WebMechanix

BACKGROUND

Please describe your company and position.

I am an executive at Northern Virginia Technology Council (NVTC)

Describe what your company does in a single sentence.

As one of the nation's largest tech councils, NVTC works to accelerate tech innovation and promote world-class workforce development to create a thriving tech ecosystem in the National Capital Region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Develop new website design and improve user experience
• Update website platform to Wordpress

SOLUTION

How did you find WebMechanix?

Referral

Why did you select WebMechanix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from WebMechanix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revamp and scale NVTC’s digital presence on NVTC.org to create a better content and user experience for NVTC’s target audience. The website should consistently convey NVTC’s brand positioning, while creating a compelling user experience that makes conversion as frictionless as possible. Phases included: 

1. Discovery, Strategy, and User Experience
2. Content Development and Finalization 
3. Wireframing
4. Visual Design
5. Implementation
6. Final Content Entry and Training 
7. Quality Assurance, Revisions, Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualitative feedback, site visits, time spent on website, clicks, conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept us on task, but still were flexible and adjusted as our timeline morphed and changed. Follow-up was thorough and consistent. We had regularly-scheduled weekly meetings along with frequent exchanges via email or slack, with the ability to hop onto a virtual meeting as needed.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility, willingness to guide us through a new process, patience as we learned and our needs/desires changed.

Are there any areas for improvement or something WebMechanix could have done differently?

Nothing specific I can think of.

BACKGROUND

Please describe your company and position.

I am the Partner of Motley Fool Ventures

Describe what your company does in a single sentence.

We are a venture capital firm that invests in early-stage technology companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Create a new, public-facing website for our firm.

SOLUTION

How did you find WebMechanix?

Referral

Why did you select WebMechanix over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from WebMechanix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary goal for the project was to redesign an existing WordPress site with a focus on entrepreneurs as the primary audience. The process began with an overview of goals and high-level suggestions about what to modify from the existing site. 

The WebMx team provided a very in-depth document to help our team clearly explain the primary and secondary audiences and their needs, and how want to meet (and surpass) those needs with the new site. This helped create alignment within our team in the formative stages of the process. 

From there, WebMx scheduled a series of meetings to discuss key deliverables such as the new platform (HubSpot), site architecture, design, usability and other key building blocks. I worked with a project manager, Sarah, as well as other members of the WebMx team to create mockups based on the conversations, and the WebMx team was extremely patient with feedback that I presented on behalf of the project owner (the managing partner of the fund).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site structure and design fulfills our goal to move entrepreneurs and other audiences quickly from page to page, section to section. It reflects a core value of respecting our audience's time and presenting information in a visually compelling and easy-to-digest manner. By moving away from WordPress and to HubSpot, we now have more integration with our primary CMS and marketing provider.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sarah was very organized and scheduled meetings with the appropriate stakeholders from WebMx and our team to keep the project moving. The design team listened to our requests and while not always agreeing, they were patient and understood why certain changes were requested. 

They understand that typeface, color, design elements, etc., are always going to be very subjective with their client's product owner. All of the conversations were productive and their responses to feedback helped create a better outcome.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had a leadership change halfway through the project, and that created a long gap in terms of supplying content. Sarah and Mike on the WebMx team stayed connected throughout and when everything started to move forward, they were ready to go.

Are there any areas for improvement or something WebMechanix could have done differently?

A few small items. We could've moved up the deadline on the privacy policy language, which influenced the cookie policy features. This ended up being a holdup on my end because of different approvals. So one suggestion is to get any compliance/privacy-related copy moved earlier. 

A 10-minute meeting with the head of brand/design from my parent company and WebMx's design team early in the visual design process would've been good to speed up the approval cycle on colors. (My company has very specific brand guidelines... I was the intermediary but a talk with the lead design at my company may have been valuable.).

BACKGROUND

Introduce your business and what you do there.

I'm a marketing consultant for Optanix, a company providing IT assurance solutions to enterprises. A year ago, we were acquired by ATSG, one of the market leaders, which is now our parent company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We needed to get our digital marketing efforts and online advertising campaigns off the ground.

SOLUTION

What was the scope of their involvement?

Around six years ago, WebMechanix helped us launch and manage our digital marketing efforts and campaigns. Their scope included handling our SEO, social media marketing, email marketing, and WordPress website design and development needs. They also helped us create our content and marketing strategies. Basically, they managed our entire online presence — it was like having an internal marketing department working externally.

Regarding SEO, WebMechanix continuously reviewed our keywords and did keyword and content research to optimize our content, including our website copy, videos, and blogs. Moreover, our email marketing approach varied from project to project. Sometimes, WebMechanix created templates for us; other times, they wrote copy for us to approve; and other times, we wrote the copy’s first draft, and they optimized its keywords.

For one of our first projects, WebMechanix redeveloped our branding and messaging. Although we continuously make small tweaks to our branding, their team helped us develop and define our current look and feel, logo, colors, marketing materials, and website. In general terms, they helped us with our corporate branding consistency and brand execution.

For our latest project, WebMechanix managed two different campaigns for us. The first one was a blog campaign, where they helped us launch a blog post every couple of weeks, promote it on our website, and promote it on social media. For this campaign, they optimized the keywords to improve our rankings in key areas we were tracking.

For the second campaign, we were fortunate to be included in the Gartner Magic Quadrant for our managed network services for the third year in a row. Thus, WebMechanix helped us coordinate the launch of this publication and release information about why and where we were ranked in the Magic Quadrant. They also put together a LinkedIn and email campaign to support that publication. It was our biggest announcement of the year, and they coordinated all the logistics behind its online promotion.

What is the team composition?

WebMechanix assigned us a main account manager who was also a digital marketing and advertising expert. Additionally, experts in different areas jumped into the project throughout our engagement to provide support. These people included a LinkedIn expert, an SEO and keyword research specialist, a content writer, and a whole team focusing on our analytics and content.

How did you come to work with WebMechanix?

Our marketing team at the time was interested in launching some digital marketing campaigns, so we found WebMechanix to help us out. Our marketing director met the WebMechanix principle at Inbound. Still, they did such an amazing job in launching those campaigns that our relationship continued for six years.

How much have you invested with them?

We spent more than $500,000 over the six-year engagement.

What is the status of this engagement?

We started working together in May 2017. Unfortunately, we had to end our partnership in January 2023. After the acquisition, our parent company decided to bring our digital marketing efforts internally. However, we intend to use WebMechanix as consultants for future projects, and they will be the first marketing company we’ll approach when needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When WebMechanix joined, they were the first company to help us execute our digital marketing efforts — we started at ground zero. Still, they managed to create very successful digital marketing campaigns. There was a 124.58% increase in organic traffic over the course of the engagement. Before they joined, our marketing tasks were done manually. However, they helped us implement HubSpot, allowing us to manage all our campaigns through it.

How did WebMechanix perform from a project management standpoint?

WebMechanix was very professional, had great ideas, and delivered on time. They also communicated clearly about budgets so that we never diverted from the estimations. They worked closely with us every week to coordinate the best way to optimize our campaigns and content. As part of these efforts, we had weekly keyword reviews.

Initially, we used Zoom and Slack to communicate, but we later switched to Google Meet. WebMechanix proved to be very knowledgeable about analytics and digital marketing software, so they introduced us to a lot of tools we didn’t know that they were experts in. For example, they were experts in Google Analytics, and they brought in state-of-the-art software for website management and website performance tracking. These tools allowed us to see heat maps of our website, for example.

What did you find most impressive about them?

We were probably a small client for WebMechanix, but we always felt that we were getting personal attention from them. If someone on their team didn’t know the answer, someone else did and got back to us quickly.

Overall, WebMechanix is one of the best digital marketing firms I’ve worked with — they’re a nice, talented, and pleasurable team to work with. Since I’m a consultant, I’ve brought them to other clients, and I plan to continue doing it.

Are there any areas they could improve?

There’s nothing WebMechanix could have improved on — that’s why I keep recommending them.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Lead for a healthcare company. I oversee digital marketing campaigns and assets ranging from websites to social channels to digital ads. Our company has operated for more than 30 years and serves patients in 35+ U.S. states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

Our website was redesigned and launched in 2017 on the SiteCore platform. As the years went on, we found this platform to be difficult to use/maintain without ongoing development support and sought to refresh our site. The goals of the project were to 1. migrate to WordPress and 2. design a more user-friendly, approachable site with a new look and tone to better engage our target audiences.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebMechanix was just easy to work with. They quoted a reasonable price for the development work and they were flexible to our shifting needs. This project kicked off around the start of an organizational restructuring and 1 website turned into 3, and then 5. Their flexibililty and responsiveness kept us coming back for project after project. 

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project included migrating from SiteCore to WordPress and then a complete redesign of our core business development website. Our internal team focused on re-imagining the content and pages while WebMechanix worked on crafting a fresh look using our brand colors. This included page layouts, icon designs, heading styling, illustrated elements, animated elements, and so on. Deliverables included 5 page wireframes followed by 5 page designs, page template development, migrating/importing content. There was a QA/testing phase and then the launch of the new site followed by a support window for any post-launch issues. 

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4 primary contacts including a project/account manager, web developer, UX/UI designer, and graphic designer. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Some of the key benefits of the new site are: better website performance, easier to customize office pages/local services pages to better support nuances in the business, more engaging/user friendly UX/UI, easier for Marketing to manage the site without developer support.

All in all we’re very happy with the site and we look forward to continuing to build up this site with new content that will drive brand awareness and generate new business opportunities for us. 

Describe their project management style, including communication tools and timeliness.

We communicated through email and weekly meetings. The WebMechanix team was very responsive and promptly answered our questions.

What did you find most impressive or unique about this company?

Throughout this project, WebMechanix has been very flexible and adaptable to the changing needs of our business. At a time when we were undergoing an internal restructuring and our website needs shifted multiple times, WebMechanix readily jumped in to support us. 

Are there any areas for improvement or something they could have done differently?

At times it was unclear what we would do versus what the WebMechanix team would do. This primarily occurred once basic functionality of the site was live and we had access to the Dev site. We weren't sure if we were supposed to input content and build out the pages or if WebMechanix was doing this. This was also when we could have been testing the site to identify bugs but it wasn't clear if development was finished yet for us to begin testing.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of demand generation for a digital experience company. We have a suite of products that support Drupal cloud site-building and management, as well as marketing solutions that help with personalization, automation, and data. My team does campaign execution and manages digital relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

Our existing digital agency became less innovative, and we wanted to see the same results. It was time for us to try a new digital agency.

SOLUTION

What was the scope of their involvement?

WebMechanix is in charge of our Google Ads and paid social media; we primarily focus on LinkedIn. When we first onboarded them, they did a deep dive across the business with multiple stakeholders, including our product management, marketing management, marketing leadership, and my team. They asked many questions to uncover our business, where our priorities were, the entry points from a digital perspective, and what our roadmap looked like so they could have some foresight into what would be important to us down the road. From there, they took those learnings, looked at our existing accounts, and restructured our paid search strategy within the ad platform to optimize our bidding strategies and how our campaign was structured so it supported those priorities.

What is the team composition?

We have four people assigned to our account: an account director, a social media expert, a paid search expert, and a pod lead.

How did you come to work with WebMechanix?

Another company recommended them to our CMO, and I began the inquiry process. We sent an RFP to a couple of other companies to cross-reference them. Through the due diligence of the RFP process and some references, we determined that they would be the best fit.

How much have you invested with them?

We spent more than $250,000 per quarter.

What is the status of this engagement?

We signed them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right now, we don’t have specific results because we just finished our benchmarking period. They follow every quarter, so we went through benchmarking the first couple of months, and now we’re in our optimization period. Maybe in another six months, we’ll be able to say that we’ve increased our leads or decreased our cost per lead.

How did WebMechanix perform from a project management standpoint?

They do a great job. We like how there are different people on the team dedicated to specific areas of our account. Moreover, we appreciate that they come prepared for each meeting with an agenda and a high level of detail. They go over our stats, quarter to date, forward-looking projections, areas of optimization, and what optimizations are working or need work. Also, the team is very communicative and responsive. If we come up with an urgent request, they’ll be on top of it. 

Our day-to-day communication is through Slack, so we have direct access. Also, we meet with them every week for an hour and use email if we need to communicate outside those two channels.

What did you find most impressive about them?

They’re genuinely invested in the success of our account. Sometimes digital agencies will manage the performance and keep it at the status quo. On the other hand, WebMechanix constantly tries to find areas of optimization to improve our account. We weren’t getting that with our old agency, which is why we left and why WebMechanix stands out.

Are there any areas they could improve?

I honestly don’t have negative feedback at the moment. We’re two quarters into our engagement, and we’re excited to continue working with them. We just want to see this level of service maintain over time.

Do you have any advice for potential customers?

Participate with the agency to get the most out of them. You have to be dedicated to pulling the data and opening the dialogue on areas of improvement. They’ll come forward with recommendations, but you’ll need to be involved with the feedback and execution of materials.

BACKGROUND

Please describe your company and your position there.

I am sr. director of Digital managing all paid advertising for a reverse mortgage lender.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix?

We use Web Mechanix as an AOR for all our paid social efforts

SOLUTION

How did you select this vendor and what were the deciding factors?

Web Mechanix is really strong in all angles. When I met with their sales team they were very organized, gave strong answers, had a great presentation showing a breakdown on how they work and they were open to a number of different structures for paying them as they want to work with whatever makes your company feel comfortable rather than a set way they do things.

Describe the project in detail and walk through the stages of the project.

I have been working with Danny for over a year on this project and soon after Jules, Ben and Mackenzie and every one of them are individually amazing people and very hard workers that know what they are doing. So have all of them on the team to help support my campaigns has been amazing.

We run on Instagram and Facebook currently and every weekly meeting they are very organized with their updates and every week bring their new round of optimizations, scaling opportunities and new tests that they want to do. This team far surpasses my expectations of what I thought they were going to bring to the table. Like mentioned before, they are not only very enjoyable people to work with on a personal level but they are all very good at what they do along with clearly enjoy working with one another!

How many resources from the vendor's team worked with you, and what were their positions?

We have 4 people on our weekly calls currently but I have also met their creative team a number of times to do brainstorming sessions and met their CFO and everyone of them I couldn't say enough good things about. The culture this company has has definitely paid off as all their team members are high level professionals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had an expectation for this channel to need a quarter before it got into the black but to my surprise the strategy this team brought put us in the black on day 1 and we have been there ever since. Even with the aggressive growth goals I am always pushing them on.

How effective was the workflow between your team and theirs?

We have a great dynamic between the two teams. They are very communicative so we dont ever really have any hiccups, very smooth process from beginning to end with them!

What did you find most impressive or unique about this company?

The amount of new thinking they bring to the table is very impressive. You always try not to get too excited when things are moving well at the beginning because you were able the fire to make things even better going away but this team brings me new ideas/thinking on ways to scale and optimizing existing campaigns for a better ROI every single week. They all clearly enjoy what they do :)

Are there any areas for improvement or something they could have done differently?

Our biggest area of improvement (that knowing them they will be bringing a solution for in our meeting this week) is our A/B creative testing effort to make sure we are always staying ahead of creative exhaustion.

BACKGROUND

Please describe your company and your position there.

I am the Marketing & Demand Generation Manager for Surefire Local. Surefire Local provides the industry’s most powerful marketing intelligence platform, custom-built for local marketers, to put you in control of telling your unique story across all digital marketing channels.

This way, you can take out the middlemen, save money and tell a stronger, more personal story about your business to build emotional connections with customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

To manage and consistently improve on our paid lead generation efforts and platforms nationwide.

SOLUTION

How did you select this vendor and what were the deciding factors?

Cost and reputation - WMX came highly recommended. After meeting with their team, we were equally impressed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WMX drives our paid lead generation efforts nationwide across numerous channels. They help us navigate ongoing challenges, build detailed easy to follow reports, and keep our continued growth as their highest priority.

How many people from the vendor's team worked with you, and what were their positions?

One wonderfully dedicated project manager and two skilled reps we meet with twice monthly to review and optimize our efforts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most importantly, we are never in any doubt on where we stand with WMX and all of our active projects. We have a clear picture of where our ad spend is going at all times.

Describe their project management style, including communication tools and timeliness.

They are extremely easy to communicate with and very personable. They are team members at this point.

What did you find most impressive or unique about this company?

Their attention to detail. They feel like co-workers.

Are there any areas for improvement or something they could have done differently?

not really!

BACKGROUND

Please describe your company and your position there.

I'm the senior marketing manager of Association Analytics, the leading provider of business intelligence and data analytics for association professionals. We built our data analytics platform, Acumen, exclusively for associations with hundreds of pre-built integrations into the most commonly used association tech systems. With Acumen, associations get a single source of truth for their data with a full 360-degree view of their members’ activity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

Our website was severely outdated and didn't have much by way of value proposition nor did it give a visitor a real sense for our company/people. Our overall goal with the website redesign was to put our personality and love of data and associations at the forefront, as well as our thought leadership in the space. We aimed to educate visitors about the importance of analytics in making strategic decisions to move their organizations forward, establish Association Analytics as the authority on all things analytics related to associations, demonstrate our platform capabilities and communicate why they should work with/for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several web dev companies and ultimately chose Web Mechanix for their planning, expertise, people and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to outline deliverables, timing and expectations from both sides. We completed a detailed redesign questionnaire for Web Mechanix, and they interviewed 4 stakeholders to get a feel for our company which I appreciated. Next, they completed a content audit of our current site with recommendations for the content strategy and approach for our new site. After receiving the questionnaire answers, they presented a few WordPress templates (as outlined in our chosen scopy) for our feedback. We discussed likes and dislikes about each and ultimately chose one best suited for our needs. Finally, they created a content work plan that outlined each page in which content was needed, word counts and guidance on what should be written in each section. After we provided the content, we had several meetings to review the framework and make tweaks as needed.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact. During the content process, we worked with a content editor and next with a web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our clients, prospects, and employees are all in love with the new site's aesthetic and messaging.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings to discuss progress, set backs and next steps that helped keep us all on track. If anything was delayed, it was definitely from our end, not theirs.

What did you find most impressive or unique about this company?

They were all very professional yet personable. I felt like I really got to know our project manager and web developer and they understood our company and personality.

Are there any areas for improvement or something they could have done differently?

I think we could have discussed budget more frequently. We ran up against the end of our budget towards the end but still needed some things done. Luckily, I am familiar with WordPress and they provided some additional training so I could go in and make some other additions and updates myself.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager for Kit Check. Kit Check is a healthcare startup company that has been around for just over 5 years. We are headquartered in Arlington, VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

I hired WebMechanix to help me redesign our website. As our company grew, we added new product lines and evolved our brand. Our current website did not reflect that.

Our main goals were to launch a website that reflected all three products instead of just our namesake. We also wanted to be seen as a more mature software startup and we had to change our imagery from characters to more hospital stock.

SOLUTION

How did you select WebMechanix and what were the deciding factors?

I found WebMechanix on Clutch. We were looking at around 7 different firms. Some national and some local. The six months of continued support was a big plus for me and I found them to be reasonably priced given our budget.

I left my discovery call with them impressed with their knowledge and I had an idea I would choose them. I also did a quick call with one of their previous clients who had nothing but good things to say.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had our website in Wordpress and were switching over from Pardot to Hubspot at the time. The WebMechanix team walked us through the wireframming, design, QA, development, and content editing process. We also contracted them to manage our Hubspot integration as well.

How many people from the vendor's team worked with you, and what were their positions?

Below were the team members Joe Manson - Senior Web Developer Sarah Breitschwerdt - Technical Project Manager Elina Rapoport - UX Designer Jessica Haines - Junior UX & Digital Designer Abbey Schuyler - Art Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is too early to tell measurable metrics since we launched last week but I will say the rest of the team loved the website. It was a smooth launch and we have already had some new leads and demo requests come in.

Describe their project management style, including communication tools and timelines.

We met every week to go over what the WebMechanix team was working on. We also had a joint slack channel that really made communication that much easier. I would highly recommend that.

What did you find most impressive or unique about this company?

I wanted a local company and I wasn't disappointed. We were given individual attention from each staff member. They were just as excited about the project as we were. The communication was fast and easy. We actually decided to keep them on retainer post-launch.

Are there any areas for improvement or something they could have done differently?

We ran into a problem with our screen size and certain computers zooming in too much which distorted the website. I think it would be helpful to ask the client what computer their team has and make sure the website is visually appealing on the screen. Either way, we figured it out, and looks great. It was a specific scenario for us.

BACKGROUND

Please describe your company and your position there.

Satelles delivers solutions based on Satellite Time and Location (STL), a service that provides an alternative form of positioning, navigation, and timing (PNT) to back up or augment GPS using a signal from low Earth orbit (LEO) satellites. I am the Sr. Director of Communications and Public Relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

We first hired WebMechanix to develop a brand new corporate website for Satelles to replace an older site with very outdated content and an extremely outdated WordPress theme and plug-ins that were past end-of-life and no longer supported or compatible with the latest version of WordPress.

Our goals were to build new site with new content, a smooth flow, a professional look and feel, and that offered easy management "under the hood."

We were so impressed with WebMechanix for the first project, that we immediately turned to them for a second project, which was to develop a new, straightforward, and high-profile site for a new industry coalition that Satelles was forming with other companies. This project also included some graphics design work, namely to create a brand identity for the coalition.

SOLUTION

How did you select WebMechanix and what were the deciding factors?

WebMechanix was one of four agencies that we evaluated for the Satelles corporate website project. We went into the selection process with a well-defined set of objectives that not only described what we needed and wanted but also what we didn't need or want.

The team from WebMechanix offered the right combination of WordPress expertise, general IT proficiency, feasible project plan, tight timeline, and price that we were looking for. What's more, they were able to speak the same language as our corporate IT guys, which was super important given our very high standards for IT security.

Although the project was strictly web development, we liked the fact that WebMechanix had marketing, branding, and graphics design experts on their team not only because we felt it made them more well rounded, but also because we weren't sure whether we would tap into their expertise down the line (which we did for the second project).

The bottom line was that WebMechanix just offered us the total package. There was no competition for the second project. I just went to my main contact at WebMechanix and said, "Hey, we're going to use you for a second project. How much is it going to cost me and how long will it take?" The response, of course, was exactly what we were looking for, so it was very easy to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I'm not the technical guy, but we definitely broke the project into some different workstreams. I was primarily responsible for content and website structure. I had a colleague who worked with WebMechanix on the layout and style along with some of the Wordpress and SEO details.

And the third workstream involved our IT guy and the WebMechanix CTO who dealt with the nuts and bolts of the hosting arrangement, security, etc.

How many people from the vendor's team worked with you, and what were their positions?

We engaged with the CTO, a project manager, and a web developer for the first project. The second project was the CTO, a web developer, and a graphics designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our company is not large enough nor do we operate with a level of sophistication that allows us to produce these kinds of numbers. But there were some key qualitative outcomes of our website project with WebMechanix:

1. We were able to get the website structure that we needed to tell our new story today and prepare ourselves for some known changes over the next 12-18 months.
2. The platform that was implemented got us out of the dead end that we were in previously, and it gave us a super intuitive interface that was easy to use and reliable.
3. The platform what was implemented met the rigorous technical requirements of our IT department.

Describe their project management style, including communication tools and timelines.

I'm an old-school email guy, but I also use Slack. It was great to have inter-company Slack between Satelles and WebMechanix. It wasn't just a luxury – it was essential. The project management style was the ideal blend of aggressive but accommodating.

Our projects encountered some unexpected challenges on our side, so WebMechanix was very flexible and rolled with the punches. WebMechanix stuck to their timelines. All of the delays were on our side.

What did you find most impressive or unique about this company?

There's an extremely good cultural fit between Satelles and WebMechanix. We get them and they get us. You don't always find that in a client-vendor relationship.

Once we hit our stride with the first project, it was clear that we had established an excellent working rhythm that sustained us until the end of the first project and then carried over to the second project. They are a very capable, talented, and friendly crew.

Are there any areas for improvement or something they could have done differently?

No.