What was the scope of their involvement?
Since we had a 60-day challenge, we decided on a growth-driven design–modifying the website as we went, instead of working fully behind the scenes. In that first 60 days, we built the homepage and organized the look and feel of sitewide navigation.
They came up with a file mega menu for new imagery and designs, and now we’re working on the real meat of the website’s parent- and subpages. We’ve added new functionality for call-to-actions, and are working on conversion improvements to our Request Proposal, Finding an Expert, Career Opportunities, Technical Training, and Contact Us forms. We’ve also redesigned our locations maps to make them easier to find and to use.
We are currently updating our keywords and metadata to improve our organic search optimization. We’re digging deeper into our service and market sector pages, and we’re expanding the visibility of our branches in the U.S., Canada, Dubai, UAE, and other locations in Asia. Each market comes with different challenges, including translation, but WebMechanix is helping us improve the website’s overall design and functionality quickly. Once we finish reviewing our content and the analytics reports, we’ll have them help with a digital marketing plan. We want to observe the trends before we put money into pay-per-click advertising.
What is the team dynamic?
They use a system called Asana to keep track of our priorities and the progress of each active task, and we have bi-weekly meetings. I mostly deal with the developer who does our programming, but they also have specialists in digital marketing and SEO [Search Engine Optimization].
How did you come to work with WebMechanix?
A staff member of theirs met our CEO at an event and followed up with an email. Her message made its way to me, so she was on our list of contacts when we started the 60-day challenge. The vendor we were working with wasn’t responsive and we couldn’t get the support we needed.
I contacted some individuals who were local to either our branch area near Chicago or our headquarters in Baltimore through SMPS [The Society for Marketing Professional Services]. We sent out a request for proposals, and WebMechanix responded with a reasonable price. They were thorough in their interview, and presented a smart, positive attitude in our conversations. We had an instant chemistry that made me comfortable to select them.
How much have you invested with them?
The initial 60-day challenge was a lump sum of $15,500. After that, our agreement is $4,500 per month, which is roughly a 30-hour plan. As of October 2017, we’ve spent about $33,500.
What is the status of this engagement?
We started working together around April 2017, and the 60-day reskinning project finished around Mothers’ Day. We will continue our monthly agreement with them to the end of the year, and will renegotiate a new service contract in 2018.