We Maximize Your ROI, Trusted by 1000+ Clients ✔️
With 10+ years of experience and 1000+ happy clients, we commit ourselves to your growth. Our team of 85+ digital marketing experts has delivered:
- 493.37% Increase In Conversions
- 140.91% Increase In Purchases
- 702.60% Increase In Conversion Value
- 180.50% Increase In New Users
WHO WE ARE:
Founded in 2012, WebSpero solutions is a multi-award-winning digital marketing agency. A Google-certified & BigCommerce and Shopify partner agency that can help you grow at the speed of Google. Get your online growth strategy now.
WHAT SERVICES WE OFFER:
➡️➡️SEO (Search Engine Optimization)
Whether you are a new business or wish to see your brand at the top of search engine results, we have the right solutions for you. Through a team of experienced professionals, we offer full-scale SEO services:
- Website Audit over 100 + Technical Parameters
- Keyword Research
- Optimization of Website Structure
- Onsite content Analysis and Optimization
- Guest Posting
- Off-page Analysis and Optimization
- Conversion Rate Analysis
PPC (Pay-Per-Click)
We are a Google premier partner. Our PPC campaigns gained our clients 40X click-through rates, a 702.60% increase in conversion value, and a 33.91% decrease in the average CPC. We are the first choice for:
- Optimizing existing PPC ad campaigns
- Eliminating poorly optimized PPC campaigns
- Increasing leads and sales from Google and other search engines
- Dominating search engine result pages
SMM (SOCIAL MEDIA MARKETING)
We also provide Social media marketing campaigns - Facebook, Instagram, and Youtube Marketing. Be it online reputation management or enhancing your social media presence, we have your back.
WEBSITE & APP DEVELOPMENT
We offer you client-focused web and app solutions that deliver results. Our team of developers handles your development issues associated with website development, mobile app development, PHP development, frameworks like Laravel, CodeIgniter, Zend, CakePHP, CMS development, Node.js development, AngularJS & WordPress.
1 Language
- English
12 Timezones
- GMT
- UTC
- EET
- ECT
- ART
- EAT
- MET
- NET
- IST
- ACT
- AET
- NST

headquarters
other locations
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C-127, 3rd floor, Industrial Area Phase-8 Mohali, Punjab 160071Sahibzada Ajit Singh Nagar 160073India
Focus
Portfolio
Couture Candy, Byju, BOE Marine, Mytruwood, Willian Academy of Music, Italian Food Online Store, Keababies, Geo Tyres, Goal Kick Soccer

SEO For Holiday Rental
The client wanted to rank their website on travel rental-related queries on Google. We helped them achieve the desired results, namely:
109.80% increase in organic traffic.
97.11% increase in sessions.
107.08% increase in new users.

BYJU's
We are contributing to BYJUs success by strengthening its online presence with our digital marketing services.

SEO for retailers of Site Safety solutions
They hired us to handle their SEO. The goal was to increase their website traffic.
Here are the results so far:
- 70.57% increase in New Users.
- 49.60% increase in Sessions.

SEO For Online Sneakers Store
With us, Chan Sneakers gain a 56.25% increase in New Users and a 25.81% increase in Sessions.

SEO For Ecommerce
With our services, Couture Candy got:
- 300% Increase in organic traffic
- 601% Increase in ROI
- 12K+ Keywords Ranked

Keababies
We helped Keababies achieve almost 3X organic traffic with 100+ keywords ranking on the first page.

SEO For Ecommerce Website

SEO For Flash Pants 80s Music Band
We helped Flash pants gain a 161.68% increase in New Users and a 210.32% increase in Sessions in a time period of 6 months.

Mytruwood
With our SEO services, Tru Wood experienced a 2X increase in their website in just six months.

Digital Marketing For Betway
Betway recently joined hands with us for their digital marketing needs and so far they are happy with the results - a decent hike in Google rankings.

Willan Academy of Music
Helping Willan Academy get more signups for their courses. Acheived 60% increase in yoy signups.

The Sleep Sherpa
They are thrilled to see a 3X increase in their organic traffic with our marketing efforts.

Project with Goal Kick Sporting Goods
We helped them achieve their desired website traffic through SEO.

Project with Evolve Healing Institute
The client is happy with the results so far.

SEO for PR Agency

SEO For A Dental Clinic
Southexdental got great results just within a month of hiring us. Here are the outcomes of our custom local SEO strategy for them:
- 58% Spike in GMB calls
- 38.09% Increase in new users
- 34% Boost in website traffic

SEO for Home Delivery of Meals Provider
The client was looking for expert SEO with proven experience. They find us right for the job and hence we join hands. Here are the results so far:
- 60.06% increase in new users.
- 55.77% increase in sessions.

SEO For Urvann
Challenges
Urvann reached out to our SEO experts seeking help for:
- Increasing non-branded organic traffic
- Enhancing keyword ranking
- Improving website designing
Results
62.2% improvement in organic search results
We successfully increased Urvann’s website visibility in SERPs by 62.2% within 3 months. In addition, we successfully improved the impressions by 83k. Take a look at the improvements:
Website visibility in July 2022: 4.38k
Website visibility in Sep 2022: 11.6k
Improving organic traffic for non-branded keywords by 90.83%
We improved the ranking for non-branded keywords. Here are the results:
Organic traffic for non-branded keywords in July 2022: 75
Organic traffic for non-branded keywords in September 2022: 818
Improving website user base by 62.6%
We helped Urvann to enhance its customer base by 5403
Website’s user base in July 2022: 3226 users
Website’s user base in September 2022: 8629 users
Significant rise in top 10 SERP rankings
Top 10 keywords in July 2022: 13
Top 10 keywords in September 2022: 78
That’s the growth of keywords in the top 10 positions on SERPs.
Significant improvement in organic search share
Total keywords in July 2022: 450
Total keywords in September 2022: 1152
That’s a growth of 702 keywords in just one year.

SkinCardz
Challenges
- Improve its website's organic traffic by 500% within 1 Month.
- Enhance the keyword ranking for a large number of keywords targeting one page.
- Stay ahead of competitors.
Results
1532.23% improvement in organic traffic
We successfully increased Skincardzs website visibility in SERPs by 1532.23% within 1 month. Take a look at the improvements:
Website visibility in June 2022: 242
Website visibility in July 2022: 3950
Significant rise in top 10 SERP rankings
Top 3 keywords in June 2022: 1
Top 3 keywords in July 2022: 56
That's the growth of keywords in the top 3 positions on SERPs.
Significant improvement in organic search share
Number of keywords in top 4-10 position in July 2022: 15
Number of keywords in top 4-10 position in September 2022: 48

Integrating Custom Functionality
Goldeluck’s reached out to WebSpero Solution for:
1. Integration of custom functionality to Goldeluck’s eCommerce portal & creation of upsell pop-ups
2. Shortlisting the right app that allows users to customize their gift hamper and explosion boxes
3. Testing whether the app is compatible with the theme or not
Our Approach:
- We started with Research and Development to customize a Shopify store and introduced store credits to increase customer engagement and re-visits to the store.
- We Made structural changes to the website following Google’s quality checks which resulted in better crawling.
- Identified high-performing pages and optimized them for better indexing.
- Transitioned to Shopify without losing out on traffic.
- Creating upsell pop-ups and delivery options.
- Customizing the code.
Results
- We used AJAX and JQUERY to meet the custom coding requirements. As a result, the customers can now add the images of their choice, and the final price they will see in the shopping cart will include the price of the images.
- We also created a range of upsell pop-ups so that users can customize their gift hampers depending on their needs.
- We also tested the File Upload app by UploadKit on the dev store as well as the Goldeluck’s store and ensured everything was as per the client’s needs.
Reviews
the project
E-Commerce Web Revamp for Special Occasion Dress Brand
"They've suggested features based on what our competitors are doing, which make complete sense for us to implement."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Ecommerce Head of the company, CoutureCandy is a leading special occasion dresses brand with a history of 20 years.
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We hired Webspero Tech for complete revamp of our ecommerce platform, we wanted to shift from Bigcommerce and also needed help with custom dashboarding and syncing more than 100,000 products.
How did you select this vendor and what were the deciding factors?
We interviewed and asked for proposals from many dev companies, We wanted to work with a company that had similar experience, we wanted someone with strong experience with ecommerce stores.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We started by defining the scope of work which included:
- creating wireframes
- Designing and developing product category pages
- Writing algorithms and creating an app to optimize the inventory management
- Creating and implementing webhooks to integrate the platform with our CRM to make it easy for the operations team
- Create a coin based system to process refunds.
How many people from the vendor's team worked with you, and what were their positions?
3 people worked with us.
- 1 project Manager
- 1 Developer
- 1 designer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We've made the transition successfully, and are getting the kind of experience we desired. Now we are engaging with them again to enhance our platform further.
Describe their project management style, including communication tools and timeliness.
They are very flexible, use agile methodology, Developers were always available and then we used to have weekly meetings. We used Slack, Jira and for somethings , we used Trello for our tasks.
What did you find most impressive or unique about this company?
They communicate really well and think of the business. They've suggested features based on what our competitors are doing, which make complete sense for us to implement.
Are there any areas for improvement or something they could have done differently?
There is not much for me to add, I think they should keep doing what they are, and stay as agile as they are right now.
the project
Custom WordPress Dev & Design for Marketing Agency
“No matter how complex the project gets, they always have someone who can come up with a solution to the problem.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Biizy, a marketing agency.
What challenge were you trying to address with WebSpero Solutions?
We needed help designing and developing a website for one of our clients.
What was the scope of their involvement?
WebSpero has helped us design and develop a custom WordPress website for a telecommunications company. First, we met with the project manager to go over the scope of work and how the project would go. Then, we went into the design phase.
Once WebSpero completed the designs, we went into the development phase. We requested changes to the site as needed until we completed the project. Now, they’re working on developing a filtering feature for our site’s e-commerce side because it wasn’t filtering products correctly, and we needed a custom approach.
What is the team composition?
We’ve worked with a project manager, a UI/UX designer, a lead developer, and a couple of supporting developers.
How did you come to work with WebSpero Solutions?
I posted the job offer on Upwork, and WebSpero placed a bid. After I reviewed their proposal, we started working together.
How much have you invested with them?
We’ve spent around $3,000.
What is the status of this engagement?
We started working together in November 2021, and our engagement is ongoing, but we estimate to finish this week (late June 2022).
What evidence can you share that demonstrates the impact of the engagement?
We required a very customized WordPress e-commerce site, which was very challenging to achieve because it required a lot of custom coding and plug-in development. Still, WebSpero has found a way to work around the obstacles we’ve come across.
How did WebSpero Solutions perform from a project management standpoint?
WebSpero offers great communication, and they’re easy to work with. We use WhatsApp for communication and Google Sheets to manage the project.
What did you find most impressive about them?
WebSpero can bring in different developers depending on the task at hand. Their resourcefulness is great because, no matter how complex the project gets, they always have someone who can come up with a solution to the problem.
Are there any areas they could improve?
It would be great if WebSpero provided more accurate deadlines and used a better software tool for the UI/UX design process.
Do you have any advice for potential customers?
Ask WebSpero to provide you with as accurate deadlines as possible.
the project
Shopify Web Design & Dev for Beauty & Skincare Tech Company
"They understood exactly what I was looking for and delivered it on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Zero Gravity Aesthetics LLP is an import house of a cousin consortium Zero Gravity. With the best in beauty, skin and hair-care technology, Zero Gravity Aesthetics LLP serves the safe and effective products which result in the customer satisfaction.
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We hired WebSpero Solutions for developing our website. Our goal was to create a top notch website in this industry.
How did you select this vendor and what were the deciding factors?
We found them online and after a couple of meetings we found out that they have an indepth knowledge of what they do and have been serving similar clients from a very long time.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Scope of work was simply to design and develop a high performing website. Steps which WebSpero Solutions took were following:
- They designed the prototype first.
- Upon approval they developed the key elements of the website.
- Made it responsive for all the devices
- Integrated all the logistics thing and payment gateways. They developed the site on Shopify
How many people from the vendor's team worked with you, and what were their positions?
A project manager alongside a developer and a designer. So a total of 3 members worked on the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We just launched our site and sales have started to come in, we are really happy.
Describe their project management style, including communication tools and timeliness.
They are really flexible, right from direct phone calls to slack,G-meet,Zoom. They are available everywhere. Also they use project management tools as well. We were comfortable with Trello so they used trello with us but I think internally they are using Asana and Jira as well.
What did you find most impressive or unique about this company?
Their approach to the requirements I had. They understood exactly what I was looking for and delivered it on time.
Are there any areas for improvement or something they could have done differently?
Nothing I can think of at the moment.
the project
SEO for Online Education Platform
"They guide me through the process and manage my expectations of what is realistic. The timeline is accurate."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and CEO of an online education platform. My company sells access to our e-learning platform to help students prepare for the exam.
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We were expanding our global client base and therefore wanted to increase our reach, thus SEO optimization. Webspero helped us improve our reach and ranking on Google, etc and as expected helped us to increase traffic.
How did you select this vendor and what were the deciding factors?
I looked at several companies and shortlisted webspero. Their proactive approach and good understanding were the deciding factor.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with an status-quo analysis. They analyzed my webpage for flaws and highlighted which areas need improvement. Then we started working on the different angles of improvement and on a weekly basis they shared update reports which showed how my keywords ranked and how the situation improved.
We were targeting page 1 on google for certain keywords and which target was reached for most keywords within 2 months.
How many people from the vendor's team worked with you, and what were their positions?
My main contact was the project manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
since implementing the SEO traffic increased 5-fold and we are ranking 1 on several keywords. Furthermore we have succesfully increased our reach and therefore increase our sales. We are happy with the performance and the updates were helping to understand the moving parts.
Describe their project management style, including communication tools and timeliness.
My project manager was very experienced. From the beginning, they guide me through the process and manage my expectations of what is realistic. The timeline is accurate. Communication was smooth.
What did you find most impressive or unique about this company?
Our SEO strategy was designed according to our needs and based on their expertise. As promised, the results started coming in the given timeline.
Are there any areas for improvement or something they could have done differently?
not in my view
the project
SEO & Content Marketing for Consulting Firm
"They had a sensible approach to work, and they were very genuine people."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a consulting company. My company helps startups and we also help them with their sales and marketing initiatives.
What challenge were you trying to address with WebSpero Solutions?
I hired WebSpero Solutions as an implementation partner.
What was the scope of their involvement?
I was a consultant for several startups, and WebSpero helped me implement various SEO projects. Their work involves providing keyword research and content creation.
What is the team composition?
We worked with 5–6 people from their team.
How did you come to work with WebSpero Solutions?
I found them through LinkedIn.
How much have you invested with them?
We spent $5,000.
What is the status of this engagement?
We worked with them from May 2021–April 2022.
What evidence can you share that demonstrates the impact of the engagement?
WebSpero Solutions knew their job and their campaigns were successful. I’d like to work with them again in the future when I get more projects.
How did WebSpero Solutions perform from a project management standpoint?
They had a sensible approach to work, and they were very genuine people. We communicated through email, Google Meet, and Zoom. In addition, they had great ideas and a realistic timeline.
What did you find most impressive about them?
They didn’t say yes to everything, and they really did their best to understand our requirements.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Share what your bigger goals are and be open to their ideas because they’ll provide you with genuine consulting. They will help you save money by preventing you from spending on unnecessary things.
the project
SEO Services for Holiday Rental Listing Company
"Their ability to come up with a strategy that allows us to meet our agendas has been impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director for a holiday rental listing company.
What challenge were you trying to address with WebSpero Solutions?
We hired WebSpero Solutions to provide SEO services for our website.
What was the scope of their involvement?
We had an initial discovery call to identify the project’s goals and what we wanted to accomplish. Once they had an understanding of what we wanted to do, we were comfortable moving forward with them. They even provided information about our competitors and came back with an initial keyword list, which we filtered down through.
Their work is now focused on helping us increase our rankings on Google, specifically enabling our keywords to be included in Google's top search results. To do that, they identify the keywords that we approach organically.
What is the team composition?
We mainly work with one person.
How did you come to work with WebSpero Solutions?
We found WebSpero Solutions on Upwork, and we worked with them because of their confidence and their knowledge in terms of how to potentially achieve the rankings we were after. We compared them to other applicants and they responded very well as opposed to just providing a generic response.
How much have you invested with them?
We’ve spent $15,000 AUD (approximately $11,400 USD).
What is the status of this engagement?
We began working with them in April 2020, and we continue to collaborate.
What evidence can you share that demonstrates the impact of the engagement?
We get monthly reports from them about the status of our keywords and rankings.
How did WebSpero Solutions perform from a project management standpoint?
Whenever I send them an email or a message, they respond in a timely manner. We communicate through Upwork or email, but we don’t use any project management tools.
What did you find most impressive about them?
Their ability to come up with a strategy that allows us to meet our agendas has been impressive.
Are there any areas they could improve?
No. I’m comfortable with where we are right now.
Do you have any advice for potential customers?
Reinforce that communication is important and everything should be responded to in a timely fashion.
the project
Migration, Web Dev & Design for Beauty Brand
"They have an excellent eye for detail and design."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder of sustainable beauty brand, Fiils.
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We've worked with Webspero for a number of years now. They implemented our first e-commerce website on Shopify and have followed through as we migrated to Woo Commerce. We use them for all our web dev tasks and to keep our website functioning correctly on a monthly basis. We'll shortly be working with them on some larger design amendments.
How did you select this vendor and what were the deciding factors?
We discovered Rahul and his team on Upwork. We worked with him on some smaller web design tasks, and once we were comfortable with the level of skill, collaborated together on larger design work and continued web dev tasks.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We've collaborated with Webspero on a number of tasks. They will usually start with a zoom call brief to outline the project, followed by tasks set via air table. We use in design for any design-related tasks.
How many people from the vendor's team worked with you, and what were their positions?
We've worked with Rahul directly and 2-3 people from his team. Not sure of positions.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Helped increase conversions on-site from 2.3%-3.9%
Describe their project management style, including communication tools and timeliness.
Excellent attention to detail, very responsive, and easy to communicate ideas/ issues All deadlines met.
What did you find most impressive or unique about this company?
We've had an excellent time working with Rahul and his team at Webspero. They have an excellent eye for detail and design- are super responsive and get our tasks done within a good timeframe. Quick to fix any issues that arise
Are there any areas for improvement or something they could have done differently?
Responding to deadlines for day-to-day tasks- more communication regarding delivery dates for tasks set would be great. But overall- excellent service and we'll continue to work with them for all our future web projects.
the project
Website SEO Audit & Campaign for Web Agency
"They were very proactive in communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of a web agency, providing web design and SEO services to local and national businesses
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We needed to help one of our clients get started with SEO, and needed and in-depth analysis of the their website and SEO profile with recommendations for an action plan
How did you select this vendor and what were the deciding factors?
A review of their portfolio and experience with SEO
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We provided the basics requested, which was a description of the company, its main competitors, and keywords that were used for searching for its services.
How many people from the vendor's team worked with you, and what were their positions?
They assigned a project manager who worked with us, and assigned 1-2 SEO specialists to perform the work
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We will not know the measurables of the SEO campaign until later on, but we do believe that it saved us several weeks of elapsed time to complete the project.
Describe their project management style, including communication tools and timeliness.
They were prompt and always ready to explain the status or meet with us if needed, and they were willing to use the CRM tool we had for managing the related tasks.
What did you find most impressive or unique about this company?
They were very proactive in communication---we never felt like we were wondering the status of the project
Are there any areas for improvement or something they could have done differently?
Not for this type of project
the project
SEO Services for Skincare Company
"They’re extremely responsive and organized."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a skincare company.
What challenge were you trying to address with WebSpero Solutions?
We collaborated with them to improve our website ranking.
What was the scope of their involvement?
WebSpero provides SEO services for us.
What is the team composition?
We work with Gursharan (Co-Founder) who’s our main point of contact.
How did you come to work with WebSpero Solutions?
We found them through a Google search.
How much have you invested with them?
We’ve spent about $1,000.
What is the status of this engagement?
We started working with them in January 2022, and our collaboration is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We don’t have any specific metrics to share yet, but we expect to see some soon.
How did WebSpero Solutions perform from a project management standpoint?
They’ve managed the project excellently. They have a Google Drive to track tasks.
What did you find most impressive about them?
They’re extremely responsive and organized.
Are there any areas they could improve on?
No — I can’t think of anything that they need to improve on.
Do you have any advice for potential customers?
I don’t have any advice.
the project
Digital Marketing & SEO for Online Learning Platform
"They have gone beyond the defined scope and supported fixing the concerns and to reach desired results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am heading office operations as an Executive Assistant.
For what projects/services did your company hire WebSpero Solutions, and what were your goals?
We launched online content basis the experiences and insights from an online learning platform. WebSpero Solutions LLC is assigned with the task to ensure organic growth and the website optimisation task related to the blog content released. Rahul and team has accelerated to grow the channel with their expertise.
How did you select this vendor and what were the deciding factors?
We had multiple references from the Industry partners while planning this project launch. From the assignments that they have handled in the past and basis their project proposal with clearly defined action items that they projected to accelerate organic growth and channel optimisation has helped us to finalise our decision to add WebSpero Solutions LLC - Rahul and team.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We hired the agency to help us suggest topics to cover according to our target audience and then to optimise the overall channel to rank organically on YouTube. We also hired them to help us our blog to create a blogging strategy and to rank us on Google for very competitive keywords.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 2 team members - one for strategy and planning and the other resource for doing the optimisations.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen 20% increase in the keyword rankings, and have started to rank on the top page for our major selected keywords. Our website's health score is 90+ and our content is being mentioned in leading websites as well.
How effective was the workflow between your team and theirs?
Weekly calls set clear objectives and constant iterations to improve. Tracked the performance and progress of the channel consistently We were also informed about the challenges actions taken, and the growth numbers week on week.
What did you find most impressive or unique about this company?
The agency faced ambiguities and challenges with an opportunity mindset. They invested on our project their resources and expertise to provide solutions. They have gone beyond the defined scope and supported fixing the concerns and to reach desired results.
Are there any areas for improvement or something they could have done differently?
They are good at what they offered, they could add more services to their offerings to build the channel for content creators. They should explore more to build influence on customers/industry experts
WebSpero Solutions has helped the client successfully transition from BigCommerce to a new e-commerce platform. The revamped web app has also provided the client with the kind of experience they wanted. Due to the project's success, the client has hired them again for further enhancements.