBI Inc.
 
Verified
The Review
Feedback summary: 

Brand awareness increased by 30-40% and previously stagnant annual revenue rose by 7-10%. Monetary gains and brand reputation continue to flourish several years after engagement ended. Exceptional organization, leadership, and creativity drove results.

BACKGROUND

Introduce your business and what you do there.

I was Vice President of Marketing at Telecom Brokerage Inc. [TBI] at the time of the engagement. I am no longer with the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster?

The company was 20 years old but did not have a cohesive marketing and branding strategy. In a competitive market in which competitors invested heavily in branding, we needed to build a company profile and marketing program that sold our corporate story.

SOLUTION

What was the scope of their involvement?

Webster started by educating the management team on the branding process through a series of meetings. Subsequently, they initiated the discovery process. The team interviewed TBI employees, our channel partners, customers, and industry experts and influencers. They synthesized that information with our president’s prominent reputation to create a branded personality.

They delivered a brand platform that outlined objectives, visions, and values for communicating with our target audiences. The team then assembled a brand story, providing alternative elements for us to select. These tools informed the final identity standards package, which included: renovated logos, tagline, font sizing and design, business cards, mailing labels, and presentation templates.

What is the team dynamic?

We interacted with nearly the entire company. Our points of contact at Webster were: Dave Webster [Principal], Sean Heisler [Art Director], Rob Heggen [Principal], Derek McClure [Principal], Nate Perry [Principal], and Lisa Healy [Account Principal]. Lisa served as our go-to person. She was involved in monitoring every aspect of the project.

How did you come to work with Webster?

I had worked with them previously with tremendous results that directly impacted the business. I included them as part of a search process that primarily focused on agencies local to TBI (Chicago). They knew our industry and brought a fresh approach that other agencies lacked, especially those without their B2B experience. Not only did they understand our marketplace, but they expressed the desire to stay true to our history. And importantly, the project, the quality of work, and the results obtained were never impacted by distance and the fact that they were not local to TBI.

How much have you invested with them?

We spent between $100,000 and $150,000.

What is the status of this engagement?

Work started April 2009 and ended September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their strategy successfully communicated our value to the marketplace. They increased brand awareness 30-40%. Furthermore, our annual revenue rose 7-10%. Those numbers were crucial after years in which we experienced relatively stagnant growth.

Currently, I work at another company in the same industry. I know TBI still experiences revenue growth from Webster’s work.

How did Webster perform from a project management standpoint?

Fantastic. Lisa is an amazing person; she proactively orchestrated the entire project. She kept everyone and the overarching strategy on track with the execution calendar.

What did you find most impressive about them?

They listened to us in a way I’ve never seen an outside agency do. I credit their tremendous ideas to their exceptional listening skills. Furthermore, they demonstrated great interest and leadership in educating us on the branding process. The Webster team made our 100 employees excited about the process, the new brand identity, and the story we would be communicating to the marketplace.

Are there any areas they could improve?

I don’t have any recommendations. I frequently recommend them enthusiastically to other companies. Those colleagues return with the same anecdotes as mine. They’re unparalleled.

5.0
Overall Score We demonstrably saw - and continue to see - the results of their effort and its impact on our business.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Lisa drove the process with exceptional organization. She’s one of the best account directors I’ve encountered.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Webster exceeded our expectations while staying on deadline throughout the project.
  • 5.0 NPS
    Willing to refer
    I do it enthusiastically and without hesitation.

Marketing Materials for Family-Owned Manufacturing Company

"The response we got from our customers and competitors proves that they did a fantastic job."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
May 2005 - Ongoing
Project summary: 

The client hired Webster Design to create a full professional marketing campaign for a very in-demand product in the manufacturing industry, geared towards general contractors.

The Reviewer
 
11- 50 Employees
 
Omaha, Nebraska
Lance Bailey
Owner, GP Industries
 
Verified
The Review
Feedback summary: 

Webster Design understood the client's industry in a way that they were able to create an emotional connection with customers, competitors, and distributors alike.

BACKGROUND

Introduce your business and what you do there.

We’re a small family-owned manufacturing company in Omaha, Nebraska. I am one of four owners, and I work in sales and product development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster Design?

We wanted to have Webster Design work on our marketing materials so that they looked more professional and that they gave us a little bit more credibility.

SOLUTION

What was the scope of their involvement?

We had a new product we were starting to manufacture that was different than virtually anything else out there, and we felt like it would be very successful. We had a big margin on it, and we had figured out how to make it the right way. It was a product that was really in demand, but we had no marketing for it. In the past, we had made products that were similar to other people’s products and had done the marketing on our own. We thought it would be interesting to hire a professional marketing company, so we went and met with Webster and looked at some of the things that they had done in the past.

They had worked for some huge companies in Omaha and done a really nice job for them, but even though they had worked for these huge companies, you got the feeling that they were a smaller shop because they were really personal with us. They were just great to work with. They listened to everything that we said. They really got who we were as a small family-owned manufacturing company. They put together a campaign that we just absolutely loved. Our target customer is your general contractor, especially for exterior products, gutters, siding, windows, and things like that. They were able to put together marketing for this little product, which was just fantastic.

How did you come to work with Webster Design?

We had a former employee who had worked here for a year or two that had gone on to MBA school and had gotten pretty high up with a company called Conagra in Omaha, which is a huge company. He had worked in the marketing department at Conagra with Webster, so when he saw our new product, he thought it was a homerun. Conagra is a massive company, and they have used Webster for a number of things, and just absolutely loved them. That’s how we got in contact with them, and then we went down and met them. They showed us some of the things that they had done for other people, and we felt like it’d be a really good fit.

How much have you invested with Webster Design?

On that first project, we spent around $75,000. We’re anticipating this project running probably around $125,000. Besides those two projects, we go back to them every other month or so and spend $3,000 or $4,000 to have them modify or update things.

What is the status of this engagement?

We began working with Webster in September 2014. That first project was completed at a certain date, but we’ve gone back to them to do little tweaks here and there. We just decided a couple of months ago to use them to redo all of our other ad material, so we’re in the process right now of doing a project with them that’s way bigger in scope than the first one was. It all comes from the compliments that we got from other people in the industry about how good their work was and us just thinking what they did for that particular product, we’d like them to do for all our other products. We’re working with them a lot right now.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It was a homerun. The guys just absolutely loved it to the point where we’d have other companies that are much bigger than ours wanting to sell the product. Their marketing departments would get a look at the product and say, “Hey, that’s a great product, but we love your marketing, too. Who did this?” That was neat for us because we’re not a huge company, and for people to really like what we had done from a product standpoint and from a marketing standpoint was a big pat on the back.

We used them a couple of years ago and spent what for us was a lot of money; we never really had much of a marketing budget. Had we not gotten so many compliments from competitors in the market, customers, and other companies that were distributing the product, we would not have gone back to them. Really the response was overwhelming, so we have decided to use them again.

How did Webster Design perform from a project management standpoint?

They do a great job there. There is really nothing that we have to do. They organize everything really well. Their presentations are fantastic. They lined up all the photoshoots and the video shoots. They come in and talk to us regularly about what we want on website structures. I think they just really get what we’re looking for.

They seem to have one or two people who are doing creative work and then another person who’s the manager of the project. That’s awesome; that really helps us to know who our point-person is there. Like I said, we’ve never used anybody else, but the fact that Conagra is using them, and we’ve just absolutely loved them, is really what our experience is.

What did you find most impressive about Webster Design?

I don’t know if they’ve ever gone after contractors as their target market, but once we told them who we were trying to reach, they really understood and they geared everything to it. I have no experience in marketing or advertising, but I can tell you that just by the emotions that you get and how you feel as you look at their stuff, they really get our customer the right way. That’s the thing that was the most impressive to us.

Are there any areas Webster Design could improve?

As I think back, we did a little sample mailer, and we thought it was going to be a little bit more successful than it was. I think, to have made it more successful, we would have had to have spent a lot more money than we did. We went with the route that we thought would be appealing visually and we’d say what the product was. It just didn’t quite get there, so I would say that might’ve been the only disappointment of the first run, but that was a very small thing in the grand scheme of everything. 99.9% of everything they did, we just absolutely loved.

5.0
Overall Score They are very easy to get along with and they really listen to you. They don’t always agree with you, which I appreciate, but when they don’t, it’s always respectful. They’ve guided us without pushing us. We have really enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did a really good job. We didn’t have a hard deadline on this first project. Everything went quickly and smoothly. We do have a hard deadline on the one we’re working with them right now, and they’re doing a great job to push things through quickly.
  • 5.0 Cost
    Value / within estimates
    Webster wasn’t the cheapest option out there, but they were far from the most expensive. As far as bang for your buck, they were a fantastic value.
  • 5.0 Quality
    Service & deliverables
    I go back to how we felt looking at it; we loved it. Then, going out to the market, the response we got from our customers and competitors proves that they did a fantastic job.
  • 5.0 NPS
    Willing to refer
    Very likely. If a manufacturer in Omaha was looking for an ad company, Webster Design would be the first company I would recommend. They are fantastic.

Graphics and Branding for Telecommunications Agency

"I have been fortunate to have them as an agency partner over the years, and they have always delivered a world-class product."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Webster Design fully developed the client's corporate identity from branding and logo design to video production and website development.

The Reviewer
 
10,000+ Employees
 
Broomfield, Colorado
Kent Van Oort
Chief Marketing Officer, Level 3
 
Verified
The Review
Feedback summary: 

Webster Design makes your business a high priority. Their responsiveness and willingness to do whatever it takes are what make their relationships so close with their clients.

BACKGROUND

Introduce your business and what you do there.

Level 3 Communications is a telecommunications agency based in Colorado. I worked there from 1997 to 2008. I was the chief marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster Design?

At the time, Level 3 was a startup with a blank canvas, so there was absolutely no identity. Nobody knew of the company in the industry, and Webster Design was able to define the essence of the brand and the corporate identity. They developed something very strong that represented the new high-tech company that Level 3 was going to be.

SOLUTION

What was the scope of their involvement?

I worked with Webster Design on a variety of projects from high-level corporate projects like annual reports to developing branding icons and different things for internal communications projects. Anything that we needed to have done, we could turn to Webster for their assistance with graphics and branding. Actually, Webster developed the logo and brand for Level 3 Communications. They worked side by side with the chief executive officer at Level 3 and myself to develop the Level 3 corporate identity. As part of that process, about three or four different agencies were simultaneously creating identities because we were moving pretty fast; it was a startup company. Ultimately, we selected the identity that Webster Design had developed, and it remains the same logo today that it was back in 1998.

They truly were our in-house agency and graphic design resource for quite a while. They did everything from annual reports and advertising, to trade show exhibits and booths. They also helped us with video production and with our website. They did everything, even the company Christmas cards. Way before anybody did things electronically, they were developing e-cards for us. They ran the gamut.

How did you come to work with Webster Design?

Not only was I client of Webster, I was an employee of Webster at one time. I met Dave [Webster, Principal of Webster Design] in 1994 and we hit it off. An opportunity came along with one of our clients, Level 3 Communications. I left Webster and went to work for Level 3, and Level 3 remained as a client of Webster at that time as well.

How much have you invested with Webster Design?

We spend $200,000 and above yearly.

What is the status of this engagement?

I have known and worked with Dave since 1994, and then started working with Webster and Level 3 in 1997 before it was even named. I worked with Dave up until 2008 at Level 3. Then, when I moved to Gates Corporation, I worked with Dave on some projects there; that would’ve been until 2013. I haven’t had a project with Dave since 2013.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think it’s always hard to put a return on investment on branding and advertising initiatives, but the one that has a direct correlation was our annual reports. They weren’t just financial documents. We used them as marketing pieces when we would go to Wall Street to raise funds. We were using those not only as financial documents but as a way to demystify the technology because it was a new cutting-edge technology that was not readily accepted by the industry and was new to Wall Street. We were able to raise millions of dollars in capital based on those materials.

How did Webster Design perform from a project management standpoint?

Project management goes back to placing a priority on the client’s business. They were always very responsive. I could call anybody at the agency at any time with any question, issue, or idea. That’s pretty refreshing, that you can just have that type of a relationship with an agency.

What did you find most impressive about Webster Design?

Not only is the entire team at Webster professional and very talented, but you enjoy working with them because they’ll do whatever it takes to get the job done. They’ll stay up all night. There’s a lot of value in what they charge and the priority that they place on your business.

Are there any areas Webster Design could improve?

At the time, I think their billing was a little slow. Most agencies want to be paid before they even start a project, but that was never an issue. That was the only thing, that sometimes they were a little slow with getting us their bill so that we could pay them. It could be a problem, but to some, that’s probably a benefit.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes, they would keep working on something if they weren’t happy with it. Even though we were happy, they’d just keep trying to make it better. That at times would get us a little bit behind on schedule, but that’s always a benefit in the end.
  • 5.0 Cost
    Value / within estimates
    The value that they provided was very high.
  • 5.0 Quality
    Service & deliverables
    Every piece they’ve ever produced for me at all the companies that I engaged Webster at was exceptional.
  • 5.0 NPS
    Willing to refer
    I have been fortunate to have them as an agency partner over the years, and they have always delivered a world-class product.

Branding Services for Telecom Companies

"Unlike other agencies, which have clients who come and go, Webster Design creates relationships that last for many years."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Webster Design was involved in a 20-year relationship with two major companies in the telecom industry. Webster Design led all branding and design-related initiatives for the companies.

The Reviewer
 
10,000+ Employees
 
Denver, CO
Leadership Team, Various Telecom Companies
 
Verified
The Review
Feedback summary: 

Over the course of Webster's relationship with the client, both firms were built into Fortune-500 companies, and Webster's work, particularly around annual reports, was awarded numerous times by various marketing and technology conferences.

BACKGROUND

Introduce your business and what you do there.

I have been on the senior executive team of 2 telecom companies. We took them public and rapidly built them into Fortune 500 companies. It was an intense run and Webster Design was with us every step of the way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster Design?

Both of these companies grew very quickly, and the initial challenge was to create a brand and marketing strategy, with all that entails. We needed to create a corporate identity, logo, and brand values, always trying to understand who we were, and how we were differentiated in the marketplace.

SOLUTION

What was the scope of their involvement?

Webster Design created a corporate identity, logo, and helped us build a brand through a whole range of activities, including collateral and website advertising. We've run numerous projects with Webster Design and built the brands together. Everything from internal strategy to all the touch points with the customer, Webster Design was with us through every step of this complicated process.

How did you come to work with Webster Design?

I had worked as the CEO of an ad agency on Madison Avenue, so I had some understanding of the agency world. When I first joined our telecom company, the CEO already had some history with Webster Design. To his credit, because of my background, he gave me complete freedom and license to evaluate the landscape and determine whom I wanted to work with. I looked at a number of options, was impressed with Webster Design, and tried them out on a couple of tasks. I also bid out our logo work and contacted a number of agencies, both New York and other national ones. Webster Design did the best work and rose to the top, which was an eye-opener for me. It never occurred to me that an agency in Omaha would surpass that level of work. It was a humbling experience for me, and I've remained impressed with Webster Design for the last 25 years. They have consistently delivered world-class work.

How much have you invested with Webster Design?

I can’t disclose that information, but I can say that we've had an across-the-board collaboration with Webster Design, and called them in for almost everything that we did. We used other agencies occasionally for video work and conferences, but our brand work was entirely done by Webster Design, and it was comprehensive. We were growing rapidly and becoming a Fortune 500 company, so we were in a hurry. There were many challenges and growing pains with the brand as we continued to acquire companies and merge cultures together. Along the way, there were a number of times when we had open bids, and looked at agencies from around the country for big jobs. In almost all cases, we found Webster Design's work and pricing to be superior to the other options.

What is the timeline of this engagement?

I've worked with Webster Design in various capacities for more than 20 years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The projects were so wide-ranging that it would be impossible to speak about all of them. However, one part of their work that I could point to as incredibly successful was the annual reports they created for us, year after year. We were building the first international network infrastructure to be completely optimized for internet technology. This was when the internet was still in its infancy, so people didn’t really understand what we were doing. We were building a different kind of network, and we needed to tell our story in a way that was clear and compelling to investors, customers, regulators, and potential employees, helping them understand what we were doing and why. Being able to tell our story effectively was crucial for being able to recruit highly-skilled employees and raise the billions of dollars of capital needed to build an international network. Webster absolutely delivered for us in the shaping and development of our story for each of our critical audiences at each stage of our development as a company.

To give a few examples of our success,working with Webster, our work was frequently recognized and honored at key national marketing and technology conferences. State public utility commissions around the country would contact us and ask for 20 copies of our annual report, because they were using them to train their staffs. We found that industry analysts kept our reports on their shelves as references. One of the most important recognitions we received for the work Webster did with us was a request we received from office of the Chairman of the SEC – a request for more copies of our annual report. They told us it was one of the best examples of an annual report they’d seen and wanted to use our report as an example for other companies.

How did Webster Design perform from a project management standpoint?

Webster Design had a whatever-it-takes attitude. Whether it was a weekend or 11 o'clock at night, Webster Design was there working away and doing whatever it took. If we were at a trade show or conference, they worked around the clock. Webster Design was in the foxhole with us at all times.

What did you find most impressive about Webster Design?

The caliber of work provided by Webster Design is first rate. They are as good, or better than anyone I've ever worked with, and never disappointed me. Coming out of the agency world, and having been involved in marketing, public relations, and advertising, I've encountered very talented people who lead with their creative egos and make it difficult to question their vision. This would always lead to tension between the client and the creative team.

With Webster, the ego is taken out of the process. Even though they are an incredibly creative team, they are humble, they listen, aren't afraid to incorporate client input, and gently provide the right direction for the work. Webster Design let us be a part of the process, and explored every idea which was thrown to them. Webster Design worked with us, compromised, and changed the creative approach, based on our input. It was an incredibly positive experience to go through the creative process with them.

On another note, Webster Design does not lead with the billing and their budget, which I see as a plus. Webster Design's focus was always on the work, making the client look good, and delivering whatever they needed. And they never charged as much as I expected them to charge.

I always felt that, out of all the agencies I've known and worked with, Webster Design's caliber of work, lack of ego, and ability to put the work first were unique and incredibly powerful. Unlike other agencies, which have clients who come and go, Webster Design creates relationships that last for many years.

Are there any areas Webster Design could improve?

Webster Design could do a better job of promoting themselves. Because they do so much work, the old saying "the cobbler's children have no shoes" applies to Webster Design. Over the years, we've had to convince them to brag a bit more about their work and the parade of prestigious awards they've won and continue to win. Their principal, Dave Webster, is very humble. There’s a reason his clients – and his employees – have stayed with him for so many years.

5.0
Overall Score I've worked with Webster Design for over 20 years, which is telling.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Webster Design did whatever it took for us to succeed.
  • 5.0 Cost
    Value / within estimates
    Nothing ever came in over-budget. I've looked at other agencies, and found that Webster Design always billed me less than I expected, which is unusual in this space.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Advertising for Brewery/Restaurant

"The best part of working with Webster Design without a doubt is their people."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Webster Design was originally brought on to build out brand materials and a website for a brewing company founded in 1996. The work has since expanded to include print and digital advertising.

The Reviewer
 
49-200 Employees
 
Omaha, NE
Brian Magee
President, Upstream Brewing Company
 
Verified
The Review
Feedback summary: 

While acknowledging that Webster Design is not the cheapest option available, the client praised Webster Design for the quality of their work, as well as the ease of doing business with their friendly and knowledgeable team.

BACKGROUND

Introduce your business and what you do there.

Upstream Brewing is located in Omaha's Old Market District. We are a 20-year-old brewing company and pub. Our company's name is what “Omaha” translates to from the local Native American language.

I am the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webster Design?

I was looking for a company that could help us develop some marketing materials and a new website for us. We had been undergoing a brand strategy refresh with a different vendor. After this process, we met with a few companies we thought could help us bring that brand vision to life. I felt very comfortable with the Webster Design team right away, especially after seeing examples of their work. I decided to work with them almost immediately after that meeting.

SOLUTION

What was the scope of their involvement?

We started with a brand discovery process that went deeper than the process I initially mentioned. We created material which got to the essence of what we were, and what we were trying to communicate. This was the driving force for everything which we did afterward.

Our logo is solid, and we didn't want to change it, but Webster Design has updated our advertising and developed our website. The process included a lot of photography and assessment of what we needed, which pages were important and which weren't. Webster Design did a great job of putting things in the right order, in a succinct way. There are many facets of our business, but we also needed to ensure that the brand would be visible throughout the website, in a consistent manner.

There is a bit of humor which shows through on our website. Even though it has an upscale, wood paneling look, the humor tones it down to the right level.

How did you come to work with Webster Design?

We received a recommendation for Webster Design and a few other design and marketing firms in town from a contact, after having a long look in the market. We felt that Webster Design had the best feel for us.

How much have you invested with Webster Design?

The total cost of our project with Webster Design was between $10,000 and $50,000.

What is the status of this engagement?

Our website was completed 6 months ago [March 2016], after close to 9 months of work.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I haven't really looked at the stats lately. As far as the website goes, I can say it's very seasonal. There are important events like the College World Series when we may get 1,800 hits per day. Clients being able to easily make reservations through the site has certainly been a benefit, but I think overall, I’ve just been impressed with the anecdotal evidence of the success of the project. I get comments all the time from people who love the site. Also, it’s been really helpful that we can make modifications when needed, without having to go back to Webster Design.

What did you find most impressive about Webster Design?

The best part of working with Webster Design without a doubt is their people. Webster Design's team is very enjoyable to work with. They have a good sense of humor, and I've been able to have really good conversations with Webster Design' principal [Dave Webster] about business in general. They're a classy outfit, serious about what they do, but also fun. Webster Design is the third agency that I've used over the last 20 years, and they're the best out of the 3, even though the others are larger firms.

Are there any areas Webster Design could improve?

No. I'm satisfied with what Webster Design has done for us, and the pricing has been fair. We've been given breaks on pricing at times. Webster Design understood that we're a smaller business, and has been good in this regard, while also providing tremendous quality.

What tips or recommendations could you share that might increase the likelihood of success with Webster Design?

Not really. There are no warnings I'd give to others, but not everyone is going to be the right type of client for Webster Design.

5.0
Overall Score It’s been phenomenal.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re not the cheapest, but we believe it’s worth the cost. We've started to use Webster Design for print advertising as well, and the price has been good so far.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I wouldn't recommend Webster Design to smaller companies, given the cost. Based upon what the project might be, I'd be more than likely advise someone who has been in business for a while to go to Webster Design.

Branding for Food Manufacturer's Compliance Program

"I would not have entrusted this work to any other firm."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Webster Design developed an internal brand, consisting of a video message from the client’s company leadership and a series of integrated communications, focused on simplifying compliance program communication.

The Reviewer
 
10,000+
 
Omaha, Nebraska
Former Communication Director, Food Manufacturer
 
Verified
The Review
Feedback summary: 

The client described Webster Design’s work as smart, inspired, memorable, and distinctive and felt they functioned as an extension of their own team. Within the first 30 days of launch, the client saw increased awareness and engagement from their employees.

BACKGROUND

Please provide us with a brief description of your company.

We are a multi-billion dollar Fortune 500 company with more than 20,000 employees.

What is your role at the company?

I am the former Director of Communication & External Relations for the corporate brand.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address with Webster?

The company was undergoing a time of tremendous change, internally and within its industry. The company had a number of decentralized compliance programs, subject matter experts, and resources. We needed a unified approach in order to educate employees on the importance of acting with integrity. I was the communication lead on the project and approached Webster to create the internal umbrella brand and associated applications for the initiative.

SOLUTION

Please describe the scope of their involvement in greater detail.

The project focused on simplifying compliance program communication and unifying messaging under one brand. Webster used their exploratory process, gathering insights, and developed a brand to educate employees and build awareness for the program. In addition, Webster created a series of marketing applications as part of the campaign launch.

How did you come to work with Webster?

Webster’s relationship with the company spans more than two decades, providing a range of creative, brand design, and advertising services. The firm’s institutional knowledge, along with award-winning work and tenured staff, provided the bench strength I needed on this complex communication challenge. I would not have entrusted this work to any other firm.

Could you provide a sense of the size of this initiative in financial terms?

We have spent between $50,000 and $100,000.

What was the timeline of the project?

About 9 months from concept to launch.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We launched the campaign with a video message from company leadership to demonstrate support of the program, followed by a series of integrated communications. Within the first 30 days, we saw increased awareness and engagement from our employees on the topic. The campaign accomplished the goal of creating a unified thread to simplify a complex topic, and helped employees understand their role in upholding the company’s integrity-based culture.

What distinguishes Webster from other providers?

During my tenure with the company, I approached my relationship with Webster collaboratively, where they functioned as an extension of my team. Collaboration with clients, agencies, and vendors, aligned toward common business goals, is paramount to how Dave Webster [Principal and Chief Creative Officer] has run his business for the last 30 years. The resulting work is smart, inspired, memorable, and distinctive.

Is there anything Webster could have improved or done differently?

I have a long history with Webster and know their work well. I can’t think of anything I would have done differently on this project. The work was well received by company leadership and met our communication objectives.

5.0
Overall Score Webster built its reputation on the quality of the work and the firm’s ability to make their clients look good. Regardless of size or scope of project, the firm delivers consistent results. Plus, they’re some of the nicest people I’ve ever met.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Webster puts the clients’ needs first. If I told them I needed concepts by a certain date or time, they delivered without question.
  • 5.0 Cost
    Value / within estimates
    Webster doesn’t charge rush fees for last minute...Their work was project-based and they were transparent on estimating and billing. Webster proved their value by collaborating with internal teams and leveraging creative across multiple media...
  • 5.0 Quality
    Service & deliverables
    For reasons mentioned: creativity, ability to distill complex to simple, institutional knowledge, and ability to partner seamlessly with internal teams and other agencies.
  • 5.0 NPS
    Willing to refer
    Very likely and have done so numerous times. I’m a believer in their work, which speaks for itself, but it’s truly the people who’ve made a difference for their clients over the last three decades.

Creative Design for Various Marketing Initiatives

"[Webster Design] believe that their job is to provide the best possible design solution for a client."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

David Webster has worked with the client on countless design and strategy-focused marketing projects since this relationship began in the 80s.

The Reviewer
 
51-200 Employees
 
Nebraska
Marketing Professor, Private University
 
Verified
The Review
Feedback summary: 

Webster Design is the client’s first choice for all of their design needs. They note Webster’s level of quality, commitment, and creativity as key strengths, unparallelled by anyone else they have encountered in the industry.

BACKGROUND

Please describe your organization, and what is your role there?

Currently, I'm a professor in marketing, and I operate small marketing consulting firm. However, in past lives, I've served as the CMO [chief marketing officer] at several Fortune 500 companies. I've worked with Dave [Webster, CEO at Webster Design] at most of those companies.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Webster Design?

There have been so many challenges through the years that it's hard to give you a summary. Typically, the work has been design-focused for various marketing projects. However, there are always going to be a strategy component when you're working with Webster Design.

Here's the thing about Dave Webster. He and his group do extremely high-quality work – technically and creatively – from those perspectives. Also, they don't have a bunch of attitude baggage. They believe that their job is to provide the best possible design solution for a client, even if the client doesn't understand what that is. Sometimes, they're in a position of bringing a client up to speed, and if the client is smart enough, they actually hang around and figure out what they need to learn.

I've used Webster on various assignments usually when we needed to get some identity put forth or when we needed to get some fresh ideas or fresh design work on a project. I tell you something else, when it comes to something like an annual report, Dave Webster has an eye that I have never experienced. I'm not being overly crazy when I say this. You will find people in the industry that don't come even close to what he does. It's extraordinary.

SOLUTION

Could you provide a sense of the size of this initiative in financial terms?

Again, it's varied so much. A number of years ago, I was working at a company that was sponsoring the Hawaii Bowl [postseason college football game]. Webster went there and filled the entire stadium with graphics of our company. That obviously was a sizeable project. In any given year, I'm sure I'm spent seven figures with Dave. That's one of the things that's great about Dave. He's capable of doing anything – anywhere. From decorating a sports stadium to designing annual reports, his expertise ranges from the very simplest to the very most complicated, and all of it is great.

How long have you being working with Webster Design?

It's embarrassing. The first time I actually worked with Dave, he was working for an agency. This was back in the '80s. Dave was an art director, and his work was so much better than anyone else's. I was working for Goodfella's Pizza at the time and, eventually, I went onto Pizza Hut. I separated from that agency. But, I hired Dave to do some projects for me right away because I knew what he was capable of.

RESULTS & FEEDBACK

What are the results of Webster's work? Could you share any statistics or metrics from the projects?

Well, that's a magic word – success metrics. I love it, I hate it, and I understand it. What are success metrics and what does it matter? Design is very difficult to measure. If people say it's simple then they're missing the whole point of design, they truly are. It's a false paradox when it comes to that because many people are just selling things they don't even know exactly what they're talking about. My point with this is simple. Every time that Dave has worked on a project – every time – there has been at some point in time where I had to answer to a boss. Someone that said, "Is that a fair price for what we got, and did it do anything for us?" I have to tell you, I can't think of a time when it didn't work out – when it wasn't a positive.

Let me give you maybe an example of that. One of the more unusual projects that Dave has done for me was at my previous company. We had done this visioning exercise, and the exercise was to get the top 100 leaders in the company together and have them describe what they felt would be their vision for the company. We then translated all that information into covers of famous magazines, a parody of sorts, and put the pictures of these people on the cover, along with copy that would describe what it is that their vision was.

Dave helped us pull that visual off so that someone could look at themselves full size on a magazine cover, we blew them all up, and filled an entire ballroom with 100 pictures of magazine covers. Now, when people walked in, looked at that, and saw all these magazine covers, how do you measure that? How do you measure the effect of people feeling appreciated and knowing that they were a hero in whatever their particular task was? 

I can tell you this: every time I've done work with Dave, someone has walked away and made a comment about the quality of it, about the message, about the cleverness, or about something that's struck them.

When it comes down to specific ads that we created, we've done projects where they needed to move the needle, and Webster came up with creative solutions that struck at the core of the strategy. The result was that the prospect that they were shooting for saw that ad, recognized the ad, and responded by contacting the company. That was verifiable, and those metrics matter. But, Webster's work often goes beyond simple advertising and enters the realm of brand building, which is not really measurable.

What distinguishes Webster Design from other providers?

Commitment – period. There's no one more committed to the objective of the task. No one that I've ever met that is more committed to the objective of the task. They're just extraordinary at doing that.

Is there anything Webster Design could have improved or done differently?

It sounds silly if I say nothing, so I'm inclined to say something. The only thing I wish they'd do is promote themselves more. That's just for their own good. I truly believe that this is the best vendor I've ever worked with in my career. That may sound like a gross exaggeration, but it's not.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    I don't even want to answer this because I've never received a bill from Dave that I didn't think was fair. Seriously, I've just never, ever received a bill that they said [wasn't totally] fair. Every one of them was fair.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer