We grow businesses.
WebMechanix is a performance-based digital marketing agency that helps mid-market companies rapidly grow their leads and bottom line. We get out of bed every morning to deliver results.
We're best equipped for digital media spends of $50,000/mo or more. If that's you, let's chat.
Our #1 all-consuming mission is to move the ROI needle faster, more meaningfully, and more sustainably than any other digital marketing firm on the planet. That means we deliver our clients a “win” in the earliest months of our engagement - then continue building on it, every day, every month, every year. Because incremental, compounding wins add up a whole lot faster than “once in a blue moon” big wins.
We specialize in Paid Media (Advertising), Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Marketing Automation. We’re different from other firms because we don’t talk about impressions & clicks. Instead, we focus on tangible impact and real business results.
WebMechanix’s team is a bunch of learnaholics, creators, trailblazers, and data geeks. We live by a set of core values that we all embody to deliver legendary service & outsized business results.
That’s why 80% of our clients stay with us for over 3 years. We are also a proud Google Premier Partner and Hubspot Diamond Certified Agency Partner. So come join us and let’s celebrate some wins together!
headquarters
Focus
Portfolio
AbacusNext, Acquia, Amazon Brands, American Advisors Group, Gong.io, Learning Tree, Logi Analytics, Renewal by Andersen, Thermo Fisher Scientific, Trinity University
Working With WebMechanix
What Makes WebMechanix Tick?
A bit about who we are, how we think, and why we get out of bed every morning to do what we do.
LogRhythm
As a leader in the security operations space, LogRhythm had a wealth of highly-detailed technical information to communicate, but their old site obscured said information behind a difficult-to-understand design. Through extensive use of bright colors, soft shapes, and curved edges, we ensured the new design would feel distinct in the often-cold security ops space. Beyond the look of the site itself, we refocused the site’s content on LogRhythm’s users, adding a customer callout module to create a more human-centric experience.
Knowledge to Practice
K2P, a leader in the world of continuing medical education, came to us in need of a refreshed website. The existing site’s content was scattered, and unintuitive navigation made shopping for courses more difficult than it needed to be. With K2P’s upcoming transition towards a B2B-focused business model, their new site also needed to provide value to a new subset of potential users. After developing data-backed user journeys to focus our work around user behavior, we reorganized the site’s IA, creating easily-discoverable groups of pages relevant to each primary audience.
The final site is user-friendly and responsive, tied together with a clean, high-contrast UI based on K2P’s existing branding. The preliminary results speak for themselves: 1 month after launch, K2P reported a 285% increase in revenue per user when compared to the previous 30 day period.
Kettlebell Kings
Kettlebell Kings is a leading ecommerce kettlebell retailer, but until they started working with WebMechanix, they were totally new to the world of Facebook advertising. To support the brand’s new Facebook ad campaigns, we took Kettlebell Kings’ existing brand guidelines and ran with them, applying their existing colors in new ways and experimenting with the brand’s stunning photography. The resulting ads don’t look or feel like any other fitness brand on the market, and Kettlebell Kings’ photography library will provide us with material for years to come.
Nava Health
With the recent launch of their flat rate monthly hormone therapy plan, NAVA needed a way to advertise the program’s pedigree while still calling out the comparatively low monthly fee of $195. To ensure the proper balance between price point and value, we were careful to employ positive imagery, a cool color scheme, and benefit-driven copy as a natural compliment to the “$195/month” callout on the image itself. The final ads feel fresh, inviting, and legitimate, and the visual concept here is easily transitioned to new imagery and messaging.
LensPure/PerfectLens World
As contact retailers in a crowded market, PefectLens and LensPure came to us in search of a distinct visual style for their new digital ad creative. With major players like 1-800-Contacts to contend with, the team set out to create a premium-feeling visual brand that adapts easily to new colors, patterns, and seasonal themes. The resulting ads are dynamic, engaging, and future-proof, able to be adapted for any of the holding company’s brands.
Transform HQ
Fitness celebrities Craig and Heidi Powell asked us to increase downloads of their fitness app—and to promote their unique approach to diet, body image and exercise. We created high-impact videos featuring user testimonials to show how popular and effective the app was with actual customers.
Harvest Hero
The resulting product launch was highly successful, launching the new product in approved states on-time and within budget, helping to build a strong influencer foundation, and helping to put a superior product in front of a rapidly growing consumer market.
The original launch pilot resulted in key learnings that allowed for a strategic evolution to embrace retail as an additional channel.
Hard Asset Alliance
Hard Assets Alliance created a simpler, quicker process for buying precious metals—a method that put owning gold within the reach of the average investor. We devised a social media campaign that introduced this new, user-friendly way to buy gold—and reinforced the message with ads and landing pages promoting the value of gold as an investment.
Kit Check
The website redesign we did for Kit Check portrays them as an approachable, solutions-oriented provider and the more concise IA significantly improved the user experience.
In addition, by implementing HubSpot to simplify lead generation, we were able to better leverage automation to create a better sales experience for prospects and for Kit Check’s team.
The resulting increase in lead submissions and demo requests have enabled Kit Check to invest further in its digital presence.
The redesign was recognized internally and externally as a great step forward for the brand and won a Platinum dotCOMM award and a Gold Hermes in its relevant categories.
Auvere
Auvere co-founder and designer, Gina Love, created hand-crafted 22K and 24K gold accessories that showcased the magnificence of symmetry, harmony, and architectural design. We created social media ads that illustrated the elegant and luxurious flair of Auvere, while reinforcing the timelessness of luxury craftsmanship.
Chrome River
Chrome River asked us to create a new landing page that would reflect the ease of using their employee expense-reporting system. We responded with a crisp, clean design and short, to-the-point copy that quickly walks prospects through the benefits of using Chrome River. Result? A page that captured leads and awards.
Passport
Cities, large hospitals and universities were facing a dilemma. The COVID-19 pandemic and a shortage of enforcement officers combined to cause a massive loss of parking revenue. We designed social ads demonstrating how Passport’s easy-to-use app-based system could drive more revenue, even with fewer officers to enforce parking regulations.
Website Design for Zephyr
Zephyr is a leading provider of software testing tools that needed a website to show off their capabilities in a modern, personalized way. The challenge was to brighten up the site and make the product information on the site more concise. The result was a brand new website that is bright, modern, easy to navigate and won dotCOMM Gold in 2018.
Alexa.com Bringing Life to a Keyword Research Tool
As one of the foremost SEO and keyword research tools on the market, the marketing team at Alexa was in search of a way to differentiate their brand while communicating the value of Alexa’s suite of keyword and content research tools. To help Alexa.com stand out from the crowd, we developed three concepts, each employing a unique visual approach to Alexa’s value proposition.
Ruffalo Noel Levitz - Driving Website Redesigns with Personas
RNL is leading the way in all things higher education: From enrollment to fundraising, their work touches nearly every part of the college experience. Their old site didn’t support their business: The complicated navigation and overly dark look meant that the site was working against RNL’s goals. We built their new site from scratch, harnessing mountains of data and creating user personas to guide our designs. The resulting site is clear, easy to navigate, and the perfect vehicle for the “we’re here to help you” attitude that defines every aspect of RNL’s work.
Vantage Data Centers - Creating an Exciting Event Registration Experience
When Vantage Data Centers decided they wanted to create a one-of-a-kind happy hour experience at PTC’20 (a major telecommunications conference), they turned to us to create an exciting registration experience that reflected the conference’s Hawaiian setting. The resulting landing page takes cues from Hawaii Five-0, providing valuable information about VDC’s happy hour and giving users the opportunity to register with style.
ClearOne Advantage Video Ads
When we began our work with ClearOne Advantage, it became clear right away that ClearOne approached debt settlement differently than many of its competitors. By employing a human-first, empathy-driven approach to debt settlement consultations, ClearOne has clearly shown an outstanding level of service: Our job was to communicate ClearOne’s unique positioning through video ads.
Level Access
As an accessibility company, Level Access’s primary goal is to empower accessible and inclusive digital experiences. When they approached WebMechanix for a redesign that aligned with their new brand, we focused on a site that was compliant and easy to use. From competitor research to wireframes and design, our challenge was creating a simple user interface with an appealing aesthetic. Leveraging brand elements from the homepage allowed us to create more engaging interior pages. This approach cleaned up page designs and allowed the new brand illustrations to bring life to the content.
Focusing on the user from the start and through all phases of the project resulted in a clean and modern website that is 100% WCAG AA compliant.
Reviews
the project
Digital Mkgt, SEO & Web Dev for IT Assurance Solutions Co
“WebMechanix was very professional, had great ideas, and delivered on time.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm a marketing consultant for Optanix, a company providing IT assurance solutions to enterprises. A year ago, we were acquired by ATSG, one of the market leaders, which is now our parent company.
What challenge were you trying to address with WebMechanix?
We needed to get our digital marketing efforts and online advertising campaigns off the ground.
What was the scope of their involvement?
Around six years ago, WebMechanix helped us launch and manage our digital marketing efforts and campaigns. Their scope included handling our SEO, social media marketing, email marketing, and WordPress website design and development needs. They also helped us create our content and marketing strategies. Basically, they managed our entire online presence — it was like having an internal marketing department working externally.
Regarding SEO, WebMechanix continuously reviewed our keywords and did keyword and content research to optimize our content, including our website copy, videos, and blogs. Moreover, our email marketing approach varied from project to project. Sometimes, WebMechanix created templates for us; other times, they wrote copy for us to approve; and other times, we wrote the copy’s first draft, and they optimized its keywords.
For one of our first projects, WebMechanix redeveloped our branding and messaging. Although we continuously make small tweaks to our branding, their team helped us develop and define our current look and feel, logo, colors, marketing materials, and website. In general terms, they helped us with our corporate branding consistency and brand execution.
For our latest project, WebMechanix managed two different campaigns for us. The first one was a blog campaign, where they helped us launch a blog post every couple of weeks, promote it on our website, and promote it on social media. For this campaign, they optimized the keywords to improve our rankings in key areas we were tracking.
For the second campaign, we were fortunate to be included in the Gartner Magic Quadrant for our managed network services for the third year in a row. Thus, WebMechanix helped us coordinate the launch of this publication and release information about why and where we were ranked in the Magic Quadrant. They also put together a LinkedIn and email campaign to support that publication. It was our biggest announcement of the year, and they coordinated all the logistics behind its online promotion.
What is the team composition?
WebMechanix assigned us a main account manager who was also a digital marketing and advertising expert. Additionally, experts in different areas jumped into the project throughout our engagement to provide support. These people included a LinkedIn expert, an SEO and keyword research specialist, a content writer, and a whole team focusing on our analytics and content.
How did you come to work with WebMechanix?
Our marketing team at the time was interested in launching some digital marketing campaigns, so we found WebMechanix to help us out. Our marketing director met the WebMechanix principle at Inbound. Still, they did such an amazing job in launching those campaigns that our relationship continued for six years.
How much have you invested with them?
We spent more than $500,000 over the six-year engagement.
What is the status of this engagement?
We started working together in May 2017. Unfortunately, we had to end our partnership in January 2023. After the acquisition, our parent company decided to bring our digital marketing efforts internally. However, we intend to use WebMechanix as consultants for future projects, and they will be the first marketing company we’ll approach when needed.
What evidence can you share that demonstrates the impact of the engagement?
When WebMechanix joined, they were the first company to help us execute our digital marketing efforts — we started at ground zero. Still, they managed to create very successful digital marketing campaigns. There was a 124.58% increase in organic traffic over the course of the engagement. Before they joined, our marketing tasks were done manually. However, they helped us implement HubSpot, allowing us to manage all our campaigns through it.
How did WebMechanix perform from a project management standpoint?
WebMechanix was very professional, had great ideas, and delivered on time. They also communicated clearly about budgets so that we never diverted from the estimations. They worked closely with us every week to coordinate the best way to optimize our campaigns and content. As part of these efforts, we had weekly keyword reviews.
Initially, we used Zoom and Slack to communicate, but we later switched to Google Meet. WebMechanix proved to be very knowledgeable about analytics and digital marketing software, so they introduced us to a lot of tools we didn’t know that they were experts in. For example, they were experts in Google Analytics, and they brought in state-of-the-art software for website management and website performance tracking. These tools allowed us to see heat maps of our website, for example.
What did you find most impressive about them?
We were probably a small client for WebMechanix, but we always felt that we were getting personal attention from them. If someone on their team didn’t know the answer, someone else did and got back to us quickly.
Overall, WebMechanix is one of the best digital marketing firms I’ve worked with — they’re a nice, talented, and pleasurable team to work with. Since I’m a consultant, I’ve brought them to other clients, and I plan to continue doing it.
Are there any areas they could improve?
There’s nothing WebMechanix could have improved on — that’s why I keep recommending them.
the project
Digital Marketing & Strategy for Pharmaceutical Supply Firm
"Our product wasn't sexy and exciting, yet the WebMechanix team was really excited to knock it out of the park for us!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own a company that manufactures and distributes a niche product used in the pharmaceutical research industry.
For what projects/services did your company hire WebMechanix, and what were your goals?
We approached WebMechanix to test the hypothesis of whether our product could benefit from innovative online and digital marketing. Our goals were to determine if this type of marketing would be effective for our product.
How did you select this vendor and what were the deciding factors?
We were referred to WebMechanix and decided to work with them based on their specific expertise in digital marketing and SEM.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
onboarding, testing/prototyping, refinement, sustaining.
How many resources from the vendor's team worked with you, and what were their positions?
At least 6-8 resources were pulled in at various parts of the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were able to prove our hypothesis, which was exactly what we wanted to accomplish.
How effective was the workflow between your team and theirs?
Their team was always a step ahead of us, which was awesome.
What did you find most impressive or unique about this company?
Our product wasn't sexy and exciting, yet the WebMechanix team was really excited to knock it out of the park for us!
Are there any areas for improvement or something they could have done differently?
None that I can think of.
the project
WordPress Design for Healthcare Company
"Throughout this project, WebMechanix has been very flexible and adaptable to the changing needs of our business."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Digital Marketing Lead for a healthcare company. I oversee digital marketing campaigns and assets ranging from websites to social channels to digital ads. Our company has operated for more than 30 years and serves patients in 35+ U.S. states.
For what projects/services did your company hire WebMechanix, and what were your goals?
Our website was redesigned and launched in 2017 on the SiteCore platform. As the years went on, we found this platform to be difficult to use/maintain without ongoing development support and sought to refresh our site. The goals of the project were to 1. migrate to WordPress and 2. design a more user-friendly, approachable site with a new look and tone to better engage our target audiences.
How did you select this vendor and what were the deciding factors?
WebMechanix was just easy to work with. They quoted a reasonable price for the development work and they were flexible to our shifting needs. This project kicked off around the start of an organizational restructuring and 1 website turned into 3, and then 5. Their flexibililty and responsiveness kept us coming back for project after project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The project included migrating from SiteCore to WordPress and then a complete redesign of our core business development website. Our internal team focused on re-imagining the content and pages while WebMechanix worked on crafting a fresh look using our brand colors. This included page layouts, icon designs, heading styling, illustrated elements, animated elements, and so on. Deliverables included 5 page wireframes followed by 5 page designs, page template development, migrating/importing content. There was a QA/testing phase and then the launch of the new site followed by a support window for any post-launch issues.
How many people from the vendor's team worked with you, and what were their positions?
We worked with 4 primary contacts including a project/account manager, web developer, UX/UI designer, and graphic designer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Some of the key benefits of the new site are: better website performance, easier to customize office pages/local services pages to better support nuances in the business, more engaging/user friendly UX/UI, easier for Marketing to manage the site without developer support.
All in all we’re very happy with the site and we look forward to continuing to build up this site with new content that will drive brand awareness and generate new business opportunities for us.
Describe their project management style, including communication tools and timeliness.
We communicated through email and weekly meetings. The WebMechanix team was very responsive and promptly answered our questions.
What did you find most impressive or unique about this company?
Throughout this project, WebMechanix has been very flexible and adaptable to the changing needs of our business. At a time when we were undergoing an internal restructuring and our website needs shifted multiple times, WebMechanix readily jumped in to support us.
Are there any areas for improvement or something they could have done differently?
At times it was unclear what we would do versus what the WebMechanix team would do. This primarily occurred once basic functionality of the site was live and we had access to the Dev site. We weren't sure if we were supposed to input content and build out the pages or if WebMechanix was doing this. This was also when we could have been testing the site to identify bugs but it wasn't clear if development was finished yet for us to begin testing.
the project
Digital Marketing for Digital Experience Company
“They’re genuinely invested in the success of our account.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of demand generation for a digital experience company. We have a suite of products that support Drupal cloud site-building and management, as well as marketing solutions that help with personalization, automation, and data. My team does campaign execution and manages digital relationships.
What challenge were you trying to address with WebMechanix?
Our existing digital agency became less innovative, and we wanted to see the same results. It was time for us to try a new digital agency.
What was the scope of their involvement?
WebMechanix is in charge of our Google Ads and paid social media; we primarily focus on LinkedIn. When we first onboarded them, they did a deep dive across the business with multiple stakeholders, including our product management, marketing management, marketing leadership, and my team. They asked many questions to uncover our business, where our priorities were, the entry points from a digital perspective, and what our roadmap looked like so they could have some foresight into what would be important to us down the road. From there, they took those learnings, looked at our existing accounts, and restructured our paid search strategy within the ad platform to optimize our bidding strategies and how our campaign was structured so it supported those priorities.
What is the team composition?
We have four people assigned to our account: an account director, a social media expert, a paid search expert, and a pod lead.
How did you come to work with WebMechanix?
Another company recommended them to our CMO, and I began the inquiry process. We sent an RFP to a couple of other companies to cross-reference them. Through the due diligence of the RFP process and some references, we determined that they would be the best fit.
How much have you invested with them?
We spent more than $250,000 per quarter.
What is the status of this engagement?
We signed them in October 2021, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Right now, we don’t have specific results because we just finished our benchmarking period. They follow every quarter, so we went through benchmarking the first couple of months, and now we’re in our optimization period. Maybe in another six months, we’ll be able to say that we’ve increased our leads or decreased our cost per lead.
How did WebMechanix perform from a project management standpoint?
They do a great job. We like how there are different people on the team dedicated to specific areas of our account. Moreover, we appreciate that they come prepared for each meeting with an agenda and a high level of detail. They go over our stats, quarter to date, forward-looking projections, areas of optimization, and what optimizations are working or need work. Also, the team is very communicative and responsive. If we come up with an urgent request, they’ll be on top of it.
Our day-to-day communication is through Slack, so we have direct access. Also, we meet with them every week for an hour and use email if we need to communicate outside those two channels.
What did you find most impressive about them?
They’re genuinely invested in the success of our account. Sometimes digital agencies will manage the performance and keep it at the status quo. On the other hand, WebMechanix constantly tries to find areas of optimization to improve our account. We weren’t getting that with our old agency, which is why we left and why WebMechanix stands out.
Are there any areas they could improve?
I honestly don’t have negative feedback at the moment. We’re two quarters into our engagement, and we’re excited to continue working with them. We just want to see this level of service maintain over time.
Do you have any advice for potential customers?
Participate with the agency to get the most out of them. You have to be dedicated to pulling the data and opening the dialogue on areas of improvement. They’ll come forward with recommendations, but you’ll need to be involved with the feedback and execution of materials.
the project
Paid Social Media Ads for Mortgage Lending Company
"The amount of new thinking they bring to the table is very impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am sr. director of Digital managing all paid advertising for a reverse mortgage lender.
For what projects/services did your company hire WebMechanix?
We use Web Mechanix as an AOR for all our paid social efforts
How did you select this vendor and what were the deciding factors?
Web Mechanix is really strong in all angles. When I met with their sales team they were very organized, gave strong answers, had a great presentation showing a breakdown on how they work and they were open to a number of different structures for paying them as they want to work with whatever makes your company feel comfortable rather than a set way they do things.
Describe the project in detail and walk through the stages of the project.
I have been working with Danny for over a year on this project and soon after Jules, Ben and Mackenzie and every one of them are individually amazing people and very hard workers that know what they are doing. So have all of them on the team to help support my campaigns has been amazing.
We run on Instagram and Facebook currently and every weekly meeting they are very organized with their updates and every week bring their new round of optimizations, scaling opportunities and new tests that they want to do. This team far surpasses my expectations of what I thought they were going to bring to the table. Like mentioned before, they are not only very enjoyable people to work with on a personal level but they are all very good at what they do along with clearly enjoy working with one another!
How many resources from the vendor's team worked with you, and what were their positions?
We have 4 people on our weekly calls currently but I have also met their creative team a number of times to do brainstorming sessions and met their CFO and everyone of them I couldn't say enough good things about. The culture this company has has definitely paid off as all their team members are high level professionals.
Can you share any outcomes from the project that demonstrate progress or success?
I had an expectation for this channel to need a quarter before it got into the black but to my surprise the strategy this team brought put us in the black on day 1 and we have been there ever since. Even with the aggressive growth goals I am always pushing them on.
How effective was the workflow between your team and theirs?
We have a great dynamic between the two teams. They are very communicative so we dont ever really have any hiccups, very smooth process from beginning to end with them!
What did you find most impressive or unique about this company?
The amount of new thinking they bring to the table is very impressive. You always try not to get too excited when things are moving well at the beginning because you were able the fire to make things even better going away but this team brings me new ideas/thinking on ways to scale and optimizing existing campaigns for a better ROI every single week. They all clearly enjoy what they do :)
Are there any areas for improvement or something they could have done differently?
Our biggest area of improvement (that knowing them they will be bringing a solution for in our meeting this week) is our A/B creative testing effort to make sure we are always staying ahead of creative exhaustion.
the project
Paid Lead Generation for Marketing Platform
"They are extremely easy to communicate with and very personable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing & Demand Generation Manager for Surefire Local. Surefire Local provides the industry’s most powerful marketing intelligence platform, custom-built for local marketers, to put you in control of telling your unique story across all digital marketing channels.
This way, you can take out the middlemen, save money and tell a stronger, more personal story about your business to build emotional connections with customers.
For what projects/services did your company hire WebMechanix, and what were your goals?
To manage and consistently improve on our paid lead generation efforts and platforms nationwide.
How did you select this vendor and what were the deciding factors?
Cost and reputation - WMX came highly recommended. After meeting with their team, we were equally impressed.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
WMX drives our paid lead generation efforts nationwide across numerous channels. They help us navigate ongoing challenges, build detailed easy to follow reports, and keep our continued growth as their highest priority.
How many people from the vendor's team worked with you, and what were their positions?
One wonderfully dedicated project manager and two skilled reps we meet with twice monthly to review and optimize our efforts.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Most importantly, we are never in any doubt on where we stand with WMX and all of our active projects. We have a clear picture of where our ad spend is going at all times.
Describe their project management style, including communication tools and timeliness.
They are extremely easy to communicate with and very personable. They are team members at this point.
What did you find most impressive or unique about this company?
Their attention to detail. They feel like co-workers.
Are there any areas for improvement or something they could have done differently?
not really!
the project
Website Redesign for Data Analytics Platform
"Our clients, prospects, and employees are all in love with the new site's aesthetic and messaging."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the senior marketing manager of Association Analytics, the leading provider of business intelligence and data analytics for association professionals. We built our data analytics platform, Acumen, exclusively for associations with hundreds of pre-built integrations into the most commonly used association tech systems. With Acumen, associations get a single source of truth for their data with a full 360-degree view of their members’ activity.
For what projects/services did your company hire WebMechanix, and what were your goals?
Our website was severely outdated and didn't have much by way of value proposition nor did it give a visitor a real sense for our company/people. Our overall goal with the website redesign was to put our personality and love of data and associations at the forefront, as well as our thought leadership in the space. We aimed to educate visitors about the importance of analytics in making strategic decisions to move their organizations forward, establish Association Analytics as the authority on all things analytics related to associations, demonstrate our platform capabilities and communicate why they should work with/for us.
How did you select this vendor and what were the deciding factors?
We interviewed several web dev companies and ultimately chose Web Mechanix for their planning, expertise, people and price.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to outline deliverables, timing and expectations from both sides. We completed a detailed redesign questionnaire for Web Mechanix, and they interviewed 4 stakeholders to get a feel for our company which I appreciated. Next, they completed a content audit of our current site with recommendations for the content strategy and approach for our new site. After receiving the questionnaire answers, they presented a few WordPress templates (as outlined in our chosen scopy) for our feedback. We discussed likes and dislikes about each and ultimately chose one best suited for our needs. Finally, they created a content work plan that outlined each page in which content was needed, word counts and guidance on what should be written in each section. After we provided the content, we had several meetings to review the framework and make tweaks as needed.
How many people from the vendor's team worked with you, and what were their positions?
A project manager was our main point of contact. During the content process, we worked with a content editor and next with a web developer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our clients, prospects, and employees are all in love with the new site's aesthetic and messaging.
Describe their project management style, including communication tools and timeliness.
We had weekly meetings to discuss progress, set backs and next steps that helped keep us all on track. If anything was delayed, it was definitely from our end, not theirs.
What did you find most impressive or unique about this company?
They were all very professional yet personable. I felt like I really got to know our project manager and web developer and they understood our company and personality.
Are there any areas for improvement or something they could have done differently?
I think we could have discussed budget more frequently. We ran up against the end of our budget towards the end but still needed some things done. Luckily, I am familiar with WordPress and they provided some additional training so I could go in and make some other additions and updates myself.
the project
Website Redesign for Healthcare Startup
"hey were just as excited about the project as we were."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the digital marketing manager for Kit Check. Kit Check is a healthcare startup company that has been around for just over 5 years. We are headquartered in Arlington, VA.
For what projects/services did your company hire WebMechanix, and what were your goals?
I hired WebMechanix to help me redesign our website. As our company grew, we added new product lines and evolved our brand. Our current website did not reflect that.
Our main goals were to launch a website that reflected all three products instead of just our namesake. We also wanted to be seen as a more mature software startup and we had to change our imagery from characters to more hospital stock.
How did you select WebMechanix and what were the deciding factors?
I found WebMechanix on Clutch. We were looking at around 7 different firms. Some national and some local. The six months of continued support was a big plus for me and I found them to be reasonably priced given our budget.
I left my discovery call with them impressed with their knowledge and I had an idea I would choose them. I also did a quick call with one of their previous clients who had nothing but good things to say.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had our website in Wordpress and were switching over from Pardot to Hubspot at the time. The WebMechanix team walked us through the wireframming, design, QA, development, and content editing process. We also contracted them to manage our Hubspot integration as well.
How many people from the vendor's team worked with you, and what were their positions?
Below were the team members Joe Manson - Senior Web Developer Sarah Breitschwerdt - Technical Project Manager Elina Rapoport - UX Designer Jessica Haines - Junior UX & Digital Designer Abbey Schuyler - Art Director
Can you share any measurable outcomes of the project or general feedback about the deliverables?
It is too early to tell measurable metrics since we launched last week but I will say the rest of the team loved the website. It was a smooth launch and we have already had some new leads and demo requests come in.
Describe their project management style, including communication tools and timelines.
We met every week to go over what the WebMechanix team was working on. We also had a joint slack channel that really made communication that much easier. I would highly recommend that.
What did you find most impressive or unique about this company?
I wanted a local company and I wasn't disappointed. We were given individual attention from each staff member. They were just as excited about the project as we were. The communication was fast and easy. We actually decided to keep them on retainer post-launch.
Are there any areas for improvement or something they could have done differently?
We ran into a problem with our screen size and certain computers zooming in too much which distorted the website. I think it would be helpful to ask the client what computer their team has and make sure the website is visually appealing on the screen. Either way, we figured it out, and looks great. It was a specific scenario for us.
the project
Website Dev for STL Solutions Company
"They are a very capable, talented, and friendly crew."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Satelles delivers solutions based on Satellite Time and Location (STL), a service that provides an alternative form of positioning, navigation, and timing (PNT) to back up or augment GPS using a signal from low Earth orbit (LEO) satellites. I am the Sr. Director of Communications and Public Relations.
For what projects/services did your company hire WebMechanix, and what were your goals?
We first hired WebMechanix to develop a brand new corporate website for Satelles to replace an older site with very outdated content and an extremely outdated WordPress theme and plug-ins that were past end-of-life and no longer supported or compatible with the latest version of WordPress.
Our goals were to build new site with new content, a smooth flow, a professional look and feel, and that offered easy management "under the hood."
We were so impressed with WebMechanix for the first project, that we immediately turned to them for a second project, which was to develop a new, straightforward, and high-profile site for a new industry coalition that Satelles was forming with other companies. This project also included some graphics design work, namely to create a brand identity for the coalition.
How did you select WebMechanix and what were the deciding factors?
WebMechanix was one of four agencies that we evaluated for the Satelles corporate website project. We went into the selection process with a well-defined set of objectives that not only described what we needed and wanted but also what we didn't need or want.
The team from WebMechanix offered the right combination of WordPress expertise, general IT proficiency, feasible project plan, tight timeline, and price that we were looking for. What's more, they were able to speak the same language as our corporate IT guys, which was super important given our very high standards for IT security.
Although the project was strictly web development, we liked the fact that WebMechanix had marketing, branding, and graphics design experts on their team not only because we felt it made them more well rounded, but also because we weren't sure whether we would tap into their expertise down the line (which we did for the second project).
The bottom line was that WebMechanix just offered us the total package. There was no competition for the second project. I just went to my main contact at WebMechanix and said, "Hey, we're going to use you for a second project. How much is it going to cost me and how long will it take?" The response, of course, was exactly what we were looking for, so it was very easy to move forward.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
I'm not the technical guy, but we definitely broke the project into some different workstreams. I was primarily responsible for content and website structure. I had a colleague who worked with WebMechanix on the layout and style along with some of the Wordpress and SEO details.
And the third workstream involved our IT guy and the WebMechanix CTO who dealt with the nuts and bolts of the hosting arrangement, security, etc.
How many people from the vendor's team worked with you, and what were their positions?
We engaged with the CTO, a project manager, and a web developer for the first project. The second project was the CTO, a web developer, and a graphics designer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our company is not large enough nor do we operate with a level of sophistication that allows us to produce these kinds of numbers. But there were some key qualitative outcomes of our website project with WebMechanix:
- We were able to get the website structure that we needed to tell our new story today and prepare ourselves for some known changes over the next 12-18 months.
- The platform that was implemented got us out of the dead end that we were in previously, and it gave us a super intuitive interface that was easy to use and reliable.
- The platform what was implemented met the rigorous technical requirements of our IT department.
Describe their project management style, including communication tools and timelines.
I'm an old-school email guy, but I also use Slack. It was great to have inter-company Slack between Satelles and WebMechanix. It wasn't just a luxury – it was essential. The project management style was the ideal blend of aggressive but accommodating.
Our projects encountered some unexpected challenges on our side, so WebMechanix was very flexible and rolled with the punches. WebMechanix stuck to their timelines. All of the delays were on our side.
What did you find most impressive or unique about this company?
There's an extremely good cultural fit between Satelles and WebMechanix. We get them and they get us. You don't always find that in a client-vendor relationship.
Once we hit our stride with the first project, it was clear that we had established an excellent working rhythm that sustained us until the end of the first project and then carried over to the second project. They are a very capable, talented, and friendly crew.
Are there any areas for improvement or something they could have done differently?
No.
the project
Web Dev, Design & SEO for Commercial Tech Company
"The quality of WebMechanix’s work is great."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a commercial technology company that specializes in data analytics and machine learning.
What challenge were you trying to address with WebMechanix?
We wanted to redesign and rebuild our website, and we also wanted better SEO capabilities.
What was the scope of their involvement?
WebMechanix started from scratch and built our WordPress website. It was a collaborative effort. For SEO, they worked on the content and structure of our website.
What is the team composition?
We worked with four teammates, including Sarah (Project Manager) and Dave (CTO).
How did you come to work with WebMechanix?
They’re a local company.
How much have you invested with them?
We spent over $20,000.
What is the status of this engagement?
We began working with them three months ago in about June 2020, and we just wrapped up this part of the project.
What evidence can you share that demonstrates the impact of the engagement?
The quality of WebMechanix’s work is great. The overall design of the website is much nicer and it tells a better story. It’s easy to understand and interpret.
How did WebMechanix perform from a project management standpoint?
Their project management was excellent. We had weekly meetings.
What did you find most impressive about them?
Their ability to manage the project with a dedicated project manager, Sarah, was great. Additionally, strategic support from Dave made the whole process easy to understand and manage, which is exactly how we think it should be done.
Are there any areas they could improve?
There were times when I felt that we were being rushed, and we were getting standard results. I immediately talked to Dave and Sarah about it, and they quickly addressed the issue. Other than that, the whole process went well.