Focused on measured ROI

WebMechanix is an award-winning, performance-based digital marketing firm on a mission to help middle-market companies move needles faster and more sustainably than any other agency.

We are an overly dedicated team of nerdy marketing ninjas focused on exceeding unique client needs to measurably impact business results. 

 

And thanks to the outstanding results we achieve for our clients, WebMechanix is a Google Premier Partner and HubSpot Platinum Agency Partner!

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Columbia, MD
headquarters
  • 8621 Robert Fulton Drive, Suite #110
    Columbia, MD 21046
    United States

Portfolio

Zephyr | Homepage Redesign (Gold DotCOMM Award Winner)

Keane Unclaimed Property | New Website

Nelson Coleman Jewelers | Homepage Rebrand

Go Ape Adventures | Social Ads

Bluefield Bay Villas | Display Ads

AIS | Website Redesign

Nava Vitality Centers | New Website

Reviews

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PPC for Independent Software Vendor

“They know what they’re talking about. Besides B2C, they’re experienced in the B2B space, which is hard to find.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Jan. 2019
Project summary: 

WebMechanix handles day-to-day activities for Google Ads, PPC, and paid social (e.g., LinkedIn, Facebook). Beyond managing campaigns, they also provide some written content and web graphics.

The Reviewer
 
201-500 Employees
 
Washington, D.C.
Silvia Tobschall
Former Marketing Associate, Metalogix
 
Verified
The Review
Feedback summary: 

From the initial involvement, WebMechanix has more than halved cost-per-conversion rates for PPC efforts. The team’s new reporting system also offers more accurate insights into analytics. While they’re a bit pricier than other agencies, their expansive marketing knowledge more than makes up for it.

BACKGROUND

Introduce your business and what you do there.

I was a former marketing associate at Metalogix Software, which was acquired by Quest Software in July 2018. In my role, I handled anything related to SEO, PPC, and paid social.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We were working with a previous agency that performed well enough but wasn’t delivering what we were looking for. When that contract ended, we sought a new vendor that could manage our some of our digital marketing efforts on a daily basis.

SOLUTION

What was the scope of their involvement?

WebMechanix provides a range of day-to-day services, including structuring our Google Ads account and managing our PPC and paid social. This involves setting up campaigns, bidding on PPC ads and paid social on LinkedIn and Facebook, writing content, and even supporting our web design team with graphics.

One of their core strengths is their reporting capability. We had a couple of data issues while syncing our Salesforce to our internal program, so we saw conflicting performance numbers. To mitigate this, WebMechanix built a new reporting system for us that synced with different platforms to generate accurate data. The team delivers all reports through Google Data Studio.

What is the team composition?

I mostly worked with their director of strategy and associate director of online advertising. They both bring a lot of experience to the table.

How did you come to work with WebMechanix?

I found them through a recommendation from my former manager’s colleague and held some introductory calls with them. They presented a strong pitch, and we were impressed with the amount of time and work they’d put into our account. After listening to their recommendations, we felt convinced to work with them.

How much have you invested with them?

They’re a bit more expensive than other agencies, but you get what you pay for. So far, we’ve spent between $7,000–$12,000. It’s a performance-based model; the better they performed, the more we compensated them.

What is the status of this engagement?

Their work started in January 2018 and is ongoing. As far as I know, their contract will end in January 2019 and won’t be renewed simply because we were acquired by another company that already has an agency on retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebMechanix brought down our cost per conversion significantly. When we first began, we spent over $200 per PPC conversion, which they reduced below $100. As for paid social, they pushed our costs down to $50 per conversion.

How did WebMechanix perform from a project management standpoint?

They hold weekly calls and always accommodate us if we need to reschedule. The team is also very responsive, taking the time to answer all of our calls and emails. Because I was still learning a lot in my role, I appreciated that they guided me through the process and mentored me rather than just working on our account. They helped me gain more knowledge to further my career.

What did you find most impressive about them?

WebMechanix is very knowledgeable. Their team breathes and lives what they do. Whenever we have a question on our side, they always have an immediate answer, no matter how tricky the subject. They know what they’re talking about. Besides B2C, they’re also experienced in the B2B space, which is hard to find.

Are there any areas they could improve?

No, there’s nothing I could think of for them to improve. While they’re a bit pricier for an agency, we definitely get what we’re paying for. I’m always willing to pay a little more to get their level of service and experience.

5.0
Overall Score I’m more than satisfied with WebMechanix’s work. If you’re shopping for a new agency, look into their services.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Marketing Strategy for Accounting Firm

“Their understanding meant they could use targeted marketing tactics to help us see success.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Ongoing
Project summary: 

WebMechanix improved HubSpot utility for email marketing and developed content development for nurture emails. They optimized SEO for webpages and worked on calls to action.

The Reviewer
 
501-1,000 Employees
 
New Jersey
Marketing Manager, Accounting Firm
 
Verified
The Review
Feedback summary: 

Web traffic increased 25–30% along with increased clicks in nurture emails due to WebMechanix’s creative approaches. Their approach—focused on listening, a willingness to learn, and in-person meetings—helped them understand how the client works, adapt and build a strong relationship.  

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for the IT consulting arm of a large accounting, tax, and audit firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

Our main goal was to accelerate our SEO efforts to increase website conversions. We only had two marketing people on staff to develop and implement our strategy. It was increasingly difficult to meet the goal with limited staff and we lacked the necessary expertise.

SOLUTION

What was the scope of their involvement?

WebMechanix helped us with SEO and other digital marketing efforts. Their scope of work was threefold. First, they helped us our use of HubSpot, which was our marketing platform, hosted our website, and was our tool for email automation. They reviewed how we utilized the tools that HubSpot provides to achieve the most potential, specifically for email marketing. With that, they helped us with email nurture campaigns, writing content that we would then review. They helped us think outside the box to try different approaches to those messages. They also reviewed our website and SEO efforts to optimize the pages that lacked organic traffic. They provided monthly analytic reports. Finally, they helped us experiment with different digital marketing trends for calls to action.

We’ve ended our retainer but they’re still willing to help us. We’re going to pull them back in again soon.

What is the team composition?

We work directly with a project manager.

How did you come to work with WebMechanix?

We searched for local Maryland marketing consulting firms with good reviews and interviewed a couple of companies. We met their co-founder in person and connected with him. They seemed to know what they were doing and we had a good feeling about them.

How much have you invested with them?

We’ve spent approximately $100,000.

What is the status of this engagement?

We started working together in August 2016 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebMechanix brought deep knowledge of how to increase website traffic. The biggest benefit to us was the optimization of our webpages. We had increases of 25–30% in traffic due to their SEO efforts. We also had increases in clicks within our nurture emails from their writing. Their creativity made our emails more interesting.

How did WebMechanix perform from a project management standpoint?

Our current project manager is great. Our original project manager left at some point and we were a bit nervous but the transition was seamless.

We’ve often met in person. They spent a lot of time listening in order to understand how we work and adapt to that. That approach—and specifically the in-person meetings—made us feel like we weren’t just another client. We’ve become quite close over the years.

What did you find most impressive about them?

Their willingness to learn. When we first started working with them, they didn't have necessarily a portfolio of work with IT consulting companies like ours. Our sales cycle is longer than most. We’re not a product-based company so some techniques that would work for those types of firms won’t work for us. Within a few months, our project manager understood our industry as well as people who had worked with firms like ours for years. Their understanding meant they could use targeted marketing tactics to help us see success.

Are there any areas they could improve?

There’s nothing that I can think of.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for SaaS Company

"WebMechanix has consistently exceeded expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2017 - Dec. 2018
Project summary: 

WebMechanix applied strategies to digital marketing efforts to generate more leads of higher quality. They continue to work on a monthly retainer.

The Reviewer
 
51-200 Employees
 
Philadelphia, Pennsylvania
Tom Alexander
Global Vice President of Marketing, Zephyr
 
Verified
The Review
Feedback summary: 

The number of qualified leads has quintupled, far exceeding expectations and leading to continued engagement. The WebMechanix team provides potential solutions proactively and scales resources as needed. Customers can expect excellent collaborators who deliver top-notch results on time

BACKGROUND

Please describe your company and your position there.

I am the global vice president of marketing at Zephyr. We build test management software solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix?

We engaged WebMechanix to create strategies for continual lead generation.

What were your goals for this project?

We wanted to triple the number of qualified leads we accrued.

SOLUTION

How did you select this vendor?

One of our executive team members worked with WebMechanix in the past.

Describe the scope of their work in detail.

WebMechanix implemented strategies to ensure that our digital marketing brings in more qualified leads of a higher caliber over time.

What was the team composition?

We work with an account manager and an account director who scaled resources as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to WebMechanix’s efforts, we’ve seen a 400% increase in qualified leads. We now finetune our approaches to paid and organic content.

How effective was the workflow between your team and theirs?

WebMechanix made the collaboration seamless. We set up a shared planning calendar and conduct weekly sprints.

What did you find most impressive about this company?

They take a proactive approach to client management. Once we established our business goals and deliverables, the team regularly suggested ways to improve marketing performance.

Are there any areas for improvement?

No, we’re highly satisfied with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We maintain a weekly sprint calendar.
  • 4.0 Cost
    Value / within estimates
    We’ve kept them on monthly retainer and for incremental projects as needed.
  • 5.0 Quality
    Service & deliverables
    WebMechanix has consistently exceeded expectations.
  • 5.0 NPS
    Willing to refer

Organic and Paid Search for Insurance Company

“Webmechanix has helped us dramatically improve our organic search rankings for a handful of keywords.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mary 2018 - Ongoing
Project summary: 

Webmechanix provides SEO and digital marketing services, including strategy, PPC, email marketing, key word research, and analytics.

The Reviewer
 
51-200 Employees
 
Baltimore, Maryland
Justin Hoffman
Chief Marketing Officer, PSA Insurance and Financial Services
 
Verified
The Review
Feedback summary: 

Webmechanix implements effective solutions for significantly improving online performance and organic search rankings. Responsive, talented, and professional in their approach, working with their team is seamless. They continue to deliver positive results and be great partners all around.

BACKGROUND

Introduce your business and what you do there.

I'm the chief marketing officer for PSA Insurance and Financial Services, an independent insurance broker based in Baltimore, Md.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webmechanix?

We engaged Webmechanix for SEO and digital marketing services after redesigning our website.

SOLUTION

What was the scope of their involvement?

Webmechanix provides SEO services, including key word research and advice on ad placement for our core products. They've helped us focus our efforts on areas where we can get the most value and face the least competition, overseeing digital marketing strategy, PPC, email marketing, and analytics.

What is the team composition?

I primarily work with three people on their team.

How did you come to work with Webmechanix?

I already had a relationship with some of their staff, and their company had a good reputation in our community.

How much have you invested with them?

We've invested about $10,000 thus far.

What is the status of this engagement?

We started collaborating in the summer of 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webmechanix has helped us dramatically improve our organic search rankings for a handful of keywords.

How did Webmechanix perform from a project management standpoint?

They're a very responsive, client-centric, and professional team. They come with up with creative, intelligent solutions and take the time to understand our mission.

What did you find most impressive about them?

They're experts in their field and know how to implement effective strategies to deliver results.

Are there any areas they could improve?

No. So far, so good.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Adwords Campaign for Ziplines Business

"I feel very confident that we’re getting great quality for our money."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2017 - Ongoing
Project summary: 

WebMechanix audited the Google AdWords and Bing campaigns in order to make a paid search strategy more efficient. They are currently retained to coordinate paid advertising on social media.

The Reviewer
 
51-200 Employees
 
Frederick, Maryland
Suzanne Coblentz
Head of Marketing, Go Ape Treetop Adventures
 
Verified
The Review
Feedback summary: 

The average cost per acquisition was decreased by about $40 to a much more reasonable figure, and the conversion rate increased. WebMechanix was attentive to all needs and transparent in their work. They went to great lengths to foster a healthy working relationship.

BACKGROUND

Introduce your business and what you do there.

I am the head of marketing at Go Ape Treetop Adventure. We are a treetop obstacle and zipline company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

When I first came on board, it was quickly apparent to me that the agency we were working with for paid digital tasks was mismanaging our account. It was highly inefficient with high cost per acquisition figures. We needed a new firm to better manage our paid search.

SOLUTION

What was the scope of their involvement?

They audited our Google AdWords and our Bing campaigns. In doing so, they cut out a lot of inefficient ad groups and keywords. They created a mixed, balanced approach to our search portfolio in each market. They identified the key traffic-driving keywords. Their optimization tasks are ongoing with us. They conduct audits of our creative assets each quarter, and they give us feedback about what produces the most engagement and the most conversion.

What is the team composition?

We have a dedicated account representative, but other members of the team join as needed. 

How did you come to work with WebMechanix?

I was familiar with them from my time with a different company. They were brought in to work with one of our accounts there, and while I didn’t work with them directly, I saw what they were able to do, and it was impressive.

How much have you invested with them?

Our business is very seasonal, so we might increase our account support at peak times, which will increase our fees, but we spend between $46,000 and $50,000 per year.

What is the status of this engagement?

We started working together in April 2017, and they currently run all of our paid advertising on social media.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to decrease the average of the CPA from more than $60 to around $20, which is a significant cost improvement. We haven’t lost any traffic, and our conversion rate has increased.

How did WebMechanix perform from a project management standpoint?

Our account representatives are extremely accessible. Whenever we plan on larger projects, they pull in several new members to assist. They have provided tremendous documentation and reports for us to track our growth.

What did you find most impressive about them?

I like that they are transparent. You don't feel like you’re being taken advantage of. I feel very confident that we’re getting great quality for our money. Our account gets a lot of attention, and I’m sure we’re not one of their biggest accounts, but we don’t feel that way. They really put in the time and effort to build lasting relationships.

Are there any areas they could improve?

They are responsive and detailed, it would be great if they could also highlight missed opportunities that we could take advantage of. 

Any advice for potential customers?

We found it valuable to have an onboarding meeting and give them as much information as we could to our account history and what our goals were.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC Strategy for Health Center

“They feel like part of the internal team and have as much stake in our success as we do.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

WebMechanix improved SEO and PPC strategies for a large medical practice. They redeveloped landing pages and the core website and provide ongoing site maintenance.

The Reviewer
 
10-50 Employees
 
Maryland
Bernie Dancel
CEO, Nava Health and Vitality Centers
 
Verified
The Review
Feedback summary: 

Patient volume has increased by over 400% while acquisition costs are down by half. WebMechanix communicates well and delivers on time. They’re collaborative and quick to respond.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a holistic, integrated medical practice with four locations in and around Washington D.C.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We wanted to improve our online advertising and marketing. We worked with other agencies on our SEO, AdWords, and other PPC strategies and felt we could do better. We wanted to expand our budget while improving our cost efficiency.

SOLUTION

What was the scope of their involvement?

They manage all our SEO and PPC campaigns and have successfully increased our new patient volume. They also took over development for our landing pages and our existing website. They do maintenance and make any changes we need.

How did you come to work with WebMechanix?

Our CMO brought them on.

What is the status of this engagement?

We’ve been working together for the past three years and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen significant gains. Our new patient volume has increased by 400–500% and our acquisition cost per patient has decreased by half. They’ve done a great job and I’ve referred them to colleagues.

How did WebMechanix perform from a project management standpoint?

They’re good communicators and are willing to take the lead on projects. They are team players, collaborate well with the rest of the team, and deliver on time. We have weekly status meetings. If we ever have data needs, they are very responsive and get things done quickly. They often go above and beyond the scope of their contract.

What did you find most impressive about them?

They feel like part of the internal team and have as much stake in our success as we do. They work hard to accomplish our goals and support our strategies.

Are there any areas they could improve?

They’re really good at PPC and SEO and we’d like to use them for more services. If they could expand their expertise into other areas like social media or content development, they’d increase their value.

Do you have any advice for potential customers?

Outline your key performance indicators and be clear about what you want them to accomplish. Tracking and regular status reports will also help you meet your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy for Sports Association

"They've proven to be an invaluable resource for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2014 - Ongoing
Project summary: 

WebMechanix did a complete redesign and redevelopment of the website for a statewide athletic association. They also handle database management and SEO.

The Reviewer
 
Mechanicsburg, Pennsylvania
Melissa Mertz
Associate Executive Director, Pennsylvania Interscholastic Athletic Association
 
Verified
The Review
Feedback summary: 

By attracting sponsors and streamlining various processes, WebMechanix’s work has been extremely valuable. They are also forward-looking, responsive, and timely.

BACKGROUND

Introduce your business and what you do there.

I am the Associate Executive Director of the Pennsylvania Interscholastic Athletic Associate (IPAA), which is the governing body for middle and high school athletics in the state.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

When our previous web developer and database management company moved in new directions, we needed a new partner to support those areas and help us become more cutting-edge, interactive, and modern.

SOLUTION

What was the scope of their involvement?

WebMechanix did a complete redevelopment of our website about four years ago, and they also help with SEO, database management, and the marketing side of how we present ourselves online. Specifically, the site became much more interactive, cleared of old information, and flexible to update across multiple areas simultaneously.

What is the team dynamic?

We only work with Dave Brong [CTO, WebMechanix].

How did you come to work with WebMechanix?

There was a typical bid process for a project that Dave won about ten or twelve years ago, and we have just continued our relationship with him as he has moved into new companies, including WebMechanix in May 2014.

How much have you invested with them?

We spend about $300,000 to $350,000 with WebMechanix each year.

What is the status of this engagement?

The first time we interacted with WebMechanix was in May 2014, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has bolstered our revenues by increasing our marketability to sponsors, but has also helped cut expenses by making our operations much more efficient, particularly by cutting down the amount of mailing we send out. They've proven to be an invaluable resource for us.

How did WebMechanix perform from a project management standpoint?

They are very proactive, considerate of our bottom line, and easy to work with. They also take copious notes and are helpful when we need a reminder on how to go about certain processes. We generally have monthly check-ins and speak somewhat frequently in between.

What did you find most impressive about them?

WebMechanix is extremely loyal, they have great customer service, and they seem to really understand that in our line of work you really need to be flexible because we can't possibly always hit timelines. Dave always picks up the phone and helps us out.

Are there any areas they could improve?

The only improvement he ought to make is to bring on more staff. It seems like we take up a lot of his time.

5.0
Overall Score We only have good things to say.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We throw a lot at them, and they always deliver on time.
  • 5.0 Cost
    Value / within estimates
    The value is apparent in the fact that there has never been an issue.
  • 5.0 Quality
    Service & deliverables
    Their relationship skills and timeliness on big projects have been very high quality.
  • 5.0 NPS
    Willing to refer
    They are forward thinking and cutting edge.

Web Dev and Design for Engineering Consulting Firm

“They’ve got the tools and the knowledge, and make our previous vendors feel outdated in comparison.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Ongoing
Project summary: 

Using WordPress, WebMechanix overhauled the web presence of a large, multinational conglomerate. They improved functionality, imagery, and SEO, with projected involvement in future digital marketing. 

The Reviewer
 
1,001-5,000 Employees
 
Baltimore, Maryland
Renee Clemetson
Senior Manager Marketing Technology, JENSEN HUGHES
 
Verified
The Review
Feedback summary: 

WebMechanix originated a resource library and expert finder for the site. Their innovations elevated company prominence in search rankings, and increased site interaction tenfold. They demonstrate professionalism, responsiveness, and knowhow, even when interacting remotely.

BACKGROUND

Introduce your business and what you do there.

Jensen Hughes is an engineering company that specializes in fire protection, security, fire and life safety consulting, risk management, forensics, litigation, and a slew of other services related to protecting life and property. I am the senior manager of marketing technology, in charge of our website and departmental workflow. The company’s headquarters are in Baltimore, Maryland, but my office is in Lincolnshire, Illinois, a Chicago suburb.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We recently underwent a large, fast-paced growth cycle through mergers and acquisitions. We had to integrate all of these new acquisitions into our website, with new branding and content. To quickly attract new engineers to the company, we were tasked with overhauling and modernizing the website over a 60-day period. Our appearance needed to reflect the image of a major industry player.

SOLUTION

What was the scope of their involvement?

Since we had a 60-day challenge, we decided on a growth-driven design­­­–modifying the website as we went, instead of working fully behind the scenes. In that first 60 days, we built the homepage and organized the look and feel of sitewide navigation.  

They came up with a file mega menu for new imagery and designs, and now we’re working on the real meat of the website’s parent- and subpages. We’ve added new functionality for call-to-actions, and are working on conversion improvements to our Request Proposal, Finding an Expert, Career Opportunities, Technical Training, and Contact Us forms. We’ve also redesigned our locations maps to make them easier to find and to use.

We are currently updating our keywords and metadata to improve our organic search optimization. We’re digging deeper into our service and market sector pages, and we’re expanding the visibility of our branches in the U.S., Canada, Dubai, UAE, and other locations in Asia. Each market comes with different challenges, including translation, but WebMechanix is helping us improve the website’s overall design and functionality quickly. Once we finish reviewing our content and the analytics reports, we’ll have them help with a digital marketing plan. We want to observe the trends before we put money into pay-per-click advertising.

What is the team dynamic?

They use a system called Asana to keep track of our priorities and the progress of each active task, and we have bi-weekly meetings. I mostly deal with the developer who does our programming, but they also have specialists in digital marketing and SEO [Search Engine Optimization].

How did you come to work with WebMechanix?

A staff member of theirs met our CEO at an event and followed up with an email. Her message made its way to me, so she was on our list of contacts when we started the 60-day challenge. The vendor we were working with wasn’t responsive and we couldn’t get the support we needed.

I contacted some individuals who were local to either our branch area near Chicago or our headquarters in Baltimore through SMPS [The Society for Marketing Professional Services]. We sent out a request for proposals, and WebMechanix responded with a reasonable price. They were thorough in their interview, and presented a smart, positive attitude in our conversations. We had an instant chemistry that made me comfortable to select them.

How much have you invested with them?

The initial 60-day challenge was a lump sum of $15,500. After that, our agreement is $4,500 per month, which is roughly a 30-hour plan. As of October 2017, we’ve spent about $33,500.

What is the status of this engagement?

We started working together around April 2017, and the 60-day reskinning project finished around Mothers’ Day. We will continue our monthly agreement with them to the end of the year, and will renegotiate a new service contract in 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any real metrics right now, but our search rankings have gone up substantially. Since we implemented the changes, we appear on the first page of many keyword searches, which is a major improvement.  

We get good feedback from our employees and clients, and interaction with the site has also increased. Before the changes, we received one or two form submissions through the site every other day. Now we average closer to ten per day.

They've come up with ideas that helped make significant improvements to our site. A lot of those ideas will launch in the next month or two, including a resource library and an expert finder that sorts our staff by their field, with bios and contact information. We're not done by any means, but we’re continuously making huge improvements.

How did WebMechanix perform from a project management standpoint?

They’re very well organized. They’ve got the tools and the knowledge, and make our previous vendors feel outdated in comparison.

They came in ahead of schedule for the 60-day challenge, and worked hard over a holiday weekend to achieve that. They’ve been showing me how to operate in WordPress so I can maintain the site. They’re responsive, helpful, and patient.

What did you find most impressive about them?

Their professionalism, knowledge, and skill sets of their specialists make them stand out.

Are there any areas they could improve?

No not really, they're doing a standup job and I have no complaints. I've been very satisfied with their responsiveness and their help that they've given us so far. We work remotely, and they do just as well as if we worked in person. I know I’ll get answers back right away.

5.0
Overall Score I'm really satisfied. They've come through for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Because of the fast-paced nature of marketing, we sometimes got off-schedule, but it was never because of them.
  • 4.5 Cost
    Value / within estimates
    The value is there, and we get a lot more support than we did from a previous vendor whose rates were comparable.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid & Organic Strategy for Transportation Software Company

“Even as demand increases, we are saving money and generating a better quality and higher volume of leads.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2016 - Ongoing
Project summary: 

WebMechanix provided consultation and evaluation services for a paid lead generation program. They organized existing campaigns, created multiple testing environments, and completed a website consolidation.

The Reviewer
 
1,001-5,000 Employees
 
Dallas, Texas
Former Director of Marketing, Transportation Software Company
 
Verified
The Review
Feedback summary: 

WebMechanix helped implement an award-winning lead generation program that facilitated triple-digit growth in paid programs, earning and maintaining a top-three search ranking in a competitive field. The team provides excellent customer service with integrity, commitment, and transparency.

BACKGROUND

Introduce your business and what you do there.

I was with a transportation software provider, operating as the director of marketing, responsible for all lead generation, including outbound email marketing campaign management, inbound digital search marketing, as well as lead development and sales qualification.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We had multiple challenges with the ultimate goal being to drive high-quality lead conversions through paid and organic search platforms. Prior to partnering and collaborating with WebMechanix, the company had gone through several acquisitions, and instances of AdWords and other services needed to be consolidated and accounted for from a business perspective.

We had to go through a business review process, restructuring not only the technical environment and AdWords, but also our approach to make sure we had alignment and accuracy with our campaigns. In some cases, we needed to verify ads were pointing to the correct pieces of content. We needed a partner skilled in search and AdWords that could understand the strategic goals of the company.

SOLUTION

What was the scope of their involvement?

WebMechanix spent some time with us to understand our business priorities and do some of the more painstaking work of organizing our campaigns and existing programs. We went through a process of identifying all opportunities, and they brought forth an onslaught of recommendations that we worked together, coordinating and figuring out their timing and prioritization. They helped us implement those ideas as well, over the course of time.

They helped us capitalize and take advantage of some market dynamics taking place, and repackage what we had done in the past from a search perspective. We approached the processes and the way we spoke through our ad copy in a more transactional manner. WebMechanix also helped us shift and create multiple testing environments where we deployed ads which looked at both research versus buying intent and combinations thereof. We constantly sought to optimize the top performing ads.

We went through a web consolidation initiative with a web development firm and brought in WebMechanix after the site had been planned, but before we went live so that we could implement the most critical, foundational SEO components. WebMechanix helped us put together a comprehensive plan to support and execute this. They made sure we didn’t have any failures in terms of people visiting previously existing content and that we had the infrastructure in place for a strong organic website.

When we initially engaged with them, the focus was more around the infrastructure for the organic site attributes, but, because WebMechanix had done such a good job, we made the choice to transition them onto the paid side. We partnered up with our communications team in terms of blog content, supporting terms, and areas being researched relating to our industry.

What is the team dynamic?

We had weekly hour-long calls going through general performance metrics and high-level status reports. We also received comprehensive monthly reporting. They were also available whenever I needed them.

My main point of contact was the primary account manager. There were two other people involved: the account manager’s senior, who got involved during calls and provided strategic guidance for our initiatives, as well as a technical person who got involved with the execution activities. WebMechanix also worked extra hours with my digital marketing manager, who spent more time on the execution side.

How did you come to work with WebMechanix?

They are a local business, and were referred to me by an employee. WebMechanix had a consultative approach and spent a lot of time with us trying to understand our business and needs. They were strategic, growth, and partnership oriented.

How much have you invested with them?

We had a monthly retainer with them, spending under $20K in fees. This included strategy, as well as execution work, landing page development, and content development recommendations.

What is the status of this engagement?

The original engagement started in September 2016. The site went live in October of that year. The relationship is ongoing to my knowledge.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We reached triple-digit growth in our paid programs going from approximately from a few hundred leads in PPC monthly to near or above 1,000. The major factor for us was increasing lead volume, which was achieved. Our cost per conversion went down significantly. The generated leads also turned into significant pipeline dollars for us. 

Our goal was to take advantage of unique market dynamic and ensure we were consistently ranked within the top three companies for these specific search terms, which were highly competitive. We were able to achieve this with WebMechanix rapidly and finished ahead of competitors. Even as demand increased, we are saving money, and generating better quality and higher volume of leads.

How did WebMechanix perform from a project management standpoint?

Project management was one of the biggest differentiating factors. WebMechanix was always available, accessible, prepared and proactive in supporting us. They took the time to listen and responded by taking action.

What did you find most impressive about them?

Their integrity and commitment to the client are the most impressive. I have worked with dozens of vendors in different areas, and feel that WebMechanix is the best partner I’ve had. They provide superior service, commitment, transparency, communication and performance. They performed in exactly the manner we needed them to in order to achieve results.

The company received awards and accolades for our lead generation program. This was certainly supported by Webmechanix exceptional efforts. 

Are there any areas they could improve?

Providing balanced support for all initiatives covered within the retainer. 

5.0
Overall Score They’re the top vendor I’ve worked with. They are a very talented team which provides personalized attention.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    We always want to spend less, but WebMechanix worked with us, making some accommodations.
  • 5.0 Quality
    Service & deliverables
    They were service focused, customer oriented, and never missed a deadline.
  • 5.0 NPS
    Willing to refer

Web Dev and SEO for Telecommunications Company

"They’ve gone the extra mile more than once, which is something you want in who you work with."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jul. - Ongoing
Project summary: 

WebMechanix built a WordPress website integrated with a CMS. They guided design, architecture, and SEO and consulted on content creation. The relationship is ongoing.

The Reviewer
 
11-50 Employees
 
Frederick, Maryland
Desmond Owens
Chief Operating Officer, Epitiro
 
Verified
The Review
Feedback summary: 

Industry colleagues note that the site is clean and crisp with clear messaging. The team provided solid architecture, design, and CMS expertise. Their flexibility and responsive project management are impressive, and their proactive follow up especially differentiates them from other vendors.

BACKGROUND

Introduce your business and what you do there.

I am one of the founders and the COO of Epitiro. Epitiro is a technology company located in Maryland. We are at an early stage having recently spun out a product line from a larger public company. We have recently re-engineered the solution and relaunched it. It assures Wi-Fi and cellular services for carriers and other parties. Our customers are businesses interested in providing a top-quality and cellular wireless experience to their customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We wanted a new website to articulate what we do and what we offer. Along with that, we needed a content management system to enable customer support and interaction. It was important for us to be able to make changes without going through a third-party.

SOLUTION

What was the scope of their involvement?

Initially, I wasn’t certain about how much help we’d need with the site architecture and creative issues, such as images, wording, positioning, and strategic marketing. As I dug into it and engaged with WebMechanix, it became clear that their forte is chiefly architecture, site design, and content management best practices. Essentially, content creation wasn’t their business, but they offered to put us in touch with some people that could help with that.

We chose to create the content ourselves, which for us probably ended up being the right thing since our business is quite niche and can be quite technical. 

Their job was to build the website and to give us input, guidance, and options for third-party solutions and templates. They helped guide us through those, and we decided to go with WordPress. They are primarily a WordPress business. We picked the template, went back and forth on some options, and took the structure and design through some iterations. They did layout, as well coding for the website to achieve an information flow that made sense for our business.

They also helped us with SEO. We came up with most of the keywords, since we are in a very specific technology industry. Those words, phrases, and acronyms needed to come from us.

What is the team dynamic?

I mostly dealt with Dave, their CTO. He was our primary contact and handled the technical side and customer engagement. I also worked with Walt, who is one of their technical people.

How did you come to work with WebMechanix?

I reached out to people I knew in the industry and got references for different agencies, many of which were out of town. I also did some web searches and called WebMechanix based on that research.

I didn’t want to choose a company without meeting them to get a firsthand impression of the business and the people we would work with. Their office was fairly close to ours, so it was easy to drop by and meet them. They were a reasonably sized and responsive organization, and they had the competence to do what we wanted.

How much have you invested in them?

It was in the range of $10,000—$25,000.

What is the status of this engagement?

We started working together in July 2017 and the project finished in September 2017, but the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched this week, but the feedback so far has been positive. Industry colleagues have commented that the website looks really good. They said that it looks very clean and crisp, and the messaging is clear.

How did WebMechanix perform from a project management standpoint?

In terms of responsiveness, communication, and project management, they have performed very well. I am very pleased with their collaborative approach.

Generally, they laid out a project plan. It was a little slow-going at first, because we weren’t entirely clear on what we wanted. Once we established the structure and flow of information, the project moved quite quickly. If there were delays along the way, it was typically on our end, because we were taking time to create the content.

What did you find most impressive about them?

I have been most impressed with their flexibility and responsiveness. They’ve gone the extra mile more than once, which is something you want in who you work with.

Even when the project finished, they offered to do a quick follow-up call to give instructions on handling the content management system on an administrative level. Once the payment is in process, a lot of other companies close up shop. WebMechanix have been very good about continuing to support us. To me, that's a strength and a differentiator. 

Are there any areas they could improve?

While we were happy to create our own content, there were a few times when we’d have appreciated expertise that comes with daily design work, as well as more familiarity with image libraries and style guides. It might’ve been helpful to have someone with more of a designer’s eye who could offer editorial oversight or suggestions for copy and images.  I didn’t receive much feedback on my writing, which would’ve been helpful.

5.0
Overall Score They delivered on all of their commitments. They're very strong on implementation, architecture, and technical aspects, but not on content creation.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There weren’t any major lapses on their side.
  • 5.0 Cost
    Value / within estimates
    The amount of effort they invested in their senior people provided good value for the price.
  • 4.5 Quality
    Service & deliverables
    I have been very happy with the quality of service and deliverables. There were one or two minor things that could have been done differently.
  • 4.5 NPS
    Willing to refer
    I would definitely recommend them to complete a similar project.